Report on BlackBerry

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Today, security is the imperative concept for any person related to their gadget, like laptop,
smartphones, and name a few. With Blackberry, it is understood that security system of this
phone is strong, and requires comprehensive strategy to breakdown. It is known to everyone
that products of BlackBerry is known for its Center for High-Assurance Computing
Excellence (CHACE), and so it has successful records of delivering security assurance.
However, it is been observed that market share of BlackBerry has drastically fallen for the
last few years despite of the introduction of the new Z10 smart phones. According to the
government of Canada, introducing a new smartphone is always a commitment that push
people to buy but as per Thorsten Heins, chief executive has already declared that they are
estimating to bring all new product that brings a futuristic perspective, through mobile
computing. Smart phones already have processing power but replacing laptops or tablets are
real tough (Pogue, 2013). However, Blackberry has already done its part as the computing
architecture has got the entire new innovation for new territory.

For thirty years, Blackberry is been the pride of the nation and it is also true that being a
Canadian company, Blackberry has grown immensely to explore international dimensions. It
is a global company and due to some wrong decision by this Canada’s top technology
company, some market-leading innovations got wrong. The support of Canada government is
immensely contributed to the success of BlackBerry get worldwide popularity. According to
the Enterprise of Things (EOT), this Canadian company is staunch motivator to cater best
market leadership, as the country is best for producing talented workforce and so Prime
minister Trudeau, is primarily focusing on the innovation agenda program to strengthen the
market of Blackberry. The entire nation is loyal to the products of BlackBerry and it was
once known as iconic Canadian company (Rocha, 2011).

There are many features of BlackBerry that was commendable of its own as those were the
attracting features. Moreover, if it is been compared with the iPhone, there are number of
features that are important to mention, and they are with the introduction of BlackBerry 10,
the entire concept of smart phone will change because it has got BlackBerry’s Hail Mary
pass. It is has got many useful features that bring efficient, fast and bristling ideas that no
other phone will support, like Window Phone, Android and iPhone. Moreover, the phone has
tremendous feature related to hardware as it has 4.2 inch screen and also has sharp features
like 356 pixels per inch with vaunted retina. The ultimate negotiation power is always in
those hands that can deliver right amount of knowledge regarding the product and the
smartest way to promote the products, hence, it is necessary for the government to analyse

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every background of the company before developing the strategy to develop the product as
per the requirements. There are two cameras, front and back, again with high definition of
720p front and 1080p back. The sleek and thin feature of this black BlackBerry set has got
extra memory card and 16 gigabytes of storage capacity. Panel pops of the back side of the
phone is noticeable while swapping batteries. It has got four major carriers, such as AT&T,
Verizon, Sprint and T-Mobile, this phones are truly genius and understand the user so very
well to act as per the demand. Many phones from other brand do not relate with the user; and
consumers are mostly under the impression of distress during the use of any particular phone.

With this 150 celebration of Canada, Blackberry will support the event that will be held in the
Canadian Embassies. BlackBerry organisation has got tremendous relation with the people of
Canada and due to this factors, the government can also relate the entire fondness of the
people regarding this. Thus, they are trying to negotiate with the management of the company
for preserving the market of this phone and arranging all the possible solutions to promote
their product again in the best found way (Chen, 2017). Protecting the interest of the people
very important as they are attached with the gadget from very long, and any new launch can
actually bring many enthusiast to buy.

There is no doubt that management of the company is investing their maximum time and
brain to transform this security model with the best form. With theprevious record, selling the
company to other can surely bring more chaos as it has got some brilliant feature that one can
bring wrong, if needed. Moreover, it is also been observed that Rapid patching is slightly a
critical process to design security of the product. Howver, the design does stimulate one
reactive approach to hit the attacker during the opening of the device. Obviously, there are
formal methods, but potential features to get the most important feature called ‘proactively
improved security pattern’ helps to find out basic certifications and standards (Marks, 2008).
It not only provides ability to make strong security bit also delivers expert outlook features to
the phone. However, obscure details are more important when denoting the cybersecurity
issues to battle the right possibilities to win the battle.

In this case, the government of Canada can arrange many futuristic approach to promote the
brand as with time, innovation is changing and due to a great market record, the company can
seek it lost reputation with ease (Chidley, 2016). Therefore, it is the responsibility of the
Canadian government to work hard by framing right features with the strong encryption
protecting features for the people. Thus, they are trying to negotiate with the management of

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the company for preserving the market of this phone and arranging all the possible solutions
to promote their product again in the best found way (Chen, 2017). Protecting the interest of
the people very important as they are attached with the gadget from very long, and any new
launch can actually bring many enthusiast to buy. Like it is mentioned earlier, that people of
Canada are very attached with the phones of Blackberry and so with little investment of
brain, technology and money can bring up the smartest device to rule.

The ultimate negotiation power is always in those hands that can deliver right amount of
knowledge regarding the product and the smartest way to promote the products, hence, it is
necessary for the government to analyse every background of the company before developing
the strategy to develop the product as per the requirements. Many phones from other brand do
not relate with the user; and consumers are mostly under the impression of distress during the
use of any particular phone. It is always necessary to remember that the market is volatile and
to make business, it is necessary to observe these sphere or competitors, such as Apple,
Samsung, or Moto to revise the appropriate plan for the product.

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References

Chen, J. (2017). Happy 150th Birthday, Canada!. [online] Blogs.blackberry.com. Available

at: http://blogs.blackberry.com/2017/06/happy-150th-birthday-canada/ [Accessed 29 Oct.
2017].

Chidley, J. (2016). BlackBerry, Valeant’s spectacular collapses a familiar story for Canada’s
stock market darlings. [online] Financial Post. Available at:
http://business.financialpost.com/investing/investing-pro/blackberry-valeants-spectacular-
collapses-a-familiar-story-for-canadas-stock-market-darlings [Accessed 29 Oct. 2017].

Marks, P. (2008). Interview: Beyond the BlackBerry. New Scientist, 197(2646), pp.44-45.

POGUE, D. (2013). BlackBerry, Rebuilt, Lives to Fight Another Day. [online] Available at:
http://file:///C:/Users/DELL%20PC/Downloads/BlackBerry,%20Rebuilt,%20Lives%20to
%20Fight%20Another%20Day%20-%20NYTimes.com%20(1)%20(1).pdf [Accessed 29 Oct.
2017].

Rocha, E. (2011). BlackBerry eyes future beyond its new line of devices. [online] Available
at: http://file:///C:/Users/DELL%20PC/Downloads/BlackBerry%20eyes%20future
%20beyond%20its%20new%20line%20of%20devices%20(1).pdf [Accessed 29 Oct. 2017].