“A 2020 study based on Unilever’s inside information.

”
“Term Paper on Unilever: Bango to Breyers; An Impact on
International Business”
“A 2020 study based on Unilever’s inside information.”

Course Name: International Business

Course Code: ITB 301

Section: 01

Submitted To:
Dr. Jashim Uddin

Associate Professor

Department of Business Administration

Submitted By:

Name ID

Mohd. Imtiaz Karim 2016-2-10-219

Anika Islam 2016-1-10-044

Soyeb Hasan 2016-1-10-051

SK Rishadur Rahman 2016-1-10-065

Bariul Hossain Imon 2016-1-10-353

Date of Submission: 4-11-2020

 Letter of Transmittal

April 11, 2019

Dr. Jashim Uddin

Associate Professor

Department of Business Administration

East West University

Dhaka-1212, Bangladesh

Subject: Submission of the term paper on “Unilever: Bango to Breyers.”

Dear sir,

It is our pleasure to submit the term paper on the topic titled “Unilever: Bango to Breyers,”
which we have prepared to fulfill the requirement of the International Business course.

It was undoubtedly an exciting opportunity for us to work on this assigned topic to enhance
our credibility. We would like to thank you for allowing us to do the study. We tried our best
to go deep into the matter and make full use of our capabilities in completing the report
meaningful, though; there may be some mistakes. We will be pleased to answer any kind of
query you think necessary.

We sincerely hope that you will appreciate my effort, and for any further queries, we would be
at your disposal at your convenience.

Sincerely yours,

On behalf of the group

Mohd. Imtiaz Karim

ID: 2016-2-10-219

ITB 301, Section – 01

Table of Contents
Executive Summary .................................................................................................................vii
1.0 Introduction .......................................................................................................................... 1
1.1 Background ...................................................................................................................... 1
1.2 Objective of the study ...................................................................................................... 1
1.3 Significance of the study .................................................................................................. 2
1.4 Scope and Limitations...................................................................................................... 2
2.0 Methodology ........................................................................................................................ 3
2.1 Introduction ...................................................................................................................... 3
2.2 Research design ............................................................................................................... 3
2.3 Data Collection ................................................................................................................ 3
2.3.1 Secondary Data ......................................................................................................... 3
3.0 Company Analysis .......................................................................................................... 4
3.1 Mission and vision ........................................................................................................... 4
3.2 Values & Principles ......................................................................................................... 4
3.3 Strategy ............................................................................................................................ 5
3.4 Logo ................................................................................................................................. 5
3.5 Every U does good ........................................................................................................... 6
4.0 Brands Analysis ................................................................................................................... 7
4.1 Bango ............................................................................................................................... 7
4.1.1 Brand Name .............................................................................................................. 7
4.1.2 Logo .......................................................................................................................... 7
4.1.3 Website: .................................................................................................................... 8
4.1.4 Religion ..................................................................................................................... 9
4.1.5 Conclusion ................................................................................................................ 9
4.2 Ben & Jerry’s ................................................................................................................. 10
4.2.1 Brand Name ............................................................................................................ 10
4.2.2 Logo ........................................................................................................................ 10
4.2.3 Website ................................................................................................................... 11
4.2.4 Religion ................................................................................................................... 13
4.2.5 Conclusion .............................................................................................................. 14
4.3 Beseda ............................................................................................................................ 15
4.3.1 Logo ........................................................................................................................ 15
 4.3.2 Website ................................................................................................................... 15
4.3.3 Religion ................................................................................................................... 16
4.4 Biotex ............................................................................................................................. 17
4.4.1 Brand name ............................................................................................................. 17
4.4.2 Brand logo ............................................................................................................... 17
4.4.3 Website ................................................................................................................... 18
4.4.4 Religion ................................................................................................................... 18
4.4.5 Conclusion .............................................................................................................. 19
4.5 Block & White ............................................................................................................... 20
4.5.1 Brand Name ............................................................................................................ 20
4.5.2 Brand Logo ............................................................................................................. 20
4.5.3 Website ................................................................................................................... 21
4.6.4 Religion ................................................................................................................... 21
4.5.5 Conclusion .............................................................................................................. 22
4.6 Blueair ............................................................................................................................ 23
4.6.1 Brand Name ............................................................................................................ 23
4.6.2 Brand Logo ............................................................................................................. 23
4.6.3 Website ................................................................................................................... 24
4.6.4 Religion ................................................................................................................... 24
4.6.5 Conclusion .............................................................................................................. 25
4.7 Bovril ............................................................................................................................. 26
4.7.1 Brand Name ............................................................................................................ 26
4.7.2 Brand Logo ............................................................................................................. 27
4.7.3 Website ................................................................................................................... 27
4.7.4 Religion ................................................................................................................... 28
4.7.5 Conclusion .............................................................................................................. 28
4.8 Breeze Soap ................................................................................................................... 29
4.8.1 Brand Name ............................................................................................................ 29
4.8.2 Logo ........................................................................................................................ 29
4.8.3 Website ................................................................................................................... 29
4.8.4 Religion ................................................................................................................... 30
4.8.5 Conclusion .............................................................................................................. 31
4.9 Breyers ........................................................................................................................... 32
 4.9.1 Brand Name ............................................................................................................ 32
4.9.2 Logo ........................................................................................................................ 33
4.9.3 Website ................................................................................................................... 33
4.9.4 Religion ................................................................................................................... 34
4.9.5 Conclusion .............................................................................................................. 35
5.0 Findings.............................................................................................................................. 36
Works Cited ............................................................................................................................. 37
Executive Summary
 1.0 Introduction

Unilever is a pioneer, innovator, and future-makers for over 120 years. Today 2.5 billion people
use its products to feel good, look good, and get more out of life. Its 400 different brands give
a unique opportunity to create positive change, to grow its business, and to achieve its purpose
of making sustainable living commonplace. In short, 2.5 billion people use its products each
day, 400+ Unilever brands are used by consumers worldwide, 190 Countries in which their
brands are sold, 155,000 Unilever people deliver their success, €52 billion Our turnover in
2019. It is one of the largest multinationals; its products are available in around 190 countries.
(Unilever, About Unilever, 2020)

1.1 Background
Founder of Unilever is William Lever. He launched Sunlight Soap in 1884 with a vision of
promoting hygiene and health. He believed in ‘doing well by doing good’. Unilever wants its
business to flourish, and its success depends on others flourishing around us. Their purpose is
to make sustainable living commonplace, and why sustainable, long-term growth is at the heart
of our business model. Unilever's Sustainable Living Plan is driving long-term growth while
reducing our environmental footprint and increasing our positive social impact.

