STRATEGII EFICIENTE DE PPC

PENTRU MAGAZINELE ONLINE

Agentia
In numere

300+ 16.864 12.753

Clienti Campanii Campanii
Clientii nostri
Client facts

$800.000 6.000.000 €
/month
Biggest monthly
45% Budget
managed in
online shops 2018
budget spend

8.400 60%
Monthly campaigns Romanian
managed in ONE
account clients
SCHIMBAREA PARADIGMEI IN
GOOGLE ADS
Schimbarea paradigmei

Clicks > Conversions > Conversion Value

Automatizari

1. Smart Bidding
2. Smart Creatives
3. Attribution Models
Smart Bidding
Smart Creatives
Smart Creatives
Attribution models

1. Data-driven
2. Liniar
3. Position-based
Mix de canale
de promovare
Ce influenteaza performanta

1. Maturitatea business-ului
2. Rata de conversie
3. Mixul de canale
4. Branding-ul

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Maturitatea business-ului
Sub 1 an

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Maturitatea business-ului
2-3 ani

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Maturitatea business-ului
5 ani+

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Mix de campanii
Google Ads
Mix campanii business sub un an
1. Shopping Campaign
2. Search - Brand/s, Categorii
3. Dynamic Remarketing

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Mix campanii business 2-3 ani
1. Shopping Campaign
2. Search - Brand/s, Categorii
3. Dynamic & Regular Remarketing
4. Smart Display
5. YouTube for Action with Custom Intent

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Mix campanii business 5+ ani
1. Shopping Campaigns
2. Search - Brand/s, Categorii, RLSA, Competitie
3. Dynamic & Regular Remarketing
4. Smart Display
5. GDN with Custom Intent
6. GMail ads
7. YouTube for Action with Custom Intent
8. YouTube for Shopping

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Setup Campanii
Shopping
Setare cont Merchant Center

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Creare feed produse

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Urcare feed produse in Merchant Center

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Creare campanie Shopping Ads

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Optimizare campanie Shopping Ads

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Key Takeaways

1. Automatizari
2. Shopping Campaigns
3. Mix de canale eficient

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