EXECUTIVE SUMMARY

1. Yahoo’s brief history

2. organizational structure (officers)
3. mission, vision
4. strategies
5. status
6. competitors/rivals

TIME CONTEXT
1. kalian nag-umpisa yung problem ng company: downfall, pagbaba ng
kita, ng users, ganon

VIEWPOINT
1. dapat daw ang point of view mo ay manager or marketer.
2. Paano mo nakikita yung situation bilang manager/marketer

STATEMENT OF THE PROBLEM

1. ditto ako hirap, andami ko inilagay na tanong dyan, pili kalang ano
pinaka dapat ilagay
2. ano yung pinakaproblema ng Yahoo in their business
3. yung pinakafocal problem, pinaka sa mga pinaka. key or central
problem daw. pinaka malawak siguro? kasi requiring description eh:
ganyan iddesrcibe - IDENTITY, LOCATION, TIME, EXTENT

OBJECTIVES
1. SHORT RANGE – goals within a year para sa business mo bilang
kunwari manager or marketer ka ng Yahoo
2. LONG RANGE – yung pang beyond one year

AREAS OF CONSIDERATION
1. ilagay mo dito mga factors to consider. from the facts nung case, pero
based sa perspective mo. kunwari, yung quality ng ads nila to entice
customers or users ganon, or yung accessibility ng sites at programs
nila

ORGANIZATIONAL SCANNING – SWOT

1. strengths
2. weaknesses
3. opportunities
 4. threats – rivals, yung ability to adapt since marami nang mga
msyadong innovative at nagcacater ng mas maraming programs than
Yahoo
5. see slide 23 para sa mga categories na lalagyan mo ng strength and
weaknesses, slides 25 – 27 naman yung opportunities and threats
(mas maraming categories bukod sa rival, sample ko lang un)

ALTERNATIVE COURSES OF ACTION

1. at least three ways to solve Yahoo’s problem, mula sayo, kung ikaw
mismo ang Yahoo

RECOMMENDATION
1. pili ka dun sa tatlo kung ano talagang the best na solution to Yahoo’s
problem, and reason/s why yun ang napili mo, sample daw yung slide
31 psshhhh
2. may decision matrix pa (table sa slide 32 as sample) – ieevaluate mo
yung three suggested mong solutions or strategies

CONCLUSION
1. final say mo. parang final summary pero bigyan emphasis mo yung
action plan mo to solve Yahoo’s problem