Syllabus and Scheme of Examination

DELHI SCHOOL OF
MANAGEMENT

DELHI TECHNOLOGICAL
UNIVERSITY (East Delhi Campus)

Master of Business Administration

(Business Analytics)
 SCHEME OF EXAMINATIONS

DELHI TECHNOLOGICAL UNIVERSITY, DELHI

MASTER OF BUSINESS ADMINISTRATION (MBA)

BUSINESS ANALYTICS

Criteria for Assessment

All theory courses have internal assessment of 40 marks and End Semester Examination of
60 marks. For the courses related to projects, internal assessment is 40 marks and external
examination is 60 marks. The courses related to Lab have 40 marks as internal assessment
and 60 marks for external examination.
The internal assessment of the students (out of 40 marks) shall be as per the criteria given
below:

1. Mid semester examination - 20 marks

Compulsory Written Test (to be conducted on the date communicated by the
University)

2. Individual Presentation/Viva-Voce/Group Discussion/Class Participation

- 20 marks

Note: Record should be maintained by faculty and made available to the examination
branch of the University.
 FIRST SEMESTER

Distribution of
Code No. Paper L T/P Credits Course
Management Process & Organizational Core
MB 101 Behaviour 4 - 4
MB 102 Marketing Management 4 - 4 Core
MB 103 Business Research Methods 4 - 4 Core
MB 104 Financial Accounting & Cost Analysis 4 - 4 Core
MB 105 Managerial Economics 4 - 4 Core
MB 106 Business Communication 2 - 2 Core
MB 107 Introduction to Business Analytics 4 - 4 Core
MB 108 Database Management Systems 4 - 4 Core
MB 109 Data Visualization Lab - 2 2 Skill Based
Total 30 2 32

SECOND SEMESTER
Code No. Paper L T/P Credits Distribution of Course
MB 201 Human Resource Management 4 - 4 Core
Knowledge Creation, Critical Core
MB 202 Thinking and Innovation 4 - 4
MB 203 Financial Management 4 - 4 Core
Data Warehousing and Data Core
MB 204 Mining 4 - 4
MB 205 International Marketing 4 - 4 Core
Operations and Supply Chain Core
MB 206 Management 2 - 2
MB 207 Predictive Modeling 4 - 4 Core
MB 208 Changing Paradigm in Leadership 2 - 2 Skill Based
MB 209 Predictive Analytics Lab - 2 2 Skill Based
Total 28 2 30

THIRD SEMESTER
Distribution of
Code No. Paper L T/P Credits Course
MB 301 Summer Internship - 2 2 Skill Based
MB 302 Machine Learning 4 - 4 Core
MB 303 Big Data Analytics 4 - 4 Core
MB 304 R for Machine Learning - 4 4 Skill Based
MB 305 Big Data Analytics Lab - 2 2 Skill Based
MB 306 Generic Elective – I 4 - 4 Elective
MB 307 Generic Elective – II 4 - 4 Elective
MB 308 Discipline Specific Elective – I 4 - 4 Elective
MB 309 Discipline Specific Elective – II 4 - 4 Elective
Total 24 8 32
 FOURTH SEMESTER
Distribution of
Code No. Paper L T/P Credits Course
MB 401 Project Dissertation - 8 8 Skill Based
MB 402 Enterprise Performance Management 4 - 4 Core
MB 403 Core
Entrepreneurship Development 4 - 4
Core
MB 404 Project Management 4 - 4
MB 405 Generic Elective – III 4 - 4 Elective
MB 406 Discipline Specific Elective – III 4 - 4 Elective
MB 407 Discipline Specific Elective – IV 4 - 4 Elective
Total 24 8 32

Discipline Specific Electives (Choose any four from the group)

Distribution
S. No. Paper L T/P Credits of Course
1 Advanced Machine
4 - 4 Elective
Learning
2 Marketing Analytics 4 - 4 Elective
3 Pricing Analytics 4 - 4 Elective
4 Financial Analytics 4 - 4 Elective
5 Retail Analytics 4 - 4 Elective
6 HR Analytics 4 - 4 Elective
7 Time Series Analysis 4 - 4 Elective
8 Social Media and
4 - 4 Elective
Web Analytics
9 Healthcare Analytics 4 - 4 Elective
10 Operations and
Supply Chain 4 - 4 Elective
Analytics
11 Data Management
4 - 4 Elective
and Ethics
12 Digital Marketing
4 - 4 Elective
Analytics
13 Weather Analytics 4 - 4 Elective
14 Security Analytics 4 - 4 Elective
 Generic Electives (Choose any three from the group)

Distribution
S. No. Paper L T/P Credits of Course
1 Compensation
4 - 4 Elective
Management
2 Industrial Relations and
4 - 4 Elective
Labour Legislation
3 Training and
4 - 4 Elective
Development
4 Internet of things 4 - 4 Elective
5 Natural Language
4 - 4 Elective
Processing
6 Semantic Web & Web
4 - 4 Elective
Mining
7 International Financial
4 - 4 Elective
Management
8 Managing Financial
4 - 4 Elective
Institutions and Markets
9 Security Analysis and
4 - 4 Elective
Portfolio Management
10 Knowledge and
Innovation 4 - 4 Elective
Management
11 Financing the
Entrepreneurial 4 - 4 Elective
Business
12 Corporate Governance 4 - 4 Elective
13 Total Quality
4 - 4 Elective
Management
14 Logistics Planning and
4 - 4 Elective
Strategy
15 Operations Research
4 - 4 Elective
and Strategy
FIRST SEMESTER
MB 101 Management Concepts & Organizational Behavior 4-0-0
Course Objectives
Upon successful completion of this course the student should be able to explain the crucial
part played by individuals and groups in organization processes, such as decision making,
planning and managing new technology; analyze leadership styles and determine their
effectiveness in employee situations; analyze team dynamics and cultural diversity.

Unit 1: Introduction
Understanding dynamics of Power, Influence and Organizational Politics. Intrapersonal,
Interpersonal, Intergroup and Institutional power

Unit 2: Organizational Structure and Process

Organizational design, six key elements of organizational design, types of organizational
design, organizational structure Managerial Ethos.

Unit 3: Managing Activities

Planning: need for planning, types of planning, and the elements of planning; Managerial
decision making- types of managerial decisions, steps in decision-making process.

Unit 4: Controlling
Problem Solving Techniques, Controlling: Process and Techniques, Budgetary and Non
Budgetary control techniques, PERT, CPM.
Unit 5: Organization Behavior: An Introduction, Behavioural Dynamics
Foundations of individual behavior, Personality, Perception, Learning, Values, Attitudes,
Motivation, Interpersonal Dynamics, Group Dynamics; Leadership theories and styles.
Management of conflict and negotiation.
Unit 6: Organizational Culture and Change
Organizational culture. Organizational change: nature and forces of change, resistance to
change: and management of resistance to change; Work stress: sources and consequences of
stress and its management.

Text books:
 Robbins, S.P. Judge, T.A., Vohra, N. (2016), Organizational Behaviour, 16/e,
Pearson Education.
 Nahavandi, A., Denhardt R. B., Denhardt, J. V., Aristigueta M. P. (2015),
Organizational Behavior, Sage Publications.
Reference Books:
 Greenberg,J. and Baron, R.A. (2015), Behavior in Organization, Pearson Education.
 Newstrom,J.W.&Davis, K (2014), Organizational Behavior at Work, Tata
McGrawHill.

Suggested Readings:
 George, J. M. & Jones, G.R. (2012), Understanding and Managing Organizational
Behaviour 6/e, Pearson Education.
 Nelson D.L., Quick, J.C. &Khandelwal, P. (2014), ORGB, 2/e, Cengage Learning.
MB 102 Marketing Management 4-0-0
Course Objectives
The basic objective of this course is to develop an understanding of the underlying concepts,
strategies and the issues involved in managing the marketing efforts of a firm.

Unit 1: Introduction
Introduction to marketing function; genesis, approaches to marketing, concept of customer
value, customer satisfaction and delight. Marketing mix concept, classification of goods and
services; goods-service continuum. Emerging fields of marketing- green marketing, digital
marketing, viral marketing, neuro marketing.

Unit 2: Marketing Environment

Analyzing needs and trends Macro Environment -Political, Economic, Socio-cultural, Legal,
Ecological and Technical Environment – PEST analysis. Micro Environment – Industry &
Competition.

Unit 3: Market Segmentation, Targeting and Positioning

Definition, Need & Benefits. Bases for market segmentation of consumer goods, industrial
goods and services. Segment, Niche & Local Marketing, Effective segmentation criteria,
Evaluating & Selecting Target Markets, Concept of Target Market and Concept of
positioning – Value Proposition & USP.

Unit 4: Product and Pricing Decisions

Types of new product, new product development, managing Product Life Cycle, test
marketing of a new product. Branding decisions; packaging and labeling; new trends in
packaging. Pricing objectives, Factors influencing pricing decision - approaches to pricing –
Price & Non-price competition, setting the price and managing the price changes.

Unit 5: Distribution and Promotion Decisions

Importance, Functions of distribution channels - introduction to the various channels of
distribution, designing marketing channels. Direct Marketing, Impact of technology &
Internet on distribution. Promotional Mix - Advertising, Sales Promotion, Personal Selling,
Public Relations. Impact of technology & Internet on Promotion

Unit 6: Marketing Organization and Control

Concept, Types - Functional organization, Product Focused organization, Geographic
Organization, Customer Based Organization, Matrix organization. Organization structure for
a wide customer orientation. Need of marketing control and audit.

Text Books:
 Kotler Philip, Keller Kevin Lane, KoshyAbraham andJhaMithileshwar - Marketing
Management: A South Asian Perspective (Pearson Education 14th Edition).
 Lamb CW, Hair JF, Sharma, D and McDanial, C- MKTG-A South Asian
Perspective, Cengagae Publication.
Reference Books:
 Stanton William J - Fundamentals of Marketing (McGraw Hill)
 Ramaswamy V.S. and Namakumari S - Marketing Management: Planning,
Implementation and Control (Macmillian, 3rd Edition).
 Etzel, M., Walker, B., Stanton, W. and Pandit, A (2009) Marketing Management,
 Tata McGrawHill, New Delhi
 Mc. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata
McGraw Hill, 15th Edtion).
 Saxena, Rajan (2009), Marketing Management, Fourth Edition, Tata McGraw Hill
Education Pvt. Ltd.New Delhi

MB 103 Business Research Methods 4-0-0

Course Objective:
The course aims at equipping students with the understanding of the research process,
tools and techniques in order to facilitate managerial decision making.

Unit 1: Introduction
Introduction to business research-types of research, process of research, Formulation of the
research problem, development of the research hypotheses, Types of Hypotheses. Lab
Work of around 4 hours.

Unit 2: Research Design

Definition, functions, exploratory, descriptive, experimental; Experimental research
designs-pre-experimental, quasi-experimental, true experimental, statistical; Validity of
research instruments-face and content, construct validity; Reliability of research
instruments internal consistency procedures; Methods of data collection-primary and
secondary sources; Attitudinal scales-Likert, Thurstone, Guttman scales; Questionnaire
designing. Lab Work of around 4 hours.

Unit 3: Sampling and Data Analysis

Concept, designs; Types of sampling designs- probability, non-probability, mixed sampling
designs; sampling frame; Sample size determination; Data processing- editing, coding and
tabulating; Data analysis-univariate, bivariate, multivariate; Hypothesis testing- concept,
types of errors, steps in hypothesis testing. Lab Work of around 4 hours.

Unit 4: Analytical Techniques

Parametric Vs Non-parametric tests, ANOVA, Correlation and Regression Analysis, Chi-
square Test, Non-parametric Tests for Normality, Runs Test, Advanced data analysis
techniques-basic concepts of factor analysis, discriminant analysis and Conjoint Analysis.
Lab Work of around 4 hours.
Text Books
 Chawla Deepak, SodhiNeena (2016), Research Methodology Concept and Cases,
2/e, Vikas Publishing House.
 Malhotra K. Naresh, Dash Satyabhushan (2015), Marketing Research 7/e, Pearson
Education Ltd.
Reference Books:
 Cooper Donald, Schindler Pamela, Sharma J K (2014), Business Research
Methods, 12/e, McGraw Hill Education
 Bryman Alan, Bell Emma (2015), Business Research Methods, 4/e, Oxford
University Press
 Saunders Mark, Lewis Philip, Thornhill Adrian (2011), Research Method for
Business Student, 5/e, Pearson Education.
 Hair F. Joseph, Black C. William, Babin Barry J. Anderson E. Rolph (2015),
Multivariate Data Analysis, 7/e, Pearson Education.
MB 104 Financial Accounting and Cost analysis 4-0-0
Course Objectives:
This course aims at enabling the students with the skills of financial analysis and ascertainment
of cost of product/services for management decision making.

Unit 1: Introduction

Introduction to Accounting: Importance, Accounting Concepts and conventions, (GAAP).,

Accounting Standards (Focus on importance of Standards to give a general view on Financial
Accounting practices). Accounting Process - Books of Original Record. Ledge r& Trial
Balance, Classification of capital and revenue expenses, Final Accounts.

Unit 2: Inventory Valuation

Methods of inventory valuation and valuation of goodwill, methods of valuation of goodwill.

Unit 3: Asset Valuation and Depreciation

Tangible vs Intangible assets, depreciation; concepts and methods of depreciating noncurrent

assets.

Unit 4: Financial Analysis

Concepts and contents of Financial statements. Users of financial statement, Changes in

Working Capital. Preparation and analysis of cash flow statement and funds flow statement.
Analysis and interpretation of financial statements, Horizontal Analysis and Vertical Analysis
of Company Financial Statements. Liquidity, leverage, solvency and profitability ratios – Du
Pont Chart - Ratio Analysis.

Unit 5: Cost

Concepts and Elements of Cost. – Material, Labour and Overheads: Direct vs. Indirect.
Methods of costing: Unit costing, Contract Costing and Service Costing

Unit 6: Policies

Policy Analysis, Citizen Participation, and Change, Public Policies and Their Impacts, Policy
Analysis and Policy Choices

Text Books:
 Narayanswamy, R. (2014), Financial Accounting: A Managerial Perspective, PHI
Limited.
 Horngren, T. C., Datar, S. M., Foster, G., Rajan, M. V., &Ittner, C. (2012), Cost
accounting: A managerial emphasis, Prentice Hall,India, Thirteenth Edition.
Reference Books:
 Anthony, R.N. &Breitner, L.K. (2006), Essentials of Financial accounting, Prentice
Hall, Ninth Edition.
 Foulke, R.A., Financial statement analysis (1968). McGraw Hill. US. Sixth Edition.
 Banerjee, A. (2009), Financial Accounting, Excel Books, Third Edition.
 Banerjee, B. (2014), Cost Accounting: Theory and Practice, PHI Limited, Thirteenth
Edition.
MB 105 Managerial Economics 4-0-0
Course Objectives:
The main objective of this course is to familiarize students with the fundamental theories
and concepts of Managerial economics and their relevance in business decision making.

Unit 1: Introduction
Introduction to Managerial Economics: meaning, significance, Micro versus
Macroeconomics; Demand Analysis: Individual and market demand, Factors affecting
demand, demand elasticity, demand forecasting; Theory of consumer behavior and Utility
analysis: Cardinal and ordinal approaches, Revealed Preference Theory.

Unit 2: Production Function and Cost Function

Production functions: Law of variable proportions, Laws of return to scale, Economies and
diseconomies of scale, Equilibrium of the firm; Cost function: Theory of costs, Short Run
and long run costs; Revenue Functions: Total, Average and marginal revenue, Break-even
Analysis.

Unit 3: Theory of Pricing

Product Markets: Perfect competition, Monopoly, Monopolistic competition, Oligopoly;
Equilibrium determination and pricing under different market structures.

Unit 4: Pricing Practices and Strategies

Cost-based Pricing: Cost-Plus/Mark-up pricing, Break-even Pricing, Marginal Pricing;
Value-based pricing; Competition-based pricing; Demand based Pricing; Pricing
Strategies: Price Skimming, Penetration Pricing, Differential Pricing, Promotional Pricing,
etc.
Unit 5: National Indicators
National Income Aggregates and their measurement; Inflation: Nature and Causes; Fiscal
policy: Taxes and Transfer payments, Role of Fiscal Policy; Monetary Policy: Role of
Monetary Policy in India, Instruments of monetary control; Liberalization, Privatization
and Globalization; FDI, Balance of Payments.

Text Book:
 Ahuja H.L.(2017), Managerial Economics: Analysis of Managerial Decision
Making, S. Chand Publishing, Ninth Edition.

Reference Books:
 Baye M. and Prince, J. (2017), Managerial Economics and Business Strategy,
McGraw Hill, Ninth Edition.
 Png I. and Lehman D., (2007), Managerial Economics, Blackwell Publishing, Third
Edition.
 Trivedi M.L. (2002), Managerial Economics Theory and Application, Tata
McGraw and Hill.
 Damodaran S. (2012), Managerial Economics, Oxford University Press, Second
Edition.
MB 106 Business Communication 0-0-2
Course Objectives:
The objective of the course is to develop skills and competencies in students to be able to
communicate effectively through the written and oral medium. Students will develop
familiarity with global business etiquettes and protocol.

Unit 1: Basics of Communication

Conceptual Issues in communication, Model of Communication; Barriers and Facilitators
in Communication, Aspects of Verbal and Written Communication, Principles of
EffectiveCommunication.7 C’s of communication, role of communication in business

Unit 2: Effective Communication and Negotiation

Making effective presentations, Meeting, Interview, Listening, Negotiating for Business:
Strategy &Tactics, Legal Aspects of Business Communication, Corporate Communication,
Global Business Etiquette & Cross Cultural communication

Unit 3: Formal Writing

The importance of skillful writing , Deductive, Inductive & AIDA approach to writing
business letters .Writing for Inquiries, Claims, Invitations, Reservations and Orders,
Refusal & Collection Letters. Sales Letters; Inter-office Memos; Resume Writing &
Recommendation, Essentials of good reports, classification of reports, Report writing .

Unit 4: Non-verbal Communication

Importance of non-verbal communication: Kinesics, Proxemics, Hepatics, Chronemics,
Paralanguage, Artifacts.

Text Books:
 Lesikar, R. V., & Petit, J. D. (2007). Basic Business Communication: Theory
and Application, Tata McGraw Hill, Tenth Edition.
 Murphy, H. A., Hildebrandt, W., Thomas, J.P. (2008), Effective Business
Communications, McGraw Hill, Seventh Edition.
 Post, P., & Post, P. (2005), The etiquette advantage in business, William
Morrow, Second Edition.
 Thill, J.V., &Bovee, C. L. (2017). Excellence in business communication,
Pearson, Twelfth Edition.
 Brown, L. (2014), How to write anything, W.W. Norton and Company.