Unilever’s Sustainable Living Report, including how they are meeting their three big goals:

1. Helping more than a billion people to improve their health and wellbeing.
2. Halving the environmental footprint of their products.
3. Sourcing 100% of our agricultural raw materials sustainably and enhancing the
livelihoods of people across their value chain.

1.2 Objective of the study

Broad Objectives:

The task we have assigned is to find out the cultural impact of 9 specific brands of Unilever
that they operate around the world. The nine brands we are going to work are Bango, Ben &
Jerry’s, Beseda, Biotex, Block & White, Blueair, Bovril, Breeze (soap), and Breyers.

Specific Objectives:

• To collect information about nine individual brands.

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 • Find out factors that are impact to go locally responsive or globally integrated.
• Websites of brands are available in the local language or not.
• Differences in the logo of brands in terms of typography.
• A specific product is serving a different name in a different country.
• In the case of those nine brands, which country is mostly impacted by religion.

1.3 Significance of the study:

In the era of globalization, where English is used as an international language. English is used
as a business communication language. But not all the country use English as their first
language because of the cultural barrier. Some state has strong cultural values where they don’t
compromise anything regarding culture. But the problem arises when a brand wants to
communicate in those high cultural value countries. To adjust this issue company goes for
‘locally responsiveness’ strategy. After this study, we will be able to figure out how Unilever
counter this issue. In conclusion, it will help the business graduates, start-up businesses, and
those who want to serve globally by following how the big chain like Unilever is dealing with
cultural barriers.

1.4 Scope and Limitations

By default, the scope of the study was precise and limited, where we don’t have an option to
put our theory or opinion. All we did here is gathered information as it is and then classified it
to their specific category. We did this study during the COVID-19 pandemic. For that reason,
we faced some difficulties with communicating with our team members. Some of them were
out of network, some of them were very tensed about the pandemic and many more. So we had
to complete the paper within these hassles.

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 2.0 Methodology

2.1 Introduction
Research methodology defines how data of a study collected, organized, and analyzed. To find
out the cultural implication of these nine brands, we choose Unilever's website primarily to
find out relevant information.

2.2 Research design

Research Design is a framework or blueprint for conducting a particular study. We have done
qualitative research for this study. Data for this study includes the factors that impact on
international business

2.3 Data Collection

Collecting useful data is a vital task for any research. In this case, we only follow secondary
data because of the limitation of the study.

2.3.1 Secondary Data:

Secondary data is the data that has already been collected by and readily available from other
sources. Such data are cheaper and more quickly obtainable than the primary data and also may
be available when primary data can not be obtained at all. In our research, we have collected
our secondary data from:

• Unilever website

• Newspaper

• Other relevant research paper

• Journal Articles

• Websites

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 3.0 Company Analysis

Unilever is an Anglo-Dutch multinational consumer goods company. Its products include

foods, beverages, cleaning agents, and personal care products. It is the world's third-largest
consumer goods company measured by 2011 revenues and the world's largest manufacturer of
ice cream. One of the first multinational companies, it currently operates in over 100 countries.
Unilever owns over 400 brands, although its 25 largest brands account for over 70% of total
sales. Its largest selling brands include Aviance, Axe/Lynx, Ben & Jerry's, Dove, Flora/Becel,
Heartbrand, Hellmann's, Knorr, Lipton, Lux/Radox, Omo/Surf, Rexona/Sure, Sunsilk, Toni &
Guy, TRESemmé, VO5, Wall's and PG Tips. It is a dual-listed company consisting of Unilever
N.V., based in Rotterdam, Netherlands, and Unilever PLC, based in London, United Kingdom.
Both companies have the same directors, and they operate as a single business. Unilever is
organized into three main global divisions - Foods, Home Care, and Personal Care. Unilever
was founded in 1930 by the merger of the British soapmaker Lever Brothers and the Dutch
margarine producer Margarine Unie. During the second half of the 20th century, the company
increasingly diversified from being a maker of products made of oils and fats and expanded its
operations worldwide. It has made numerous corporate acquisitions, including of
Chesebrough-Ponds; Best Foods, Ben & Jerry's and Slim Fast; and Alberto-Culver. Unilever
sold its specialty chemicals businesses National Starch & Chemical, Quest, Unichema, and
Crosfield to Imperial Chemical Industries in 1997. (Unilever, About Unilever, 2020)

3.1 Mission and vision

Mission: “to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal
care with brands that help people feel good, look good, and get more out of life.” (YOUNG,
2017)

Vision: “to make sustainable living commonplace. We believe this is the best long-term way
for our business to grow.” (Unilever, About Unilever, 2020)

Unilever believes they have the opportunity – and the responsibility – to be a force for good in
the world. And – just as importantly – they think that doing good makes them a better business.

3.2 Values & Principles

Unilever Corporate Purpose states that to succeed requires "the highest standards of corporate
behavior towards everyone we work with, the communities we touch, and the environment on
which we have an impact." (Unilever, About Unilever, 2020)

Its values define how they do business and interact with our colleagues, partners, customers,
and consumers. Their four core values are integrity, responsibility, respect, and pioneering. As
they expand into new markets, recruit new talent, and face new challenges, these guide them
people in the decisions and actions they take every day.

