Professional Documents
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2(4): 1-12, 2017; Article no.AJEBA.33095
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Authors’ contributions
This work was carried out in collaboration between all authors. Author MSH designed the study,
processed the data (interview transcribing), performed the main analysis and wrote the protocol.
Authors STH and JAA managed the literature searches, literature review writing and data collection.
All authors read and approved the final manuscript.
Article Information
DOI: 10.9734/AJEBA/2017/33095
Editor(s):
(1) Gerasimos T. Soldatos, American University of Athens, Athens, Greece.
Reviewers:
(1) Joseph Jakisa Owor, Uganda Christian University, Uganda.
(2) Sajjad Hussain, Riphah International University, Islamabad, Pakistan.
(3) Ibiwani Alisa Hussain, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia.
Complete Peer review History: http://www.sciencedomain.org/review-history/18761
ABSTRACT
Skilled human resource is considered to be one of the key drivers of company performance and
sustainability. But retaining skilled employees is presumably a tough and multifaceted task for the
organizations. This paper has applied multiple case study method based thematic coding technique,
a qualitative research approach, to investigate the strategic use of exit interview data for policy
revision and its subsequent impact on employee retention. The findings suggest that exit interview
information is used for revising organization policies, for introducing new benefit policies at times.
Sometimes based on exit interview information job profiles get changed too. All in all, the strategic
use of exit interview data can eventually enable companies to retain their key employees.
Keywords: HRM; exit interview; employee turnover; employee retention; Bangladesh context.
comes up with different policies to ensure stable (satisfaction comes before dedication, dedication
workforce management. Attracting and retaining comes before satisfaction, satisfaction and
quality human resource can be considered as the dedication have a reciprocal relationship, and
core deliverables or objectives of HRM satisfaction and dedication have no significant
department. relationship), assuming the view dominant up to
now, that job satisfaction was the cause of
Exit interview is a HRM tool which can be greater organizational commitment. The result
strategically used to source critical information could not determine this causality as something
about the organizations, revise and formulate significant [5]. Any particular Job that can satisfy
policies, and eventually retain skilled employees a person's physiologically, psychologically, and
in long run. It is an oral conversation between the environmentally made him say that he/she is
departing employees and a representative of the satisfied with his/her work [6]. Vroom defines job
organization regarding the reasons triggering the satisfaction on the base of the roles employees
separation (resignation). It provides the are playing on the workplace [7].
concerned authority with information that might
help them to improve their organizational policy. In relation to the background, it’s worth
Sometime an effective exit interview may prevent highlighting the positive relationship with peer
the employee turnover. A proper exit interview support, with superiors, and relation with pay
discloses authentic information of employee satisfaction, and negative relationships with
perception regarding the organization. Hence, it’s unclear promotion process and excessive
worth investigating how the practice of exit workload etc. which play crucial roles in
interview is panning out in modern workplace triggering job satisfaction [5]. With regard to
and helping the organizations to retain key behavioral outcomes, it is common to find a
employees in future. positive relationship with most of the behaviors
that organizations desire [8]. Job satisfaction is
2. LITERATURE REVIEW basically the positive and the negative feelings
an employee have towards his/her work. When a
2.1 Job Satisfaction worker is employed in a business organization
that brings needs desires and experiences,
"Satisfaction means fulfillment of one's needs, which can be, determine as the expectation that
wants, and desire. It is basically upon what an he should be dismissed. Job satisfaction
individual wants, and what he gets." Job constitutes on both that matches expectations
satisfaction is a measure of how happy workers and real award [2]. According to the traditional
are with their job and working environment. model, job satisfaction refers to all the feelings
There may be many factors affecting the about the job of an individual. However, job
organizational effectiveness and one of them is satisfaction or dissatisfaction does not only
the employee satisfaction. Any organization depend on the job but also depend on the
should have a culture which encourages the expectation that individuals have about their job.
employee satisfaction [1]. It is the degree to This expectation refers to the facilities that their
which individuals like or dislike their occupation organization should provide [9]. Job satisfaction
so it can show up in given work circumstances. comes with a feeling of achieving something and
Job satisfaction is firmly connected to individual's being successful in workplace. It directly affects
conduct in the workplace [2]. Job satisfaction is the productivity and personal gaining. The point
the feeling that shows up as a response to the of job satisfaction is that one will enjoy his work
recognition that empowers the material and and will be rewarded for the efforts. Job
psychological needs [3]. It is the collection of satisfaction is the main factor to earn promotion,
feelings and convictions that individuals have healthy amount of money, recognition, and the
about their present place of employment. It can other goals to achieve self -fulfillment [10]. So,
extend from extraordinary fulfillment to job satisfaction is the mixing of some factors,
outrageous disappointment. Individuals can have which bring the feelings of satisfaction.