Refrence Books:
 Dent, F.E., & Brent, M. (2006), Influencing: Skills and Techniques for Business
Success, Palgrave Macmillan.
 Hogan, K. (2008). The secret language of business: how to read anyone in 3
seconds or less. John Wiley & Sons.
 Weeks, H. (2010), Failure to communicate, Harvard Business Press, Boston.
 Ludlow, R. & Panton, F (1992), The Essence of Effective Communications.
Prentice Hall, New York.
 Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From
Process to Product; Dryden Press, Chicago.
MB 107 Introduction to Business Analytics 4-0-0
Course Objectives:
In order to gain profitable growth in competitive business environment, solving complex
problems by choosing from a multitude of options is extremely difficult. The objective of
the course is to provide know-how to evaluate various alternatives by gaining insight from
past performance in the essence of business analytics. Business analytics focuses on how
business performance can be improved by changing the course of actions and using various
tools to perform informed decision making.

Course Outcomes:
At the end of course student will be able to:
 Understand the need for effective business analytics within an organization.
 Analyze complex problems using advanced analytics tools.
 Learn various optimization models such as linear optimization, integer linear
optimization and non-linear optimization.
 Learn descriptive, predictive and prescriptive business analytics.

Unit1: Introduction and Data Visualization

Introduction: Decision making, Business analytics defined, Big data, Business analytics in
practice. Descriptive Statistics: Overview of using data: definitions and goals, types of
data, modifying data in excel, creating distributions from data, measures of location and
variability, analyzing distribution, measures of association between two variables. Data
Visualization: Overview, Tables, Charts, Advanced data visualization, data dashboards.

Unit 2: Spreadsheet Models and Linear Optimization Models

Spreadsheet Models: Building good spreadsheet models, what if analysis, excel functions
for modeling, auditing spreadsheet models. Linear optimization models: Minimization
problem, solving the par. Inc problem, maximization problem, special cases of linear
program outcomes, sensitivity analysis, general linear programming notation.

Unit3: Integer Linear Optimization Models and Nonlinear optimization Models

Types of Integer linear optimization models, eastborne realty example, solving using excel
solver, application involving binary variables, modeling flexibility provided by binary
variables, generating alternatives. Nonlinear optimization models: a production application,
local and global optima, a location problem, Markowitz portfolio model, forecasting
adoption of a new product.

Unit4: Monte Carlo Simulation and Decision Analysis

Monte Carlo Simulation: Risk Analysis for Santonics LLC, Simulation modeling for land
Shark Inc., Simulation considerations. Decision analysis: Problem Formulation
Unit 5: Business Analytics Applications
Why resource constraints are important to support business analytics: introduction,
business analytics personnel, business analytics data, Descriptive: Visualizing and
exploring data, sampling and estimation, Predictive: Logic Driven Models, data driven
models, data mining. Prescriptive Analysis: Prescriptive modeling: non-linear optimization

Unit 6: Measures & metrics and Performance Management

Need for measurement, characteristics of measures, measurement system terminology,
Salient attributes of a good metric, SMART test for ensuring metric relevance to business,
Supply chain associated with the metric, Fact-based decision making and KPIs, Few
sample KPIs used by Human Resource (HR) division, Mapping metrics to business phases
KPIs, and Performance Management

Text Books:
 Camm, J.D., Cochran, J.J., Fry, M.J., Ohlmann, J.W., Anderson, D.R. (2015),
Essentials of Business Analytics, Cengage Learning, Second Edition.
 Prasad, R. N., Acharya, S. (2011), Fundamentals of Business Analytics, Wiley.
 Schniederjans, M.J., Schniederjans, D.G., Starkey, C.M. (2014), Business Analytics:
Principles, Concepts and Applications, Pearson.

Reference Books:
 Liebowitz, J. (2013), Business Analytics: An Introduction, Auerbach Publications.
 Hardoon, D.R., and Shmueli, G. (2016), Getting Started with Business Analytics,
CRC Press, Taylor & Francis.
 Rao, P.H. (2014), Business Analytics: An Application Focus, Prentice Hall India.
 Sharma, J.K., Khatua, P.K. (2012), Business Statistics, Pearson.

Suggested Reading:
 Pinsky, M.A., Karlin, S. (2010), An Introduction to Stochastic Modeling, Academic
Press, Fourth Edition.
 Provost, F. & Fawcett, T. (2013), Data Science for Business: What you need to
know about data mining and data-analytic thinking, O’Reilly Media.

MB 108 Database Management System 4-0-0

Course Objectives:
To equip students with techniques of maintaining organizational data in structured form for
easy retrieval and decision making.

Unit 1: Introduction
File Systems and Database; Components of Database ManagementSystems, Advantages of
DBMS; Database Management Models: Relational, Network, Hierarchical, Object Oriented.

Unit 2: Logical Data Modelling

Entity-Relationship Data Model, Normalization and its significance and different levels of
normalization

Unit 3: Relational Database Design

Physical Database Design, Integrity Constraints, database security and disaster recovery
strategies

Unit 4: Querying RDBMS

Structured Query Language (Data Definition, Data Manipulation, Data Control), Aggregate
Functions, Nested Sub Queries, Views .

Unit 5: Data base Design and Transaction Processing

Mapping ER/EER model to relational database, functional dependencies, Lossless
decomposition, Normal forms(up to BCNF). ACID properties, Concurrency control.

Unit 6: File Structure and Indexing

Operations on files, File of Unordered and ordered records, overview of File organizations,
Indexing structures for files( Primary index, secondary index, clustering index), Multilevel
indexing using B and B+ trees.

Text Books:
 Ramakrishnan R. and Gehrke J. (2014) Database Management Systems, McGraw
Hill.
 Connolly T. And Begg C. (2008) Database Systems: A Practical Approach to Design,
Implementation and Management, 6/e, Pearson.
 Elmasri, R. &Navathe, S. B. (2015) Fundamentals of Database Systems, Pearson
Education, Seventh Edition.

Reference Books:
 Sumathi S. &Esakkirajan S. (2007) Fundamentals of Relational Database
Management Systems, Springer.

MB 109 Data Visualization Lab 4-0-0

Course Objectives:
The objective of the course is to implement database system management concepts.

Unit 1: Introduction
SQL Server Express Setup, Creating a Database, Table: Creation, Deletion, Table Design,
Relationships, Normalization, Indexes.

Unit 2: Working with SQL

Queries, Joins, Set Operators, Modifying Data

Unit 3: Stored Procedures and Functions, Database Administration & Maintenance

Creating a stored procedure, controlling its execution, If else, Begin end, while, case,
Functions: scalar, table valued, Database administration: setting up maintenance plan in SQL
server, running the maintenance plan, emailing the reports.

Unit 4: Database Backup and Recovery

Transaction Logs, Recovery, Recovery Models, Changing the recovery model, backups,
backup strategy, performing a backup, restoring a database, Database security and Logins.

Unit 5: Views and Triggers

Views: Encrypting, Creating, Indexing, Triggers: DDL, Log-on, DML, Trigger Order.

Unit 6:Advanced SQL Queries

Sequence, Subqueries, IN Clause, EXISTS Clause

Text Books:
 Mitnick, G. (2017), SQL: Create Your Own Database FAST! The Most Important
and Core Functions to Mastering SQL, Amazon Asia pacific Holdings.
 Fehily, C. (2014)m SQL: Database Programming, Questing Vole Press.
SECOND SEMESTER

MB 201 Human Resource Management 4-0-0

Course Objectives:
Upon successful completion of this course the student should be able to explain the
understanding of the human side of organization which is central to their performance and
effectiveness. This course considers how people, processes and structures interrelate. It focuses to
develop an appreciation of the central importance of human resource strategies for all
organizations.

Unit 1: Introduction
Human Resources Systems- Historical Evolution of the field; Role of Human Resource
management in a competitive business environment; Factors influencing Human Resource
Management; Strategic Human Resource Management.

Unit 2: Manpower planning

Objectives, Importance & Problems of HR Planning Job analysis, Determining Human Resource
Requirements; Hiring and Developing Human Resources, The process of forecasting, Definition,
uses, Techniques of Job Analysis, Job Description & Job evaluation ;Competency mapping;
Talent Management.

Unit 3: Recruitment and Selection

Concept, identifying job recruitments, recruitment resources and efficacy. Selection, process and
methods, Psychometric tests & its relevance, Interview Technique, induction & placement
Unit 4: Training and Development
Training & Development concept, need, strategy, Identification of needs, designing &
implementing training programmes Management Development, Evaluation of Training &
development.

Unit 5: Compensation and Performance Management

Performance Management – Concept and Practices Principle and objectives of Performance
Appraisal and potential Evaluation, Feedback. Career planning, Succession Planning & Retention
– Scope, concept Principles & Practices The problems in managing & advantages. Compensation
Management, Transfer, Promotion and Reward Policies.

Unit 6: Industrial Relations

Definition, concept, context of Industrial Relation, Discipline (Red hot stove principle of
discipline), counselling, collective bargaining, Quality of work life; Safety and Health, Employee
Welfare, Employee Assistance Programmes, Separation, Attrition, Human Resource Auditing,
Human Resource Accounting, International Human Resources Management.

Text Books:
 Dessler, G. & Varkkey B., (2015), Human Resource Management, 14/e, Pearson
Education.
 Denisi, A., Griffin, R. and Sarkar, A. (2014), HR, Cengage Learning (India Edition).
Reference Books:
 DeCenzo, D. A. and Robbins, S. P. (10th ed., 2011). Fundamentals of Human Resource
Management. John Wiley.
  Torrington et al (2014), Human Resource Management 9/e, Pearson Education.
Suggested Readings:
 Lepak, D. &Gowan M. (2009), Human Resource Management, Pearson Education.
 Ivancevich, J.M. (2014), Human Resource Management, 10/e, Tata McGraw Hill.
 Byars, L.L. & Rue, L.W. (2014), Human Resource Management, 10/e, Tata McGraw Hill.

MB 202 Knowledge Creation, Critical Thinking and Innovation 4-0-0

Course Objectives:
The course is to recognize that knowledge is the most important resource and it holds the key to
generating continuous innovation. The students after studying this course will be able to manage
and understand the relationship amongst Knowledge Creation, Critical Thinking and Innovation.

Unit 1: Introduction to Knowledge and Knowledge Management

Types of Knowledge and Implication for Knowledge Management, Knowledge Creation, Models
of Knowledge Creation, Nonaka’s Model of Knowledge Creation and Transformation.

Unit 2: Knowledge Creation and Critical Thinking

Knowledge Creation at the Level of the Individual, Group and Organization, The Nature of
Technical Problem Solving, Formulating Knowledge, Explicit and Codifying Knowledge, Tacit,
Implicit and Sticky Knowledge, Knowledge Management Lifecycle, Critical Thinking and
Knowledge Management.

Unit 3: Knowledge Acquisition and IPR

Knowledge Acquisition Principles and Process, Techniques To Elicit Tacit Knowledge, Tools
Used to Codify Explicit Knowledge, Knowledge Acquisition Techniques, Knowledge Protection
and Issues In Intellectual Property Rights.

Unit 4: Barriers and Enablers

Barriers and Enablers to Knowledge Creation, Knowledge Transfer and Sharing, Innovation Vs
Creativity, Managing for Innovation, Innovation and Knowledge Management, Typology of
Design Driven Innovation.

Text Books:
 Georg Vin Krogh, Kazuo Luchijo, Ikujiro Nonaka; Enabling Knowledge Creation,
Oxford University Press, 2000.
 Katherine Hibbs Pherson, Randolph H Pherson; Critical Thinking for Strategic
Intelligence, CQ Press, 2012, 2nd edition.
Reference Books:
 Mitsuru Kodama, Knowledge Innovation: Strategic management as practice; Edward
Elgar Publishing Limited, 2007.
 Kazuo Ichijo, IkujiroNonaka; Knowledge Creation and Management: New Challenges for
Managers, Oxford University Press.
MB 203 Financial Management 4-0-0
Course Objectives:
The objective of the course is to help in developing skills in arranging finance, making
investment decisions and managing working capital, besides examining the contemporary issues
in the context of managing corporate finance.

Unit 1: Overview of Finance Functions

Nature and Scope of Financial Management; Financial Objectives; Environment of Financial
Management; Value of Money – Annuity and present value of different types of cash flows,
concept of Risk and Return, Valuation of Bonds and shares.
Unit 2: Investment Decision
Conventional and DCF Methods; Inflation and Capital Budgeting; Risk Analysis in Investment
decisions-Certainty Equivalent Factor; Risk Adjusted Discounting Rate; Decision Tree;
Independent and Dependent Risk Analysis.

Unit 3: Financing Decision

Capital Structure; Leverages; Net Income Approach; Net Operating Income Approach;
Traditional Approach and MM Approach; Sources of Funds, Cost of Capital, Design of Capital
Structure.

Unit 4 : Working Capital Decision

Concept of Working Capital - Fixed and Fluctuating, Gross vs Net, Factors affecting Working
Capital Management; Working Capital gap, Management of Cash, Inventories, Receivables and
Trade Liabilities.

Unit 5: Dividend Decision

Retained Earnings Vs. Dividend Decision; Gordon Model; Walter Model; MM Approach;
Lintner Model; Dividend Policy Decision.

Unit 6: Contemporary Financial Issues

Leasing, Corporate Restructuring, LBO, Mergers and Acquisition.

Text Books:
 Brigham, E.F. (2010), Financial Management, Theory and Practice, Cengage Learning.
 Van Horne, J.C. (2002), Financial Management and Policy, Pearson publication.
Reference Books:
 Brealey, R. R., Myers. S., Allen, F., &Mohanty, P. (2009). Principles of corporate
finance, New Delhi: Tata Mc-Graw Hill, Eighth Edition.
 Damodaran, A. (2001), Corporate Finance Theory and Practice, Wiley publication,
Second Edition.
 Pandey, I.M. (2010), Financial Management, Vikas Publishing House, Tenth Edition.
 Higgins, R.C. (2011) , Analysis for Financial Management,McGraw Hill/Irwin Series,
Tenth Edition.
MB 204- Data Warehousing &Data Mining 4-0-0

Course Objectives:
The objective of the course is to mine interesting and useful patterns from the explosive
volume of data by application of analytical techniques. The course is designed to
extractnew and valuable information by learning core concepts of data mining, which when
properly implemented can yield to business solutions and profitable enterprises.

Unit 1: Introduction to data mining

Why data mining? What is data mining? Kinds of data, kinds of patterns, technologies,
Kinds of applications, Major issues in data mining

Unit 2: Data exploration and preprocessing

Data objects and attribute types, basic statistical descriptions of data, data visualization,
measuring data similarity & dissimilarity, Data preprocessing: Overview, data cleaning,
data integration, data reduction, data transformation & data discretization

Unit 3: Data Warehousing & Online Analytical Processing

Data Warehouse: Basic Concepts, Data warehouse modeling: Data cube & OLAP, Data
warehouse design & usage, data warehouse implementation, data generalization by
attribute-oriented induction

Unit 4: Clustering: Basic concepts & Methods

Cluster Analysis, Partitioning methods, hierarchical methods, density-based methods, grid-
based methods, evaluation of clustering

Unit 5: Data Mining Trends & Research Frontiers

Mining complex data types, other methodologies of data mining, data mining applications,
data mining & society, data mining trends

Unit 6: Mining Unstructured Data: Text mining

What is unstructured data? Importance of text mining, characteristics of text mining, steps
in text mining: Representation of text documents, preprocessing techniques, feature
selection, constructing a vector space model, predicting and validating the text classifier

Text Books
 Han, J., Kamber, M., Pei, J. (2011), Data Mining: Concepts & Techniques, Morgan
Kauffmann, Third Edition.
 Malhotra, R. (2016), Empirical Research in Software Engineering: Concepts,
Analysis & Applications, CRC press.

Reference Books
 Bramer, M. (2007), Principles of Data Mining, Springer-Verlag.
 Hand D., Mannila H. and Smyth P. (2001), Principles of Data Mining, MIT Press.
 Dunham, D.H. (2006), Data Mining: Introductory and Advanced Topics, Pearson
Education, First Edition.
 Pudi, V. &Radha Krishna, P. (2009), Data Mining: Concepts and Techniques,
Oxford University Press.

Suggested Readings
  Larose, D.T. & Larose, C.D. (2016), Data Mining and Predictive Analytics, Wiley.
 Dean, J. (2014), Big Data, Data Mining and Machine Learning: Value Creation for
Business Leaders and Practitioners, Wiley.

MB 205 International Marketing 4-0-0

Course Objectives:
This course aims to develop an insight in cross cultural marketing issues across borders and an
understanding of marketing implications in design and implementation of successful international
marketing programs.
Unit 1: International Marketing
Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G. – Approach: An
overview of the International Marketing Management Process; International Marketing
Environment.

Unit 2:International Marketing Segmentation & Strategies

International Market Segmentation and Positioning; Screening and Selection of Markets;
International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint
Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.

Unit 3: International Product and Pricing Strategies

Product Designing: Product Standardization Vs. Adaptation; Managing Product Line,
International Trade Product Life Cycle, New Product Development; Pricing for International
Markets: Factors Affecting International Price Determination.

Unit 4: Managing International Distribution and Promotion

Distribution Channel Strategy – International Distribution Channels, their Roles and Functions;
Selection and Management of Overseas Agents; International Distribution Logistics.

Unit 5: International Promotion

International Promotion Mix – Advertising and other Modes of Communication.

Unit 6: Emerging Trends in International Marketing:

Regionalism v/s Multilaterism; Trade Blocks; Marketing Research for Identifying Opportunities
in International Markets.

Text Books:
 Onkvisit, Sak and Shaw Johan J., International Marketing- Strategy and Theory, 5/e,
Taylor and Francis.
 Keegan, Warren J., Global Marketing, 9/e, Pearson Education, New Delhi

Reference Books:
 Cateora, Philip R. and Graham John L., International Marketing, 15/e, Tata McGraw-
Hill, New Delhi.
 Czinkota, Michael R., and Ronkainen, Ilkka A., International Marketing, 10/e, Cengage
Learning, New Delhi.
MB 206 Operations and Supply Chain Management 4-0-0
Course Objectives:
To develop an understanding of the strategic importance of Operations & SCM and how it
can provide a competitive advantage in the market place. To understand the relationship
between Operations and SCM and other business functions, such as Marketing, Finance,
Accounting and Human Resource.

Unit 1: Introduction
Introduction to Production Management- role, scope and interface with marketing, finance,
strategy; Introduction to Supply Chain Management, Types of production systems,
Concepts of productivity. Demand forecasting, Time Series, Regression Analysis and
Qualitative techniques, Concept of Strategic fit, Classification of SCs

Unit 2: Product Design and Process Selection

Product Design and Process Selection, Service Design, Outsourcing, Value Engineering,
QFD, Concurrent Engineering, Facility Planning- location, layout

Unit 3: Inventory Management

Inventory management in Deterministic and uncertain environment, Classification of
Inventory, Material Requirements Planning (MRP).

Unit 4: Supply and Warehouse Management

Vendor selection, rating, Supply management, Inbound logistics, Warehouse management,
JIT, Distribution requirements planning (DRP)

Unit 5: Quality and Distribution Management

Total Quality Management (TQM), Six-sigma, ISO 9000, MIS, Distribution management,
Outbound logistics, Channels of distribution.

Unit 6: Supply Chains Restructuring

Flexibility and Agility in SC, Mass Customization, Supply Chain restructuring, Smart
Pricing, IT in SCM, Performance measurement of Supply Chains

Text Books:
 Charry, S.N (2005). Production and Operation Management- Concepts, Methods &
Strategy. John Willy & Sons Asia Pvt . Limited.
 Adam Jr., E and Ebert, R. (1998). Production and Operation Management.

