PRACTICAL FILE

ON
Research Methodology

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

In partial fulfillment of the requirement for the award of the degree of
BACHCELOR OF BUSINESS ADMINISTRATION
Batch 2017- 2020

SUBMITTED BY: Prashant Rajput SUBMITTED TO: Dr. Saad

ROLL NO – 06415501717 ASSOCIATE PROFFESOR

NEW DELHI INSTITUTE OF MANAGEMENT

 61A, TUGHLAKABAD, NEW DELHI-62

CERTIFICATE

This is to certify that the assignment titled “Research Methodology” submitted by Prashant patel,
Prashant Rajput, Nikhil patra & Naman to New Delhi Institute of Management, Guru Gobind Singh
Indraprastha University in partial fulfillment of requirement for the award of the Bachelor of
Business Administration degree is an original piece of work carried out under my guidance and may
be submitted for evaluation.
The assistance rendered during the study has been duly acknowledged.
No part of this work has been submitted for any other degree.
 Place: New Delhi Faculty Guide:
Date: Dr. Saad

ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is not different. Regardless of
the source, I wish to express my gratitude to those who may have contributed to this work, even
though anonymously.

First, I would like to express my deepest sense of gratitude to NEW DELHI INSTITUTE OF
MANAGEMENT for providing me with an opportunity for training and encouragement in
conducting the research work.

I would like to pay my sincere thanks to my project guide, Dr. Rakhi under whose guidance I was
able to complete my project successfully. I have been fortunate enough to get all the support,
encouragement and guidance from him needed to explore, think new and initiate.

My final thank goes out to my parents, family members, teachers and friends who encouraged me
countless times to persevere through this entire process.

Prashant Patel Sign: _________

Research
Research may be broadly defined as systematic gathering of data and information and its analysis
for advancement of knowledge in any subject.
Research attempts to find answer intellectual and practical questions through application of
systematic methods

Research is defined as a careful consideration of study regarding a particular concern or problem

using scientific method

Types of Research
1.Basic Research - Basic research is mostly conducted to enhance knowledge. It covers fundamental
aspects of research. The main motivation of this research is knowledge expansion, it is a
noncommercial research and doesn’t facilitate in creating or inventing anything.

2. Applied Research – Applied research focuses on analyzing and solving real life problem. This type
of research refers to the study that help solve practical problem using scientific method.

3. Problem Oriented Research – As the name suggests, problem-oriented research is conducted to

understand the exact nature of the problem to find out relevant solutions.

4. Problem Solving Research- This type of research is conducted by companies to understand and
resolve their own problems . The problem – solving research use applied research to find solutions to
the existing problems’

5. Qualitative Research – It is a process that is about enquiry, that help in- dept understanding of the
problem. This is non- statistical research method.

Following are methods used qualitative research:

 One to one interview

  Focus groups
 Ethnographic Research
 Content/Text analyze
 Case study research

6. Quantitative Research: It is a structured way of collecting data and analyzing it to draw

conclusions. Unlike qualitative research, this research method uses as a computational method to
collect and analyze data.
It is all about numbers, it involves a larger population as a greater number of people means more
data.

Types
1) Online surveys
2) Questionnaires
3) Polls

Purpose of Research
There are three purpose of research

1. Exploratory Research - It is conducted to explore the research questions and may or may not
offer a final conclusion to the research conducted. It is conducted to handle new problem area
which haven’t been explored before .

2. Descriptive Research – It focuses on throwing more light on current issues through a process
of data collection. In descriptive research, only one variable quantity or quality is required to
study.

3. Explanatory Research – Is conducted to understand the impact of certain changes in existing

standard procedure . Conducting experiments is the most popular form of casual research.
Introduction to SPSS
A.) Scope of SPSS
IBM SPSS offers the full scope of statistical and analytical capabilities that organization require. It is
very easy to use; comprehensive software solution that: Addresses the entire analytical process from
planning and data preparation to analysis, reporting and development

Scope of SPSS are in

● Environmental Level
● Organizational Level
● Marketing Level

B.) Features of SPSS

a. It is easy to learn and use.
b. SPSS includes a lot of data management and editing tools
c. It offers in depth statistical capabilities
d. Effective data management
e. It offers an excellent plotting, reporting and presentation features.

C.) Relevance of SPSS in Research

With the help of the obtained statistical importance, researchers can easily understand the demand
for a product in the market, and can change their strategy accordingly.

Working on data is a complex and time-consuming process, but this software can easily handle and
operate information with the help of some techniques.
t-test, z-test, ANONVA, f-test, nonparametric methods, Bartlett test, regression, time series analysis
etc. It has a wide coverage of problem solving.

Questionnaire
Meaning
A questionnaire is a structured form, either written or printed , consisted of a formalized set of
questions designed to collect information on some subject from one or more respondent
Questionnaire can be classified as both, quantitative and qualitative method depending on the
natures of questions.

Advantages

1.) Questionnaire are inexpensive

2.) Questionnaire are practical
3.) It offers quick way to get result Scalability
4.) Comparability
5.) Easy Analysis and visualization
6.) offer actionable data
7.) Respondent anonymity
8.) It don’t have time constraints
9.) It can cover every aspect of a topic

Disadvantages

1.) Dishonest answers

2.) Unanswered questions
3.) Difference in understanding and interpretation
4.) Hard to convey feeling and emotions
5.) Some question are difficult to analyze
6.) Respondents may have a hidden agenda
7.) Lack of personalization
8.) Unsure responses
9.) Accessibility issues
10.) survey fatigue
 Questionnaire

Q1-What’s your objective of investment?

1. Safety of principal money
2. Return/ Interest
3. Save income tax
4. Future security

Q2- How often do you invest?

1. Rarely

2. Sometimes

3. Often

4. Frequently

Q3- Sources of investment information?

1. Friends/Family
2. Financial advisors
3. Electronic media
4. Print media

Q4- What’s your marital status?

1. Married
2. Unmarried

Q5-What’s your occupation?

1. Service
2. Self Employed/business
3. Not working

Q6- What’s your religious affiliation?

1. Hindu
2. Islam
3. Sikhism
4. Christianity

Q7-What’s your family annual income?

1. Below Rs-5 lakh
2. Rs-5 lakh to Rs-10 lakh
3. Above Rs-10 lakh

Q8- How do you fulfil your financial obligation?

1. Through savings
2. Through loans
3. Through combinations of saving and loan

Q9- Investment avenues?

1. Insurance
2. Shares
3. Mutual fund
4. Real estate
5. Fixed deposit

Q10- How long do you expect your investment to

be invested?
1. 0 to 1 years
2. 1 to 5 years
3. 5 to 10 years
4. Above 10 years

Q11- Which type of investor you are?

1. Conservative
2. Aggressive
3. Average

Q12- Percentage of savings from your total

income?
1. 25%
2. 25% to 50%
3. 50% to 75%
4. Above 75%

Q13- Level of knowledge about investment?

1. Novice
2. Some familiarity
3. Reasonably knowledgeable
4. Quite knowledgeable
Q14- Investments you currently own?
1. Shares
2. Insurance
3. Fixed deposit
4. Mutual fund
5. Real estate

Data View
Mean
Median

Mode
Sum
Minimum
Maximum
Pie chart
Bar graph
Histogram
T-TEST