KENICHI- BIG DATA & BUSINESS

INTELLIGENCE /CUSTOMER
ANALYTICS
Introduction
The report introduces the fruit box company which should be situated under the city of
Huelva in Spain. This mainly deals with the sales regarding seasonal related fruit which
should provide its service all over the city with good efficiency. In which it sells the
product in the form of a box which should be varied in its size from the small, medium
as well as large according to the requirement it can be received. These enjoy the
service through the phone and email which attracts the customer to purchase the fruits.
In more advance, it launches its online website along with the application on the mobile
which helps to book the seasonal fruit from the home and get delivery in less time which
reduces their outside work. These pro increase but simultaneously cons also in the form
of the other company development of the same objective which increases the
competition in the market and reduces the sales of the fruit box. The online store
generates the problem under it they do not find the current location which leads to delay
in transport the fruits. Customer analytics is applied in it which should know the reason
for company loss as well as SWOT analysis also produces by setting up a good
objective under it. The data and type of them which should be required must be
analyzed under it. Also with the additional sort of information needed to develop the fruit
box sales compare to previously it faces at the city level.
Table of Contents
Introduction....................................................................................................................................2

Company SWOT Analysis...........................................................................................................4

SMART Objective in Fruit Box....................................................................................................8

Customer Analysis in Data Selection.......................................................................................10

Graph help in analyze data in Fruit Box..................................................................................12

Additional Segmentation on the variables of Fruit Box.........................................................14

Conclusion....................................................................................................................................16

References...................................................................................................................................17

List of Figures
Figure 1: Representation of SWOT...................................................................................5
Figure 2: SMART Analysis.................................................................................................8
Figure 3: Fruit image detect using deep learning............................................................11
Figure 4: Graphical Sale of blueberry in Spain................................................................12

List of Table
Table 1: SWOT Analysis....................................................................................................4
Company SWOT Analysis
The SWOT analysis is defined as the factor in the form of the external as well as
internal which impacts the organization or company investigated process or tasks. It
also helps in managing the quality management process of the organization in removing
the complex nature from it and helps in generating the easy picture by including the
pictorial description of the component involved in it. It must be evaluated as the Strength
(s), Weakness (w), Opportunity (o), and Threat (t) which is required in every
organization to evaluate its behavior and future process in developing the business at a
good level (Leiber et al. 2018). The fruit box company which deals seasonal fruit sale
include the SWOT analysis as a main and important tool in the competitive world where
the more organization or company which deal with the same set of business rules. It
must be executed by use of the SWOT rule in the form of the below tabular format as: -

Table 1: SWOT Analysis

Internal Analysis
Strength Weakness
1. Products 1. Product Multiplicity
2. Modernization 2. Panic Web Page
3. Portion in Market 3. Difficult to generate impact
4. Customer Satisfaction
External Analysis
Opportunities Threats
1. Global Struggle 1. Environment
2. Product Quality 2. Revolution in Sector
3. High Collaboration 3. Climate competition

Thus, in the above rows as well as column which should be present in the table must
introduce about the Fruit Box important SWOT factor in the pointwise form which should
be evaluated in the below in form of step by step manner.
 Figure 1: Representation of SWOT

(Source: educba 2020)

In which it analysis the fruit box company in both the internal as well as external
perspective must be known about the strength and weakness under the internal. Other
include the opportunity and threat which should be faced by the market position in the
form of positive as well as negative terminology affect by the surrounding environment
in which it must be developed to produce the services to its customer (García Martínez
2016).

Strength: - The attribute shown about the fruit box company strength along with the
competitor. It contains the selected company as well as a similar competitor which
executed the same attribute in an efficient way.

 The biggest strength includes the fruit which is related to the fruit box must be high-
quality set not sale the bad quality fruit to its customer. It helps in develop the market
value of the fruit box and increase the customer attract to purchase the large
products in the term of fruits.
 Fruit box must have the facility of the modernization in which it biosystem which
helps in recycle the old bad quality and provide the new variety of fruit as per
seasons.
 The fruit box generates a high no. of a chance to increase the market portion which
is large develop sector in this world which prove a good competitor to other sector
company.
 Fruit box must provide a high level of satisfaction to an associated client so that they
purchase the fruit on the employee loyalty which help develop its potential level.

Weakness: - The attribute introduces the fruit box company weakness with the set of
the competitor which should handle the same business.