Reference Books:
 Wisner, J.D. (2016), Operations Management: A Supply Chain Process Approach,
Sage Publications.
 Coyle, Bardi, Longley (2006), The management of Business Logistics – A supply
Chain Perspective, Thomson Press.
 Wisner, J.D., Kean-Choon Tan, G. Keong Leong (2012), Principles of Supply
Chain Management : A Balanced Approach, Cengage Learning.
MB 207 Predictive Modeling4-0-0
Course Objectives:
The objective of the course is to make one understand the correct framework of predictive
modeling process which involves data preparation, model development, hypothesis testing
and model evaluation. The course also focuses on various concerns in model prediction
such as overfitting, model tuning and class imbalance.

Unit 1: Introduction
Classification & prediction, Key ingredients of predictive models, Goals of a regression
analysis. Regression models, Data in a regression analysis.

Unit 2: Data Preparation & Statistical Tests

Analyzing the metric data: Measures of central tendency, measures of dispersion, data
distribution, histogram analysis, outlier analysis, correlation analysis. Attribute Reduction
Methods: Univariate Analysis, Correlation-based Feature Selection, Attribute Extraction:
Principal Component Analysis. Overview of statistical tests: Categories, one-tail and two-
tail, Type I and Type II errors, interpreting significance results.

Unit 3: Model Development

Model Development: Data partition, Attribute reduction, model construction, model
validation, hypothesis testing, results interpretation, cross-validation.

Unit 4: Hypothesis Testing & Model Evaluation

Steps in Hypothesis Testing, Statistical testing, model-comparison tests. Performance
measures for categorical and continuous dependent variables, ROC analysis.

Unit 5: Linear and Logistic Regression Model Estimation

Simple Linear Regression: Ordinary Least Squares Estimation, Least Squares Method,
Estimating σ, Properties of Least Squares Estimates, Estimated Variances, Comparing
Models: The Analysis of Variance, The Coefficient of Determination, R2, DW Test,
Confidence Intervals and Tests, The Residuals, Multiple Regression: Adding a Term to a
Simple Linear Regression Model, Explaining Variability, The Multiple Linear Regression
Model, Terms and Predictors, Ordinary Least Squares, The Analysis of Variance,
Predictions and Fitted Values. Logistic Regression: Binomial Regression, Fitting Logistic
Regression, Binomial Random Variables.
Unit 6: Overfitting, Model Tuning & Class Imbalance
Concerns in model prediction, The Problem of Over-Fitting; Model Tuning; Data Splitting;
Resampling Techniques; Choosing Final Tuning Parameters; Data Splitting
Recommendations; Choosing Between Models; Computing. Remedies for Severe Class
Imbalance: The Effect of Class Imbalance; Model Tuning; Alternate Cutoffs; Adjusting
Prior Probabilities; Unequal Case Weights; Sampling Methods; Cost-Sensitive Training.

Text Books
 Kuhn, M. and Johnson, K. (2013). Applied Predictive Modelling, Springer Verlag.
 Weisberg, S. (2014). Applied Linear Regression, Wiley, Fourth Edition.
 Malhotra, R. (2016). Empirical Research in Software Engineering: Concepts,
Analysis & Applications, CRC press.

Reference Books
 Chatterjee, S. and Hadi, A. (2012). Regression Analysis by Example, John Wiley,
 Fifth Edition.
 Frees, E. E, Derrig, E. W, and Meyers, G. (2014). Predictive Modeling Techniques
in Actuarial Science, Vol. I: Predictive Modeling Techniques. Cambridge
University Press.
 Sarma, K.S. (2013), Predictive Modeling with SAS Enterprise Miner: Practical
Solutions for Business Applications, SAS Institute, Second Edition.
 Strickland, J. (2014), Predictive Modeling and Analytics, Lulu.com.

Suggested Reading
 Mayor, E. (2015), Learning Predictive Analytics with R, Packt Publishing.
 Larose, D.T. & Larose, C.D. (2016), Data Mining and Predictive Analytics, Wiley.

MB 208 Changing Paradigm in Leadership 0-0-2

Course Objectives:
The course aims to develop an orientation for implementing complex and long-range
decisions through effective leadership, power and influence. The objective of this course is
to help students develop their skills in effective use of different forms of influence in the
decision-making process, preparing them for leadership positions. The syllabus is intended
to facilitate an understanding of the structure and dynamics of negotiation and the
appropriate application of persuasion strategies and influence at work and other settings.

Unit 1: Introduction
Understanding dynamics of Power, Influence and Organizational Politics. Intrapersonal,
Interpersonal, Intergroup and Institutional power.

Unit 2: Power and Its Distribution

Bases of Power and Development of Multiple Sources of Power. Impact of ideological
factors, structural issues, dependency and scarcity on distribution of power. Learnings from
Chanakya, Kautilya.

Unit 3: Spiritual Leadership

Integrate scriptures and theological tradition with diverse contemporary cultural contexts,
Spiritual Leaders: lessons from Swami Vivekananda’s Teachings.

Unit 4: Power and Social Influences

Leaders and use of power. Misuse and loss of power. Introduction: Social Influence
processes- Persuasion and Negotiation; principles of influence; influence tactics.

Unit 5: Servant Leadership

Listening, Empathy, Awareness, Stewardship, Conceptualization, Foresight.

Unit 6: Disruptive leadership

The scale of the challenges and the accelerating speed of innovation, innovation
leadership––a new way of fostering counterintuitive ideas, forcing improbable insights.
Opening minds to uncomfortable solutions. Disruptive Leadership - fostering a culture of
game-changing innovation ,framework and motivation to generate ideas and execute
solutions.
Text Books:
 Zaleznick, A. (2006). Learning Leadership: The Abuse of Power in Organizations.
London: Sage.
 Cialdini, R. B. (2008). Influence: Science and practice. New York: Allyn and
Bacon.

Reference Books:
 Bocankova, M. (2006). Intercultural communication: typical features of the Czech,
British, American, Japanese, Chinese and Arab cultures. Praha: Oeconomica.
 Brett, J. M. (2001) Negotiating globally: How to negotiate deals, resolve disputes,
and make decisions across cultural boundaries. San Francisco: Jossey Bass.

Suggested Readings:
 Clegg, S.R., Courpasson, D., & Phillips, N. (2006). Power and Organizations.
London: Sage.
 Elsuer, R. (2002), Leadership Transition, Kogan Page.

MB 209- Predictive Analytics Lab 0-0-2

Course Objectives:
Predictive analytics incorporates high end analytical capabilities which span various
applications such as data mining, optimization, statistical analysis, text analytics and
machine learning amongst others. The premise is to discover trends in both structured and
unstructured data. The objective of the course is to learn predictive analytics using IBM
SPSS, a powerful scalable software so that students can make informed use of large
volume data by extracting useful information and patterns and provide predictive insights.

Unit 1: Introduction
Building Statistical Models, Populations And Samples, Statistical Models, Going Beyond
The Data, Using Statistical Models To Test Research Questions, Modern Approaches to
Theory Testing, Reporting Statistical Models. Getting Started: The Data Editor, Importing
Data, The SPSS Viewer, Exporting SPSS Output, The Syntax Editor, Saving Files,
Retrieving A File, The SPSS Chart Builder: Histograms, Boxplots (Box-Whisker
Diagrams), Graphing Means: Bar Charts And Error Bars, Line Charts, Graphing
Relationships: The Scatterplot, Editing Graphs. Introduction to Analytics, Analytics in
Decision Making.

Unit 2: Bias and Correlation

What is Bias? Spotting and reducing bias, Correlation: Modelling Relationships Data Entry
For Correlation Analysis Using SPSS, Bivariate Correlation, Partial Correlation,
Comparing Correlations, Calculating The Effect Size, How To Report Correlation
Coefficients

Unit 3: Regression and Comparison of means

An Introduction To Regression, Bias in Regression Models?, Regression Using SPSS: One

Predictor, Multiple Regression, Regression With Several Predictors Using SPSS,
Interpreting Multiple Regression. Comparing Two Means: The t-test, Assumptions,
Independent t-test using SPSS, Paired sample t-test using SPSS.
Unit 4: Logistic Regression
Background to Logistic Regression, What are the Principles Behind Logistic Regression?,
Sources of Bias and Common Problems, Binary Logistic Regression: An Example,
Interpreting Logistic Regression, How to Report Logistic Regression, Testing
Assumptions: Another Example, Predicting Several Categories: Multinominal Logistic
Regression. Using SPSS for Logistic Regression
Unit 5: Non-parametric Models
When to Use Non-parametric Tests, General Procedure on Non-parametric Tests in SPSS,
Comparing Two Independent Conditions: The Wilcox Rank-sum Test and Mann-Whitney
Test, Comparing Two Related Conditions: the Wilcoxon Signed-rank Test, Differences
Between Several Independent Groups: The Kruskal-Wallis Test, Differences Between
Several Related Groups: Friedman's ANOVA

Unit 6: Exploratory Factor Analysis

When To Use Factor Analysis, Factors and Components, Discovering Factors, Research
Example, Running The Analysis, Interpreting Output From SPSS, How To Report Factor
Analysis, Reliability Analysis, How To Report Reliability Analysis.
Text Books
 Field, A. (2013), Discovering Statistics using IBM SPSS Statistics, Sage
Publications, Fourth Edition.
 Chatterjee, S. and Hadi, A. (2012). Regression Analysis by Example, John Wiley,
Fifth Edition.

Reference Books
 Frees, E. E, Derrig, E. W, and Meyers, G. (2014). Predictive Modeling Techniques
in Actuarial Science, Vol. I: Predictive Modeling Techniques. Cambridge
University Press.
 Siegel, E. (2016), Predictive Analytics: The Power to Predict Who Will Click, Buy,
Lie, or Die, Wiley.
 Meyers, L.S., Gamst, G.C. &Guarino, A.J. (2015), Performing Data Analysis using
IBM SPSS, Wiley.
 Cunningham J.B. (2012), Using SPSS: An Interactive Hands-on Approach, SAGE
South Asia.

Suggested Reading
 McCormick, K. & Abbott, D. (2013), IBM SPSS Modeler Cookbook, Packt
Publishing.
 Kalyanaraman, K., Ramanathan, H.M. &Harikumar, P.N. (2016), Statistical
Methods for Research: A Step by Step Approach Using IBM SPSS, Atlantic
Publishers.
THIRD SEMESTER

MB 301 Summer Internship 0-0-2

The students are required to undertake a Summer Internship Project (SIP) for 6-8 weeks duration
at the end of second semester. The students may take SIP preferably in his/her intended area of
specialization to be opted in next semester or any other functional area. Ideally the assigned
research project during internship must reflect a cross – functional orientation. It is mandatory for
the students to give prior information to the department about the organization before
commencement of the internship. The internship can be carried out in corporate entity, NGO,
MSME, Govt. Dept. or Co- operative sector.
The department may faculty guide to supervise and assist the students during the internship and
project report preparation. Two hard copies and one soft copy of the project reports are required
to be submitted to the as per the dates declared by the department. The report should clearly focus
on the learning outcomes and reflect the nature and quantum of the research project carried out.
The evaluation of the report shall be done at the end of the third semester by a panel of external
and internal examiner.
The broad guidelines for the evaluation of the projects may be based upon:
 Nature of the work done in the semester internship
 Research methodology and data analysis
 Outcome of the project
 Utility of the project to the organization and society

MB 302 – Machine Learning4-0-0

Course Objectives:
The objective of the course is to learn what machine learning is and how it is related to data
analysis and statistics. The course will impart knowledge on how various machine learning
algorithms search for data patterns which can be used to make decisions and predictions for
practical problem solving.

Course Outcomes:
At the end of course student will be able to:
 Learn the basic concepts and techniques of machine learning.
 Use machine learning concepts to solve practical problems.
 Understand the functioning and applications of some popular machine learning
algorithms.
 Understand the concepts of supervised, unsupervised and reinforcement learning.

Unit 1: Introduction to Machine Learning

Learning Issues, Designing a learning system, perspectives & issues in machine learning,
concept learning and general to specific ordering. Overview of different tasks:
classification, regression, clustering.
Unit 2: Categorization of Machine Learning Techniques
Categories of machine learning techniques with brief introduction of each category:
Decision trees, Bayesian learners, Ensemble learners, neural networks, support vector
machines, rule-based learning, search-based techniques.
Unit 3: Decision Trees and Artificial Neural Networks
Decision Trees: Introduction, Tree representation, Appropriate problems, Hypothesis space
search, inductive bias, issues. Artificial Neural Networks: Introduction, Network
representation, appropriate problems, perceptrons, back-propagation.
Unit 4: Bayesian Learners
Bayesian learners: Introduction, Bayes theorem and concept learning, maximum likelihood
and least-squared error hypothesis, maximum likelihood hypothesis for predicting
probabilities, minimum description length principle.
Unit 5: Unsupervised Learning
Introduction, Clustering & Association, k-nearest neighbor learning, Apriori algorithm for
association rule learning problems.
Unit 6: Reinforcement Learning
Introduction, The learning task, Q learning, Non-deterministic rewards & actions, temporal
difference learning.

Text books:
 Mitchell, T. (2013), Machine Learning, McGraw Hill.
 Malhotra, R. (2016). Empirical Research in Software Engineering: Concepts,
Analysis & Applications, CRC press.

Reference Book
 I.H. Witten & E. Frank (2005), Data Mining: Practical Machine Learning Tools &
Techniques, Elsevier, Second Edition.
 Murphy, K.P. (2012), Machine Learning: A probabilistic perspective, MIT Press.
 Mohri, M., Rostamizadeh, A. and Talwalkar, A. (2012), Foundations of Machine
Learning, MIT Press.
 Harrington, P. (2012), Machine Learning in Action, Dreamtech Press.

Suggested Reading
 Bell, J. (2014), Machine Learning for Big Data: Hands-On for Developers and
Technical Professionals, Wiley.
 Haykin, S. (2016), Neural Networks and learning Machines, Pearson.

MB 303 - Big Data Analytics4-0-0

Course Objectives:
A Big Data ecosystem is the one with huge volumes of information and transaction data.
The objective of the course is to learn tools and techniques to apply analytics on such data
which would point to various business benefits including new revenue generation
opportunities, better customer service, more effective marketing, better operational
efficiency and a competitive edge over rivals. It will enable analysis of untapped data for
business intelligence and analytics

Course Outcomes:
At the end of course student will be able to:
 Understand the concept and challenges of Big data.
 Learn to apply skills and tools to analyze and manage Big data.
 Learn various Big data frameworks and applications.
 Understand the impact of making Big data decisions on business growth and
strategy.

Unit 1: Introduction to Big Data

Analytics – Nuances of big data – Value – Issues – Case for Big data – Big data options
Team challenge – Big data sources – Acquisition – Nuts and Bolts of Big data. Features of
Big Data - Security, Compliance, auditing and protection - Evolution of Big data – Best
Practices for Big data Analytics - Big data characteristics - Volume, Veracity, Velocity,
Variety – Data Appliance and Integration tools – Greenplum – Informatica, Big vs Thick
data.

Unit 2: Data Analysis

Evolution of analytic scalability – Convergence – parallel processing systems – Cloud
computing – grid computing – map reduce – enterprise analytic sand box – analytic data
sets – Analytic methods – analytic tools – Cognos – Microstrategy - Pentaho. Analysis
approaches – Statistical significance – business approaches – Analytic innovation –
Traditional approaches – Iterative

Unit 3: Stream Computing

Introduction to Streams Concepts – Stream data model and architecture - Stream
Computing, Sampling data in a stream – Filtering streams – Counting distinct elements in a
stream – Estimating moments – Counting oneness in a window – Decaying window -
Realtime Analytics Platform(RTAP) applications IBM Infosphere – Big data at rest –
Infosphere streams – Data stage – Statistical analysis – Intelligent scheduler – Infosphere
Streams.

Unit 4: Predictive Analytics and Visualization I

Predictive Analytics – Supervised – Unsupervised learning – Neural networks – Kohonen
models – Normal – Deviations from normal patterns – Normal behaviours – Expert options
– Variable entry - Mining Frequent itemsets - Market basket model – Apriori Algorithm –
Handling large data sets in Main memory – Limited Pass algorithm – Counting frequent
itemsets in a stream – Clustering Techniques – Hierarchical – K- Means – Clustering high
dimensional data Visualizations - Visual data analysis techniques, interaction techniques;
Systems and applications.
Unit 5: Predictive Analytics and Visualization II
Clustering Techniques – Hierarchical – K- Means – Clustering high dimensional data
Visualizations - Visual data analysis techniques, interaction techniques; Systems and
applications

Unit 6: Frameworks and Applications

IBM for Big Data – Map Reduce Framework - Hadoop – Hive - – Sharding – NoSQL
Databases - S3 - Hadoop Distributed file systems – Hbase – Impala – Analyzing big data
with twitter – Big data for ECommerce – Big data for blogs.

Text Books
 Ohlhorst, F.J. (2013), Big Data Analytics: Turning Big Data into Big Money, Wiley
and SAS Business Series.
  Franks, B. (2012), Taming the Big Data Tidal Wave: Finding Opportunities in
Huge Data Streams with Advanced Analytics, Wiley and SAS Business Series.
 Rajaraman, A. & Ullman, J.D. (2014), Mining of Massive Datasets, Cambridge
University Press.

Reference Books
 Prajapati, V. (2013), Big Data Analytics with R and Hadoop, Packt Publishing.
 Kudyba, S. (2014), Big Data, Mining, and Analytics: Components of Strategic
Decision Making, Auerbach Publications.
 Minelli, M., Chambers, M., Dhiraj, M. (2013), Big Data, Big Analytics: Emerging
Business Intelligence and Analytic Trends for Today's Businesses, Wiley
Publications.
 Mayer-Schonberger&Cukier, K. (2013), Big Data: A Revolution That Will
Transform How We Live, Work and Think, Hodder And Stoughton.

Suggested Reading
 Kulkarni, P., Joshi, S. & Brown M.S. (2016), Big Data Analytics, PHI Learning.
 Acharya, S. &Chellappan, S. (2015), Big Data and Analytics, Wiley.

MB 304 - R for Machine Learning 0-0-4

Course Objectives:
The objective of the course is to learn applications of various machine learning concepts
using R language. The course would enable the ability to understand and critically assess
available data using machine learning methods.

Unit 1: R Basics and Language

Getting and Installing R, The R user Interface, A short R tutorial, R packages. Overview:
Expressions, Objects, Symbols, Functions. Syntax: Constants, Operators, Expressions,
Control Structures, Accessing Data Structures. R Objects: Primitive object types, vectors,
lists, other object types. Symbols and Environment: Symbols, Global environment,
environment and functions, exceptions.

Unit 2: Functions and Object Oriented Programming

Functions: Arguments, Return values, Function as arguments, side effects. Object Oriented
Programming: Overview, Defining Classes, new objects, accessing slots, working with
objects, creating coercion methods, methods, basic classes. High performance R with built
in math functions, lookup tables etc.

Unit 3: Working with Data

Entering Data Within R, Entering Data Using R Commands, Using the Edit GUI, Saving
and Loading R Objects, Importing Data from External Files, Exporting and Importing Data
from Databases. Preparing Data: Combining Data Sets, Transformations, Binning Data,
Subsets, Summarizing Functions, Data Cleaning, An overview of R graphics.

