Marketing Strategies

Presentation by:
Shalu kumari
Kritika Baria
 Nike starts with story
and emotion to conquer
hearts and minds (and
global sports apparel
markets)
 They’re socially-
conscious
They make some really fun ads that
people love sharing and talking
about.
Nike makes some of the best ads in the business. They
teem with world-class athletes displaying their
extraordinary skills.
One of Nike’s most successful ads is ‘Winner Stays’. The
ad features teenage boys transforming into Ronaldo Jr.
and other
They soccerword-of-mouth
earn superstars as they battleby
it out on the
soccer field; it netted; 
creating and compelling
it netted the sportswear brand more than 107.8 million v
iews.
“Watercooler” Moments.
It’s vital to have your consumers talking about your
brand.
It keeps you at the forefront of your customers’ minds,
and allows you to reach those who have not heard of
you!
 MATTER prints built a
proud, loyal community
connected by values

 Matter tells stories

through their products so
customers appreciate the
brand and textile
heritage better.
 Matter has a strong community who shares
their values and spreads their passion
through word-of-mouth.
Matter promotes the idea of provenance – to be curious about
how things are made and appreciative of fabric cultural heritage.
They want their customers to be more conscious of their
consumption behavior and to look beyond labels and trends.
Matter encourages customers to express
their social Identity by posting photos of their
outfits.
In addition to telling their friends about Matter, customers can
also tag their outfits with the #mattertribe hashtag.This adds to
that feeling of being a part of an active community of individuals
who are different from the mainstream fast fashion consumers.
They have a channel where they can express who they are and
what they stand for.