CONFIDENTIAL Aabntigstructure remliniversity FINAL EXAMINATION MARCH SEMESTER 2019 INFORMATION MANAGEMENT IN SPORTS (SPRT 1410D) (TIME : 2 HOURS) MATRIC NO. IC. /PASSPORT NO. : LECTURER : NURUL SHAHIDA BINTI HAMDAN This question booklet consists of printed pags including this page. ‘Answer ALL questions inthe ANSWER BOOKLET. PLEASE DO NOT TURN THIS PAGE AND START THE EXAM UNTIL YOU ARE TOLD TO DOSO. CONFIDENTIAL Page 1 of 5INSTRUCTIONS: ‘TIME: 2 HOURS SECTION A (10 MARKS) ‘There are TEN (10) questions in this section. Answer ALL Questions in the Answer |. Which best describes the difference between mission and strategy? ‘A. The mission sets goals forthe board of directors while the strategy sets targets for managers B. The mission includes objectives forthe next ive years whereas the stasay sts them out for just the year ahead. (C. Mission sts the vision ofa business while strategy et ou the plan to achieve the D. The mission describes the busines plan in words while the strategy sets it out in numbers 2. The:ain Public Relation atvitis are ‘exhibitions and publicity BB. sponsorship and publicity . lobbying and literature D. publicity and event management > ‘3. ‘The most popular form of sport sponsorship is B. team © league D. individual > 4. Event staff who work for no pay ae called casual tat B. volunteer stall parttime sta D. event staff > 5. Which ofthe following shouldbe developed first? A. Thecvents marketing strategy B. Sponsorship proposals forthe event . Event plan . A work breakdown structure ‘SPRITATODMarck2019 Page DFS‘6. ‘Which of the following is best in dealing with the media to publicise the sport event? ‘A. Only the event director should deal with the med B, Anyone on the organising committe cen deal with the media (C. Event sponsors should deal with the media . The event team should havea media litson officer appointed 7. Whit of te following Is NOT preventable trough good contingency plnning? ‘A. A delay in the event program due to alate arrival of digntary to preset awards BB. A delay inthe event program due to an injury toa competitor requiring access tothe ‘event arena by ambulance sta ‘A delay inthe event program due oa late srival of judge, referee o othe offic ‘A delay inthe event program due toa breakdown inthe sound equipment pA 8, Which of the following is the MOST disastrous and makes it virtually impossible to run an event? ‘A. Event dircetor resigns BB Major sponsor pulls out C. Thecost ofthe event goes over budget D. Allsbove 9. Ensuring that local community stakeholders are supportive ofthe events important because helps the smooth ring oF the event B. itis alegalroquirement CC. ithelps to ateat local participants D. it discourages pstcipants from outside ofthe community 10. tis advisable that the Event Directo A. is solely responsible for making important decisions about We Great 'B consuls wth stakeholders before making important decisions about the event C. leaves import decisions about the event stakholders 1. forms a committee to make decisions about the event SPRITAIODMarch2019 aSECTION B (60 MARKS) ‘There are SEVEN (7) questions in Booklet, is section. Answer ALL questions in the Answer 1. List SEVEN (7) the ingpota of ugernent in spons organization. (7 macks) (CLOLPLOL:C1) 2 Lis SIX (6 principle of budget in preparing sporting event budget propose (marks) {CLOLPLOL:C!) 3. List FIVE (8) factors impact on organization stuctre, (Smarts) (CLOL-PLOI-C1) 4. List EIGHT (8 ssk involved in sporting event that canbe dsastious as a esl ofa failure (marks) (cLozPL02:c2) 5. List NINE () sporting events cost that wil depend onthe seale and type of vent. (@ marks) (cLoxPL02:c2) 6. List FIVE (6) items that ned to consider in writing an event proposal. (Smarks) (cLoxPLo2:c2) 17. List TEN (10) factors that contributed to resistance to change, (vo marks) (cLoxPLox:c2) ‘SPRTTATODIMarch2019 SSS Page dSSECTION (@0 MARKS) ‘There are THREE (3) questions in this section, Answer ANY TWO (2) questions in the Answer Booklet. 1. Brety prepare dhe major tak of ports event director, (lo marks) (cLO3:P1.02:03) 2. Briefly cary out the principle of effective coaching, (10 marks) {CLOs:PLO2:C3) 3. Briefly apply the type of event conducted by the sport or recreation organization. (10 marks) CLos:PLozc3) *** END OF QUESTIONS**+ ce