PRINCIPLES OF MARKETING

Fall 20

Time Allowed: 20 minutes

Section: U Marks: 10 Due Date: 1 9-02-2020
Program: BS(SE)

MCQ’s

1. Lamborghini car is an example of __________________

a) Need b) want c) demand d) none of the
above
2. Categorize Nestle according to market offering.
a) Product b) service c) demand d) both a & b
3. ____________ concept follows the marketing management philosophy that achieving
organizational goals depends on knowing the needs and wants of target markets and delivering
the desired satisfactions better than competitors do.
a) Product b) marketing c) selling d) societal
4. Mission statement should be product oriented.
a) True b) false
5. Gourmet bakery is the ____________ SBU in BCG matrix.
a) Star b)question mark c) cash cow d)dog
SHORT NOTES
1. What are the key elements of marketing system? 2
2. Differentiate market penetration & new product development strategies with
examples. 3