Khadim Ali Shah Bukhari Institute of

Information and Technology

Entrepreneurship
Concept and Case Study

Submitted To : Ms Mehvish Jabeen

Submitted By : Muhammad Saad khan (11956)

Syed Kumail Haider (11972)

Acknowledgement
I would like to express my special thanks of gratitude
to Mr. ALI Riaz for the research on Bahria town and
helping out in making this project .I would also like to
thank Mr. Khalid and Mr. Noman Arshad for the
assistance in trialing materials.

Entrepreneur
 “An entrepreneur is a person who has possession of a
new enterprise, venture or idea and assumes significant accountability for the
inherent risks and the outcome.”

The term is originally a loanword from French and was first defined by the Irish
economist Richard Cantillon. Entrepreneur in English is a term applied to the type
of personality who is willing to take upon him a new venture or enterprise and
accepts full responsibility for the outcome.

Jean-Baptiste Say, “a French economist is believed to have coined the word

"entrepreneur" first in about 1800. He said an entrepreneur is "one who undertakes
an enterprise, especially a contractor, acting as intermediately between capital and
labour."

As a leader the entrepreneur is the main person behind a firm; she or he can
demonstrate her or his quality as a leader by choosing the right managers for the
firm.

Scholar Robert B. Reich considers leadership, management ability, and team-

building as essential qualities of an entrepreneur. This concept has its origins in the
work of Richard Cantillon in his Essai sur la Nature du Commerce en (1755) and
Jean-Baptiste Say (1803 or 1834) in his Treatise on Political Economy.

A more generally held theory is that entrepreneurs emerge from the population on
demand, from the combination of opportunities and people well-positioned to take
advantage of them. An entrepreneur may perceive that they are among the few to
recognize or be able to solve a problem.
 Great Entrepreneur of
Pakistan

MALIK RIAZ HUSSAIN

Chairman of Bahria Town
Background of Malik Riaz
Although Malik Riaz belonged to a wealthy family, his father’s contracting
business collapsed when he was just 19. By that time, he began his career as a
‘lowly clerk’ in Islamabad. Although there is no information available on his
educational stream, some close to the entrepreneur say that he is a real intelligent
person. He has been so poor during the initial years of his marriage that he did not
have money to purchase medicine for his infant daughter. According to him, he
never forgets being poor and that keeps him modest and generous. In the late
1970s, he was given loan by a friend to invest in contracting business. Riaz worked
day and night for the success of his business and proved himself as a great business
man. With the passage of time, his business and experience grew and he moved on
to Malaysia for further projects. During his stay at Malaysia, he decided to
introduce a world class luxury housing society in Pakistan and in the year 1996, he
launched Bahria Town.

Malik Riaz Hussain is a Pakistani Real Estate Developer. He is known for

creating Bahria Town, one of Asia's largest planned communities. Bahria Town,
set between the capital Islamabad and its sister city Rawalpindi, is the
"masterpiece" of his 40-year career, a $6 billion project. The nine phases: too vast
to fully appreciate without standing on one of the plateaus that overlook them, will
one day mesh together into a planned residential city for 1 million people. The
project broke ground in 1996, and already, many of the 50,000 luxury properties in
the development are owned by wealthy Pakistan expatriates who swooped into
Bahria Town after 9/11 to buy second homes amid fears they would be driven out
of places like London, New York and Los Angeles. Equally important was the
security and serenity that Bahria Town provides, which drew Pakistan expats and a
smattering of wealthy Arab Muslims away from places like Dubai.

Net Worth
Malik Riaz is officially one of the wealthies Pakistani's with a net worth estimated
at USD 800 million.

Philanthropy
Following the devastating floods in Pakistan that took place in 2010, Malik Riaz
pledged to give away 75% of his wealth to the country. He urged fellow wealthy
Pakistani's to do the same and even wrote letters to 100 of the richest individuals in
Pakistan. Because of his philanthropic initiatives, he is being dubbed as
the Warren Buffett of Pakistan.
Mr. Malik Riaz as an Entrepreneur

When it comes to entrepreneurship, Malik Riaz is one of the names that

come to the minds of many. In fact, Entrepreneurship has itself found new
meanings in the personality of Mr. Malik Riaz. He attributes his success to
his hard work and faith in Allah. According to him, he sets aside 2.5% of the
profits and disburses to the charity.