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3.3 Strategy
They follow a strategy to help them achieve their purpose of making sustainable living
commonplace. To realize their vision, they have invested in a long-term strategy of divisions
and brands that deliver growth to the benefit of all stakeholders.

Unilever believes profitable growth should also be responsible for growth. That approach lies
at the heart of their business model, driven by sustainable living and the USLP. It guides their
approach to how they do business and how they meet the growing consumer demand for brands
that act responsibly in a world of finite resources.

Their business model begins with consumer insight that informs brand innovation, often with
partners in their supply chain, to create products they take to market supported by marketing
and advertising across a range of distribution channels.

3.4 Logo
Unilever is committed to making sustainable living commonplace, and its logo is a visual
expression of that commitment. Each icon has a rich meaning at its core and represents some
aspect of our effort to make sustainable living commonplace.

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Their identity expresses Unilever's core values, with each icon representing an aspect of the
business. The big blue ‘U’ of their logo stands for Unilever. But look a little closer, and you’ll
see there’s much more to it. Their logo was designed to include 25 icons, each of which
represents something important to Unilever. From a lock of hair symbolizing their shampoo
brands to a spoon, an ice cream, a jar, a tea leaf, a hand, and much more, the little icons all
have a meaning.

3.5 Every U does good

Every day they work to make the world a little better. It’s been their goal – and part of their
business – for over a hundred years. They’re on a global mission to do good. To make their
environmental footprint smaller, to better support their employees and partners, and to help
local communities thrive.

And when you as a consumer scrub, brush, lick or slurp one of their products, you help do some
good by supporting one of their many causes. Then, imagine millions of people across the globe
licking, slurping, brushing, and scrubbing. That good add up, making a pretty significant
impact!

There’s still lots to do, but together, we can create a better world. Every U does good. Here U
means Unilever.

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 4.0 Brands Analysis

In this section, we are going broadly describe our specific 9 brands that we have assigned for.
Each brand will contain brand elements like logo, and website; the religion of that country
where they operate, how much the Unilever is locally responsive or globally standardized.

4.1 Bango
Bango is a traditional Indonesian brand of soy sauce established in 1928. In 2001 Unilever
acquired this brand and business, and since then, the growth has been very promising. The
slogan "Really soy sauce" and the jargon "Taste never lies" was introduced in 2001 to
strengthen the position of Bango soy sauce as a high-quality soy sauce that provides an
unmatched taste in Indonesia. It is made from high-quality black soybeans and coconut sugar,
together with salt and water, without any preservative or additional chemical ingredients. The
black soybeans are fermented for several months and then combined with the other ingredients,
which gives Bango its unique flavor. (Unilever, Our Brand, 2020)

4.1.1 Brand Name: Kecap Bango has been established since 1928 by Mr. Tjoa Pit in the
Jabotabek area. The name Bango was chosen to be able to represent his hope that sweet soy
sauce prepared with all his heart can fly high and far like a bird. This brand is only available in
Indonesia. Therefore this product is only accessible by the name “Bango.”

4.1.2 Logo:

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If we look at the logo closely, then we will see only the word “Sejak” written in the Indonesian
language other than English. In English, Sejak means Since. Here Sejak indicates that the brand
Bango has been started its journey since 1928.

4.1.3 Website: Bango has its website and is well organized. But again, as this product for only
made for Indonesian for that, they kept it in the local language. That is a pure reflection of
locally responsiveness.

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Along with they have social media presence with Instagram, Facebook, Twitter, and YouTube.
On Instagram, they have 89k active followers; on Facebook, they got 1.3 million followers
fanbase; On Twitter, they got 22k followers, and lastly, on YouTube, they got 83k subscribers.

In their communication channel, they communicate by the Indonesian language.

4.1.4 Religion: Indonesia’s main religion is Islam, though the government officially recognizes
six distinct faiths: Islam, Protestantism, Catholicism, Hinduism, Buddhism, and Confucianism.
Few of these are practiced anywhere in Indonesia in a traditional form, as they have been
heavily influenced by the presence of other world religions, indigenous beliefs, and cultural
practices.

Indonesia is the largest Islamic country in the world, with over 87% of the population
identifying as Muslim. Of this group of people, more than 99% identify as Sunnis rather than
Shias.

Less than 1% of Indonesians identify as followers of Confucianism, and it is still recognized

as a state-sanctioned religion. In other parts of the world, Confucianism is regarded as a code
of conduct and a system of hierarchies rather than a religion. Still, daily life and other religious
practices are heavily influenced by Confucianism, which came to Indonesia through China
around the third century A.D.

Hinduism and Buddhism are the two oldest religions in Indonesia, and both are still practiced
in scattered communities around the archipelago. Nearly 2% of the population, over 4 million
people, identify as Hindu, while less than 1% identify as Buddhist. Both are recognized as
official religions by the government of Indonesia.

Both Catholicism and Protestantism are recognized as official religions in Indonesia, and both
are practiced mainly in eastern Indonesia and parts of Java. Catholics make up about 3% of the
population, or 7.5 million people, while Protestants make up more than 7% of the people or
16.9 million people. (Perkins, 2019)

4.1.5 Conclusion: In brief, Bango is a local brand of Indonesia and is highly locally responsive.
This brand is not originated by Unilever; instead, they acquisition the Kecap Bango that is
founded by Mr. Tjoa Pit.

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4.2 Ben & Jerry’s
Ben & Jerry’s was the first ice cream company to use Fairtrade-certified ingredients. It
positions itself as unconventional and quirky, with its fun flavour names, and it has strong
sustainability credentials. The Ben & Jerry’s story began in 1978 when school friends Ben
Cohen and Jerry Greenfield opened their first scoop shop in a renovated Vermont gas station.
Unilever acquired the brand in 2000. It is available in 33 countries around the globe." (Unilever,
Ben & Jerry’s, 2020)

4.2.1 Brand Name: Ben & Jerry's Homemade Holdings Inc. trading and commonly known as
Ben & Jerry's, is an American company that manufactures ice cream, frozen yoghurt, and
sorbet. It was founded in 1978 in Burlington, Vermont, and sold in 2000 to British-Dutch
conglomerate Unilever. Today it operates globally as a wholly-owned subsidiary of Unilever.
Its present-day headquarters is in South Burlington, Vermont, with its main factory in
Waterbury, Vermont. (Wikipedia, Ben & Jerry's, 2020)

4.2.2 Logo: If we take a look at their logo, we can see that their logo is in the English language.
They have kept the same logo in all of their websites also. That reflects the globally
responsiveness.

