EMAIL MARKETING

Digital Marketing
Mr. Dedi Kurniawan

Aulia Resa Praditiya 015201705007

Rikha Amelia 015201705010
Nimas Nur Pratiwi 015201705008
Balqis Al Humairah 015201705013
Komang Bagus Tribawa 015201805025
 QUESTION
1. Explore and understand all things (e.g. features, pricing, special benefits
and disadvantages, etc.) about major email marketing platform at least
Mailchimp, Sendinblue, GetResponse, and Kirim.Email.
2. Experience them by applying in your website.
3. Create a review article to compare the platforms based on your experiences
in applying them in your website.

ANSWER
1&3. GetResponse
GetResponse has a special place in the world email marketing due to the fact
that they are a Polish company that has taken the email marketing space by
the storm, becoming one of the worldwide leaders. But that’s not the only
reason. GetResponse delivers truly world-class solutions for anyone who
wants to get into email marketing. Their brand is not only about the tool, but
also about various resources and education/training that you can jump on.

GetResponse has clear pricing options based on the number of subscribers

you have. Particularly:

Unfortunately, there’s no free plan, but they do offer a free 30-day trial.
The good thing about GetResponse plans is that no matter which plan you
select, you can send an unlimited number of emails.

Also, paying annually gets you 18% off, and if you run a non -profit, you get
an automatic 50% off whatever plan you select. Overall, it does seem like
GetResponse has thought of every possible type of customer with their
pricing options.
Let’s look at how it plays out for a couple of possible scenarios:

GetResponse Cost

• For a new list:

If you’re just starting out then GetResponse will cost you $0 for the
first month, and then $15 / month if your list is less than 1,000
subscribers. You can send an unlimited number of emails on that plan.

• For 2,500 subscribers:

In this scenario, your GetResponse bill grows to $25 / month, but you
still get to send an unlimited number of emails. This gives you much
room for testing. Quite frankly, no matter if you message your list twice
a month or twice a day, the bill is still $25.

• For 7,500+ subscribers:

Your GetResponse bill is now $65 / month. Still, unlimited emails.

Features

• Create multiple types of subscription forms: standard forms, exit pops,

scroll forms, shake boxes, etc.
• 500+ web form templates to choose from.
• HTML-based email template editor for advanced users.
• Responsive email designs. This means that your newsletters are going
to look great on every device (mobile and desktop).
• Drag-and-drop email creation tool.
• Landing pages. You can create, edit, and publish landing pages straight
from GetResponse. There are more than 100 mobile-friendly
templates available, a nice drag-and-drop editor, and a set of
optimization tools.
• A/B testing. Run split testing campaigns and see what converts better
(huge feature for optimization).
• Autoresponders. AKA. email marketing automation. Send triggered
emails, follow-up messages, or anything else based on your
subscribers’ activity.
• Tracking and stats. Allows you to monitor your results.
• Inbox preview. You can see what your email message is going to look
like on the most popular email clients and devices.
Overall, GetResponse gives you all you can ask for when it comes to growing your list,
building, sending and tracking your email.

GetResponse is also the most education-centered solution on this list. Right after you
open an account with them, they invite you to join their free daily sessions (tips on how
to grow your email list), where they share lessons, video tutorials, presentations, and
tasks for you to complete (like a normal course).

Who’s GetResponse best suited for:

• Startups and small businesses that want to have all aspects of email
marketing handled in one place, by one tool/solution.
• GetResponse also presents good potential for growing alongside your
company due to their affordable rates on every step along your list growth.
• Perfect for non-profits. No one else on this list gives you 50% off if you’re a
non-profit.
• Great if you’re going to be contacting your list multiple times a week,
regardless of that list’s size. For example, contacting your list of 1,000
subscribers every day of the month is going to be the cheapest with
GetResponse (when it comes to hosted email marketing solutions).
MailChimp has a great editor (to build your emails/newsletters with), great
reputation (it’s an established company in this market, handling all types of
customers, from sole-proprietors to big corporations), and a wide range of features.

However, there’s also a downside. that is the cost of working with MailChimp. Let’s
take this step by step:

To begin with, your MailChimp account is free, which is great. It basically allows you
to get off the ground and start learning your craft in the world of email marketing.
But then, once you’re above the 2,000 subscribers mark, your MailChimp bill is going
to grow quite a lot. Here’s the math:
• Getting to 2,000 subscribers is free = $0 / month, $0 / year.
• Having 2,001 subscribers is $30 / month, $360 / year.

That is a huge jump … there’s just no other way to say it. For many businesses,
switching from $0 to $360 / year is just too huge of a gap.
More than that, MailChimp also has some ridiculous pricing models in the 2,000-
3,000 subscribers range. Particularly:

Anyway, MailChimp also gives you a pay-as-you-go plan. In other words, instead of
paying a monthly fee, you pay only for the emails that you actually send.

For example, if you have a list of just 1,000 people, and want to message them once
– just once – it’s going to cost you $20. If you want to message them, say, twice a
week for a month, that’s $160 / month. And that’s provided that you buy your “email
credits” (MailChimp’s pay-as-you-go email currency) for $0.02 a piece, which means
buying at least $100-worth of them.

