You are a marketer. And you’re an introvert. And that makes you awesome (here’s why).

Introversion 101
Being introverted is not the same as being shy. Shyness can be a crippling problem, but introversion is not. Introverts
aren’t weird, awkward, social nerds, too serious, or shy. Introverts simply need and are energized by being alone.

You’re an introvert if you...

Like being by yourself.

Think and create better by yourself and not in groups.
Lead best when your followers are self-starters.
Are reluctant to volunteer or get involved in groups and be in the spotlight. (People looking at you, talking
to and about you? Just no.)
Are constantly being asked what your opinion is. (Because you seldom volunteer it, unlike extroverts who
specialize in sharing their opinion.)
Wear headphones or create barriers between you and others when out in public. (If you’re like me, you
carry a book around to read because you like to read, and it also keeps people from talking to you most of
the time.)
Avoid angry or upset people. (Confrontation? Just no.)
Get way more calls and emails than you receive. (Unless your job forces you to participate).
Don’t initiate small talk and don’t want to chat casually when encountering other people.

…and that means you’re awesome.

The Requirements Of Content Marketing For Introverts

I can do this stuff because I know:

1. There will be marketing.

There’s going to be people, talking, and selling.

2. There may be teams.

You can’t get away from working in teams, but you can make the most of your alone time both by taking advantage
of when you’re creatively best and by planning in alone time to recharge.

3. There will be questions.

Introverts seem as if they aren’t always “on” even though the truth is that we’re “on” but sometimes turn down the
volume. Set aside time, and then mentally prepare yourself to dive in to projects like social media and blog com-
ments.

4. There is a need for written words.

You don’t talk much, but instead live a life inside your head, finding that writing is your chosen method of commu-
nicating. You can clearly articulate your thoughts much better in the written word than in the spoken word.
If you’re an introvert by struggling with writing, go with freeform and stream of consciousness approaches to your
writing, simply typing out whatever it is you’re thinking. Because you are thinking. You can clean the randomness
out of the copy later.
What’s An Introvert To Do?

1. Recharge regularly.
Get away from the conversation and get some quiet time alone to recharge.

2. Do the math.
You’d be better off writing and generating content with a return you can handle than not. Don’t publish two blog
posts a day if you can’t handle the conversational upkeep. Don’t post 15 times a day on social media if you can’t
handle the engagement.

3. Write when you’re alone.

Arrange the option to have a room for yourself (if you’re in an open office) or some hours to work from home. You
have a legitimate reason: You do your best work alone. Don’t they want your best work?

4. Inject time into conversation.

If you meet an aggressive person demanding response, perhaps you might consider responding with:
“I am thinking about this and will get back to you later.”
“Thanks for the email. I am not interested at this time.”
“I won’t commit to anything on the phone. I need to think about it. What is your email address?”

Make Content Marketing Work For An Introvert Like You

You have great skills and are well-suited for content marketing. By simply protecting your time, energy, and
creative core, you will be able to do well for a long time in this industry instead of suffering from burnout.

There are more extroverts in the world, but you belong in that world, too. No apologies.
 HEAR THE RAVES

You just created a fantastic piece of content.

Awesome.
Now, before you go ahead and share it with your audience, follow this social media plan
template to make sure you’re actually participating in the conversation.

First, the basics (you knew this was coming!)

“I use CoSchedule to promote “I need to keep our editorial
Find out where your audience is actually hanging out on social media:
every new blog post and to re- calendar sharp, coordinate our
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solution, since I can post to every
social media channel from within posts with social media. For
WordPress. It is simple, elegant, me, CoSchedule does all that
and an indispensable part of my perfectly. It’s like magic for my
toolbox. blog!”

— Michael Hyatt , New York Times
Bestselling Author of Platform:
Get Noticed in a Noisy World
Plan how you’ll share your content.
—Jay Baer, Convince & Convert
Bestselling Author of YouTility:
Why Smart Marketing Is About
Help Not Hype

For every hour you write your content, spend 15 minutes sharing it.

Share what you already know will be successful.

Make sure your social media messages connect with at least one of these things:

This message supports a cause my audience can get behind.

This message helps my audience connect with others.
This message helps my audience feel involved in the industry.
This message entertains my audience.