VIDEO MERCADEO

GUIÓN

MA PAULA - The world has gone into confinement. Residents of hundreds of countries are locked
in their homes because of Covid-19.There are thousands of dead people around the world. Fear and
uncertainty invade homes around the world.

NATHALIA - Animals go out the streets to regain their habitat. The absence of the human being
makes them walk freely. We've been guilty of taking the planet's life, we've treated it badly without
thinking that we're slowly killing our lives.

MA PAULA - Plastic has been the enemy #1 of our planet earth, thousands of animals die from the
misuse we have given to plastic.We have polluted oceans, earth and air, we have ended up alive,
with our own lives.

NATHALIA - The cosmetic industry is sadly one of the leading polluters in the world by using
plastic in product packaging.Imagine the possibility of reducing plastic consumption through
cosmetic products.

MA PAULA & NATHA - Do you want to help us to change our planet?

MA PAULA - Consumer!!! We want to help the planet by creating awareness in your mind. It is
very simple, you must download an app and scan the QR code of the cosmetic product you want to
buy.

NATHALIA - This lets you know the percentage of plastic that your product contains and the level
of pollution it gives to the planet. You'd probably prefer to buy an environmentally friendly product,
right?

MA PAULA - For that reason, our app will offer you an environmentally friendly L'Oreal product
that meets with your expectations. Isn't that amazing? You will help the planet by simply
downloading an app!

NATHALIA - We will reduce plastic consumption in the cosmetic industry together!

MA PAULA & NATHA - ¡WE ARE BEAUTY WITH PURPOSE!

GUIÓN TÉCNICO

PLANO IMAGEN AUDIO AUDIO TEXTO TIEMPO

SECUENCIA SONIDO
Escena 1 P1 Video de noticias Voz en Off The world has gone into 15”
confinement. Residents
Noticias sobre el Covid MARIA of hundreds of countries
Covid-19 PAULA VIVAS are locked in their homes
because of Covid-
(MÚSICA DE 19.There are thousands
NOTICIAS DE of dead people around
FONDO, the world. Fear and
uncertainty invade
VIDEO homes around the world.
MUTEADO)

Escena 2 P1 Video de noticias Voz en Off Animals go out the 16”

streets to regain their
Noticias sobre los animales NATHALIA habitat. The absence of
Animales CELY the human being makes
them walk freely. We've
libres en el (MÚSICA DE been guilty of taking the
confinamie NOTICIAS DE planet's life, we've
nto FONDO, treated it badly without
thinking that we're slowly
VIDEO killing our lives.
MUTEADO)

Escena 3 P1 Imágenes del Voz en Off Plastic has been the 17”
enemy #1 of our planet
Noticias efecto del plástico MARIA earth, thousands of
del mal uso en el mundo PAULA VIVAS animals die from the
misuse we have given to
del plástico (MÚSICA plastic.We have polluted
en el DRAMA DE oceans, earth and air, we
planeta FONDO, have ended up alive, with
our own lives.
VIDEO
MUTEADO)

Escena 4 P1 Imágenes Voz en Off The cosmetic industry is 12”