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4.2.3 Website: Although their products are available in 33 countries, they have established
their websites for 5 countries.

USA:

UK & Ireland:

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Nederland:

Portugal:

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Japan:

Here we can see they have maintained different language for different countries this indicates
to locally responsiveness.

After considering all aspects, we can say that they have a mix of globally responsiveness and
locally responsiveness.

4.2.4 Religion: Religion in the United States is diverse, with Christianity being the majority
religion. Various religious faiths have flourished within the United States. A majority of
Americans report that religion plays a vital role in their lives, a proportion unique among
developed countries. Freedom of religion in the United States is guaranteed in the First
Amendment to the United States Constitution.

Historically, the United States has always been marked by religious pluralism and diversity,
beginning with various native beliefs of the pre-colonial time. In colonial times, Anglicans,
Catholics and mainline Protestants, as well as Jews, arrived from Europe. Eastern Orthodoxy
has been present since the Russian colonization of Alaska. Various dissenting Protestants, who
left the Church of England, greatly diversified the religious landscape. The Great Awakenings
gave birth to multiple Evangelical Protestant denominations; membership in Methodist and
Baptist churches increased drastically in the Second Great Awakening. In the 18th century,
deism found support among American upper classes and thinkers. The Episcopal Church,
splitting from the Church of England, came into being in the American Revolution. New
Protestant branches like Adventism emerged; Restorationists and other Christians like the
Jehovah's Witnesses, the Latter Day Saint movement, Churches of Christ and Church of Christ,
Scientist, as well as Unitarian and Universalist communities all spread in the 19th century.
Pentecostalism emerged in the early 20th century as a result of the Azusa Street Revival.

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Scientology emerged in the 1950s. Unitarian Universalism resulted from the merge of
Unitarian and Universalist churches in the 20th century.

Since the 1990s, the religious share of Christians has decreased, while Buddhism, Hinduism,
Islam, Sikhism, and other religions have spread, mainly from immigration. Protestantism,
historically dominant, ceased to be the religious category of the majority in the early 2010s.
(Wikipedia, Religion in the United States, 2020)

4.2.5 Conclusion: Even after acquisition by Unilever in 2000 has continued to maintain its own
identity. Their strong product differentiation gives them a competitive edge over their
competitors. The only need is to expand globally to compete effectively with other brands.

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4.3 Beseda:

Beseda is a brand of tea available in Russia. There are many varieties available, including
classic tea bags, green mint, strawberry and jasmine. This tea is available only in Russia.
(Unilever, Beseda, 2020)

4.3.1 Logo:

If we take a close look on the logo, we can see that the name of the brand here is written in
the Russian language, which is a reflection of pure locally responsiveness.

4.3.2 Website:

There is no website available anywhere of this brand. It is a Russian tea brand which only
serve their product in Russia.

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4.3.3 Religion:

Religion in Russia is diverse with Christianity, especially Russian Orthodoxy being the most
widely professed faith, but with significant minorities of non-religious people and adherents of
other faiths. A 1997 law on religion recognizes the right to freedom of conscience and creed to
all the citizenry, the spiritual contribution of Orthodox Christianity to the history of Russia,
and respect to "Christianity, Islam, Buddhism, Judaism and other religions and creeds which
constitute an inseparable part of the historical heritage of Russia's peoples" including ethnic
religions or Paganism, either preserved or revived. According to the law, any religious
organization may be recognized as "traditional" if it was already in existence before 1982, and
each newly founded religious group has to provide its credentials and re-register yearly for
fifteen years, and, in the meantime until eventual recognition, stay without rights. (Wikipedia,
Religion in Russia, 2020)

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4.4 Biotex
Biotex is the trusted stain remover based on enzymes and without bleach. Biotex has been a
household name when it comes to removing the most stubborn stains in laundry since the
1960s. At home and on vacation. Over the years, Biotex has continuously improved its formula
to remove even the most difficult stains. Besides, the range has been expanded with handy,
effective stain removers for every type of stain, at any time. (Unilever, Biotex, 2020)

4.4.1 Brand name: The first detergent from Bio-Tex (then with a dash in the title) was
introduced in 1963. Kortman & Schulte developed household soda and soap from a small
chemicals and soda factory in Delfshaven in Rotterdam. Bio-Tex was the very first detergent
based on protein-splitting enzymes, which resulted in a stunning result: the laundry has never
been so clean.

4.4.2 Brand logo:

If we look closely, we can see a graphical form of dust is being reformed by the chemical of
Biotex.

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4.4.3 Website: Biotex is holding the same name in their Dutch website in Nederland. It has a
product page on Uniliver. [https://www.unilever.nl/merken/home-care/biotex.html]

Along with this, they have all the social networking and many contact ways to give the service
to the customer. They are available on Facebook, Instagram, Linkedin, Twitter, Youtube and
all. In their communication channel, they mostly use Dutch.

4.4.4 Religion: Religion in Nederland was predominantly Christianity between the 10th and
until the late 20th century; in the late 19th century, roughly 60% of the population was still
Protestant, and 35% was Catholic. Since then there has been a significant decline of
Christianity—both Catholic but primarily Protestant—so that nowadays Catholics outnumber
Protestants and there is a secular majority, while also including a relatively common Muslim
minority.