In short, MailChimp is not the most cost-effective for a growing list.

MailChimp cost:

• For a new list:

Until you grow your list to 2,000 subscribers, MailChimp is going to be
entirely free for you. On that plan, you can send up to 12,000 emails a month
(e.g. you can email your list of 2,000 subscribers a total of 6 times per month).

• For 2,500 subscribers:

- If your list is not more than 2,500 subscribers then your MailChimp
bill is going to be $30 / month. The good thing here, though, is that you
can send unlimited emails.
- For 2,501 subscribers, the price grows to $35 / month.

• For 7,500+ subscribers:

Here, MailChimp gets quite expensive. For up to 10,000 subscribers, you have
to pay $75 / month.

Features:
• Flexible design and great newsletter building tools.
• Drag-and-drop email building.
• Email automation, and advanced tools for automated marketing. Allows you
to target customers based on their behavior, preferences, previous sales.
• Advanced analytics and reporting. You can see everything there is to know
about your audience and how they interact with your emails
• Great mobile apps. Both for managing your campaigns and tracking your stats.
• Integrations with multiple third-party apps and tools.
• Split testing.
• Custom subscription forms creation, and much more.

MailChimp is the top league when it comes to the number and the quality of the
features they offer. But the price tag makes them a tough choice for a bootstrapping
business owner.

Who’s MailChimp best suited for:

• Bloggers, startups, local businesses, and small business owners that don’t
want to invest in email marketing just yet. The free plan allows you to do that.
• Business owners that want the top-of-the-line features and price is no object
to them.
• Great for whoever is going to work with a list of less than 2,000 subscribers
and not messaging them more frequently than 6 times a month.
SendinBlue is a newcomer to the email marketing space. The company was born
from a web agency that wanted to cater to their own customers, and solve their email
marketing needs. Over time, SendinBlue has evolved to a full-fledged email solution
that’s opened their doors to the public.
The area where SendinBlue really stands out is their pricing model. To say it simply,
SendinBlue is a solution that will grow with you, and give you the exact plan that you
need and can afford.

For example, when compared to MailChimp, SendinBlue is a lot more cost-effective,

and especially if you have a list of around 2,500 subscribers. More than that,
SendinBlue doesn’t actually pay attention to how many contacts or even individual
lists you have. For example, having 10 lists with 250 people on each will cost you
just as much as having one list with 2,500 subscribers. This isn’t always the case w ith
the other providers.

SendinBlue Cost
For a new list:

There’s a free plan with SendinBlue. It doesn’t restrict the number of subscribers you
can have, but it does limit your daily emails to 300, and your monthly emails to
9,000. What this means in practice is that SendinBlue is a good solution for those of
you who are just starting out and want to experiment with email marketing for free.
So, new list = $0.

For 2,500 subscribers:

• The math here is a bit tougher to do. SendinBlue doesn’t limit your number of
subscribers at all. What it does look at, however, is the total number of emails
you send.
• Having the above in mind, if you have 2,500 subscribers and you want to
message them twice a week (so 20,000 emails in a month), it’s going to cost
you $7.37 / month.

For 7,500+ subscribers:

If you have 7,500 subscribers and you want to message them twice a week (60,000
emails in a month), it’s going to cost you $39 / month.
Features:

• Responsive design builder – allowing you to build responsive email designs,

smartphone-friendly, and with no HTML knowledge required.
• Drag-and-drop newsletter builder.
• Have unlimited number of people on your email lists. SendinBlue doesn’t
restrict you in any way.
• Autoresponders and trigger marketing – email sent based on your
subscribers’ behavior and previous actions.
• Good and clear reports and analytics.
• Real-time tracking.
• Heat maps showing how your subscribers interact with your newsletters.
• Subscription form creation tool.

Overall, SendinBlue offers more than enough to get your email marketing efforts going
and allow you to keep things on a budget at all times.
The email designs that SendinBlue lets you use are easy to grasp and render well on
most devices and screen sizes. In other words, SendinBlue is email marketing
simplified.

Who’s SendinBlue best suited for:

• Small business owners that want to test the waters and see what’s possible
with email marketing. The free plan is great for that, especially since it doesn’t
restrict any functionality.
• Businesses that want their email marketing solution to be able to grow with
them. The pricing progression is clear and easy to follow. There also aren’t
any huge jumps in pricing like with MailChimp … everything is gradual.
• Businesses that have a handful of email lists instead of having one main list.
With SendinBlue, emailing one list costs just as much as emailing 10 lists.
Kirim.Email

Honestly, we don’t have any data about kirim.email.

1. Email Marketing is important in F&B, because indeed with the email that can
show our professionals. Because many people who like to communicate
directly through their social media / phone numbers or their mobile numbers
because some of them think that "it's privacy, so if there is anything better
through email" so because it's very important for Wings'o to have email. And
at that time who said, with email we could share promotions / info about
Wings'o to many people and the possibility of reading it was very high.
Because every one of us almost every day always check email / open email /
use email. So, email can also be a good promotional tool and information
medium for Wings'o to customers, we try a free trial email marketing platform
on GetResponse, and it need to submit a good visual page landing and content
on the email, we use a page landing on our website on wix.com. so the
subscribers will see all of menu and the content in our website.