Unit 4: Statistics with R

Analyzing Data: Summary Statistics, Correlation and Covariance, Principal Components
Analysis, Factor Analysis, Bootstrap Resampling. Probability Distributions: Normal
Distribution, Common Distribution-Type Arguments, Distribution Function Families.
Statistical Tests for Continuous and Discrete Data, Power Tests: Experimental Design
Example, t-Test Design, Proportion Test Design, ANOVA Test Design.

Unit 5: Regression Analysis

Regression Models: A Simple Linear Model, Fitting a Model, Refining the Model, Details
About the lm Function, Assumptions of Least Squares Regression, Subset Selection and
Shrinkage Methods, Stepwise Variable Selection, Ridge Regression, Lasso and Least
Angle Regression. Principal Components Regression and Partial Least Squares Regression.

Unit 6: Machine Learning

Machine Learning Algorithms for Regression: Regression Tree Models, MARS, Neural
Networks, Project Pursuit Regression, Generalized Additive Models, Support Vector
Machines. Classification Models: Linear Classification Models, Logistic Regression,
Linear Discriminant Analysis, Log-Linear Models. Machine Learning Algorithms for
Classification: k Nearest Neighbors, classification Tree Models, Neural Networks, SVMs,
Random Forests

Textbooks
 Adler, J. (2012), R in a Nutshell: A Desktop Quick Reference, O’reilly
publications, Second Edition.
 Lantz, B. (2013), Machine Learning with R, Packt publishing Ltd.

Reference Books
 Lesmeister, C. (2015), Mastering Machine Learning with R, Packt Publishing, First
Edition.
 Wickham, H. &Grolemund, G. (2016), R for Data Science: Import, Tidy,
Transform, Visualize, and Model Data, O. Reilly Media.
 Gillespie, C., Lovelace, R. (2016), R for Data Science: Import, Tidy, Transform,
Visualize, and Model Data, O’Reilly Media.
 StrickLand, J.S., Predictive analytics using R, Lulu Inc.

Suggested Reading
 Singh, A. &Ramasubramanian, K. (2016), Machine Learning using R, Apress.
MB 305– Big Data Analytics Lab 0-0-2
Course Objectives:
The objective of the course is to learn and apply the concepts of Big data practically to
enable big data management.

Unit 2: Hadoop
Components of Hadoop, Features Of 'Hadoop', Network Topology In Hadoop, Hadoop
Installation, HDFS: Read Operation, Write Operation, Access HDFS using JAVA API,
Access HDFS Using COMMAND-LINE INTERFACE

Unit 1: MapReduce Fundamentals

How MapReduce works, How MapReduce Organizes Work, Understanding MapReducer
Code, Explanation of SalesMapper Class, Explanation of SalesCountryReducer Class,
Explanation of SalesCountryDriver Class, Two types of counters, MapReduce Join

Unit 3: FLUME and SQOOP

What is SQOOP in Hadoop? What is FLUME in Hadoop? Some Important features of
FLUME

Unit 4: Pig
Introduction to PIG, Create your First PIG Program, Pig Installation, Pig Demo
Unit 5: OOZIE
What is OOZIE? How does OOZIE work? Example Workflow Diagram Oozie workflow
application Why use Oozie? FEATURES OF OOZIE

Textbooks
 Rungta, K. (2016), LearnHadoop in 1 Day: Master Big Data with this complete
Guide, Amazon Digital.
 Meir-Huber, M. (2015), Kick Start: Hadoop: Learn Hadoop in Hours!, Amazon
Digital.
FOURTH SEMESTER

MB 401 Project Dissertation 0-0-8

In Sem IV, students will be required to work on a major project dissertation under the
supervision of assigned faculty member by the department. The student is required to select
a research problem preferably on a topic related with contemporary issues in management.
It is mandatory for the students to get advance written approval of the supervisor before
finalization of the topic. Each student shall prepare a detailed research proposal and the
copy of the same is required to be submitted to faculty co-ordinator duly signed by the
supervisor.
On the prescribed date, two hard and one soft copy of the reports are required to be
submitted to the department as per the format provided by the concerned supervisor. The
completion of the research project must be certified by the supervisor and approved by the
HOD.
The evaluation of the research project shall be carried out jointly by a panel of internal and
external examiners. The department may invite external examiners across the specialization
and industry.

MB 402Enterprise Performance Management 4-0-0

Course Objectives:
This course aims to discuss the major aspects of technological change and the kind of
human resource management strategies and steps which may equip the organization and its
human resources to adequately cope with such changes. It also examines the importance of
an effective performance management system in helping organizations define and achieve
short and long term goals.

Unit 1: Manpower Management

HR Management in the 21st Century; Environmental Context of Human Resource
Management; The Emerging Profile of Human Resources; Special Features of New
Technology; Concept and Process of Technological Innovation; Organizational and Human
Resource Implications of Technological Change.

Unit 2: Globalisation, Technology and Human Resource Issues

Technology and Culture, Technology Management, Changing Technology and New
Leadership Skills, Economic Theory of Choice and Employee Benefits.

Unit 3: Performance Management

Concepts and issues, definition, performance, principles, role of performance management
in organisation. Framework and key factors to successful performance system.
Unit 4: Evaluating HR function
Overview of evaluation - scope - strategic impact - level of analysis - Criteria - Level of
Constituents - ethical dimensions. Approaches to evaluation - audit approach - analytical
approach - quantitative and qualitative measures - outcome and process criteria, Balanced
Scorecard perspective, Benchmarking, Accounting for HRM.

Unit 5: HR Scorecard
Creating an HR Scorecard, Measuring HR alignment -2 dimensions of alignment -
assessing internal and external alignment - Systems alignment Map. 7 step Model for
implementing HR’s strategic role. New issues in Manpower Training and Career
Development.
Unit 6: Stochastic Models
Introduction to stochastic models, Markov models, Poisson process with applications,
Markov decision process in sequential decision-making, future trends in Business
Analytics.
Text books:
 Robert Bacal. (2012). Performance Management 2nd edition. McGrawHill.
 Kohli, A.S. & Deb, T. (2013), Performance Management. Oxford University Press,
New Delhi
Reference Books:
 Agunis, H. (2013), Performance Management, 3/e, Pearson Education.
 Michael, Armstrong (1999). Performance Management. Kogan Page.

Suggested Reading:
 Aguinis, H. (2008). Performance management (2nd ed.). USA: John Wiley.
 Zeytinoglu, I. U. (2009). Effects flexibility in workplace on workers: Work
environment and the unions. Geneva: International Labour Office.
 Performance Management by Linda Ashdown , Kogan Page

MB 403 Entrepreneurship Development 4-0-0

Course Objectives:
The course aims to develop the entrepreneurship skills and create an understanding towards
the business model development. This course will help the students to convert their
business ideas into successful ventures.

Unit 1: Entrepreneurship
Concept and Definitions; Entrepreneurship and Economic Development; Factor Affecting
Entrepreneurial Growth – Economic, Non-Economic Factors; Classification and Types of
Entrepreneurs; Entrepreneurial Competencies; EDP Programs; Entrepreneurial Training;
Traits/Qualities of an Entrepreneurs; Manager Vs. Entrepreneur; Entrepreneur Vs.
Entrepreneurship; Entrepreneur Vs. Administrator.

Unit 2: Opportunity/Identification and Product Selection

Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and
Identification; Sources of Information; Criteria to Select a Product; Conducting Feasibility
Studies; Marketing Feasibility, Technical Feasibility, Finance Feasibility, HR Feasibility
etc; Business Plan Formulation; Format of Business Plan with Practical example; Project
Report Preparation; Specimen of Project Report.
Unit 3: Enterprise Launching Formalities
Definition of Small Scale as per MSMED Act, 2006; Rationale; Objective; Scope; steps
involved in starting enterprise; SME; Registration; NOC from Pollution Board; Machinery
and Equipment Selection; Role of SME in Economic Development of India; Project
Planning and Scheduling using Networking Techniques of PERT/CPM; Methods of Project
Appraisal.

Unit 4: Role of Support Institutions and Management of Small Business

Role of Director of Industries, DIC, DCMSME, SIDBI, Small Industries Development
Corporation (SIDC), MSME (D-I), NSIC, NISBUED, State Financial Corporation (SFC);
Functional areas application for Small Enterprises like Marketing Management issues;
Production Management issues; Finance Management issues; Human Resource
Management issues; Export Marketing.

Text Book:
 Donald F. & Dr. Kuratko, (2016), Entrepreneurship: Theory, Process and Practice,
South Western Publication.
References Books:
 Charantimath (2013), Entrepreneurship Development and Small Business
Enterprise, Pearson Education.
 TaingKalpana (2014), Entrepreneurship Theory and Practice, Anmol Publication
Pvt. Ltd, Delhi.

MB 404 Project Management 4-0-0

Course Objectives:
To provide the students with an integrated view of project management, sensitizing them
about the complexities involved in managing projects and equipping them with techniques
for effective project management.

Unit 1: Project Management Principles

Definition of project, project management processes and other key concepts, principles of
projectmanagement, roles and responsibilities of the project manager, project life cycle,
causes of project failures.

Unit 2: Planning the Project

project planning process, project charter and project plan, workbreakdown structure
(WBS) techniques, project structuring and organization considerations, change
management and conflict resolution issues.

Unit 3: Estimating Project Costs

Type of costs, Elements of budget, approaches for estimating cost and budget, Factors
influencing quality of estimates.

Unit 4: Estimating Project Time

Activity sequencing, Estimating time, precedence network diagram, critical path method,
program evaluationand review techniques, project scheduling, basics of scheduling.
Unit 5: Project Quality Management:
An Overview of PQM processes and their integration with Project Management Plan.
Unit 6: Managing Risks, Project Control and Performance Management
Risk concept and identification, risk assessment, prioritizing risks, risk response planning,
Project tracking andcontrol elements, Earned Value Management, Factors contributing to
successful project control, Measures of project success.

Text Books:
 Meredith J.R., Mantel S.J. and Shafer S.M. (2014) Project Management: A
Managerial Approach, 9/e, I, Wiley Publishing.
 Straw, G(2015),Understanding Project Management, Kogan Page Ltd.

Reference Books:
 Charvat J. (2003) Project Management Methodologies: Selecting, Implementing
and Supporting Methodologies and Processes for projects. 2003: John Wiley &
Sons.
 PMI, A Guide to the Project Management Body of Knowledge.
 Discipline Specific Electives (MB 308, MB 309, MB 407, MB 408)

1. Advanced Machine Learning4-0-0

Course Objectives:
The objective of the course is to understand machine learning methods for various
problems where human expertise is not present, or where humans are unable to identify the
reason behind their expertise, or where problem size is too huge for humans to comprehend
solutions or where solutions are context specific. The course will introduce topics which
include Bayesian statistics, Markov modeling, graphical model structure learning, deep
learning and Gaussian processes.

Course Outcomes:
At the end of course student will be able to:
 Understand and appreciate the role of machine learning in solving complex and
large scale problems.
 Evaluate a machine learning model which is already in practice.
 Understand and comprehend the necessary mathematics for designing novel
machine learning solutions.
 Suggest and design machine learning algorithms to solve different real-world
problems.

Unit 1:Unsupervised Learning

Introduction, Association rules, Cluster analysis, Self-organizing maps, Principal
components, curves and surfaces, non-negative matrix factorization, independent
component analysis, multidimensional scaling, nonlinear dimension reduction, the
googlePagerank algorithm.

Unit 2: Bayesian Statistics

Introduction, Summarizing posterior distributions, Bayesian model selection, Priors,
Hierarchical Bayes, Empirical Bayes, Bayesian decision theory.

Unit 3: Markov and Hidden Markov Models

Introduction, Markov models, Hidden Markov models, Inference in HMMs, Learning from
HMMs, Generalizations of HMMs.

Unit 4: Additive Models, Trees and Boosting

Generalized Additive Models, Tree based methods, PRIM: Bump hunting, MARS,
Hierarchical mixture of experts, missing data, computational considerations. Boosting
methods, boosting fits an additive model, forward stagewise additive modeling,
exponential loss and adaboost, why exponential loss, loss functions and robustness, off the
shelf procedures for data mining, boosting trees, right sized trees, regularization,
interpretation.
Unit 5: Graphical Model Structure Learning
Introduction, Learning tree structures, learning DAG structures, Learning DAG structures
with latent variables, learning casual DAG’s, learning undirected Gaussian graphical
methods, learning undirected discrete graphical methods.
Unit 6: Deep learning and Gaussian Process
Deep learning: Introduction, Deep generative models, Deep neural networks, applications
of deep networks. Gaussian Processes: Introduction, GPs for regression, GPs meet GLMs,
Connection with other methods, GP latent variable model.

Textbook
 Murphy, K.P. (2012). Machine Learning: A probabilistic perspective, MIT press.
 Hastie, T., Tibshirani, R., and Friedman, J. (2011), The Elements of Statistical
Learning, Springer.

Reference books
 Bishop, C.M. (2007). Pattern Recognition and Machine Learning, Springer.
 Hearty, J (2016), Advanced Machine Learning with Python, Packt publishing.
 Barber, D. (2012), Bayesian Reasoning and Machine Learning, Cambridge
University Press.
 MacKay J.C.D. (2005), Information Theory, Inference and Learning Algorithms,
Cambridge University Press.

Suggested Reading
 Cover, T.M. & Thomas, J.A. (2006), Elements of Information Theory, Wiley,
Second Edition.
 Nocedal J. & Wright, S.J. (1999), Numerical Optimization, Springer.
 Rasmussen, C.E. & Williams, C.K.I. (2005), Gaussian processes for Machine
Learning, MIT Press.

2. Marketing Analytics4-0-0

Course Objectives:
The objective of the course is to thoroughly understand the marketing dynamics and get
accustomed with various marketing methods so that an efficient decision is made which
would even work in diversified settings. A successful marketing strategy involves efficient
decision making, where decisions could range from product pricing, selection of a
distribution channel, planning the product advertisement or any other. The course would
enable an effective course of action by analyzing data with quantitative marketing
methods.

Course Outcomes:
At the end of course student will be able to:
 Learn marketing research methods used in marketing management.
 Solve typical data-driven marketing problems.
 Understand the dynamics involved in a marketing decision.
 Evaluate and design the right strategy for dynamic settings.

Unit 1: Introduction and Market Insight

Introduction to marketing analytics, models and metrics, Market Insight: Market
terminology, market data sources, market sizing, pestle market analysis, porter five forces
analysis.
Unit 2: Market Segmentation and Competitive Analysis
Market segmentation: market segmentation, market targeting, market positioning.
Competitive Analysis: Competitive information, analysis and action.
Unit 3: Business strategy and operations
Business strategy: strategic scenarios, strategic decision models, strategic metrics, Business
operations: forecasting, predictive analysis, data mining, balanced scorecard, critical
success factors.
Unit 4: Product and Service analytics, Price analytics, Product and Service Analytics:
Conjoint analysis, decision tree models, portfolio resource allocation, product and service
metrics, attribute preference testing. Price analytics: pricing techniques and assessments,
profitable pricing, pricing for business markets, price discrimination.
Unit 5: Distribution Analytics and Promotion Analytics
Distribution Analytics: Distribution channel characteristics, retail location selection,
channel evaluation and selection, multi-channel distribution, distribution channel metrics.
Promotion Analytics: Promotion budget estimation, promotion budget allocation,
promotion metrics for traditional and social media
Unit 6: Sales Analytics and Analytics in Action
Sales Analytics: Consumer sales process, ecommerce sales model, sales metrics,
profitability metrics, support metrics. Analytics in Action: Rapid decision models, metrics
in marketing campaigns, excel excellence, data driven presentations.
Text book:
 Sorger, S. (2013), Marketing Analytics: Strategic Models and Metrics,
AdmiralPress.
 Winston, W.L. (2014), Marketing Analytics: Data-Driven Techniques with
Microsoft Excel, Wiley, First Edition.

Reference Books:
 Artun, O., Levin, D. (2015), Predictive Marketing: Easy Ways Every Marketer Can
Use Customer Analytics and Big Data, AgileOne.
 Grigsby, M. (2015), Marketing Analytics: A practical guide to real marketing
science, Kogan Page Limited.
 Venkatesan, R., Farris, P., Wilcox, R.T. (2014), Cutting Edge Marketing Analytics:
Real World Cases and Data Sets for Hands On Learning, Pearson Education.
 Bendle, N.T., Farris, P.W., Pfeifer, P.E., Reibstein, D.J. Marketing Metrics, Pearson
Education, Third Edition.

Suggested Reading:
 Sharma, H. (2017), Master the Essentials of Email Marketing Analytics, Blurb.
 Jacobs, D. (2016), Marketing Analytics: Optimize Your Business with Data
Science in R, Python, and SQL, Dave Jacobs.
3. Pricing Analytics 4-0-0

Course Objectives:
The course aims to impart knowledge to perform both price analysis along with cost
analysis to ensure that pricing is correct with respect to its reasonableness, profitability and
customer expectations. The course would determine the choice of best pricing framework
by evaluating various pricing strategies, price levels and pricing metrics.
Unit 1: Introduction: Tactical Pricing and Pricing Strategy
Changing the Pricing Game to Drive Profitable Growth, Why Pricing Is Often Ineffective,
The Cost-Plus Delusion, Customer-Driven Pricing, Competition-Driven Pricing, The
Discipline of Strategic Pricing. Pricing Strategy: An Integrated Approach, The Strategic
Pricing Pyramid, Value Creation, Price Structure, Price and Value Communication, Pricing
Policy, Price Level.
Unit2:Value Creation and Price Structure
The Source of Pricing Advantage, The Role of Value in Pricing, Economic Value
Estimation: An Illustration, The High Cost of Shortcuts, How to Estimate Economic Value,
The Strategic Importance of EVE,Value-Based Market Segmentation; Price Structure:
Segmentation Pricing Tactics for Separating Markets, Price Metrics, Performance-Based
Metrics,The Need for Cost-Based Metrics: Segmentation Pricing Fences,Segmenting by
Buyer Identification, by Purchase Location, by Time of Purchase, by Purchase Quantity, by
Product Bundling, by Tie-ins and Metering, by Product Design, Importance of Segmented
Pricing
Unit 3: Price & Value Communication
Strategies to Influence Willingness-to-Pay, Value Communication, The Cost-Benefit Mix,
Market Segments and Differentiated Values, Price Communication.
Unit 4: Pricing policy
Pricing Policy- Managing Customer Expectations and Behaviors, Organizing for Policy-
based Pricing, Creating and Managing Pricing Policies Strategically, Diagnosis, Policy
Development, Implementing Policies
Unit 5: Price Levels
Price Level: Finding the Right Price for the Right Customer, The Price-Setting Process,
Preliminary Segment Pricing, Price Optimization, Implementing New Prices.
Unit 6: Cost
Costs: How Should They Affect Pricing Decisions?, The Role of Costs in Pricing, Why
Incremental Costs?, Estimating Relevant Costs, Activity Based Costing
Percent Contribution Margin and Pricing Strategy, Managing Costs in Transfer Pricing
Text Books
 Nagle, T., Hogan J., Zale J. (2013), The strategy and tactics of pricing, Routledge,
Fifth Edition.
 Smith, T.J. (2012), Pricing Strategy: Setting Price Levels, Managing Price
Discounts and Establishing Price Structures, Cengage Learning, First Edition.
Reference Books
 Ferguson, M. &Bodea, T. (2012), Pricing Segmentation and Analytics, Business
Expert Press.
 Meehan, J.M., Simonetto, M., MOntan, L. &Goodin, C. (2011), Pricing and
Profitability Management: A Practical Guide for Business Leaders, John Wiley &
Sons.
 Ferguson, M. &Bodea, T. (2014), Segmentation, Revenue and Pricing Analytics,
Routledge.
 Schindler, M. (2012), Pricing Strategies: A Marketing Approach, SAGE
 Publications, First Edition.