Mr. Malik Riaz possesses the following entrepreneurial traits:

Bold and Confident

No matter what it takes, Mr. Malik Riaz would always stand by his words.
We have a practical example for this. Mr. Riaz wanted to make Bahria
Town a trusted corporation and he has always been partnering with
conglomerates like DHA and Starwood Resorts to enhance credibility.

A “never, never, never quit” Attitude

Riaz’s never-quit attitude is one of the most prominent reasons behind his
success. When he began operation in Pakistan, he was forced to give up
by political, economic and competitive forces. But then, he found his way in
the interests of both the country and its politicians.
Devoted disproportionate time to the Business Riaz’s restless nature has
contributed a lot to his success. He is always producing new ideas and providing
ways for their practical implementation.

Always seeks Personal Satisfaction

Mr. Malik Riaz would always do things which he enjoys and once he’s finished, he
achieves personal satisfaction. The whole Bahria Town project was no less than a
dream to him and he has done his very best to realize it.

Manages Money Wisely

Although he has not taken formal accounting education, Riaz is too good with
numbers. He keeps himself updated with the real estate market and manages his
money in the most appropriate manner. For instance, when Riaz was about to
launch Bahria Homes (8 Marla Houses), he asked all the Safari Home owners to
sell their homes back to him at two times of the purchasing price. The owners did
and he launched those Bahria and Safari Homes at five times of the original price.
He is an expert when it comes to cash/money management.

Knows his Customers

Malik Riaz understands the psyche of Pakistani customers. He knows that the
ultimate dream of a Pakistani national is to have a house of his own and his
housing.
Bahria Town’s Background

Bahria Town was established in the year 1996. The main objective was to build not
only homes but several value-added, master planned commercial projects that
would contribute to the economic development of the country. The chairman/CEO
Mr. Malik Riaz got a contract to develop 2,388 kanals of Revenue Employees
Cooperative Housing Society land. Although several controversies have affected
the image of Bahria Town, yet it has been successful to maintain the impression of
a luxury housing society.
Chairman's Message
  Bahria Town is the force turning the vision of Pakistan into reality. Bahria
Town’s 20,000 direct employees are delivering iconic developments, driving
leadership, pioneering innovation and creating a legacy for generations to come.
Landmark buildings, thriving communities, market leading retail offerings and
unprecedented investment opportunities. We are making a huge contribution to the
improvement of people’s life and opportunities. Discover Bahria Town through the
6 Divisions based on Master Planned Communities, Education, Healthcare, Media,
Recreation/Retail and Hospitality.
The effects of our value system are far reaching. We have forever raised the
standards of real estate development by giving awareness to the customer. The real
estate sector has today been formally recognized as an Industry in Pakistan.
Investment in over rupee 9 trillion across the past 2 years only in new housing
initiatives has activated economy, provided over 100,000 jobs, sustained and
developed dependent industries and attracted immense foreign exchange inflow
from overseas Pakistanis. Bahria Town has established the national economy by
motivating pure foreign investment in the real estate sector.
We all owe this to our great people; a nation that has earned the reputation of an
aware society that welcomes initiatives, values innovation and rewards quality.
The same people make up the happening team at Bahria Town. From officer to
senior management and field to the corporate office, every single member of our
family is dedicated to live the promise that we have all sworn; continuous
improvement in the quality of lifestyle however diverse and demanding!

I would like to re-commit here that we shall continue to be the most innovative,
pioneering, leading, value driven, choicest option for those who work for the
cause, our employees and our customers alike.

The world is looking at us today as the preferred investment destination. Let’s us

all be proud and keep ourselves ready to deliver consistently over and over again.
I welcome you all to the Lifestyle Destination that we comprehend as Bahria
Town.

Malik-Riaz-Hussain
Chairman
 Vision
To build the future, we need ideas, the free flow of those ideas, and the effective
use of human power and technology to shape those ideas into life changing ground
realities. Globalization makes all this ever more possible and easier, since the
landmarks in luxury lifestyle around the world, that took centuries to be built and
perfected, are the priceless jewels of our inspiration.
Yet, there is much more to be achieved, many novel ideas to be conceived, and a
great many horizons waiting to be discovered. Bahria Town looks forward to
inspire the world more than it inspires us.

-------------------------------------------------------------------------------------

Mission
Bahria Town aspires to be Pakistan’s greatest builder of all times, with projects
offered to an eclectic mix of segments , at choice locations with world class
amenities, while ensuring the highest international standards, timely delivery, and
lifelong customer satisfaction.

