Over the course of 10 weeks, students at the Fashion Institute

of Technology in New York City explored IBM’s Cognitive

Fashion tools and developed innovative new designs and
marketing strategies for Tommy Hilfiger; a major partner to the
project who contributed approximately 15,000 catalog images
from the past three years. IBM Researchers initially used
Tommy Hilfiger product image data to generate a report on
popular and trending color palettes. The report helped spark
the students creative process but they leveraged IBM’s
Cognitive Fashion tools to visually explore styles and trending
silhouettes, and even use a tool which generated novel prints
from scratch.

“The machine-learning analysis gave us insights about the

Tommy Hilfiger ‘DNA’ that we couldn’t begin to consume or
understand with the human mind.” - Michael Ferraro, executive
director of the FIT/Infor Design and Tech Lab.
. We used publicly available fashion images along with visual
recognition techniques to analyze and predict the color and
print pattern trends in fashion which were used by the
designer to choose the color palette for his designs. We are
building a cognitive agent that can analyze current fashion
trends from multiple sources (catalogs, articles, blogs, images,
social media) and forecast future fashion trends. For
consumers who are unsure of exactly what they want, or
they’ve seen something that’s inspired them in the real world,
but can’t put it into words, visual search will help accelerates
the discovery process. A user clicks on an existing apparel or
accessory image in the product catalog and Visual Browse will
fetch and display other similar looking products from the
catalog. Visual Browse does not need any meta information as
searches are performed only on images themselves.  to use
insights that take a data-driven approach to design and decision making. A
cognitive system is able to understand structured data and unstructured data,
such as images, and can reason, learn and interact with people. runway
fashion images and real-time social buzz and then used Watson Visual
Recognition technology to not only analyse, but predict trends in colour. With
a combination of IBM analytics and cognitive technologies, designers can gain
new inspiration with access and insights gleaned from hundreds of thousands
of social media images in an instant. Fashion designers usually start
conceptualizing and designing products for the new season
one year prior to the actual selling season (though in recent
times this has been drastically reduced with the emergence of
fast-fashion.). Therefore, for most apparel retailers (and
fashion industry in general), knowing what the customers
would like to wear next season is extremely important. A
crucial aspect to achieve this is to have the ability of analyze
current fashion trends and forecast future fashion trends.
Complete the Look for fashion recommends apparels which
would go well with the apparel the user is interested in.
Complete the Look works on existing product text attributes in
catalog and can handle category, color, pattern, brand, style,
price, occasion, size etc. while utilizing the style rules.