Professional Documents
Culture Documents
Croma
2. Promotion
Croma is using online promotions, print advertising, radio ads and
television advertising to influence consumer’s purchase decision and their
intention to purchase.
Croma also has a 24*7 helpline number that provides information and
help to any customer.
3. Place
Store is located at a very prime spots of the city. Store operations hours
are 11 AM to 8:30 PM.
There are sales executives allotted for each section of the store who
interacts with the customers providing the information on the customer.
4. Product
Croma retail carries wide range of electronic products such as Mobile
Phones, Laptops and accessories, Home Appliances, Entertainment and
Photography equipment.
5. Presentation
Store is located on the ground floor of the building. Store is strategically
very well placed. Iscon area where store is located one the posh area of
city.
Store have a large walk-ins because of the location also it is surrounded
by residential buildings and corporate offices.
6. Process
Process is simple and easy to understand at the croma retail. Whenever a
customer enters he is accompanied by one of the executives of the store,
who will provide all the information to customer to make the purchase
decision. After that customer is directed to the billing section.