Early Days of Bahria Town

During its initial days, Bahria Town was no less than a paradise in the jungle.
There were hills and mountains all around and people were quite hesitant to invest.
But then, with the passage of time and awareness provided through media, Bahria
Town started to gain popularity with people. In fact, just as DHA, Bahria Town
became of the most trusted housing societies of Pakistan. Although there is no
exact count of employees available, it is said that Bahria Town emerged as one of
the most leading conglomerates that brought employment to the country. At this
point in time, Bahria Town has more than 21,000 employees in different parts of
the world and is looking forward to hire some more for its further projects in
Murree and Karachi.

Bahria Town – A Journey of Success

Bahria Town which began as a housing society in the year 1996 is working on a
number of existing and potential housing and commercial projects. The company
operates in three cities at present namely, Rawalpindi, Islamabad and Lahore and it
is looking forward to expand in Murree and Karachi as well. During the course of
its success, Bahria Town launched several housing, commercial and welfare
projects. These include:

Safari Villas
Safari Apartments
Safari Valley
Bahria Homes
Meadows
Executive Lodges
Bahria University
ACE Academy
Commercial Zones
Bahria Town Dastarkhwan and many others.

Some of the reasons behind Bahria Town’s success include:

Capable human resource. Exceptional security system ,Clean and healthy
environment Strict rules and regulations for every person who resides or operates
business within the boundaries of Bahria Town CEO Malik Riaz’s honest efforts
and maintenance programs.
In addition to these strengths, Bahria Town has been involved in various affiliates
Programs which contributed to its positive image and long-term success. At
present, Bahria Town is partners with DHAI, OJMR (Los Angeles) and Starwood
Hotels and
Resorts.

Welfare Projects

 Providing daily free meals, twice a day, to more than 35,000 people
throughout Pakistan under Bahria Town Dastarkhwan.

 Thousands benefit from free medical treatment ranging from dialysis to open
heart surgery, bone marrow transplant to general treatments in 3 large Bahria
Town Trust hospitals.

 Mobile dispensaries providing free medicines in rural areas.

 Regular financial support to Al-Shifa Trust, Shaukat Khanum Memorial

Trust, Sahara Trust, SOS Village and many more welfare organizations. 

 Running centers for over 4,000 orphans with educational and lodging
facilities.

 Delivered thousands of Pakistan’s first low cost 5 marla houses of Rs 3.5

and 5 Lakhs only.

 Conducted combined marriages of more than 4,500 couples.

 Providing micro-finance loans to students in Rawalpindi Agricultural

University.
  Running various schools, institutes and colleges in different cities and
villages with more than 7,000 students.

 Always at the forefront in helping the nation in times of natural calamities &
unfortunate incidents such

 as the 2005 devastating earthquake, Margalla Tower & fire at the Marriott

Hotel and Ghakhar Plaza

 Rawalpindi. Also led many relief teams for the aid of IDP’s, which
provided  financial, medical & food

 assistance. Medical Camp established at Swabi has served over 30,000

patients already.
 
 
We have strong faith in Pakistan and its future. We are proud to be a part of this
great nation and are honored to contribute towards its economic and social
development. We work relentlessly towards the development of a modern and
progressive Pakistan and are thankful to our more than 200,000 members for their
continued support and unparalleled confidence in the leadership of Bahria Town. 

Bahria Town Hospitality

Sheraton Hotels & Resorts
Sunset Blvd, Guest Houses
Safari Guest Houses

Bahria Town Education

Provides an environment which is not only conducive to learning and character

building, but where students are prepared for the responsibilities, opportunities and
challenges of adulthood. 

Conscientiously designed schools and the finest team of educationists

ACE International Academy 
 ( www.aceia.edu.pk )
Purpose Built Campus with 4 Storey Building giving modern facilities for
educational programs and play grounds.
 Pre-school to IGCSE and A-levels.
 Accredited Centre for Cambridge International Examination (CIE)
Board.
 Highly qualified and experienced faculty
 Accommodating over 800 students
 Fully Networked Classrooms
 State-of-the-art Athletic Facilities
 Knowledge Based Educational Programs
 Classrooms equipped with smart interactive boards
 Bahria University City
A purpose built campus with hostels, accommodation, administration block,
restaurants, conference halls, community club etc.
Schools in Bahria Town Lahore and Rawalpindi
Pre-school to intermediate level education
Accredited by University of Cambridge International Examination for O/A Levels
and Agha Khan Board Pakistan for Matriculation Exams
Over 800 students in Bahria Town Rawalpindi School and 400 in Bahria Town
Lahore School
 