 Fruit box must deal with the multiplicity in its fruit product along with the seasonal it
also provides the rare fruit which might be not available at the other company and
take care of the amount which should be associated with the product. It provides a
high set of quality to its clients.
 Fruit box online web page includes more information about the location which should
it supplied as well as not because it disturbs attend of the customer in purchase the
fruit from the web page as well as application.
 Fruit box should be elaborate its idea in a clearer manner because in the small
organization the vision and mission must be depicted in a good manner
(Phadermrod et al. 2019).

Opportunities: - The attribute deal with the positive sector of the environment which
helps in develop the fruit box in a good way.

 Fruit box sale at a high level which it must be suffering from the struggle in the form
of the other organization in terms of price.
 It should be another which develops the product with a high sense of quality under it
by the fruit box organization.
 The good integration in the fruit box so that good sell at better among the customer
by deal with the farmer and other trader includes.
Threats: - The attribute deal with the negative sector of the environment affected by the
outsider group included in it.

 The environment involves in the product development of a fruit box must be helpful
and generate a high gain from the market side by including the set of profit into the
market scenario.
 Fruit box is suffering from the profit gain by the market center because it depends on
the center which spends the amount and portion of the budget in this field.
 Fruit box face from the climate issue which disrupts the fruit quality and affects the
growth of the seasonal fruit which it should be provided to its valuable client
(Albalate Boné 2019).

In this way, the fruit box SWOT must be properly analyzed and know about its weak
area inbox tabular and elaboration format clearly.
SMART Objective in Fruit Box
The SMART should be represented as a goal that provides a business overview of the
company. It should provide the result under the good sense in the field of direction,
motivated, and appropriate goal setting with signify it’s important to achieve success. It
helps in achieving a certain target in the minimum of the time by the goal which must be
followed up the SMART criteria in the correct way. It should show the path under the
setting of the clear goal not provide any disturbance in it. It must be pronounced as
Specific, Measurable, Achievable, Realistic, and Time-Bound in nature. It directly
increases the effort which one puts under to gain the goal (Islam & Al Amin 2019). It
should be represented pictorially as: -

Figure 2: SMART Analysis

(Source: Questionpro 2020)

In the Fruit Box the SMART goals as a game-changer in which it develops the
organization from the business perspective in the Huelva city. It should follow the
SMART goal below: -

 Specific: - This helps in understanding the Fruit box more about the specific things
i.e. fruit which it should be sell on the seasonal based in the market must be clear
and not contain any doubt regarding the other product. It must be free from the
ambiguous and should know about the company's future prospects in terms of gain
a high benefit from the market. It must be evaluated on the five “W” that include as: -
 1. Who – Who develops the Fruit box goal?
2. Where – Where the Fruit box goal must be achieved?
3. When – When the Fruit box goal should be achieved?
4. Why – Why Fruit Box want to achieve a goal?
5. What – What is the Fruit Box want to achieve?
 Measurable: - The fruit box company in achieve to attract more set of the customer
to purchase its good in the market by using the online and offline factor which
directly increase the production and company sales. It must be assessed on the
concurrent bases and should be determined under the real scenario as well as it
should be completed by the setup deadline underachieve the fruit box goal. It should
full fill the statement regarding as: How much time? How many? To get the signify
goal of the Fruit box.
 Attainable: - The Fruit Box objective which must be proposed in the sector of the
sales the seasonal fruit must be reached with the defined time limit. It must be
achievable by the organization not to look so far that the fruit box does not achieve
its mission and vision under the market portion.
 Relevant: - The Fruit Box objective set up by it in case of developing the new fruit
under any particular season due to high demand into the market arena then it must
be matched up with the alignment of its goals and follow as proper by point to point.
The product in the form of the fruit must be selling up by a high level and satisfy the
customer requirement in high terms.
 Time-Bound: - The Fruit Box valuable objective proposed a time limit of the
expected gaining it which help to develop the better road map by the help of making
a good set of decision or ideas. In which the if set up that it should increase the more
efficient in term of online business by providing the location available where it
dispatches the goods should be fixed under the time like 2 months or 1 year and not
should be beyond this time limit which helps in producing the self-success more in
term of outer success (dummies 2020).
These, all are the important SMART criteria that must be obtained by the Fruit Box if it
full fill the presets objective timely without any hindrance.