sadly one of the leading
NATHALIA polluters in the world by
Cosméticos en el (MÚSICA using plastic in product
packaging.Imagine the
mundo DRAMA DE possibility of reducing
FONDO, plastic consumption
VIDEO through cosmetic
products.
MUTEADO)
Escena 5 P1 (IMAGEN) Voz en Off Do you want to 5”
Seducción Do you want to NATHALIA Y help us to change
al help us to change MARIA our planet?
consumido our planet? PAULA
r (MÚSICA DE
PERSUACIÓN
DE FONDO,
VIDEO
MUTEADO)
Escena 6 P1 Fotos de App Voz en Off Consumer!!! We want to 13”
 MARIA help the planet by
creating awareness in
Explicación PAULA VIVAS
your mind. It is very
proyecto (MÚSICA simple, you must
NEGOCIO O download an app and
scan the QR code of the
MODA DE cosmetic product you
FONDO, want to buy.
VIDEO
MUTEADO)
Escena 7 P1 Fotos de App Voz en Off This lets you know the 11”
percentage of plastic that
Explicación NATHALIA your product contains
del CELY and the level of pollution
it gives to the planet.
proyecto (MÚSICA You'd probably prefer to
NEGOCIO O buy an environmentally
MODA DE friendly product, right?
FONDO,
VIDEO
MUTEADO)
Escena 8 P1 Fotos de App Voz en Off For that reason, our app 14”
will offer you an
Explicación MARIA environmentally friendly
del PAULA VIVAS L'Oreal product that
meets with your
proyecto (MÚSICA expectations. Isn't that
NEGOCIO O amazing? You will help
MODA DE the planet by simply
downloading an app!
FONDO,
VIDEO
MUTEADO)
Escena 9 P1 Foto de victoria Voz en Off We will reduce plastic 3”
consumption in the
Explicación NATHALIA cosmetic industry
del CELY together!
proyecto (MÚSICA
NEGOCIO O
MODA DE
FONDO,
VIDEO
MUTEADO)
Escena 10 P1 FOTO DEL NOMBRE Voz en Off ¡WE ARE BEAUTY WITH 2”
PURPOSE!
Presentaci MARIA
ón del PAULA VIVAS
nombre Y NATHALIA
CELY
(MÚSICA
NEGOCIO O
MODA DE
FONDO,
VIDEO
MUTEADO)
BRANDSTO P1 FOTO DE - - 108”
RM BRANDSTORM
VIDEOS

Imágenes capturadas por drones muestran las calles del mundo vacías por el coronavirus
(VIDEO ESCENA 1)
https://www.youtube.com/watch?v=OPopYCS3ri8

Animales salvajes ocupan ciudades en cuarentena (VIDEO ESCENA 2)

https://www.youtube.com/watch?v=_ZcftM2Mva0

VIDEO
https://www.youtube.com/watch?v=vzxgQ9Zf9iI
https://www.youtube.com/watch?v=ojasIjgZIrg

IMÁGENES

Imágenes escena 3
https://www.google.com/search?q=PL
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2237912000&source=images&cd=vfe&ved=0CA0QjhxqFwoTCJC_6ta15ugCFQAAAAA
dAAAAABAP

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.chilebio.cl
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.unenvironment.org
%2Fes%2Fnoticias-y-reportajes%2Fcomunicado-de-prensa%2Fmas-de-60-paises-
toman-medidas-contra-la-
contaminacion&psig=AOvVaw2531ENU8iZkK0gpdEViuXv&ust=1586902362077000&so
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https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.infobae.com
%2Ftendencias%2F2019%2F08%2F03%2Fahogados-por-el-plastico-la-contaminacion-
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Imágenes escena 4

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.eluniversal.com.mx
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ambiente&psig=AOvVaw0rIeJupkhwswn91NaTT9Cq&ust=1586902519041000&source
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https://www.google.com/url?sa=i&url=https%3A%2F%2Ftecnologiaambiental.mx
%2F2019%2F09%2F04%2Fmexico-uno-de-los-paises-donde-mas-se-experimenta-con-
animales-para-industria-cosmetica
%2F&psig=AOvVaw3CBuzW_Ue1bgwrxyhJitt8&ust=1586902748943000&source=imag
es&cd=vfe&ved=0CAIQjRxqFwoTCKj0wcm35ugCFQAAAAAdAAAAABAJ

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.ecoticias.com
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cosmeticos-aguas-
marina&psig=AOvVaw3yiLSWnMMGWJPJoUsy0QQO&ust=1586902849191000&sourc
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https://www.eluniversal.com.mx/sites/default/files/u15267/ingredientes_de_los_cosme
ticos_que_danan_el_ambiente_3.jpg

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.surferrule.com%2Flos-
peligros-la-cometica%2F&psig=AOvVaw1dR-
BJE3o_DIuAsZCZCze5&ust=1586903034454000&source=images&cd=vfe&ved=0CAIQj
RxqFwoTCJDm1NC45ugCFQAAAAAdAAAAABAD

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