In 2015, Statistics Netherlands, the Dutch government institute that gathers statistical
information about the Netherlands, found that 50.1% of the adult population declared to be not
religious. Christians comprised 43.8% of the total population and were divided between
Catholics with 23.7% and the members of the Protestant Church of the Netherlands with 15.5%,
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members of other Christian denominations were the 4.6%. Islam comprised 4.9% of the total
population, Hinduism 0.6%, Buddhism 0.4% and Judaism 0.1%

4.4.5 Conclusion: In a short brief Biotex is a local brand in Nederland. And it is vastly accepted
by them. The review of Biotex is excellent as it is an advantageous product for cleaning, its
work perfectly and is growing more.

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4.5 Block & White
Block & White Radiance SPF20/PA+ Whitening Lotion allows maximum protection from
the harmful rays of the sun that can last for up to two hours. Long-lasting enough so you
won’t be applying lotion time after time, you would be worried no more because this lotion
can help you to aid your whitening regimen. It is also an excellent combination for those who
use whitening soaps. PA+ can protect the skin against UVA rays which is believed to be the
primary cause of skin darkening.PA+ can also aid our skin to prevent premature ageing. It
blocks the sun’s UVB rays, so it avoids sunburn, which may eventually lead to skin cancer. It
promotes skin renewal for more effective skin whitening results in as early as two weeks. The
product has Alpha Arbutin, which is believed to be the most effective yet expensive
ingredient in skin whitening. Pro-vitamin B5 is also present in the product which seals in the
moisture so you won’t get dry and greasy skin. (Unilever, Block & White, 2020)

4.5.1 Brand Name: Block & White is the country's pioneer and expert in skin whitening and
protection. It is in Indonesia. It was the first to launch a line of whitening lotions in 1993. It
continues to lead in the development of whitening body care products including deodorant,
soap and face powder. Years of expertise and continuous innovation make Block & White the
trusted name in skin whitening in the Philippines.

4.5.2 Brand Logo:

The logo is in English, not Indonesian. So we can say that it is globally integrated.

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4.5.3 Website: The Block & White holding the same name on their website it has also linked
to the global site of Uniliver. [https://www.unilever.com.ph/brands/our-brands/block-and-
white.html]

Along with this, they have all the social networking and many contact ways to give the
service to the customer. They are available on Facebook, Instagram, Linkedin, Twitter,
Youtube and all. In their communication channel, they mostly use English.

4.6.4 Religion: Indonesia is officially a republic with a compromise made between the ideas of
an Islamic state and a secular state. Indonesia has the world's largest Muslim population and
the first principle of Indonesia's philosophical foundation, Pancasila requires its citizens to
"believe in the one and only God". Consequently, atheists in Indonesia experience official
discrimination in the context of registration of births and marriages and the issuance of identity
cards.[9] Also, Aceh officially enforces Sharia law and is notorious for its discriminatory
practices towards religious and sexual minorities. There are also pro-Sharia movements in other
parts of the country with overwhelming Muslim majorities. Several different religions are
practised in the country, and their collective influence on the country's political, economic and
cultural life is significant. Despite constitutionally guaranteeing freedom of religion, the
government recognizes only six official religions: Islam, Protestantism, Roman Catholicism,
Hinduism, Buddhism and Confucianism. According to a 2017 decision of the Constitutional

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Court of Indonesia, the branches of beliefs (Indonesian: aliran kepercayaan) or ethnic religions
must be recognized and included in an Indonesian identity card (KTP).[15][16] Based on data
collected by the Indonesian Conference on Religion and Peace (ICRP), there are about 245
unofficial religions in Indonesia. Indonesian law requires its citizens to have a KTP that
identifies them with one of the six religions, but they can leave that section blank.[9] Indonesia
does not recognize agnosticism or atheism, and blasphemy is illegal.[18] In the 2010
Indonesian census, 87.18% of Indonesians identified themselves as Muslim (with Sunnis about
99%,[19] Shias about 1%[20][21] and Ahmadis 0.2%[9]), 7% Protestant Christian, 2.91%
Catholic Christian, 1.69% Hindu, 0.72% Buddhist, 0.05% Confucianist, 0.13% other, and
0.38% unstated or not asked.

4.5.5 Conclusion: In short, It’s an excellent beauty product by Uniliver. It is vastly popular in
that region. B5 is also present in the product which seals in the moisture so you won’t get dry
and greasy skin. The product has Alpha Arbutin, which is believed to be the most effective yet
expensive ingredient in skin whitening.

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4.6 Blueair
Blueair units comply with essential requirements for electronic appliances, encompassing
health, safety, function and environment. All groups have followed prescribed control
procedure of the varying standards found in the countries where they are sold and are safety
and quality certified. Specific product safety standards, industry requirements and conformity
to local conditions are mandatory in many markets before a product can be sold. Rules are not
only for safety but also for opening market opportunities and assuring the quality of the
product. Blueair is responsible for certifying all units to comply for international markets with
CE mark, S mark, CB Scheme and ETL mark protocols. National standards are controlled by
the distributors responsible for the market. (Unilever, Blueair, 2020)

4.6.1 Brand Name: Blueair was founded on the firm belief that freedom to breathe is a
fundamental right. Over two decades ago, our Swedish founder set out to make the world’s
best air purifier. By bringing together a team of talented designers and filtration experts who
shared his passion for sustainability, quality and design, the Blueair air purifier was born.
Today, our award-winning air purifiers which combine superior performance and low noise
with timeless Scandinavian design, improve the health and well-being of people in over 60
countries around the world. Since 2016, we are a proud member of the Unilever family of
brands. Two decades ago, Blueair's founder Bengt Rittri noticed that it was becoming
increasingly difficult to live and work in a clean-air environment. So he set out to create the
best air purifier in the world to develop a whole heaven for his family as well as other like-
minded individuals around the world. To achieve this, Bengt brought together a team of
talented designers, filtration specialists and researchers who shared passion for air purification
and design. They went on to create the world's best air purifiers that combine high-efficiency,
low-noise air purification with good design—innovated with love in Sweden to bring people
cleaner, healthier indoor air.

4.6.2 Brand Logo:

We can see in the logo that their style of appearance is effortless and straight. Its colour is
Blue as its name. It reveals the sign of fresh air. It’s a simple, static letter mark logo.