Bahria Town Health Care

Complete Healthcare facilities

High-quality, affordable and accessible care.
Most modern and sophisticated equipment
Run by highly qualified medical specialists.
Bahria Town Hospital Lahore & Islamabad
Fully operational hospitals
Departments: Nephrology, ENT, Neurology, Pediatrics, Orthopedics, Dentistry,
General surgery, Eye department, Cardiology, Gynecology, Dental surgery,
Dermatology, 24 hours emergency care unit/trauma centre, 24/7 On call ambulance
services
Services & Maintenance
Police Station
Post Office
Emergency Services (Fire Brigade, Mobile Health Units)
Maintenance Services & Garbage Disposal

Bahria Town Trust

Akhtar Ruksana Memorial Trust 

 Modern Healthcare Hospitals in Rawalpindi & Lahore
More than Rs.400 Million so far spent on welfare activities in different cities.
At forefront during the recent devastating earthquake that struck our nation.
Process of setting up a chain of hospitals in Pakistan.
An established education trust fund.
Coordinating with a number of organizations and institutes nationwide
Regular medical camps
Bahria Town Dastarkhwan 
Located in Karachi, Lahore, Rawalpindi, Larkana.
Providing free meals daily to the underprivileged people. Serving rotating menu
weekly.

Dastarkhwan
Two meals a day for the poor is a small contribution But, even small contributions
can make a big difference. An unprecedented initiative providing FREE meals,
twice a day, to more than 35,000 people throughout Pakistan. Opening 12 more
Dastarkhwan in addition to 6 already operational outlets. Overall spending of PKR
30 million rupees on providing 10,500,000 meals annually. By the grace of god
almighty we are providing free daily meals to more than 35,000 people daily, twice
a day. We will Inshallah be opening 12 more Dastarkhwan in addition to 6 already
operational.

Our Fight Against Hunger – 

This project is dearest to me. We are Alhamdulillah providing free daily meals to
more than 35,000 people daily, twice a day. We will Inshallah be opening 12 more
Dastarkhwan in addition to 6 already operational. I am very thankful to God
Almighty for having me privileged enough to be able to serve others.” Malik Riaz
Hussain, Chairman Bahria Town. Above and beyond the contribution of Bahria
Town in different sectors, now Bahria Town has come up with a new social project
of Bahria Dastarkhwan to feed the underprivileged people, who are unable to get
the basic food. Bahria Town Dastarkhwan is providing free meals, twice a day,
daily to people. Its impact is not only felt by the poor who come and eat there but
also by the families they have left behind who benefit from the hard earned money
which they save on each free meal.

General Features

 Every person who attends Bahria Town Dastarkhwan is treated as a guest, so as

not to hurt his integrity, and served with quality & hygienic food on tables in air-
conditioned halls with separate arrangements for males & females. The doors are
open for everyone. There is no restriction on people or quantity of food asked by
each.

Food - Each Dastarkhwan has its own kitchen in its premises. Fresh food is
prepared daily by the staff. Food is prepared in an hygienic manner. The menu
keeps rotating with pulses & meat. Halwa as a dessert is also added on Sundays.
During the Holy Month of Ramadan special iftar is also served.

Security- Special security arrangements are made to avoid any unpleasant

incident. Walk through gates are installed. Male and female security personnel are
deputed to check gents and ladies respectively. Fire brigade staff with vehicles and
medical staff are also deputed.

Social and Financial Impact - Mostly lower income segment group comes for
food at Dastarkhwan. Dining outside costs Rs. 35 per meal per person. At
Dastarkhwan one can save almost Rs. 2,000 per month. It ultimately helps him/her
to meet other living expenditures & also save and send more amounts back home.
Moreover his/her integrity does not get tarnished.
Testimonials

LT. General Sallah Ud Din, HI, HI (M), S Bt | Chief of the General Staff |
General Headquarters Rawalpindi
Over the years Bahria Town has definitely emerged as kind of a model for modern
community living in Pakistan. Your ingenuity and imagination has ushered in an
era of modern housing in the country which will have positive effects on the
people’s life style and has provided a concept for other organizations and
companies in Pakistan to emulate.
I pray your set up helps in bringing positive changes in the life’s of the common
Pakistanis to be able to afford quality living in secure and serene environment
within their humble and limited means.
I wish Bahria Town the very best of luck in bringing greater happiness in the lives
of our country men and success in their projects.

