2.What factors may determine the success of the web-site?

The extraordinary growth of internet use and online information and services has created exciting
opportunity for markets to build long-term relationships with customers. Websites for example gives
the chance to the customers to be closer to a store visit, demonstration are actual purchase because
they offer available information about the company and its offerings. Many companies use websites
because they increase the company’s visibility and create customer goodwill. One company that has
achieved this is Stella Artois which is one of the most famous, popular and also stigmatized brands in
the world. The factors that may determine the success of the web site are that the site makes new
standards on how visitors interact with it and also on the site visitors are navigating around through a
short high-quality film, La Bouteille, made specifically for the web-site. In our opinion this is a good
strategy because customers can be easily attracted and they will know more about Stella Artois
because in the short movie visitors can select from a range of dramatic scenes, which entertain and
inform them about Stella Artois’ history and heritage.