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4.6.3 Website: Blueair has a website of its own. It is also linked to the global Unilever
website. [https://www2.blueair.com/bd/]

Along with this, they have all the social networking and many contact ways to give the service
to the customer. They are available on Facebook, Instagram, Linkedin, Twitter, Youtube and
all. In their communication channel, they mostly use English.

4.6.4 Religion: Religion in Sweden has, over the years, become increasingly diverse.
Christianity was the religion of virtually all of the Swedish population from the 12th to the
early 20th century, but it has rapidly declined throughout the late 20th and early 21st century.
Christianity came to Sweden as early as the 9th century mainly as a result of an expansion in
trade. The ancient Nordic religions were slowly replaced. Several centuries later, all monarchs
were Christian, and Christianity became the established official religion. The church belonged
to the Catholic Church until 1527 when the Swedish state church was built as a Protestant
church based on Lutheran principles, following the Protestant Reformation enacted by Martin
Luther which converted most of Germanic Europe. The Lutheran Church of Sweden was
formed and remained the official religion of the Christian state until the turn of the 21st century.

In recent years, the Swedish religious landscape has become increasingly diverse, with
Christians comprising in 2016 some 67.8% (of which 61,1 % belonging to the Church of
Sweden) of the total population and rising numbers of people of other religions and people who
don't belong to any church (30.4%).[1] The Lutheran Church of Sweden — which was the state
religion until 2000 — is by far the largest Christian denomination but is facing a continuous
decline in registered membership 57.7% of the total population in 2018, 3,4 % less than two

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years earlier in 2016[2] Other minor Christian denominations include Free churches, the
Catholic Church and Eastern Orthodox Churches,[1] while members of other religions are
mostly Muslims, Buddhists, Hinduists and Jews, whose numbers grew significantly with recent
international immigration.

4.6.5 Conclusion: In a short Blueair is a very well known brand. The world is full of noise.
Some things, like cleaner air, should be enjoyed silently. When the blue light is on, your Blueair
is quietly working to improve the air you breathe indoors. We not only made sure it was as
quiet as possible; we even designed what little noise there is to be as pleasing as possible.

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4.7 Bovril
Bovril is a British brand of beef extract which began in 1886. It has been exported to countries
around the world for many years.

As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is
extremely popular in Malaysia, Singapore and China where generations have grown up with
this British drink. Bovril is the trademarked name of a thick and salty meat extract paste similar
to a yeast extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive,
bulbous jar, and also as cubes and granules. Bovril is owned and distributed by Unilever UK.
Bovril can be made into a drink by diluting with hot water or, less commonly, with milk.[1] It
can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on
toast in a similar fashion to Marmite and Vegemite. (Unilever, Brovil, 2020)

4.7.1 Brand Name: Ever since 1886, Bovril has been giving us Brits the strength we need to go
on. Bovril has been exported to countries around the world for many years. As well as
expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely
popular in Malaysia, Singapore and China where generations of people have grown up with
the iconic British drink.

Way back in 1871, Napoleon ordered a million cans of beef for his hungry army. A Scot, John
Lawson Johnston, rose to the challenge with his invention “Johnston’s Fluid Beef”. This was
renamed Bovril back in 1886, and so the strong drink we know and love was born.

16 years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott
and Ernest Shackleton supped on a cup of Bovril after a chilling four-hour march. By 1909, it
wasn’t just explorers and soldiers that took strength from Bovril - hundreds and thousands of
football supporters up and down the country were gulping down steaming hot cups of Bovril.
In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was
erected in London’s Piccadilly Circus. By 1968, the Bovril empire owned Argentinean beef
ranches that totalled the equivalent to half the size of England. Production was also moved
from London to its current home in Burton on Trent. Today, Bovril is as popular as ever,
providing three and a half million jars of strength every year to Brits in need.

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4.7.2 Brand Logo:

We can see in the logo that their style of appearance is very simple and straight. It’s a simple,
static letter mark logo. And it is very eye catchy designed.

4.7.3 Website: The Block & Brovil holding the same name on their website it has also linked
to the global site of Uniliver. [https://www.unilever.co.uk/brands/food-and-drink/bovril.html]

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Along with this, they have all the social networking and many contact ways to give the service
to the customer. They are available on Facebook, Instagram, Linkedin, Twitter, Youtube and
all. In their communication channel, they mostly use English.

4.7.4 Religion: Religion in the United Kingdom, and in the countries that preceded it, has been
dominated for over 1,000 years by various forms of Christianity. Religious affiliations of
United Kingdom citizens are recorded by regular surveys, the four major ones being the
national decennial census, the Labor Force Survey, the British Social Attitudes survey and the
European Social Survey. According to the 2011 Census, Christianity is the majority religion,
followed by Islam, Hinduism, Sikhism, Judaism and Buddhism in terms of a number of
adherents. Among Christians, Anglicans are the most common denomination, followed by the
Catholics, Presbyterians, Methodists and Baptists. This, and the relatively large number of
individuals with nominal or no religious affiliations, has led commentators to variously
describe the United Kingdom as a post-Christian, multi-faith and secularized society. The
United Kingdom was formed by the union of previously independent countries in 1707, and
consequently, most of the largest religious groups do not have UK-wide organizational
structures. While some groups have separate structures for the individual states of the United
Kingdom, others have a single structure covering England and Wales or Great Britain.
Similarly, due to the relatively recent creation of Northern Ireland in 1921, most major religious
groups in Northern Ireland are organised on an all-Ireland basis. While the United Kingdom's
official religion is Protestant Christianity, the Church of England remains the state church of
its largest constituent region, England. The Monarch of the United Kingdom is the Supreme
Governor of the Church, and accordingly, only a Protestant may inherit the British throne. This
was enshrined into law by the Act of Settlement 1701.