Customer Analysis in Data Selection

The data analysis is a very important part in multiple sectors like manufacturing,
agriculture, industrial as well as education. In which the data from the sources are
collected and then process by using the technology of the big data having the capability
to work with the heterogeneous data set in a very effective way compared to others. In
which used the structured as well as an unstructured set of the data in form of the
patterns matched with the consecutive one easily and search the related set of the file
format by the use of collection technique in a developed set of media like audio, video
or post on social media. In which it includes the combination of the input set and output
generated in a better way by build-up the good condition bridge between them using the
machine learning tools to check the data sized and data amount in it very precisely and
finely (Greckhamer et al. 2018).

In the fruit box organization which deal with the data of the customer who purchase the
seasonal fruit offline as well as online, they must be used up the structured set of the
data which help in-store the data in the database format by providing the key-value pair
to the data set which must be overview by the machine language. In which the data
which comes by the online visualization by input its basic detail which must be stored in
the table format of the row and column that must be data manipulation by use of the
advance tools of the machine learning as well as deep learning in knowing the image of
fruit which must be selected by them. It also works by the use of a detection algorithm in
which works on the labels generated by the human value in the fruit box which selected
by the end-user customer on the base of a fully conventional network. That should be
detected by the use of the pixel ratio which should be used in the big data develop on
the 3D image by select the height and width of the image in the form of the aspect ratio
and generate the chart which shows the large range of the people which should use the
selected fruit in a particular season of the year in the city of Spain effectively by the use
of the sense in structured data with the use of the good sense of the big data in the
parallel and unparalleled data manner(Garriga & Bartumeus 2018). This should process
as display in the following image as: -

Figure 3: Fruit image detect using deep learning

(Source: pantechsolution 2017)

The main set of data which should be premise by the good quality of the image of fruit
which should be displayed by the Fruit box over the online media. Through which it
must be select the better one among them and order the product which must be
required by the customer. In which it uses digital display in the big data technique to
display the HD images of the product include the combination of initially the fruit must
be detected under it whether the selected fruit is correct or not, then the analysis begins
with the use of the neural network property which the parent data image which must be
stored by the fruit box at its own website database. Then, it concurrently matches up
with the customer selection images online during the query generated process which
should be correctly match up with the selected database in an appropriate manner by
verified each pixel set of it from the height ratio to width ratio generated by it. Then, the
support vector machine help in segmented the fruit by determining the optical flow of the
data which must proceed between the source and destination angle. The multiple
frames should be generated on the base of the cluster the same type of the data in a
similar frame by use of the edge as well as the cost of data associated with it in a good
manner. The cost of the node must be calculated each which should take part in the
process generation of the data under a set of data value by the moving the images of
fruit continuous in the data segment of the fruit box website which displays its
corresponding state value which should be present at that time in a database using the
structured data set of the key-value mechanism into it (Liu et al. 2018).
Graph help in analyze data in Fruit Box
The data which must be collected from the online, as well as offline, must proceed in a
good manner by the use of the data visualization technique which helps in visualized
the data set of value in an effective way. For this, the graph methodology must be used
which help in detecting the data from the node-set by use of the DVL technique which
enhances the performance of the organization in a better way by easily seen the data
which must be stored in the company along with this also helps in gaining the success
at the business level by better understand the customer requirement and full fill their
daily needs. The graph should be a better tool which helps in understand the non-
technical person about the company overall growth from the year when it must be
established by using the visualization theory into it using the node generated and node
cost calculated term which should be common under the graphical distribution of the
value over the network sets (Börner et al. 2019). This should be seen by the sale of the
fruit namely as the blueberry in the various part of the Spain show by the graph method
as: -

Figure 4: Graphical Sale of blueberry in Spain

 (Source: freshfruitportal 2019)

The fruit box which sells the seasonal fruit under the city of Huelva must use the regular
sale of the multiple of the amount on a yearly bases. In which the data collected from
the multiple customers which must interact with the online site on a daily bases. It
contains the variety of the data which stored in the structured format in the database by
the use of key-value pair in which the parent brings the id of the child which must be
filled up into the data set value. Along with the child maintain the foreign key of the
parent value so that it must protect itself from the data duplicity and replica in the same
set of rows as well as columns provided by it. It also analyzes the data then the next
level is to plot the data on the graph by knowing the proper situation of the country i.e.
Spain in a particular time limit. It then followed up by the calculation section which
should know about the fruit production with taking care of the various factor such as
environment include the climate which plays a major role in the fruit generation process
in the city which should also be reflected with the help of the graph. The graph should
be the simulated value of all the generated value in the form of the output to the client or
graphical generator in a good form (Fernández‐Martínez et al. 2017).

