Marketing plan

Of
GlassThetic
Etsa Ekta Group | Mkt201 | 10th May

Nusaiba Rahman
Id: 2018-2-10-045
Shohala Afroze
id: 2019-1-10-234
Khaza Yeasir Mahmud
Id: 2018-1-10-192
Md . Esmat Hossain
Id: 2018-1-10-110
Sumaiya Yeasmin
Id: 2019-1-10-101
Taufiqul Hasan
2018-2-10-031
Introduction
Is there anyone who doesn’t like to décor home? If you want authentic and aesthetic
home décor product to décor your sweet home then we the “GlassThetic” are here for
you.

We know glass is compatible with any other materials like wood, stone, metal. Glass is
long lasting durable corrosion resistant and therefore we are working on recycled
glass which reduces 20% of air pollution and 50% of water pollution.

So, we present our beautiful items in the most stylish and simplest way so that you can
bring the beauty of glass decor to make your home look sophisticated.

NEW PRODUCT IDEA

We will be using glass material like glass wine bottles and window glasses. Our plan is to
recycle them by decorating them.

Wine bottles come in all different shapes, sizes and hues, and those diverse qualities make
them such versatile objects when it comes to upcycling or repurposing. We were rather
taken aback when we came to realize just how many interesting and creative ways one can
use these empty bottles, be it for something functional or pure décor. We will create many
kind of things with glass like : Flower vase centerpiece, Colorful bottle, Chandelier Painted
flower vase , Bottle tree, Tiki torch bottles, Rainbow wine bottle lanterns, Candles in cut
wine bottles

Window glasses will be another product of us. We will be taking order of customized
window glasses. We will hire a constant artist who will take customized order and also we
will sell trendy designed window glasses.

Glass recycling is the processing of waste glass into usable products .Glass is an unlimited
and innovative material that has plenty of application. It is an essential component of
numerous products that we use every day, most often without noticing it... Our new
product business name is ‘GlassThetic’ which includes all the home decorating stuffs but
initially we are starting with crafting on bottle and different kinds of decorated windows.

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TARGET MARKET

We will target various ages of customers

1. Teenagers: Most of the teenagers are now fond of aesthetic things. They find it
artistic and also they also try to make such things at home. So we will be taking
order from them. We will value the preferences of them. We will make flower vase
or wall met according to their choice.
2. Young Adult: We will also target those people who loves to decorate their home.
Maximum girls of age 19-24 loves to decorate their own room by flowers, fairy
light. They love their room to be colored with various décor things.
3. Married couples: Newly married couples or mid aged housewives will be also our
targeted customers.
4. House owners: A lot of middle aged adult plan to build their own house after a
certain amount of time. As we will also make window glasses, we will target them
also so that they can hire us to decorate or give an artistic look to their house.

PRODUCT APPEARNCES AND FUNCTION

Flower vase centerpiece

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 Colorful bottle

Chandelier Painted flower vase

Bottle trees

Tiki torch bottles

Rainbow wine bottle lanterns

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 Candles in cut wine bottles

Window art

BRANDING OF THE PRODUCT

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 Logo of our Brand

Brand name: “GlassThetic” As we know already we will be using glass as our raw
material so we have used this word Glass. And we have merged the aesthetic thing with
glass. Aesthetic means the pleasant, positive or artful appearance of a person or a thing.
Afterwards, came up with the name GlassThetic.

Tagline: “Why Refuse? Let’s Reuse” We used this because spare wine bottles or other
bottles often throw out of the house because they will be no use of it. We are actually
reusing this bottles and doing a recycle. So the main moto of this tagline is we can use
these spare bottles instead of refusing and throwing it outside.

PRICING AND BUDGET:

For starting a new start-up, the most significant part is pricing and budget.
Because making a profit in the beginning without an appropriate statistical

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analysis will not surely be possible.

Our Investment is 30,000 tk. And below we are showing our product costing:-

Subject Cost of material (per product)

Wine/Whisky Bottle(per piece) 50

Designing Bottle(per piece) 200(for an average product)

500(for a premium product)

Designing Bottle(per piece) 300

Designer/Artist 300

8mm Glass for wall met (per square feet) 50

Painting and design for wall met(per square feet) 100(normal)

300(premium)
Designer/artist 100(per square feet)
Flower Base 150(normal)
Ft other materials to make it 400(custom made)

Promotion Cost 10,000

Transportation cost(monthly) 5,000

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In terms of product costing we have made 6 different types of price level:-

Product Price

Flower vase centerpiece 850(normal)

1250(premium)
Wall met 350(normal)
650(premium)
Flower Base 250(normal)
600(custom)

Colorful bottle 300

Rainbow wine bottle lanterns 600

Chandelier Painted flower vase 1250

Tiki torch bottles and Candles in cut wine bottles 600

Bottle trees 2000

Window art Will vary according to the measurement

DISTRIBUTION

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We will use our online page to distribute our products. We won’t go for any
physical store in the beginning. We will deliver our product by SHOPUP
DELIVERY SERVICE.

CONCLUSION

We have a big dream with this business. We will also plan to open an outlet in
Dhaka. And we want that if there will be any kind of home décor brand that will be
us.

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