4.7.5 Conclusion: In short, we can conclude that Brovile is a very well known food brand by
Uniliver. It has been exported to countries around the world for many years. It is sold in a
distinctive. It will extend its product very soon.

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4.8 Breeze Soap

Breeze Soap established in 1988 by Unilever. Breeze makes use of a new revolutionary global
technology which enhances the impact of world-class perfumes in a much broader way, apart
from bringing out the goodness of glycerin. New Breeze is filled with the goodness of glycerin,
which makes your skin soft and smooth. (Unilever, Breeze (Soap), 2020)

It became popular soon enough across the region.

4.8.1 Brand Name: Breeze was introduced by Lever Brothers Company in the United States in
1947 as a soapless cleansing agent. During April 1947, Breeze was launched in six cities in the
Midwestern United States. The product had a capital investment of $2,000,000. Later on,
launched in 1988 as a family beauty soap with the promise of a fresh feeling of nature, it used
as a soap brand name across the South Asia region. Mostly in India.

4.8.2 Logo:

If we look at the logo closely, then we will see an italic format simple initial letter mark logo.
Thought different soap has a different colour of the letter mark following their flavour.

4.8.3 Website: Though the Breeze Detergent holding the same name has its website. Unlike
that Breeze soap only has a product page on the Indian site of Unilever.
[https://www.hul.co.in/brands/personal-care/breeze.html]

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Along with they have social media presence with Instagram, Facebook, Twitter, and YouTube.
On Instagram, they have 89k active followers; on Facebook, they got 1.3 million followers
fanbase; On Twitter, they got 22k followers, and lastly, on YouTube, they got 83k subscribers.

In their communication channel, they communicate by a different language, mostly Hindi.

4.8.4 Religion: Religion in India is characterized by a diversity of religious beliefs and

practices. India is officially a secular state and has no state religion. The Indian subcontinent is
the birthplace of four of the world's major religions; namely Hinduism, Buddhism, Jainism,
and Sikhism. According to the 2011 census, 79.8% of the population of India practices
Hinduism, 14.2% adheres to Islam, 2.3% adheres to Christianity, 1.7% adheres to Sikhism,
0.7% adheres to Buddhism, and 0.37% adheres to Jainism. Zoroastrianism, Sanamahism and
Judaism also have an ancient history in India, and each has several thousands of Indian
adherents. India has the largest population of people adhering to Zoroastrianism (i.e. Parsis and
Iranis) and Bahá'í Faith in the world, even though these religions initially grew in Persia.
Throughout India's history, religion has been an essential part of the country's culture.
Religious diversity and religious tolerance are both established in the country by the law and
custom; the Constitution of India has declared the right to freedom of religion to be a
fundamental right.

Today, India is home to around 94% of the global population of Hindus. So basically this brand
has to follow the Hinduism law strictly. And they cannot disregard them and use any sort of
prohibited element which is not allowed in Hinduism.

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 4.8.5 Conclusion: In brief, Breeze Soap is a local brand of India and vastly accepted soap
across the whole India region. Though the review is not useful over there, recently this soap
has proven to be harmful to young skin which is indeed a matter of concern.

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4.9 Breyers

From the late 1860s, Breyers has stood for quality through the Pledge of Purity, highlighting
our commitment to using real ingredients for delicious desserts.

Breyers Natural Vanilla continues to be loved by families, made with fresh cream, sugar, milk
and only sustainably farmed vanilla from Madagascar. There may be many flavours to choose
from, but all of our Breyers desserts have something in common – our commitment to using
only high-quality ingredients. It starts with our 100% Grade A milk and cream which comes
from our partnerships with American farmers, who do not use artificial growth hormones on
their cows.

We partner with American farmers to continuously improve operations on their farms as well
as the health and livelihood of their dairy cows. In 2018 we started working with the Walls
Farmer Fund to research and test new ways of reducing greenhouse gas emissions from farms
and improving livelihoods for the animals that live there. Of course, some of America’s
favourite flavours like Natural Vanilla, Chocolate, Natural Strawberry, and Mint Chocolate
Chip will surely be a great ice cream treat any day. For those being careful with dessert – there
are options like No Sugar Added, CarbSmart™, Non-Dairy, Lactose-Free, and Breyers
delights. (Unilever, Breyers, 2020)

4.9.1 Brand Name: A Rich History In 1866, as America recovered from the Civil War, William
A. Breyer of Philadelphia hand-cranked his first gallon of ice cream. It was a special ice cream
consisting of rich cream, pure cane sugar, fresh fruits, nuts and other flavours – some of the
very same ingredients used today. He sold it to his neighbours with the promise that his ice
cream was made with the finest ingredients. Word spread quickly, and Breyers Ice Cream was
soon declared Philadelphia’s best.

Breyer opened his first retail ice cream shop in 1882. Within a short time, he and his family
opened four more shops. Breyer continued to make all of the ice creams in the back of one of
the shops, cranking it by hand and delivering it with his horse-drawn wagon.

In 1896, 30 years after Breyer made his first gallon of ice cream, his family set up its first
wholesale manufacturing plant. Breyer’s son, Henry, incorporated the business in 1908 and
continued his father’s commitment to producing high-quality ice cream.

By 1918, Breyers Ice Cream Company was producing more than a million gallons of ice cream
a year and shipping it to New York City and Staten Island, New York; Newark, New Jersey;
and Washington, D.C. In 1926, Breyers Ice Cream Company became a division of the National
Dairy Products Corporation (NDPC), a growing organization of well-known brands.

In 1993, Unilever bought Breyers Ice Cream from Kraft and made it part of the Gold Bond-
Good Humor Ice Cream Company in Green Bay, Wisconsin, renaming the company the Good

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Humor-Breyers® Ice Cream Company. Today, Unilever continues to own and manage
Breyersand is based in Englewood Cliffs, N.J.

4.9.2 Logo:

If we look at the logo closely, then we will see only the word Breyers with a green leaf. The
white and green combination goes with the logo. It’s a simple, static, letter mark logo.

