STEP 1 - IDENTIFY INTELLECTUAL PROPERTY AS AN ASSET

VALUATION AND NEGOTIATION OF TECHNOLOGY

PRESENTED BY:
YURY MARCELA GARCÍA GARAVITO
ROMAN ADRIANO SANABRIA PICO

GRUPO: 212032_34

PRESENTED TO:
JULIO CESAR GONZALEZ SILVA
TUTOR

OPEN AND DISTANCE NATIONAL UNIVERSITY (UNAD)

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING
INDUSTRIAL ENGINEER
BARRANCABERMEJA
2019
 INTRODUCTION

The digital transformation currently in Colombia has not advanced widely, but if it is

necessary to implement it, because if it is not carried out, they could cause one or more

of these to close due to low competitiveness.

According to the statistics of the Observatory of Digital Economy, it is estimated that in

Colombia only 11.7% of companies have a digital strategy, 23.1% are thinking about

implementing it and only 15.3% are measuring the impacts of this trend in their

companies, that is why it must be a priority to create alternatives so that these

organizations can achieve this transformation.

Objectives

 Analyze the importance of intellectual property rights protection, as a

differentiating factor to stand out in the competition markets.

 Develop a diagnosis, the problem of digital transformation in Colombian

enterprises.
Table of contents

Problem tree diagram of each student (Activity 6)......................................................4

Tree diagram of student problems-Yury Garcia.............................................................5

Problem definition (200 words paragraph) (Activity 8)...............................................5

References........................................................................................................................6
Problem tree diagram of each student (Activity 6)

Tree diagram of student problems - YURY GARCIA

Tree diagram of student problems - ROMAN A. SANABRIA P.

Problem definition (200 words paragraph) (Activity 8)
research problem description
Group number 212032_34

Problem question How to promote digital transformation

in
Colombian enterprises?
Problem description
References

Description of the problem by ROMAN A. SANABRIA P.

References

 COPYRIGHT ©, EL TIEMPO Casa Editorial, (2019), Recuperado de

https://www.portafolio.co/negocios/empresas/uso-de-analytics-aumenta-en-un-7-

los-ingresos-de-las-organizaciones-530627

 COPYRIGHT ©, EL TIEMPO Casa Editorial, (2019), Recuperado de

https://www.portafolio.co/economia/colombia-quedada-en-transformacion-digital-

532068

 https://www.elcolombiano.com/negocios/economia/colombia-con-pocos-

avances-en-digitalizacion-FE8886474

 https://www.portafolio.co/innovacion/digitalizacion-en-colombia-una-tarea-que-

no-puede-esperar-524988