Suggested Reading
 Sinclair, E. (2010), Option Trading: Pricing and Volatility Strategies and
Techniques, John Wiley & Sons.
 Gregson, A. (2009), Pricing Strategies, Jaico Publishing House.

4. Financial Analytics 4-0-0

Course Objectives:
The objective of the course is to empower the ability to create and interpret effective
financial models for corporate finance. The course provides a step by step process of
creating an integrated financial model which would project the future financial
performance of a company, which can be used by financial advisory firms, equity research,
and banking sector likewise.
.
Course Outcomes:
At the end of course student will be able to:
 Assess financial evaluation of a scenario given historical data.
 Learn various portfolio models.
 Understand the valuation of options and bonds.
 Learn simulation of stock prices.
Unit 1: Corporate Finance and Valuation – I
Basic Financial Calculations: Overview, Present Value and Net Present Value, Internal
Rate of Return (IRR) and Loan Tables, Multiple IRR, Flat Payment Schedules, Future
Values and Applications, Pension Problem, Continuous Compounding, Discounting Using
Dated Cash Flows. Corporate Valuation Overview: Four Methods to Compute Enterprise
Value, Using Accounting Book Values to Value a Company, Efficient Markets Approach,
Enterprise Value & Free Cash Flows, Consolidated Statement of Cash Flows. Calculating
the Weighted Average Cost of Capital (WACC): Overview, Computing Firm’s Equity,
Firm’s Debt, Firm’s Tax Rate, Firm’s Cost of Debt, Firm’s Cost of Equity, Implementing
the Gordon Model.

Unit 2: Corporate Finance and Valuation – II

Valuation Based on the Consolidated Statement of Cash Flows: Overview, Free Cash Flow
(FCF): Measuring the Cash Produced by the Business, Reverse Engineering the Market
Value. Pro Forma Financial Modeling: Overview, How Financial Models Work: Theory
and an Initial Example, Free Cash Flow (FCF): Measuring Cash Produced by Business,
Using FCFto Value the Firm, Valuation Procedure, Modeling of Fixed Assets, Sensitivity
Analysis, Debt as a Plug, Incorporating in Pro Forma.

Unit 3 : Portfolio Models

Portfolio Models—Introduction: Overview, Computing Returns for Apple (AAPL) and
Google (GOOG), Portfolio Means and Variances, Envelope Portfolios. Calculating
Efficient Portfolios: Overview, Definitions and Notation, Five Propositions on Efficient
Portfolios and the CAPM. Calculating the Variance-Covariance Matrix: Overview,
Computing the Sample Variance-Covariance Matrix, Correlation Matrix, Computing the
Global Minimum Variance Portfolio (GMVP),Four Alternatives to the Sample Variance-
Covariance, Using Option Information to Compute the Variance Matrix.
Unit 4: Valuation of Options
Introduction to Options: Overview, Basic Option Definitions, Option Payoff and Profit
Patterns, Option Strategies, Option Arbitrage Propositions. The Binomial Option Pricing
Model: Overview, Two-Date Binomial Pricing, State Prices. The Black-Scholes Model:
Overview, The Black-Scholes Model, Black-Scholes Pricing Function, Calculating the
Volatility, Implied Volatility, Dividend Adjustments to the Black-Scholes, Pricing
Structured Securities, Bang for the Buck with Options, Black (1976) Model for Bond
Option Valuation.

Unit 5: Valuing Bonds

Duration: Overview, Duration Patterns, Bond with Uneven Payments, Non-Flat Term
Structures and Duration. Immunization Strategies: Overview, Model of Immunization,
Convexity. Modeling the Term Structure: Overview, Basic Example, Several Bonds with
the Same Maturity, Fitting a Functional Form to the Term Structure, The Properties of the
Nelson-Siegel Term Structure, Term Structure for Treasury Notes.

Unit 6: Monte Carlo Methods

An Introduction to Monte Carlo Methods: Overview, Computing π Using Monte Carlo, A
Monte Carlo Simulation of the Investment Problem. Simulating Stock Prices: Overview,
What Do Stock Prices Look Like? Lognormal Price Distributions and Geometric
Diffusions, Lognormal Distribution Look, Simulating Lognormal Price Paths, Technical
Analysis, Calculating the Parameters of the Lognormal Distribution from Stock Prices.

Text Books
 Benninga, S. (2014), Financial Modeling, MIT Press, Fourth Edition.
 Winston, W. (2010), Financial Models Using Simulation and Optimization II,
Palisade Corp.

Reference Books
 Lemieux, V.L. (2012), Financial Analysis and Risk Management: Data
Governance, Analytics and Life Cycle Management, Springer.
 Van Deventer, D.R. & Imai, K. (1996), Financial Risk Analytics: A Term Structure
Model Approach for Banking, Insurance and Investment Management, Irwin
Professional Publishing.
 Ryzhov, P. (2013), Haskell Financial Data Modeling and Predictive Analytics,
Packt Publishing.
 Benett, M.J. &Hugen, D.L. (2016), Financial Analytics with R: Building a Laptop
Laboratory for Data Science, Cambridge University Press.

Suggested Reading
 Baesens, B., Rosch, D. &Scheule, H. (2017), Credit Risk Analytics: Measurement
Techniques, Applications and Examples in SAS, Wiley.
 Sengupta, C. (2011), Financial Analysis and Modeling, Wiley.
 5. Retail Analytics 4-0-0
Course Objectives:
The objective of the course is provide a powerful tool for making critical marketing and
procurement decisions by assessing analytical data on various things such as supply chain,
store design, product terms etc. The course would provide detailed knowledge about
analyzing market and retail data which would help in evolving the process of retailing and
help in making better decisions.

Course Outcomes:
At the end of course student will be able to:
 Understand the basics of retail analytics and its importance.
 Learn the supply chain process.
 Understand the effect of in-store marketing and presentation on retail data.
 Learn the impact of loyalty marketing on retail.

Unit 1: An Introduction to Retailing Analytics

Retailer Goodwill, The Inside Scoop: Retail Power Brokers, Retail Organization, Real
Estate Marketing, Creative Advertising Marketing, Operations Marketing (Research),
Direct Marketing, Strategic Marketing, Communicating to the Retail Organization, Point of
Sale versus Market Basket Data, Data Is Gold, Data as Revenue: The Price of Retail Data.

Unit2: Retail & Data Analytics

Data Terms, Market Basket, Data Storage, Data without Use Is Overhead, Case Studies
and Practical Examples of Data-Related Retail Projects, Trade Area Modeling, Real Estate
Site Selection Modeling, Competitor Threat Analytics, Merchandise Mix Modeling:
Combining Multiple Data Sources, Celebrity Marketing: Tracking Effectiveness, House
Brand versus Name Brand, E-Business: Clicks and Mortar, Affinity Merchandising:
Merchandise Cross-Sell Case Study, Market Basket Analysis: Examples, Store
Departmental Cross-Selling, Single Category Affinity Analysis: Paper Towels

Unit 3: Importance of Geography and Demographics

Understanding Data Requirements, Science, GIS Layers of Information: Building a Map,
How Geography Fits into Retail, Retail Geography: Data, Retail Data: Internal Data
Collection, Retail Trade Areas: Differing Methods for Debate, Zip Code Data: Forecasting
Application Volume by Store, What Do We Do?, Card Preference Opportunity by Zip
Code: Case Study, Example of Sales Penetration Map, Market Observations: Additional
Uses of the GIS Tool
Unit 4: In-Store Marketing and Presentation
Understanding the Different Store Designs, Theories Merchandise Placement, All about
Pricing, Loyalty Discount Philosophies, Tiered Pricing, Types and Sizes: Retail Store
Strategies, Store in a Store, What’s in a Store: Convenience Stores to Hypermart Stores,
Warehouse Clubs: Paying for the Privilege to Shop, Shopping by Design: Traffic Patterns,
Category Management: Science behind the Merchandise Mix, Merchandise Placement:
Strategy behind the Placement, Specialty Departments: Coffee, Breakfast, and Pizza, In-
Store Media: Advertising or Just Displays?, Receipt Messages, In-Store Events, Holidays.
Unit 5: Store Operations and Retail Data

Setting Up the Store for Success: Strategic Uses of Data, Labor Forecasting, Importance of
Accurate Labor Forecasting: The Cost of Doing Business, Consumer Differentiation at the
Point of Sale Register, Heating and Cooling: Centralized Thermostats, Intrastore
Communication, Replenishment and POS Sales: Cause and Effect, In-Store Career Path:
Stockperson to Store Manager

Unit 6: Loyalty Marketing

Loyalty Programs, Who Is the Sponsor?, Questions, Are You Loyal?, From the Consumer
Finance Credit Card Retail Perspective, Loyalty Segments: Develop Them Early, Loyalty
at POS: Different Stages and Levels of Loyalty, The Retail World Is Changing, Social
Media.

Text books
 Cox, E. (2011), Retail Analytics: The Secret Weapon, Wiley.
 Sachs, A-L. (2014) Retail Analytics: Integrated Forecasting and Inventory
Management for Perishable Products in Retailing, Springer.

Reference Books
 Speights, D.B., Downs, D.M. &Raz, A. (2017), Essentials of Modeling and
Analytics: Retail Risk Management and Asset Protection, CRC Press.
 Breeden, J. (2010), Reinventing Retail Lending Analytics: 2nd Impression -
Forecasting, Stress Testing, Capital and Scoring for a World of Crises, Incisive
Media Investments Ltd.
 Mitchell, P.H.(2013), Discovery-Based Retail: Unlock Your Store's Potential!,
Discovery-Based Retail.
 Beckford, M. (2016),The Little Book on Big Data: Understand Retail Analytics
Through Use Cases and Optimize Your Business, Mahogany Beckford.

Suggested Reading
 Bullard, B. (2017), Style & Statistics: The Art of Retail Analytics, Wiley.
 Mehta, P. (2012), Indian Retail Analytics, Lambert Academic Publishing.

6. HR Analytics4-0-0
Course Objectives:
The objective of the course is to understand various metrics and data analytics concepts
related to HR to make strategic business decisions. The course would establish a
framework for applying HR analytics concepts to end to end HR business process for the
entire life-cycle of employees.
Unit 1: Introduction
The Evolution, Do we know the difference? How to approach an analysis? Metrics,
dashboards.
Unit 2: Practical Examples
The strategic value in surveys, Assessing an HR program, Engagement and turnover,
Finding the money in analytics, dispeller of myths, linking HR data to operational
performance, building your linkage map
Unit 3: Data Challenges and Building capabilities
Data Challenges, Should we build the capabilities in-house?, Hiring analytical employees,
the analytical leader.

Unit 4: Analytical tools

Data Collection, Analysis tools, Visualization tools

Unit 5: Strategic Workforce Planning

What is strategic workforce planning, its evolution, purpose, how will it help my company,
the role of business strategy, determine the roles of interest, establish the current state,
determine desired forecasting scenarios, perform gap assessments Benchmarking and best
practices, Staffing, supply and demand forecasting

Unit 6: Implementation
Selling the concept, challenges to successful implementation, implementation planning,
when selling the concept just didn’t work, measuring success, roles and responsibilities,
Workforce planning connection to HR activities.

Text Books
 Smith, T. (2013), HR Analytics: The What, Why & How, CreateSpace Independent
Publishing Platform.
 Smith, T. (2012), Strategic Workforce Planning: A practical guide,
CreateSpaceIndependent Publishing Platform.

Reference Books
 Edwards, M. & Edwards, K. (2016), Predictive HR Analytics: Mastering the HR
Metric, Kogan Page Limited.
 Soundarajan, R. & Singh, K. (2016), Winning on HR Analytics: Leveraging Data
for Competitive Advantage, SAGE Publications.
 Bhattacharyya, D.K. (2017), HR Analytics: Understanding Theories and
Applications, SAGE Publications.
 Bassi L., Carpenter, R. &McMurrer, D. (2012), HR Analytics Handbook,
McBassi& Company.

Suggested Reading
 Fitz-enz, J. &Lsson, P. (2016), People analytics in the Era of Big Data, Wiley.
 Pease, G. (2014), Developing Human Capital: Using Analytics to Plan and
Optimize Your Learning and Development Investments, Wiley.
.
 7. Time Series Analysis4-0-0
Course Objectives:
As analysis of financial and time series is significant in today’s business, the objective of
the course is to understand, model, analyze and predict the behavior of time series analysis.
The course is designed to learn and understand the methods, applications and concepts of
time series econometrics to various other avenues like marketing, finance and other
business avenues.

Course Outcomes:
At the end of course student will be able to:
 Learn the basics of time series data.
 Understand the stationary time series models.
 Perform forecasting with time series data.
 Apply time series techniques to state space models, ARCH and GARCH,
multivariate time series.

Unit 1: Difference Equations

Time series models, Difference equations and their solutions, solution by iteration, an
alternative solution methodology, the cobweb model, solving homogeneous difference
equations, particular solutions for deterministic processes, the method of undetermined
coefficients, lag operators.

Unit 2: Stationary Time Series Models

Stochastic difference equation models, ARMA models, stationary restrictions for
ARMA(p,q) model, autocorrelation function, partial autocorrelation function, sample
autocorrelations of stationary series, box-jerkins model selection, properties of forecasts,
model of interest rate spread, seasonality, parameter instability and structural change.

Unit 3 : Modeling Volatility

Economic time series: the stylized facts, ARCH processes, ARCH and GARCH estimates
of inflation, examples of GARCH models, A GARCH model of risk, ARCH-M model,
additional properties of GARCH processes, maximum likelihood estimation of GARCH
models, other models of conditional variance, Estimating the NYSE International 100
index, Multivariate GARCH.

Unit 4 : Models with Trend

Deterministic and Stochastic trends, removing the trend, unit roots and regression
residuals, Monte- Carlo method, Dickey-Fuller tests: examples and extensions, structural
change, power and the deterministic regressors, test with more power, panel unit root tests,
trends and univariate decompositions.

Unit 5 : Multi-equation Time Series Models

Intervention Analysis, Transfer function analysis, estimating a transfer function, limits to a
structural multivariate estimation, VAR analysis, estimation and identification, Impulse
response function, testing hypothesis, Example of Simple VAR, structural VARs,
examples.
Unit 6 : Co-integration and Error Correction Models
Linear combinations of integrated variables, cointegration and common trends,
cointegration and error correction, testing for cointegration, cointegration and purchasing
power parity, characteristic roots, rank and cointegration, hypothesis testing, illustrating
Johansen methodology, error correction and ADl tests, comparing the three methods.

Text Books
 Enders W. (2014), Applied Econometric Time Series. John Wiley & Sons, Inc.,
Fourth Edition.
 Mills, T.C. and Markellos, R.N. (2008), The Econometric Modelling of Financial
Time Series. Cambridge University Press, Third Edition.

Reference Books
 Tsay, R.S. (2014), Analysis of Financial Time Series, Wiley, Third Edition
 Hamilton, J.D. (2012), Time Series Analysis, Princeton University Press.
 Chatfield, C. (2003), The Analysis of Time Series: An Introduction, Chapman &
Hall, Sixth Edition.
 Shumway, R.H. &Stoffer, D.S. (2013), Time Series Analysis and Its Applications:
With R Examples, Springer.

Suggested Reading
 Anderson (2011), The Statistical Analysis of Time Series, Wiley.
 Brockwell, P.J. & Davis, R.A. (2016), Introduction to Time Series and Forecasting,
Springer, Third Edition.

8. Social Media and Web Analytics4-0-0

Course Objectives:
The aim of the course is to understand the increasing world connectivity using social
network analysis on varied scales which range from small functional groups to the ever
expanding world wide web. It examines the creation of various networks be it
technological, economic or social and how they affect our behavior and attitudes. The
techniques to understand, design and measure various phenomena such as file-sharing
websites, social networking sites, recommender systems, search-engines, social
bookmarking and virtual worlds are focused.

Course Outcomes:
At the end of course student will be able to:
 Learn models to interpret the structure of Web graph and its spread of information.
 Perform social network analysis to understand and identify social media network
properties, its actors and sub-groups.
 Understand the concept of similarity and equivalence in social roles and positions.
 Apply qualitative and quantitative methods for analyzing web traffic.

Unit 1: Introduction
Introduction: What’s different about social network data? Nodes, Relations, Scales of
measurement, statistics and social network data. Introduction to formal methods,
efficiency, using computers, seeing patterns. Using graphs to represent social relations:
Introduction, graphs and sociograms, kinds of graphs. Working with NetDraw to visualize
graphs: Introduction, node attributes, relation properties, location, highlighting parts of the
network.

Unit2:Web Analytics
World of web analytics, optimal strategy for choosing web analytics soul mate,
Clickstream analysis: metrics and practical solutions.

Unit 3: Connections
Making connections: Link analysis. Random graphs and network evolution. Social
contexts: Affiliation and identity. Connection: Search, collapse, robustness Social
movements and diffusion of innovation.
.
Unit 4: Ego Networks, Centrality and Power
Ego Networks: Introduction, Ego network data, ego network density, structural holes,
brokerage. Centrality, centralization, and power: Introduction, Degree centrality, closeness
centrality, betweenness centrality. Embedding: Introduction, Density, Reciprocity,
Transitivity, Clustering, Group-external and group-internal ties, Krackhardt’s graph
theoretical dimensions of hierarchy.

Unit 5: Cliques and Subgroups, Positions and Roles

Cliques and groups: Introduction, Bottom up approaches, top down approaches.
Homophily and social segregation.

Unit 6: Measures of Similarity and Structural, Automorphic and Regular

Equivalence
Equivalence: Positions and Social Roles. Introduction, Measuring similarity/dissimilarity,
visualizing similarity and distance, describing structural equivalence sets. Automorphic
Equivalence: Definition, uses of concept, finding equivalence sets. Regular equivalence:
Definition, uses of concept, finding equivalence sets.

Text Books
 Hanneman, R. and Riddle, M. (2005), Introduction to Social Network Methods,
Riverside.
 Kaushik A. (2009), Web Analytics 2.0: The Art of Online Accountability, Wiley
Publishing.
Reference Books
 Easley, D. & Kleinberg, J. (2010). Networks, Crowds, and Markets: Reasoning
About a Highly Connected World, Cambridge University Press.
 Monge, P. R. & Contractor, N. S. (2003). Theories of communication networks,
Oxford University Press, New York.
 Duncan J.W. (2003), Six Degrees: The Science of a Connected Age. New York:
W.W. Norton and Company.
 Sponder, M. (2014), Social Media Analytics: Effective Tools for Building,
Interpreting, and Using Metrics. McGraw Hill.