4.9.3 Website: Breyers has a website of its own. It mainly works in North America.
[https://www.breyers.com/us/en]

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Along with they have social media presence with Instagram, Facebook, Twitter, and YouTube.
On Instagram, they have 89k active followers; on Facebook, they got 1.3 million followers
fanbase; On Twitter, they got 22k followers, and lastly, on YouTube, they got 83k subscribers.

In their communication channel, they communicate by English

4.9.4 Religion: Religion in the United States is diverse, with Christianity being the majority
religion. Various religious faiths have flourished within the United States. A majority of
Americans report that religion plays a significant role in their lives, a proportion unique among
developed countries. Freedom of religion in the United States is guaranteed in the First
Amendment to the United States Constitution.

Historically, the United States has always been marked by religious pluralism and diversity,
beginning with various native beliefs of the pre-colonial time. In colonial times, Anglicans,
Catholics and mainline Protestants, as well as Jews, arrived from Europe. Eastern Orthodoxy
has been present since the Russian colonization of Alaska. Various dissenting Protestants, who
left the Church of England, greatly diversified the religious landscape. The Great Awakenings
gave birth to multiple evangelical Protestant denominations; membership in Methodist and
Baptist churches increased drastically in the Second Great Awakening. In the 18th century,
deism found support among American upper classes and thinkers. The Episcopal Church,
splitting from the Church of England, came into being in the American Revolution. New
Protestant branches like Adventism emerged; Restorationists and other Christians like the
Jehovah's Witnesses, the Latter Day Saint movement, Churches of Christ and Church of Christ,
Scientist, as well as Unitarian and Universalist communities all spread in the 19th century.
Pentecostalism emerged in the early 20th century as a result of the Azusa Street Revival.

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Scientology emerged in the 1950s. Unitarian Universalism resulted from the merge of
Unitarian and Universalist churches in the 20th century. Since the 1990s, the religious share of
Christians has decreased, while Buddhism, Hinduism, Islam, Sikhism, and other religions have
spread, mainly from immigration. Protestantism, historically dominant, ceased to be the
religious category of the majority in the early 2010s.

Christianity is the largest religion in the United States with the various Protestant Churches
having the most adherents. In 2016, Christians represented 73.7% of the total population,
48.9% identifying as Protestants, 23.0% as Catholics, and 1.8% as Mormons, and are followed
by people having no religion with 18.2% of the total population.[1] Judaism is the second-largest
religion in the U.S., practised by 2.1% of the population, followed by Islam with 0.8%.
Mississippi is the most religious state in the country, with 63% of its adult population described
as very religious, saying that religion is important to them and attending religious services
almost every week, while New Hampshire, with only 20% of its adult population described as
very religious, is the least religious state. The most religious region of the United States is
American Samoa (99.3% religious). (Wikipedia, Religion_in_the_United_States, 2020)

4.9.5 Conclusion: In brief, Breyers is a famous brand in the United States of America. If you
love vanilla, cookies, candies, or are watching your calories – we have a dessert that is sure to
be your favourite. With Breyers 2in1s you don’t have to choose between your favourite cookies
and candies, like OREO and Chips Ahoy!. If you’re looking for something creamy and
delicious, Breyers Gelato Indulgences™ will be sure to satisfy with a trio of textures like
Vanilla Caramel.

Of course, some of America’s favourite flavours like Natural Vanilla, Chocolate, Natural
Strawberry, and Mint Chocolate Chip will surely be a great ice cream treat any day. For those
being careful with dessert – there are options like No Sugar Added, CarbSmart, Non-Dairy,
Lactose-Free, and Breyers delights.

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5.0 Findings

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 Works Cited
Perkins, M. (2019, August 6). Religion in Indonesia. Retrieved from Learn Religious:
https://www.learnreligions.com/religion-in-indonesia-4588353

Unilever. (2020, April 6). About Unilever. Retrieved from Unilever:

https://www.unilever.com/about/who-we-are/about-Unilever/

Unilever. (2020, April 11). Ben & Jerry’s. Retrieved from Unilever:
https://www.unilever.com/brands/?brand=433591-410037

Unilever. (2020, April 11). Beseda. Retrieved from Unilever:

https://www.unilever.com/brands/?brand=413456-410037

Unilever. (2020, April 11). Biotex. Retrieved from Unilever:

https://www.unilever.nl/merken/home-care/biotex.html

Unilever. (2020, April 11). Block & White. Retrieved from Unilever:
https://www.unilever.com.ph/brands/our-brands/block-and-white.html

Unilever. (2020, April 11). Blueair. Retrieved from Unilever:

https://www.unilever.com/brands/?brand=507457-410037

Unilever. (2020, April 11). Breeze (Soap). Retrieved from Unilever:

https://www.hul.co.in/brands/personal-care/breeze.html

Unilever. (2020, April 11). Breyers. Retrieved from Unilever:

https://www.unilever.com/brands/food-and-drink/breyers.html

Unilever. (2020, April 11). Brovil. Retrieved from Unilever:

https://www.unilever.co.uk/brands/food-and-drink/bovril.html

Unilever. (2020, April 6). Our Brand. Retrieved from Unilver:

https://www.unilever.com/brands/?brand=413397-410037

Wikipedia. (2020, April 11). Ben & Jerry's. Retrieved from Wikipedia:
https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s

Wikipedia. (2020, April 11). Religion in Russia. Retrieved from Wikipedia:

https://en.wikipedia.org/wiki/Religion_in_Russia

Wikipedia. (2020, 4 11). Religion in the United States. Retrieved from Wikipedia:
https://en.wikipedia.org/wiki/Religion_in_the_United_States

Wikipedia. (2020, April 11). Religion_in_the_United_States. Retrieved from Wikipedia:

https://en.wikipedia.org/wiki/Religion_in_the_United_States

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YOUNG, J. (2017, February 21). Unilever’s Vision Statement & Mission Statement (An
Analysis). Retrieved from Panmore Institute: http://panmore.com/unilever-vision-
statement-mission-statement-analysis

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