Maj. Mansoor (Rawalpindi)

Excellent! It’s a beautiful place to live. I really appreciate the work of Bahria
Town. The whole Bahria Town is nothing more like a paradise.

Col. Zahid Hussain (Rawalpindi)

Brilliant Work! It’s such a wonderful place to live. The staff deputed here is very
co-operative and professional. Security is exceptional.

 
Dr. Zahoor Ahmed (Peshawar)
I was really impressed from the designing and decorum of the house, especially the
accommodation of facilities in 600 yards plot. Brig. Sajid RizviCreative designs
with false ceilings and depression in the walls. The efforts to set these new trends
in housing sector are highly appreciated.
Mahmood Salim Mahmood | Secretary, Ministry of Women Development 
Your pioneering venture in building a world class community life in Pakistan
continues to receive the applause of one and all. 
Kindly accept my personal compliments and best wishes for your glorious and
unrelenting achievements in the years to come.

Muhammad Ijaz Ul Haq | Ministry of Religious Affairs, Zakat & Ushr,

Government of Pakistan
….it is indeed a matter of credit and pride for you and your colleagues to have
excelled in the vital filed of urban housing. Please accept and convey my
appreciation to your staff and associates for the continued hard work and quality
services provided to public at large.

CM Khalid | Chief Executive | Shahnawaz textiles

You are a success story and need congratulations for setting new trend in quality
and efficiency.

Brig. Hafeez Ahmed (Retd) SI | Managing Director | Utility Stores

Corporation of Pakistan
It is a source of pleasure to see your contribution in building housing facilities of
high class with excellent environments.

Jehangir A Monnoo | Chairman | Monnoo Group of industries

Indeed your company is a trend setter in the construction field of Pakistan. With its
innovative way of construction and development, it has brought out such projects
as have never been undertaken by anyone in the country. Due to this novelty and
revolutionary approach, it has certainly earned good reputation not only for itself
but also for Pakistan. No doubt all that entails your strong personal devotion and
endeavors that you have made for the better living standards of our people.
I would like to congratulate you on getting this hallmark for Pakistan and also pray
for the further success of your projects underway.
Syed Nasim Uddin | G.N. Estate
For a common man, Bahria Town is the only hope of ever getting a state-of-the-art
and convenient residence. Computerized file transfer system, modern planning,
state-of-the-art amenities, and the overall vision, all make Bahria Town the
ultimate residential society in Pakistan.

Zulfiqar Hussain | The Accommodators

It’s a lucrative opportunity for investment. Above that, Malik Riaz Hussain’s
vision, the commitments of its management and staff, and the unmatched
construction standards have totally changed my way of thinking.

Qamar Shah | Eagle Estate Agency

World class residential facilities, honest management and committed staff, make
Bahria Town the best housing society in Pakistan.

Khurshid Azam | A.K. Real Estate

The modern Call Center and dedicated staff are the true drivers of Bahria Town’s
success. Even the ownership transfer system and record keeping are exemplary.

Irfan Ullah | Awan House & Estate

Bahria Town is a totally exceptional backed by a unique vision. I can see no match
for it in Karachi. One may find such exclusive projects in foreign countries, but
seeing one right in my homeland is amazing.

Saleem Thobani | Sardinia Estate

It’s a pleasure to see such an outstanding housing society in Pakistan.

Future Challenges
Although Mr. Riaz has realized his dreams, he’s still looking forward to a number
of projects in future. Some of his upcoming projects include:
  Bahria Garden City
 Bahria Golf City
 Bahria Paradise
 Bahria Icon
 Ahram-e-Misr
In addition to Bahria Town’s upcoming projects, I would like to place some of my
own suggestions/recommendations that might benefit the development of this great
society. They include:
 Bahria Town should link its first 6 phases with phase 7, 8 and 9 through a
Fly Over. This will double the prices of lands and houses as it would
become accessible from within the old Bahria Bridge.
 Malik Riaz should introduce some more housing schemes for the ordinary
average class – especially the lower middle class.
 In order to quadruple sales, Bahria Town should initiate mortgage loans. In
fact, they should enhance the installment period/tenure so that more and
more people could have their own houses.
 Fresh graduates should be employed so as to benefit from honest efforts and
cheap cost of human resource.