Suggested Reading
 Clifton, B. (2012), Advanced Web Metrics with Google Analytics, John Wiley &
Sons, Third edition.
 Ganis, M. &Kohirkar, A. (2015), Social Media Analytics: Techniques and Insights
for Extracting Business value out of Social media, IBM Press, First Edition.
 9. Healthcare Analytics4-0-0
Course Objectives:
The objective is to provide skills and knowledge in health care data analytics so that one
can be an effective contributor for performance improvement efforts using local data
analytics. The course lays down the tools and techniques used for data analytics in health
care organizations.

Course Outcomes:
At the end of course student will be able to:
 Effectively use retrieval tools for extracting and reporting heath care information.
 Apply various predictive analysis techniques and tools on health care problems.
 Assess heath care data effectively to make optimum operational, financial and
clinical decisions.
 Communicate insights gained from health care data analysis.

Unit 1: Introduction to Healthcare Analytics

Healthcare Transformation—Challenges and Opportunities, The Current State of
Healthcare Costs and Quality, How Analytics Can Improve Decision Making, Analytics,
Quality, and Performance, Applications of Healthcare Analytics, Components of
Healthcare Analytics. What Is Quality?, Overview of Healthcare QI, Common QI
Frameworks in Healthcare, Working with QI Methodologies

Unit2: Working with Data and Indicators

Data: The Raw Material of Analytics, Preparing Data for Analytics, Getting Started with
Analyzing Data, Measures, Metrics, and Indicators, Using Indicators to Guide Healthcare,
Improvement Activities

Unit 3: Basic Statistical Methods and Control Chart Principles

Statistical Methods for Detecting Changes in Quality or Performance, Graphical Methods
for Detecting Changes in Quality or Performance.

Unit 4: Leveraging Analytics in Quality Improvement Activities, Usability and

Presentation of Information
Moving from Analytics Insight to Healthcare Improvement, Presentation and Visualization
of Information, Dashboards for Quality and Performance Improvement, Providing
Accessibility to and Ensuring Usability of Analytics Systems

Unit 5: Developing an Analytics Strategy to Drive Change

Purpose of an Analytics Strategy, Analytics Strategy Framework, with a Focus on
Quality/Performance Improvement, Developing an Analytics Strategy.

Unit 6: Data Quality and Governance

The Need for Effective Data Management, Data Quality, Data Governance and
Management, Enterprise-wide Visibility and Opportunity.

Text books
 Strome, T.L. (2013), Healthcare Analytics for Quality and Performance
Improvement, Wiley.
  Reddy, C.K. &Aggarwal, C.C. (2015), Healthcare Data Analytics, CRC Press.
Reference Books
 Gupta, A., Patel, V.L. &Greenes, R.A. (2015), Advances in Healthcare Informatics
and Analytics, Springer.
 Madsen L.B. (2015), Data Driven Healthcare, Wiley.
 Burke, J. (2013), Health Analytics: Gaining the Insights to Transform Health Care,
Wiley.
 Moriates, C., Arora, V., Shah, N. (2015), Understanding Value-based Healthcare,
McGraw Hill Publication.
Suggested Reading
 Hoyt, R.E., Yoshihashi, A.K. (2014), Health Informatics: Practical Guide for
Healthcare and Information Technology Professionals, Lulu.com, Sixth Edition.
 Madsen, L. (2012), Healthcare Business Intelligence: A guide to empowering
successful data reporting and analytics, John Wiley & Sons.

10. Operations & Supply Chain Analytics4-0-0

Course Objectives:
The aim of the course is to develop analytical skills for supply-chain in order to address
real world problems. The focus will be to familiarize and educate students to strategically
manage the issues related to design and management of logistic and operations networks.
The benefit of integration of marketing and corporate strategy into logistics and operations
is also evaluated.

Unit 1: Introduction
Forecasting for Supply Chain Planning and Management: Introduction to forecasting, same
case studies, time series data, some simple forecasting methods. The forecaster’s toolbox:
Time series graphics, seasonal or cyclic? Autocorrelation, forecast residuals, white noise,
evaluating forecast accuracy. Introduction to Multiple Regression and Stepwise Selection
of Predictive Variables, Model Overfitting, the Parsimony Principle and Model Cross-
Validation, Selection of Variates in Linear Regression: Forward, Backward and Best
Subset Selection, Model Shrinkage Methods and Selection of Variates in Linear
Regression: The Lasso, Using Cross-Validation for Model Selection in The Lasso.

Unit 2: Demand Forecasting

Introduction to Demand Forecasting Simple Exponential Smoothing Model FPP, Holt’s
Model and Holt-Winters Model FPP, State-Space Approach to Exponential Smoothing.

Unit 3: ARIMA Models

Introduction to ARIMA Models Differencing and Rescaling Time Series, Backshift
Notation and Non-seasonal ARIMA Models FPP, Seasonal ARIMA Models.

Unit 4: Forecasting Models

Hierarchical Forecasting Models Top-Down, Bottom-Up, and Middle-Out Approaches to
Forecasting, Modeling Interventions: Model Selection and Calibration, Modeling
Interventions: Forecasting.

Unit 5: Managing Cross-Functional Drivers in Supply Chain

Sourcing decisions in a supply chain, pricing and revenue management in a supply chain,
information technology in a supply chain, coordination in a supply chain.
Unit 6: Aggregate production Planning & Inventory Management Forecasting
Aggregate Production Planning: Tradeoffs and Decision Levers, Linear Programming,
Demand Shaping, Pricing and Advertising

Text book
 Hyndman, R. J., &Athanasopoulos, G. (2014). Forecasting: principles and practice,
Online OpenAccess Textbooks.
 James, G., Witten, D., Hastie, T., &Tibshirani, R. (2013). An introduction to
statistical learning: with application in R, Springer, New York.
 Makridakis, S., Wheelwright, S. C., & Hyndman, R. J. (1997). Forecasting methods
and applications. John Wiley & Sons. Third Edition.
 Nahmias, S. (2008). Production and operations analysis, McGraw-Hill/Irwin, Sixth
Edition.

Reference Books
 Simchi-Levi, D., Kaminsky, P., &Simchi-Levi, E. (2004). Managing the supply
chain: the definitive guide for the business professional. McGraw-Hill.
 Chopra, S., &Meindl, P. (2012). Supply Chain Management Strategy, Planning and
Operation, Prentice Hall, Fifth Edition.
 Mathirajan, M., Rajendran, C., Sadagopan, S., Ravindran, A. &Balasubramanian, P.
(2015), Analytics in Operations/Supply Chain Management, I.K. International
Publishing.
 Watson, M., Lewis, S., Cacioppi, P. &JayaRaman, J. (2012), Supply Chain
Network Design, Pearson FT Press, First Edition.

Suggested Reading
 Nagurney, A., Yu, M., Masoumi, A.H. &Nagurney, L.S. (2013)), Networks Against
Time: Supply Chain Analytics for Perishable Products, Springer.
 Jacobs, F.R. (), Supply Chain Analytics: A Multipart Case in Sourcing, Logistics,
Warehouse Location, and Inventory Planning, Lawerence Hill & Company.
 11. Data Management and Ethics4-0-0
Course Objectives:
The objective of the course is to understand what research data is, the need for managing
and sharing research data and the lifecycle continuum of research data. The course is also
designed to impart the researchers with the knowledge of responsible conduct and research
ethics.
Course Outcomes:
At the end of course student will be able to:
 Learn the significance of research data management in practice.
 Organize efforts to maintain research data integrity.
 Learn various rules, options and resources for research ethics.
 Understand and value the need for ethical decision making while performing
research.

Unit 1: Introduction to Data Management

The data problem: What? Why? The data lifecycle: The data lifecycle and road map, where
to start data management? Planning for data management: How to plan for data
management? Creating a data management plan, data policies.
Unit 2: Documentation, Organization and Improving Data Analysis
Documentation: Research books and lab notebooks, methods, other useful documentation
formats, metadata, standards. Organization: File organization, naming and documenting
conventions, databases. Improving data analysis: Raw versus analysed data, preparing data
for analysis, managing your research code. Managing sensitive data: Types, keeping data
secure, anonymizing data.

Unit 3: Research Ethics: An Introduction

Research Ethics: Best Ethical Practices, Morality vs ethics, Inauspicious beginnings, How
science works. Plagiarise and Perish: Ideas, Sentences, Phrases, What is plagiarism,
really?, How many consecutive identical and uncited words constitute plagiarism? Self-
plagiarism and recycling, Tools to discover plagiarism.
Unit 4: Research Misconduct: Fabricating data, Falsification and Whistle blowing
Research Misconduct: Fabricating Data: Why cheat?, The case of Jan HendrickSch¨on,
"Plastic Fantastic", The case of Woo-Suk Hwang: dog cloner, data fabricator, Detection of
image and data misrepresentation. Research Misconduct: Falsification and
Whistleblowing: A "can of worms" indeed: the case of Elizabeth "Betsy" Goodwin, Deal
with ethical quandaries, Cultivating a culture of openness, integrity, and accountability.

Unit 5: Authorship and Grant Proposals

Authorship: Who’s an Author on a Scientific Paper and Why: The importance of the
scientific publication, Who should be listed as an author? How to avoid author quandaries,
Authorship other than research papers, The difference between authorship and inventorship
and Other thoughts. Grant Proposals: Ethics and Success Intertwined: Why funding is
crucial, Path to success in funding, Fair play and collaboration, Recordkeeping and fiscal
responsibility, Pushing the limits on proposals.
Unit 6: Peer Reviews, Data Ethics and Conflicts of Interest
Peer Review and The Ethics of Privileged Information: History, Nature of journals &
purpose of peer review, Which papers to review? Grant Proposals, Confidentiality and
privileged information, Reviewers. Data and Data Management: The Ethics & Stewardship
of Data, ethics of data at professional meetings, Future of data management. Conflicts of
Interest: Dynamic landscape, Conflicts of interest.
Text books
 Briney, K. (2015), Data Management for Researchers: Organize, maintain and
share your data for research success (Research Skills), Pelagic Publishing.
 Stewart Jr., C.N. (2011), Research Ethics for Scientists: A companion for students,
Wiley-Blackwell.

Reference Books
 Loue, S. (2000), Textbook of Research ethics: Theory and Practice, SpringerLink.
 Israel, M. & Hay, I. (2006), Research Ethics for Social Scientists, SAGE
Publications.
 Pryor, G. (2012), Managing Research Data, Facet publishing.
 Shamoo, A. &Resnik, D.B. (2002), Responsible Conduct of Research, Oxford
University press, Third Edition.

Suggested Reading
 Ray, J. (2014), Research Data Management: Practical Strategies for Information
Professionals, Purdue University.
 Merterns, D.M. & Ginsberg, P.E. (2008), The Handbook of Social Research Ethics,
SAGE Publications.

12. Digital Marketing Analytics4-0-0

Course Objectives:
The aim of the course is to aid students in understanding digital marketing methods from the
viewpoint of several parties such as analysts, consumers or entrepreneurs and to inculcate the
fundamental concepts of digital marketing. The course includes knowledge of various tools
of the trade such as social media listening, search analytics, audience analysis and content
analysis along with concepts of return on investment.

Course Outcomes:
At the end of course student will be able to:
 Understand the impact technology has on traditional marketing scenario.
 Design successful digital marketing campaigns.
 Analyze and optimize already existent digital marketing campaigns.
 Successfully perform informed use various digital media tools.

Unit 1: Introduction
Understanding the Digital Media Landscape: Digital Media Types, Paid & Owned Media,
Understanding Digital Analytics Concepts: Owned & Earned Social Metrics, Demystifying
Web Data, Searching for the Right Metrics, Paid & Organic Searches, Aligning Digital and
Traditional Analytics, Primary Research, Traditional Media Monitoring, Traditional CRM
Data, The Reporting Time Line, The Reporting Template.
Unit2: Tools of the Trade: Social Media Listening and Search Analytics
Tools: Identification, Data Capture, Spam Prevention, Integration with Other Data Sources,
Cost, Mobile Capability, API Access, Consistent User Interface, Workflow Functionality,
Historical Data, Understanding Social Media Engagement Software, Easy-to-Navigate User
Interface, Reliability, Robust Analytics Dashboards, Mobility, CRM Hooks, Social
Governance, Monitoring Platform Integration, Social Media Listening Tools: Social Media
Listening Evolution, Present Day, Understanding Sysomos, Search Analytics Tools: Basics
of Search, Search Analytics Use Cases, Free Tools.

Unit 3: Tools: Audience Analysis and Content Analysis

Audience Analysis Tools: What Is Audience Analysis?, Use Cases, Strategies: Digital,
Content & Engagement, Search Engine Optimization, Content Optimization, User Experience
Design, Audience Segmentation, Audience Analysis Tool Types. Content Analysis Tools:
Content Audit and its Checklist, Real-Time Analytics, Optimizing Content Distribution
&Content Consumption.

Unit 3: Digital Influence and Improving Customer Service

Understanding Digital Influence: Understanding the Reality, “Tipping Point” Phenomenon,
Community Rules Phenomenon, Modern-Day Media List, Using the Tools of the Trade,
Online Versus Offline Influence, Using the Influencer. Improving Customer Service: Social
Customer Service Conflict, Understanding the Customer &Customer Intent, Personalizing
Customer Experience, Social Customer Service Models, Stages of Customer Service.

Unit 5: Launching a new product and Formulating Research Plan

Launching a New product: Product Lifecycle, Introduction Phase, Consumer Reaction,
Consumer Concerns, Consumer’s Unmet Needs, Growth Phase, Product Lifecycle Maturity
Phase. Formulating Research Plan: Developing Source List, Data Sources, Analysis
Channels, Search and Source Languages, Research Methods, Hypothesis, Analysis Time
Frame, Identifying Project Team, Determining Depth of Analysis, Coding Framework,
Sentiment Approach, Filtering Spam and Bots.

Unit 6: Search Analysis and Return on Investment

Search Analysis: Search Analytics for Digital Strategy, Content Strategy, Planning and Paid
Advertising. Return on Investment: Defining ROI, Return on Engagement (ROE), Return on
Influence, Return on Experience, Properly Tracking ROI, Understanding the Top-Down
Revenue Measurement Approaches, Utilizing Bottom-Up Measurement Models.

Text Books
 C. Hemann& K. Burbary (2013), Digital Marketing Analytics: Making sense of
consumer data in a digital world, Que Publishing.
 Venkatesan, R. & Farris, P. (2014), Cutting-Edge Marketing Analytics: Real World
Cases and Data Sets for Hands On Learning, Pearson Education.
Reference Books
 Winston, W.L. (2014), Marketing Analytics: Data-Driven Techniques with Microsoft
Excel, Wiley.
 Sorger, S. (2013), Marketing Analytics: Strategic Models and Metrics, AdmiralPress.
 Farris, P.W., Bendice, N.T., Pfeifer, P.E. &Reibstein D.J. (2010), Marketing Metrics:
The Definitive Guide to measuring marketing performance, Pearson Education,
Second Edition.
  Sponder, M. & Khan, G.F. (2017), Digital Analytics for Marketing, Routledge.

Suggested Reading
 Miller, T.W. (2015), Marketing Data Science: Modeling Techniques in Predictive
Analytics with R and Python, Pearson Education.
 Sarma M. (2017), Digital Marketing Checklist, Ebookmarketingplus.com, Second
Edition.
 Jeffery, M. (2010), Data-Driven Marketing: The 15 metrics everyone in marketing
should know, Wiley.

13. Weather Analytics 4-0-0

Course Objectives:
The aim of the course is to aid students in understanding the know-how of weather
forecasting and analyzing weather data effectively for weather analysis.

Course Outcomes:
At the end of course student will be able to:
 Understand the framework of weather forecast.
 Analyze weather data quantitatively.
 Learn weather forecasting skills.
 Learn meteorological analysis.

Unit 1:
Surface Weather Analysis, Weather Forecasting, Rapid Update Cycle, Global Energy and
Water Cycle Experiment, Convective Storm Detection.

Unit2:
Weather Beacon, Surface Weather Observation, Weather Map, Hydrometeorological
Prediction Center, Quantitative Precipitation Forecast, Station Model, Data Assimilation,
Primitive Equations

Unit 3:
History of Surface Weather Analysis, Numerical Weather Prediction, Ocean Prediction
Center, Freese-Notis, Clear Sky Chart, Teleconnection, Geodesic Grid, Tropical Cyclone
Seasonal Forecasting, Tropical Meteorology Project, Sailing Weather Prediction, Esmf
Unit 4:
Terminal Aerodrome Forecast, Citizen Weather Observer Program, Probabilistic Forecasting,
Forest Fire Weather Index, Automated Weather Map Display, Winds Aloft, Semi-Lagrangian
Scheme, Meteorological Reanalysis, Weather Wars, Msi Guaranteed weather, Llc

Unit 5:
Model Output Statistics, Area Forecast, World Area Forecast Center, Global Forecast
System, National Centre for Medium Range Weather Forecasting, Forecast Skill,
Downscaling.

Unit 6:
Northeast Snowfall Impact Scale, Hindcast, Gps Radio Occultation, Nude Weather Reports,
North American Mesoscale Model, Ninjo, Surf Forecasting, Voluntary Observing Ship
Program, Aerography.

Text Books
 Weather Prediction: Surface Weather Analysis, Weather Forecasting, Rapid Update
Cycle, Numerical Weather Prediction, Books LLC, 2011.
 Leroux, M. (2010), Dynamic Analysis of Weather and Climate: Atmospheric
circulation, Perturbations, Climatic evolution, Springer, Second Edition.
Reference Books
 Geogiev, C., Santurette, P. & Maynard K. (2016), Weather Analysis and Forecasting:
Applying Satellite Water Vapor Imagery and Potential Vorticity Analysis, Academic
Press, Second Edition.
 Peng, G, & Leslie, L.M. (2001), Environmental Modelling and Prediction, Springer.
 Vasquez, T. (2015), Weather Analysis and Forecasting Handbook, Weather Graphics
Technologies.

Suggested Reading
 Nate, S. (2015), The Signal and the Noise: Why so many predictions fail but some
don’t, Penguin Books.

14. Security Analytics 4-0-0

Course Objectives:
The objective of the course is to use analytics techniques to detect security vulnerabilities and
prevent security attacks in the best possible manner. The course involves various case studies
for proper understanding of the introduced concepts.

Course Outcomes:
At the end of course student will be able to:
 Learn the applications of Data Mining to computer security.
 Understand the functioning of intrusion detection systems.
 Evaluate the use of machine learning methods in computer security.
 Learn about various criminal patterns.

Unit 1: Introduction
Precrime Data Mining: Rivers of Scraps, Data mining, investigative data warehousing, link
analysis, software agents, text mining, neural networks, machine learning, precrime,
September 11, 2001, Criminal Analysis and Data mining. Investigative Data Warehousing:
Data Testing, Data Warehouse, Demographic data, Real estate and auto data, credit data,
critical data, government data, Internet data, XML, Data preparation, Interrogating the data,
data integration, security and privacy, Choicepoint, Tools for data preparation, Standardizing
criminal data.

