Professional Documents
Culture Documents
Select a service organization of your choice or the one you patronize and write a detailed case
on that service organization / or a particular service product. You may include
OR
Identify services that have been negatively affected due to C0VID19. Conduct a qualitative
survey capturing the perceptions of such service providers from a specific industry. Capture
how new technologies/digital tools/social media are being used by them to adapt their business
models. Analyse the data collected and provide recommendations and implications of your
study.
Introduction
Identify the objective
Why qualitative study
Interview guidelines
Data analysis…themes and codes.
Interpretation
Annexure 1: Audio files of the interviews(conduct 5 minimum)
Annexure 2: Audio files transcribed into word file ad-verbatim