In which the multiple graphs should be used to depict the value of the company data in
a good way but each of them has their specialty which differentiates it from the other
one in form of the better pros associated with them. In which the initial it includes the
bar chart when the data set value is minimum not be best under the big units which
include the large set of data related to the fruit box and its customer. Another includes
the pie chart which should calculate the revenue of the fruit box not majorly use for the
data visualization process because of its face with the data connection units from the
parent value linking which not be suitable in the business process decision making the
small as well as big organization. This set of the requirement must be full fill by the line
chart with also refer as the deep knowledge base chart which helps in evaluating the
data value of each of the points which should be displayed on the graph by displaying
the single as well as multiple variables of the fruit box data on the same graph. Like it
sells the mango, orange, grapes, and many more fruit in Spain which should be helpful
in tracking the information on the point by point by not getting the user much bother in
understand the variety of data of fruit box (365datascienece 2020).
Additional Segmentation on the variables of Fruit Box
The segmentation of the variable is the very process in gaining a high level of
achievement in the set of big data values in an organization. It should understand the
business to business communication under the company which sells the goods and
customers who purchase the product of the organization. Which must be measurable on
the parameter like region base in the big data which covers the whole cluster of the
segmented of the cluster under it. It should purely depend on the growth of the
organization as well as people who must be situated in those places. Others include the
demographic which contains some factor of the age, caste, religious and non-technical
fields under it which provide the interest of the customer and more clear analysis of the
data under the section of the organization development. As well as the values which
must be associated by break the cluster into its sub-part should be very useful by the
store the single data set into it with the use of node indulge segmentation in linear
fashion compare to the hierarchical manner which proves difficult at one when the data
value in the organization increases so much in the handling process of it. In which it
must be done by the use of RFM segmentation which is very widely used under it
(bigdatanalysis 2020).

The fruit box implements the rate of purchase, the value associated with it, and the
overall revenue generated under it must be calculated by the customer evolvement in
the marketing and retailing process of the monetary value contained by the sell the fruit
into the sector of the market. In which develop the sequence of the bitwise tool using
the big data analysis and check the consecutive vale present in the nearby sector
compared to it along the month as well as the year bases to know the frequency of the
data which must be repeated under it in the term of the numbers. In which the monetary
value generated by the big data tool must be enhanced to check the growth of the Fruit
box in which the score should be varied from the value of the 3 and 15. The segment
value represents the amount of the data must be stored in term of spend metrics it not
be a mandatory task in the big organization but apart which suffer from the loss of the
high level of the customer on the daily bases must implement the strategy to gain the
more attention from the end of the customer in the Fruit box. In which the data cluster
works better in knowing the distance under the value of data represents in the graphical
form by the Euclidean distance which knowing the distance on the base of distance
vector associated with the similar or variety of the data. Along with the hamming
distance which is another sort of the method but for the small distance of sequence
value included in with the form of the one and zero in a better way compared to others.
These help much in the data segmentation in the Fruit box by knowing the parameter of
selling the product as well as other non-technical details under it with a great set of data
efficiency process.
Conclusion
Hence, the report concludes about the clearly understand phenomena of the Fruit Box
organization in Spain which handles the business of the seasonal fruit sales in the city
of Huelva. In which it should be analyzed better by the use of SWOT techniques which
elaborate the company's Strengths, weaknesses, opportunities, and threats in a better
way. Along with it include the SMART technique or criteria which signifies its goal in a
better way by the help of specific, measurable, achievable, realistic, and time-bound in
nature. Other than that it shows the nature of the data company gather inform structured
based which helps in collecting the data in form of the key-value pair which should be
very security full and easy to fetch as on the requirement of the fruit box. Along with the
graphical analysis is better under the fruit box which analyzes the data better by
knowing the node cost and node value in the form of the line chart which should be
visualized data from the initial level to a final level easily without developing any set of
the hindrance under it. The fruit box help in knowing the pros as well as cons which
should be it faced during the business of fruit sale and the way to improve it by the
visualization of the data from the overall history in a better way compared to another
traditional mechanism which gains the data and deep thinks about the display on to the
graph in form of the structured base by the organization.
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