blogs/websites

website

wordpress

I would prefer to open a page on fb and use ads in my local area.

Articles

twitter

Email marketing

SEO is key for the website to come up in the first few searches

Using Keywords for your websites for SEOs

strengthening the business internet presence by leveraging the SEO

Affliate marketing could work too

Social media influencers

pay per click advertising

Target customers and then generate leads

Affiliate marketing

Remarketing as a means of targeted marketing

Shooting SMS

Content Marrketing

With email marketing, isn’t there the risk of it being regarded as spam?- answer – you opt in for that by
clicking on agree option. Canada has a law called CanSpam for it

Personality survey and send it to the society- for target marketing.At the end of survey, they can have a
chance to win something.

digital marketing offers more customization as compared to traditional media. It is also more flexible.
Traditional media may be used to reach certain groups ie baby boomers

Digital marketing is an effective choice for inbound marketing

For traditional media we can still use entertaining television ads to implant a brand into the minds of
potential customers

Digital marketing makes use of the entire lifecycle of purchasing a product to improve customer
experience

digital media is more engaging and can be controlled unlike the traditional media. If one campaign is not
working as expected, digital media allows to revise it in time as compared to the traditional media which
does not offer prompt results

differences: medium used to transfer information.

both can be used in tandem. fliers for downloading an app for a store may be handed out in the store
itself with QR codes

Digital media can be used to reach markets where traditional ways cannot reach...

you can maintain your online reputation with digital marketing and build on that

you can standout in both the platforms. but traditional has things like superbowl that helps the
companies stand out.

I believe it also depends on the position of your brand. If the brand is fairly new, aggressive digital
marketing would help create brand awareness and enagagement.

H2H marketing is taking over B2B or B2C

If someone is giving their data like email address or anything we should give them in return, be it
coupons, competion, give aways. Etc

Loyalty loop by mckinsey report- customer lifetime value and share of wallet to maintain the loyalty loop

Lecture 2

ANALYTICS OF EMAIL MARKETING

Total number of people who actually opened the mail- OPEN RATE

If email contains any link then how many clicked on the link.. or how many came from the email to the
Website

signups

how many people subscribe to the email alerts?

what is considered a good open rate?- if you have 10% open rate…you are doing fantastic.

If it is under 1% then it is an issue

Is it enough if they open the mail without following up with other processes, like clicking the link to the
website?- Click rates depends on it. That’s the 2nd step. If you are 5% it is good, if it is 10% that above
industry average. 1-2% is what people normally get.

https://mailchimp.com/resources/email-marketing-benchmarks/

there's also metrics of how people browse your website and where they spend the most time- Google
analytics

Cost per click- Nike shoes high cost, Kamloops Indian restaurant low or minimal

What should we consider when understanding our online marketplace?

the demand

Customer demographics

trends

potential audience/customers - their profile, characteristics, behaviours, needs etc

Influencers, forums, communities present on the platforms

Rules and legalities

the 80-20 ratio for FB

Product fit

Where is our target market most active on? and accordingly choosing the marketing platform

ability to predict future needs of customers

if you are using a free product, you are the product…thru gather analyse data and sell data.

Social media has 3 parts- Paid,owned,earne