Unit2: Link Analysis and Intelligent Agents

Link Analysis: What can? What is? Networks, Types, Using link analysis networks, case
study for fraud fighting, link analysis applications, limitations and tools, Link analysis case
studies. Intelligent Agents: Software Detectives: What is? Features, Importance, Types of
agents, reasoning, working, Intelligent agents, case studies, data mining agents, agent tools.

Unit 3: Text Mining and Neural Networks

Text mining: Working, Applications, case studies, Text mining for deception, threats, tools.
Neural Networks: Introduction, working, types, use of neural networks, case studies,
investigative applications, modus operandi, tools.

Unit 4: Machine Learning Profiles

Machine learning: Decision Trees, case studies, decision trees tools, machine learning
criminal patterns and rule extracting tools.

Unit 5: Criminal Patterns

Criminal Patterns: Money as Data, Financial crimes, money laundering, Insurance crimes,
Telecommunication crimes, case studies, Identity crimes, Detecting crimes.

Unit 6: Intrusion Detection

Intrusion MOs, Intrusion Patterns, Anomaly and Misuse detection, intrusion detection
systems, Case study, Types of IDs, Misuse IDs, Anomaly IDs, Multiple based IDs, Data
mining IDs, Advanced IDs, Forensic considerations, Early warning systems, Internet
resources.

Text Books
 Mena, J. (2002), Investigative Data Mining for Security and Criminal Detection,
Butterworth-Heinemann.
 Barbara, D. &Jajodia, S. (2012), Applications of Data Mining in Computer Security,
Springer.
Reference Books
 Chen, W.W.S., (2005), Statistical Methods in Computer Security, Marcel-Dekker.
 Stallings, W. (2013), Cryptography and Network Security, Pearson Education, Sixth
Edition.
 Kern, C., Kesavan, A. &Daswani, N. (2007), Foundations of Security: What Every
Programmer Needs to Know, Apress, First Edition.
Generic Electives (MB 306, MB 307, MB 405)

1. Compensation Management 4-0-0

Course Objectives
The objective of the course is to develop, amongst students, an understanding on various
issues, approaches and practices of compensation management and ability to design,
analyze and restructure reward management policies, systems and practices.
Unit 1: Introduction
Compensation: meaning, objectives, nature of compensation. Nature & Significance of
wage, salary administration, essentials-Minimum wage – Fair wage, Real wage, Issues
and Constraints in Wage Determination in India.

Unit 2: Compensation system design issues

Compensation Philosophies, compensation approaches, decision about compensation,
compensation- base to pay, individual Vs team rewards, Perceptions of pay Fairness,
legal constraints on pay systems.

Unit 3: Managing Compensation

Strategic Compensation planning, determining compensation-the wage mix,
Development of a Base Pay System: Job evaluation systems, the compensation structure-
Wage and salary surveys, the wage curve, pay grades and rate ranges, preparing salary
matrix, government regulation on compensation, fixing pay, significant compensation
issues, Compensation as a retention strategy.

Unit 4: Variable Pay and Executive Compensation

Strategic reasons for Incentive plans, administering incentive plans, Individual incentive
plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team
compensation, Gain sharing incentive Plans, Enterprise incentive plans- Profit Sharing
plans, Stock Options, ESOPs, EVA. Executive compensation, elements of executive
compensation and its management, International compensation Management.

Unit 5: Managing Employee Benefits

Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits need
analysis, funding benefits, benchmarking benefit schemes, nature and types of benefits,
Employee benefits programs- security benefits, retirement security benefits, health care
benefits, time-off benefits, benefits administration, employee benefits required by law,
discretionary major employee benefits, creating a work life setting, employee services-
designing a benefits package.
Text books:
 Martocchio, J. (2014), Strategic Compensation: A Human Resource Perspective
Approach. Pearson Education.
 Henderson, R.I. (2009), Compensation Management in a Knowledge-based
world 10/e. Pearson Education.

Reference Books:
 Singh, B.D. (2007), Compensation and Reward Management. Excel Books.
 Gerhart, B. &Rynes, S.L. (2008), Compensation, Evidence, and Strategic
Implications. Sage Publication.
Suggested Readings:
 Milkovich, G & Newman, J.M. (2006). Compensations. New Delhi: Mc-Graw
Hill Publishing Company.
 Berger & Berger. (2008), The Compensation Handbook: A State-of –the –Art
Guide to Compensation Strategy and Design. McGraw Hill.

2. Industrial Relations &Labour Legislation 4-0-0

Course Objectives:
Industrial Relations play an important role in organizations. Organizational efficiency
and performance are intricately interlinked with industrial relations. This course will
expose students to the conceptual and practical aspects of industrial relations at the
macro and micro levels.

Unit 1: Industrial Relation Management

Concept- Evaluation – Background of industrial Relations in India- Influencing factors
of IR in enterprise and the consequences. Economic, Social and Political environments:
Employment Structure – Social Partnership – Wider approaches to industrial relation –
Labour Market.

Unit 2: Trade Union

Introduction – Definition and objective – growth of Trade Union in India-trade Unions
Act, 1926 and Legal framework-Union recognition-Union Problems-Employees
Association-introduction, Objective Membership, Financial Status.

Unit 3: Quality of Work Life

Workers’ Participation in Management – Worker’s Participation in India, shop floor,
Plant Level, Board Level – Workers’ Welfare in India scenario- Collective bargaining
concepts & Characteristics – Promoting peace.

Unit 4: Industrial Disputes

Meaning, nature and scope of industrial disputes – Cases and Consequences of Industrial
Disputes – Prevention and Settlement of industrial disputes in India.The Industrial
Disputes Act 1947, Employee Grievances: Causes of grievances – Conciliation,
Arbitration and Adjudication procedural aspects for Settlement of Grievances – Standing
Orders – Code Discipline.

Unit 5: Legal Framework of Industrial Relations

Settlement Machinery for Industrial Disputes: Conciliation, Arbitration & Adjudication,
Legislation: The Trade Unions Act 1926, The Industrial Dispute Act 1947, The
Factory’s Act 1948, The Contract Labor Act 1970, The Payment of Bonus Act, 1965,
The Industrial Employment (Standing Orders) Act 1972, The Minimum Wages Act
1948, The Payment of Wages Act 1936, The Workmen’s Compensation Act 1923, The
ESI Act 1948, The Employees’ Provident Fund and Miscellaneous Provisions Act 1952
and The Maternity Benefits Act 1961, Overview of these Acts Only.

Text books:
 Ghosh, P. &Nandan, S. (2015), Industrial Relations and Labour Laws, McGraw
 Hill Education; 2015.
 Srivastava, S.C. (2012), Industrial Relations and Labour Laws, Vikas Publishing
House.

Reference Books:
 Padhi, P.K. (2011), Labor and Industrial Laws. Prentice Hall of India.
 Srivastava S.C (2012), Industrial Relations and Labour Laws, 6/e, Vikas
Publishing House.

Suggested Readings:
 Sen, R. (2009). Industrial relations: text and cases (2nd ed.). New Delhi:
Macmillan Publishers.
 VenkataRatnam, C. S. (2006). Industrial relations. New Delhi: Oxford University
Press.

3. Training and Development4-0-0

Course Objectives:
This course provides students with an overview of the role of Training and Development
in Human Resource Management. Students will also be equipped with a basic
understanding of the skills required to assess employee training needs, design and
administer employee training and development programs, and evaluate both the
efficiency and effectiveness of such programs.
Unit 1: Introduction
The Changing Organizations, HR and the Training Functions, Models of Training;
Systematic Model, the Transitional Model, The Learning Organization, Training as
Consultancy.

Unit 2: Training Needs Analysis

The Process and Approaches of TNA, Team Work for Conducting Training Needs
Analysis, TNA and Training Process Design.

Unit 3: Training Design & Evaluation

Understanding & Developing the Objectives of Training, Facilitation of Training with
Focus on Trainee (Motivation of Trainee, Reinforcement, Goal setting), Training with
Focus on Training Design (Learning Environment, Pre-training Communication etc.)
Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support,
Peer Support, Trainer Support, Reward Systems, Climate etc.)

Unit 4: Effective Trainer

Selecting the trainer and preparing a lesson plan, skills of an effective Trainer,
Programme methods and techniques. Implementation and Evaluation of Training
Programme. Levels of Evaluation, CIPP Model and CIRO model, Training Audit and
Cost Analysis.
Unit 5: Management Development
Approaches to Management Development, Sources of Knowledge / Skill acquisition,
Types of management Development Programmes. EDP’s / Seminars and Conferences,
Symposia.

Unit 6: Emerging Trends in Training

New learning interventions, Technology in training-CBT- multimedia training, e-
learning/online learning- distance learning, Competency based Training, Assessment
Centres.

Text Books:
 Blanchard, P. N., Thacker, W. J., &Anand Ram, V. (2015), Effective Training:
Systems, Strategies and Practices, Pearson India Ltd.
 Lynton, R.P, Pareek U (2011), Training for Development, Sage Publication.

Reference Books:
 Balakrishnan Lalitha, Ramachandran (2015), Training and Development,
1/e,Vijay Nicole Imprints Pvt. Ltd.
 Robins P. S., (2015), Training Interpersonal Skills, 6/e, Pearson Education.

Suggested Readings:
 Raymond Noe, A. (2005). Employees Training and Development”, McGraw Hill
Publication.
 Kozlowski, S. W. J. &Slas, E. (Ed.). (2009). Learning, training, and development
in organizations. New York: Routledge.
 Steve W.J. Kozlowski, Eduardo Salas (2009). Learning, Training, and
Development in Organizations. Taylor & Francis.

4. Internet of Things 4-0-0

Course Objectives:
This course provides an overview of the working of Internet of things and aims to make
the students understand the IoT market perspective, its architecture and knowledge and
data management of IoT in use of technology.
Unit 1: M2M to IoT
The Vision-Introduction, From M2M to IoT, M2M towards IoT-the global context, A
use case example, Differing Characteristics.

Unit 2: A Market perspective and Architectural Overview

M2M to IoT – A Market Perspective– Introduction, Some Definitions, M2M Value
Chains, IoT Value Chains, An emerging industrial structure for IoT, The international
driven global value chain and global information monopolies. M2M to IoT-An
Architectural Overview– Building an architecture, Main design principles and needed
capabilities, An IoT architecture outline, standards considerations.

Unit 3: Technology Fundamentals

M2M and IoT Technology Fundamentals- Devices and gateways, Local and wide area
networking, Data management, Business processes in IoT, Everything as a
Service(XaaS), M2M and IoT Analytics, Knowledge Management.

Unit 4: State of Art Architecture

IoT Architecture-State of the Art – Introduction, State of the art, Architecture Reference
Model- Introduction, Reference Model and architecture, IoT reference Model.

Unit 5: IoT Reference Architecture and Design Constraints

IoT Reference Architecture- Introduction, Functional View, Information View,
Deployment and Operational View, Other Relevant architectural views. Real-World
Design Constraints- Introduction, Technical Design constraints-hardware is popular
again, Data representation and visualization, Interaction and remote control.

Unit 6: Industrial Automation and Commercial Building Automation

Industrial Automation- Service-oriented architecture-based device integration,
SOCRADES: realizing the enterprise integrated Web of Things, IMC-AESOP: from the
Web of Things to the Cloud of Things, Commercial Building Automation- Introduction,
Case study: phase one-commercial building automation today, Case study: phase two-
commercial building automation in the future.
Text Books:
 Holler, J., Tsiatsis, V., Mulligan, C., Avesand, S., Karnouskos, S. & Boyle, D.
(2014), From Machine-to-Machine to the Internet of Things: Introduction to a
New Age of Intelligence, Academic Press.
 Madisetti, V. & Bahga, A., (2014), Internet of Things (A Hands-on-
Approach)”, VPT.
Reference Books:
 DaCosta, F. (2013), Rethinking the Internet of Things: A Scalable Approach to
Connecting Everything, Apress Publications.
 Mcewen, A. &Cassimally, H. (2015), Designing the Internet of Things, Wiley.
 GreenGard, S., (2015), The Internet of Things: Essential Knowledge, MIT Press.

Suggested Readings:
 Pfister, C. (2011), Getting Started with the Internet of Things, Employees
Training and Development”, O’Reilly Publication.

5. Natural Language Processing 4-0-0

Course Objectives:
The objective of the course is to provide an introduction to computation linguistics i.e.
the study of computing systems that can process, understand or communicate in human
language. Various Natural Language Processing problems, algorithms for effectively
solving these problems, and evaluation methods are the core parts of the course.
Unit 1: Introduction
What is Natural language processing? Ambiguity and Uncertainty, The Turing Test,
Regular Expressions: Chomsky hierarchy, regular languages, and their limitations.
Finite-state automata. Practical regular expressions for finding and counting language
phenomena. regex tools.String edit distance and Alignment.

Unit 2: Context Free Grammars and Noon Probabilistic Parsing

Constituency, CFG definition, use and limitations. Chomsky Normal Form. Top-down
parsing, bottom-up parsing, and the problems with each. The desirability of combining
evidence from both directions. Efficient CFG parsing with CYK, another dynamic
programming algorithm. The Earley parser.

Unit 3: Probability and Information Theory

Introduction to probability theory--the backbone of modern natural language processing.
Events, and counting. Joint and conditional probability, marginals, independence, Bayes
rule, combining evidence. Examples of applications in natural language. What is
information? Measuring it in bits. The "noisy channel model." The "Shannon game"--
motivated by language! Entropy, cross-entropy, information gain. Its application to some
language phenomena.

Unit 4: Language Modeling & Naïve Bayes, Hidden Markov Models

Probabilistic language modeling and its applications. Markov models. N-grams.
Estimating the probability of a word, and smoothing. Generative models of language.
Their application to building an automatically-trained email spam filter, and
automatically determining the language (English, French, German, Dutch, Finnish,
Klingon?) Part of Speech Tagging and Hidden Markov Models
The concept of parts-of-speech, examples, usage. The Penn Treebank and Brown
Corpus. Probabilistic (weighted) finite state automata. Hidden Markov models (HMMs),
definition and use.

Unit 5: Probabilistic Context Free Grammars and HMM Path

Viterbi Algorithm for Finding Most Likely HMM Path
Dynamic programming with Hidden Markov Models, and its use for part-of-speech
tagging, Chinese word segmentation, prosody, information extraction, etc. Probabilistic
Context Free Grammars: Weighted context free grammars. Weighted CYK. Pruning and
beam search.

Unit 6: Maximum Entropy

Maximum Entropy Classifiers: The maximum entropy principle, and its relation to
maximum likelihood. The need in NLP to integrate many pieces of weak evidence.
Maximum entropy classifiers and their application to document classification, sentence
segmentation, and other language tasks. Maximum Entropy Markov Models &
Conditional Random Fields: Part-of-speech tagging, noun-phrase segmentation and
information extraction models that combine maximum entropy and finite-state machines.
State-of-the-art models for NLP.

Text Books:
 Jarafsky, D., Martin, J.F. (2009), Speech and Language Processing, Prentice
Hall.
 Manning, C. &Schutze, H. (1999), Foundations of Statistical Natural language
Processing, MIT Press.
Reference Books:
 Kumar E. (2011), Natural language Processing, IK International Publishing
Hous.
  Goldberg, Y. &Hirst, G. (2017), Neural Network Methods in Natural Language
Processing, Morgan & Claypool Publishers.

6. Semantic Web and Web Mining 4-0-0

Course Objectives:
The objective of the course is to learn the use of data mining techniques for structuring
and organizing unstructured sources such as text andWeb data into meaningful machine-
processable information; computational aspects of information extraction and data
linkage; discovery and prediction tasks where text serves asdata.

Unit 1: WWW technologies & Web Graphs

Web Documents, Resource Identifiers: URI, URL, URN. Protocols, Log files, Search
engines. Internet and Web Graphs, Generative models, Applications.
Unit 2: Text Analysis
Indexing, Lexical Processing, Content-based Ranking, Probabilistic retrieval, latent
semantic analysis, text categorization, exploiting hyperlinks, document clustering,
Information Extraction.

Unit 3: Link Analysis and Advanced crawling Techniques

Link Analysis introduction: Early approaches, nonnegative matrices and dominant
eigenvectors, hubs and authorities, Pagerank, stability, probabilistic link analysis,
limitations. Advanced Crawling Techniques: Selective crawling, Focused crawling,
Distributed Crawling, Web Dynamics.
Unit 4: Introduction to Semantic Web
Why Semantics? Data Integration across the Web, Traditional Data Modelling methods,
Semantic Relationships, Metadata, Building the unexpected, Perpetual Beta. Expression
Meaning: An Example, Building a simple triplestore, merging graphs, adding and
querying movie data, Other examples.

Unit 5: Semantic Data Use, Standards and Sources

A simple Query language, Feed Forward Inference, searching for connections, Shared
keys and Overlapping graphs, basic graph visualization, semantic data is flexible.
Standards and Sources: RDF, RDF Data Model, Sources of Semantic Data: Friend of a
Friend, Linked data.

Unit 6: Ontology and Publishing Semantic Data

What Is It Good For?, An Introduction to Data Modeling, Just Enough OWL, Using
Protégé, Just a Bit More OWL, Some Other Ontologies, Embedding Semantics, Dealing
with Legacy Data, RDF Lib to Linked Data, RDF Object Examples, RDF Object
Framework, How RDF Object Works.

Text Books:
 Seqaran, T., Evans, C. & Taylor, J. (2009), Programming the Semantic Web:
Build Flexible Applications with Graph Data, O Reilly Publications.
 Baldi, P., Frasconi, P. & Smyth, P. (2003), Modeling the Internet and the Web:
Probabilistic Methods and Algorithms, Foundations of Statistical Natural
language Processing, MIT Press.
Reference Books:
 Szeredi, P., Lukacsy, G. & Benko, T. (2014)The Semantic Web Explained: The
Technology and Mathematics behind Web 3.0, Cambridge University Press.
 Gartner, R. (2016), Metadata: Shaping Knowledge from Antiquity to the
Semantic Web, Springer.

7. International Financial Management 4-0-0

Course Objectives:
The objective is to introduce the environment of international finance and its
implications on international business. To analyze the nature and functioning of foreign
exchange markets, determination of exchange rates and interest rates and their
forecasting. To define and measure foreign exchange risks and to identify risk
management strategies. To explore the sources of long term finance and design financial
strategies. To integrate the global developments with the changing business environment
in India.

Unit 1: Introduction
International financial Environment- The Importance, rewards & risk of international
finance- Goals of MNC- International Business methods–Exposure to international risk-
International Monetary system- Multilateral financial institution-Government influence
on exchange rate.

Unit 2: International Flow of Funds

Balance of payments (determination of current account, capital account & ORA)-
International Trade flows-International Capital Flows-Agencies that facilitate
International flows – Equilibrium, disequilibrium & adjustment of Balance of payment
& Trade deficits.

Unit 3: International Financial Markets

Foreign exchange markets-foreign exchange trading-Cash & Spot exchange markets-
foreign exchange rates &quotation- forward markets-Exchange rate Behavior-Cross
Rates-Foreign exchange market participants-arbitrage profit in foreign exchange
markets, Swift Mechanism.

