Interreg

communication
network meeting
25-26 February 2020
Novotel Vilnius Centre
Gedimino av. 16
Vilnius, Lithuania
 Interreg communication network meeting
25-26 February, 2020
Vilnius, Lithuania

DAY 1: Tuesday 25 February

Draft agenda, subject to change

8.30-9.00 Registration

9.00-9.10 Welcome and opening of the meeting

9.10-10.00 Updates on relevant Interreg communication issues for 2020

Interact

10.00-11.00 Interreg 30 years

DG Regio / Interact
Description of the campaign and the already planned activities.
Programmes’ active involvement in celebrations.

11.00-11.30 Coffee break

11.30-12.10 Making Interreg and its results well-known – How to reach the
European Parliament: Successful Communication Stories
Director Jesús Carmona Núñez
Directorate for Media, European Parliament

12.10-13.00 European Cooperation Day 2020

Interact
Presenting the 2020 edition of the campaign.

13.00-14.00 Lunch

14.00-17.15 Using social media for marketing Interreg

(incl. coffee Interact / External trainer (tbc)
break) How social media marketing campaigns can be used for non-profit
awareness raising in an attractive and efficient way?

19.00 Networking dinner

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 Interreg communication network meeting
25-26 February, 2020
Vilnius, Lithuania

DAY 2: Wednesday 26 February

Draft agenda, subject to change

9.00-9.10 Welcome back and short recap of the first day

9.10-10.00 New regulatory framework 2021-2027

DG Regio
What is changed, what will remain?
DG Regio’s new communication guidelines

10.00-11.00 Interreg branding in 2021-2027

Interact / Mila Branders (tbc)
Presenting the draft Brand Manual. Overview of the upcoming
consultations and the process of finalising the branding for use.

11.00-11.30 Coffee break

11.30-12.15 Indicators and evaluation of communication

Interact / DG Regio (tbc)
Short introduction to DG Regio guidance on monitoring and
evaluating communication activities.

12.15-13.15 Lunch

13.15-16.30 Training:
(incl. coffee How to build good programme websites for the future period
break) External trainer (tbc)

16:30-16:45 Wrap-up and closing the event

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 Interreg communication network meeting
25-26 February, 2020
Vilnius, Lithuania

Venue

Novotel Vilnius Centre

Gedimino av. 16
01103 Vilnius
LITHUANIA
https://all.accor.com/hotel/5209/index.en.shtml

Online map: http://bit.ly/ICON2020_venue

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