Marketing 1 Midterm Activity

1. What are the levels of a product? Explain your answer by using an

example.
2. As a marketing manager would you use the same strategy for consumer
and industrial products? Justify your answer.
3. Give reasons why some products fail in the market. Explain your answers.
4. Discuss the eight stages of the product development process.
5. What are the five stages of the product life-cycle?
6. Why is pricing a product very important? Explain by citing examples.
7. What should be considered when setting channel objectives? Explain
briefly.
8. What are the advantages and disadvantages of an exclusive distribution
system? Give some examples and explain your answer.
9. Discuss the advantages and disadvantages of franchising.
10. Distinguish conventional distribution channel from the vertical marketing

system. Which system would you choose? Justify your answer.