Unit 4: Forecasting Foreign Exchange Rate, Foreign Exchange Exposure

Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting
foreign exchange rate forecasting exchange rates- international parity relationship:
interest rate parity, purchasing power parity & fisher effects. Management of
Transaction exposure-Management of Translation exposure- Management of Economic
exposure-Management of political Exposure- Management of Interest rate exposure.

Unit 5: Foreign Exchange Risk Management

Hedging against foreign exchange exposure – Forward market- Futures Market- options
Market- Currency Swaps-Interest rate Swap- Cross currency Swaps-Hedging through
currency of invoicing- Hedging through mixed currency invoicing –Hedging through
selection of supplying country. Country risk analysis, International Capital Budgeting:
Concept, Problems associated, Evaluation of a project, Factors affecting, Risk
Evaluation, and Impact on Value. Long term Asset & Liability management:-Foreign
Direct investment –Foreign portfolio investment- International Financial instruments
International Bond & Equity market. short term Asst& liability management:-Working
Capital Policy-Cash management –Receivable Management- Inventory Management-
Short term, Financing decision – international Banking and money market.
Text Books:
 Apte, P.G. (2006), International Finance Management, Tata McGraw Hill,
Fourth Edition.
 Maurice, L. (2009), International Finance , New York, McGraw Hill Inc.

Reference Books:
 Eun&Resnick – International Finance Management ---(TataMcGraw Hill), 4/e
 Jeff Madura, International Finance Management ---(Thomson), 7/e,2004
 SharanVyuptkesh, International Financial Management 6th Edition, PHI
 ThummuluriSiddaiah, International Financial Management, Pearson Education
India.

8. Managing Financial Institutions and Markets 4-0-0

Course Objectives:
The purpose of the course is to provide a sound information and knowledge of broad
framework of Financial System and its constituents. The course will provide the
students an understanding of the interlinkages and regulatory frame work within
which the system operates in India.

Unit 1: Financial Institutions and Economic Development

Nature and Role of Financial System: Financial System and Financial Markets,
Overview of Financial System, Markets, Institutions and Instruments; features,
participants and functions of Capital Market and Money Market; Stock exchanges and
SEBI, Global Currency Markets, Financial Sector Reforms.

Unit 2: Intermediaries and Their Role (Banks)

Central Bank, Private Banks, Public Sector Banks.

Unit 3:Intermediaries and their role (Non- Banking)

Provident funds and pension funds, Mutual Funds, Asset Reconstruction Companies,
Micro/ Macro finance institutions and their role.

Unit 4: Depositories and Custodial Services:

Constituents of Depository system; Functions of Depository; Dematerialization and
Rematerialization process, Depositories in India.

Unit 5: Financial Services

Meaning, nature and types of Financial Services; Importance of Financial Services;
Insurance Services, Bancassurance, Reinsurances, Venture Capital –Private Equity –
strategic secrets of private equity, Investment strategies, Hedge funds, E banking,
Securitization – Indian Banking and the Financial crisis, Merchant Banking services,
Issue management, Merchant Banking in India, Regulatory framework.
Text Books:
 Bhole, L.M. (2004), Financial Institutions & Markets: Structure, Growth and
Innovations, Tata McGraw Hill.
 Pathak, B.V. (2010), The Indian Financial System (Markets, Institutions and
Services), Pearson Education, Third Edition.

Reference Books:
 Saunders, Anthony, Cornett, Marcia Millon (2007). Financial Institutions
Management. Tata McGraw Hill.
 Gomez, C. (2010), Financial Markets, Institutions and Financial Services, PHI
Learning.
 Machiraju, H.R. (2009), Indian Financial System,Vikas Publishing House,
Third Edition.
 Kohn, M. (1997), Financial Institutions and Markets, McGraw Hill.

9. Security Analysis and Portfolio Management 4-0-0

Course Objectives:
The main objectives of this course are: to provide a theoretical and practical
background in the field of investments, enable to design and manage the bond as well
as equity portfolios in the real word. It will also help in understanding valuing equity
and debt instruments. Student will also learn to manage the mutual funds and be able
to measure the portfolio performances.

Unit 1: Introduction
Concept of investment- Financial and non-financial investment – Objectives of
financial investment, investment methods – Security and non-security forms of
investment – Vehicles of Investments. Risk and return, Diversifiable and Non
diversifiable.

Unit 2: Financial markets

Types of markets – Commodity markets, Primary and secondary markets – major
players and instruments in secondary market - Functioning of stock exchanges,
trading and settlement procedures at NSE & BSE. Stock markets guidelines on
primary & secondary markets). Behaviour of stock market prices, implications of
Efficient Market Hypothesis for security analysis and portfolio management.

Unit 3: Fundamental & Technical Analysis

Concept of intrinsic value. Objectives and beliefs of fundamental analysts. Economy-
Industry- Company Analysis, Economic analysis and forecasting. Technical analysis
– Methods of Charting, points and figures chart, bar chart, Japanese Candlesticks,
Contrary opinions theory, Confidence index RSA, RSI, Moving Average analysis,

Unit 4: Valuation of Securities

Bond and fixed income securities –Pricing theorems, Term structure of interest rate,
determination of yield curves, YTM - Duration of bond and immunization of interest
risk. Valuation of preference and equity shares , Risk& risk aversion. Capital
allocation between risky & risk free assets-Utility analysis.
Unit 5: Portfolio Management
Asset allocation decision. Dominant & Efficient portfolio, simple diversification,
Markowitz diversification model, selecting an optimal portfolio – Sharpe single index
model. Determination of corner portfolio. Process of portfolio management,
International Diversification. Portfolio performance evaluation: Sharp &Treynor
Jensen’s measure & Tobin’s Q. Portfolio revision – Active and passive strategies &
formula plans in portfolio revision. Mutual funds- types, performance evaluation of
mutual funds, functions of Asset Management Companies.

Text Books:
 Jordan, R.J. & Fischer, D.E. (2007), Investment Analysis and Portfolio
management, PHI.
 Bodie, Z., Kane, A., Marcus, A.J. &Mohanty, P. (2015) Investments, Tata
McgGraw Hill.

Reference Books:
 S.Bhat , Security Analysis & Portfolio Management, Excel Books.
 Frank K. Reilly, and Keith C. Brown, Investment Analysis and Portfolio
Management, 8th Edition, Thomson, 2012.
 Rajiv D. Khatalawala, How to profit from Technical Analysis, Vision Books.
 AswathDamodaran, Damodaran on Valuation, 2ed Paperback – Wiley.

10. Knowledge and Innovation Management 4-0-0

Course Objectives:
The goal is to establish a foundation of concepts and contribution of Knowledge and
Innovation Management. In addition to this, how Knowledge Management impacts
the Innovation quotient in an organization.

Unit 1: Introduction to Knowledge and Knowledge Management

Definition, evolution, need, drivers, scope, approaches in organizations, strategies in
organizations, components and functions, understanding knowledge, Knowledge
creation process, knowledge management techniques, organizational knowledge
management architecture and implementation strategies.

Unit 2: Learning Organization

Definition, five components of learning organization, knowledge sources, and
documentation, relevance of learning organizations in 21st century, cases of learning
organizations, building the knowledge corporation and implementing knowledge
management in organization.

Unit 3: Introduction to Innovation

Meaning, Definition, Innovation and Invention, difference in Innovation and
Invention, Creative Thinking, Steps from Creativity to Innovation, Types and Sources
of Innovation, Process of Innovation, Technology innovation process, Case studies of
Creativity and Innovation.

Unit 4: Innovation in Organization

Introduction, Innovation in research, Strategies of innovation and Developing new
business, Current state of Innovation at global and Indian organizations, factors
contributing to Innovation culture, Barriers to innovation, Case studies highlighting
the success and inhibiting factors.

Text Books:
 Tiwana, A. (2005), The Knowledge Management Toolkit, Pearson Education,
New Delhi.
 Ness, R.B. (2012), Innovation Generation: How to Produce Creative and
Useful Scientific Ideas, Oxford University Press.

Reference Books:
 Malhotra, Y. (2001), Knowledge Management and Business Model
Innovation, Idea Group Publishing, U.K.
 Maital, S. (2012), Innovation Management: Strategies, Concepts and Tools for
Growth and Profit, Sage Publications.

11. Financing the Entrepreneurial Business 4-0-0

Course Objectives:
The course aims to increase the student’s understanding about evaluation of unlisted
companies, financing of transactions, affect of financial valuations and deal structure
on business development, team management and share holders. Students will be
familiarized with various financing issues which must be addressed while starting a
business.

Unit 1: Introduction and Financial Modeling

Introduction: New Venture Financing – Types of entrepreneurship, stages of new
venture development, business plans, sources of financing, information issues, term
sheets. Methods of Financial Forecasting: Revenue – Forecasting for established
companies, forecasting for new companies, fundamental analysis, incorporating
uncertainty.

Unit 2: Cash Flow Modeling & Investment Assessment

Methods of Financial Forecasting: Integrated – Cash conversion cycle, working
capital, developing assumptions, financial modeling for start-ups, incorporating
uncertainty. Assessing Financial Needs – Sustainable growth, Break-even analysis,
planning for rapid growth, scenario analysis, staged investing

Unit 3: Valuation
New Venture Valuation – Myths, discounted cash flow, RADR, CEQ, relative value,
venture capital method, rates of return Valuation in Practice – Continuing value,
multiples, estimating risk free, market risk premium & beta, applying RADR & CEQ,
advantages & disadvantages or RADR & CEQ. The Entrepreneur’s Perspective on
Value – Undiversified investors, partial-commitments, valuing partial commitment
with RADR & CEQ

Unit 4: Real Options, Deal Structure and Contract Design

Real options: New Venture Strategy - Strategic planning, financial strategy, real vs.
financial options, expansion & abandonment options, decision trees, game trees, game
theory. Deal Structure: Deal Structure – Outside investors, contracts, proportional risk
sharing, asymmetric risk & return, subsidized investors, active investors,
implementation & negotiation, informational issues. Contract Design: Value Creation
& Contract Design - Staged investing, signaling beliefs, alignment of interests,
valuation-based contracting. Legal entities

Unit 5: Venture Capital

Venture Capital - Types of private equity funds, how funds are structured, raising
private equity funds, how funds work, calculating carry, private equity returns, fund
of funds Guest Speaker: Michael Falcon

Unit 6: Choice of Financing

Choice of Financing - Financing alternatives, considerations, financial decision
process, cumulative financing needs, organizational structure, reputation &
relationships, financial distress
Text Books:
 Burns, P. (2001). Entrepreneurship and small business. New Jersey:Palgrave.
 Entrepreneurial Finance, 2011, Janet Smith, Richard Smith, & Richard Bliss,
Stanford University Press.

Reference Books:
 Hisrich, R., & Peters, M. (2006). Entrepreneurship. New Delhi: TataMcGraw
Hill.
 Holt, D. H. (2004). Entrepreneurship new venture creation. New
Delhi:Prentice Hall of India.
 Kaplan, J. (2004). Patterns of entrepreneurship. Wiley.
 Mullins, J. W. (2006). New business road test. New Delhi: Prentice Hall.

Suggested Reading
 Stevenson, H. (Ed.). (2007). Perspective on entrepreneurship. Boston:Harvard
Business Press.
 How to Buy a Business. http://www.entrepreneur.com/article/79638

12. Corporate Governance 4-0-0

Course Objectives:
This course is designed to develop student's understanding of corporate governance
and the role of new age leaders in creating socially responsible organizations. The
course will help them to study and examine the conceptual, contextual and ethical
issues in organizational decision making. It will equip them to understand the
subsistence marketplaces and identify opportunities at the Bottom of the Pyramid.

Unit 1: Introduction to Ethics and Corporate Social Responsibility

Business Ethics; Framing and Evaluating Business Ethics, Decision making with
Business Ethics, Corporate Social responsibility (CSR), Historical Perspective and
emerging theories of CSR, CSR – A New Paradigm, Phases and Generations of CSR,
Theories of CSR and Need of CSR, Pyramid of CSR, Corporate Responsibilities and
Ethics, Companies Act 2013 and CSR, Comprehensive Case Studies.

Unit 2: Corporate Governance and Business Challenges

Theoretical Roots of Governance, Concept of Corporate Governance, Shareholders
vs. Stakeholder’s approach, Regulatory Framework under various legislations, Global
Corporate Governance, Governance and Corporate Fraud, Contemporary Board
Structure/Practice, Corporate Governance and the Financial Crisis, Archie Carroll
Model.

Unit 3: Globalization and Multinationals

Global Citizenship,Board Demography: Serving the Company’s Board, Board of
Directors: Structure and Process, Ownership Structure and Role of Promoters,
Executive and Managerial Compensation, Introduction to Sarbanes Oxley Act and
Foreign Corrupt Practices Act, Compassionate Capitalism and Third world countries,
Role of State and Corporate Profit, Multinationals and Business Operations, Role in
Home and Host Country, Thomas Donaldson Ethical Algorithm.

Unit 4: Subsistence Marketplaces and Opportunities at the Bottom of the

Pyramid
Introduction to Subsistence Marketplaces, Impact Investing, Bottom-Up Immersion,
Characteristics of Subsistence Marketplaces, Patterns of interactions between buyers
and sellers, Understanding needs and wants of people at Subsistence level, Generating
ideas for Subsistence marketplaces. Challenges of Sustainable Development,
Emerging trends in Subsistence Marketplaces.

Text Books:
 Colin Fisher and Alan Lovell (2009). Business ethics and values: Individual,
Corporate and International Perspectives, Prentice Hall.
 JayatiSarkar, Corporate Governance in India (2013), Sage Publication Ltd.

Reference Books:
 John Zinkin; Challenges in Implementing Corporate Governance: Whose
Business is it Anyway? Wiley Publications.
 Donald Nordberg; Corporate Governance: Principles and Issues, Sage
Publishing.

13. Total Quality Management 4-0-0

Course Objectives:
To give various perspectives on Quality and various contributors to Quality. To
provide an in-depth understanding of the various QC tools. To introduce the
frameworks of Global Quality Award.

Unit 1: Introduction to Quality

Objective: To give various perspectives on Quality and various contributors to
Quality. To provide an in-depth understanding of the various QC tools. To introduce
the frameworks of Global Quality Award.
Unit 2: Quality Philosophies
Demings14 point philosophy, Juran, Crosby philosophy, Ishikawa, Taguchi,
Feigenbaum. Comparison of quality philosophy.

Unit 3: Quality Function Deployment

Check list, Flow Chart, Tally charts and Histograms, Graphs, Pareto Analysis, Cause
and Effect, Scatter diagram and regression analysis. Quality Function Deployment-
Introduction, Customer needs, Customer priorities and competitive comparisons and
planned improvements, Design features or requirements.
Unit 4: Statistical Quality Control
Statistical Quality Control: Necessity and Importance of SQC, Process capability, Six
Sigma quality, Process control, Process.

Unit 5: Quality Management Awards and Frameworks

Quality Management Awards and frameworks: Malcolm Baldrige National quality
award, Deming prize, ISO 9000-2000, CII, Ramakrishna Bajaj Awards, Tata Business
Excellence Model (TBEM).

Text Books:
 Besterfield, D.H. &Besterfield-Michna, C. (2003), Total Quality Management
International Edition, Pearson Education, Third Edition.
 Wilkinson, A., Redman, T, Snape, E. &Marchington, M. (1998), Managing
with Total Quality Management, Springer.
Reference Books:
 Levy, P. (1998), Total quality management in the supply chain, Springer.
 Richardson, T. (1997), Total Quality Management, Cengage Learning.
 George, S. &Weimerskirch, A. (1998), Total Quality Management: Strategies
and Techniques, Pearson Education.

14. Logistics Planning and Strategy 4-0-0

Course Objectives:
To make students understand how Logistics impacts all areas of the firm. To provide
insights into Logistics linkages with Organization and Customers value.

Unit 1: Introduction to Logistics Planning

Context of Logistics: Introduction, definitions, logistics in the economy a macro
perspective, aim of logistics, activities of logistics, value added role of logistics.

Unit 2:Organizational Logistics

Logistics in the firm: Micro dimensions of logistics, interface with operations,
manufacturing, marketing, supply chain, Problems with fragmented logistics,
Integrating logistics within an organization, integrating logistics along the SC.

Unit 3: Analyzing Logistics Systems

Approaches to analyzing logistics systems: Materials Management v/s physical
distribution, Cost centers, nodes v/s links, logistics channel, cost perspective & level
of optimality, short run or static analysis, long run or dynamic analysis.
Unit 4: Logistics Relationships
Logistics Relationships: Types of relationships, Competitive relationship, product
relationship, spatial relationship, intensity of involvement, logistics outsourcing
activities –concept & types of 3PL, 4PL, need for collaborative relationships.

Unit 5: Service Response Logistics

Service Response Logistics: Overview of service Operations – service productivity,
global service issues, service strategy development, service delivery systems, service
location & layout, primary concerns of service response logistics –service capacity,
waiting times, distribution channels service quality.

Text Books:
 Bardi, E.J. Langley, C.J., Coyle, J.J. (2002),The Management of Business
Logistics, South Western, Seventh Edition.
 Waters, D. (2003), Logistics- An Introduction to SCM, Palgrave Macmillion,
First Edition.
Reference Books:
 Winser, Leong, Tan , Principles of SCM - A Balanced Approach, Cenagage
Learning India Ed., First Edition
 Harrison, A. &Van Hoek, R.I.(2015), Logistics Management and Strategy:
Competing Through the Supply Chain, Prentice Hall.
 Christopher, M. (2010) Logistics and Supply Chain Management (Financial
Times Series), F.T.Press.

15. Operations Research and Strategy 4-0-0

Course Objectives:
To emphasize the key role of operations in bringing about the growth and profitability
of organizations. To impart ideas, concepts and principles in operations strategy.

Unit 1:
Importance and Linkage with Corporate strategy, Strategies and values, Competing
through operations. Operation strategy in global economy - Strategic alliances and
production sharing, fluctuations of international financial conditions and international
companies. Changing nature of world business. Quality, Customer service and cost
challenges and social responsibility.

Unit 2:
Value as business concept–strategic issues in manufacturing –Value Chain concept
Focus, core competence and distinctive capabilities –stake holders & strategy,
Checking markets, Outcome of Market debate –Linking manufacturing to Markets –
strategic integration –why products sell in the markets –Order Winners, Order
Qualifiers.
Unit 3:
Operation Strategy Implementation : Technology strategy Issues in New Product
development Time to market –strategic nature of process–Business implication of
Process choice Hybrid Process.
Unit 4:
Change management and Sustainability Procedure – company or plant based profiles
– decisions for product reallocation – downsizing – Capacity decisions Progression &
Regression. Evaluating various tradeoffs alternatives Focused manufacturing–product
or process focus– Make or Buy– merits /demerits.
Text Books:
 Christine Harland Guido Nassimbeni Eugene Schneller, Strategic Supply
Management, Sage Publications
 Norman Gaither, Greg Frazier, Operations Management, Cengage
Learning, India Ed.
Reference Books:
 Michael Watson, Derek Nelson, Peter Cacioppi, Managerial Analytics: An
Applied Guide to Principles, Methods, Tools, and Best Practices, Pearson
Education
 Terry Hill ,Operations Management , Palgrave, 2nd Edition
 Frederick K. Hiller and Bodhibrata Nag, Introduction to Operations
Research, Tata McGraw Hill Education