different thoughts about different aspects of their
occupations, for example, the sort of work they Job satisfaction is the concept, which is
do, the colleagues, supervisors or subordinates multifaceted and complex, and different people
and their salary [4]. understand it in different ways. Job satisfaction is
connected with motivation. But there is no clear
According to Currivan proposed ambitious relation between them. Satisfaction is not as
research, there are four possible causal models same as motivation. Job satisfaction is the
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internal feelings of a person, so it may contain departing [14]. It is nothing but taking information
personal feelings, qualitative or quantitative from ex-employees about their experience on
achievements and so on [11]. this job and also the real reason for quitting the
job [15]. An exit interview is actually a bunch of
2.2 Job Turnover question, why the employees are leaving? What
does HR department think about it? About 79
There are two key variables of turnover. One is percent organizations do not have a proper
job satisfaction another one is opportunity. Job budget for employee retention. Most of the time
satisfaction is generally called the ‘push’ of anonymous information gives the most important
internal organization and it refers to the positive value. In exit interview data, the organizations
favorable attitudes toward their jobs. On the should not always try to find the fault of
other hand, opportunity is the ‘pull’ of external supervision and has confusion on ownership
labor market in which alternative occupational [16]. Data collected from exit interviews are
roles trigger the turnover. At the same time, there thought to be linked with culture, career planning
are also some other sides which need to be and other factors of an organization [17].
distinguished from voluntary and involuntary
turnover along with avoidable and unavoidable The Exit interview survey knows the reason why
separations. Situation that can be avoided representatives leave, likewise gives chances to
relates to the conditions on which the employer effective correspondence in a few extra territories
has some control such as, salary, opportunities also. These include, for example, clarification of
and working environment or working conditions. complaints against employees being released,
Whereas, unavoidable separations are sharing of information about benefits of medical
uncontrollable situations such as, maternity insurance, pension programs, and eligibility for
leave, retirement and death. Voluntary turnover unemployment compensation, promotion of
refers to quit the job or resignation that is initiated positive relations with former employees,
by the employees while involuntary one refers to discussion of policies on references and eligibility
dismissals or layoffs that are initiated by the for rehiring, and identification of problems
employers. Many more researches focused on required some corrective measures. The exit
voluntary and avoidable separations because interview survey ought to be viewed as a chance
they can be easily controlled by the organizations to hold skilled workers by investigating the
[12]. reasons for disappointment and looking for
answers for their worries including upkeep [18].
The main focus of any organization’s The motivation behind exit interview survey is to
management should be concerned with the assemble genuine data about their involvement
impact of job turnover on organization’s with the firm and furthermore to comprehend why
effectiveness, efficiency and costs. Turnover can they feel the need to leave and what leads them
be seen as some specific benefits that can help to settle on that choice [15]. Exit interviews
to keep their salary costs down, creating should not be taken in a corporate atmosphere. If
opportunities in nearer future, encouraging any third party takes the interview of the ex-
flexibility of staffing and restructuring the employee he/she would be more comfortable to
organization. Hiring new employees with new share their experience with the firm, and its
ideas and experiences can reduce the frustration lacking and the reason behind leaving. It will
which has been already created by dead-end increase the standard of the interview which is
jobs. There are some other positional very important [19]. Exit Interviews should focus
replacement costs that can be summarized as on the company and the information gathered
incurring cost when any individual leaves the should have helpful and constructive feedback
organization, cost of making advertisement, that can be used to move the company,
recruitment and selection for the replacement, employees, and processes forward [20]. In
cost of orientation and training which is needed today's knowledge economy, the skilled
for better efficiency and cost of loosing employees drive organizational success thus
production and productivity [13]. work as the asset of that particular organization.
So, the company must learn from them—why
2.3 The Exit Interview they stay when they stay, why they want to
leave, and how the organization may change
The exit interview is a conversation between a things in its own favor. A thoughtful exit-interview
representative of the organization and a process can create a constant flow of feedback
departing employee to reveal reasons for on all fronts [21]. Silverman indicated the
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2.4 The Post-turnover Survey reasons for leaving [34]. There are numerous
ways organizations can control for a one-sided
Most of the organizations conduct a post- reaction. A significant part of the inquiries convey
turnover survey as a substitute of the exit about various ways to deal with assurance
interview. Several advantages are cited for the secrecy to the agent. Furthermore evidence
use of questionnaires. The lapse of time will suggests that a delegate will reveal exact
encourage the former employee to be more information depending upon his or her general
rational and make honest assessments about the perspective. In case if the current employees feel
employee and the supervisor. If the surveys are that they have been generally and genuinely
anonymously conducted then both the employer treated well by the organization, their reports will
and the employee will be relieved from the be straightforward. On the other hand, while
pressure of a face to face confrontation. The use existing employees feel that they have been
of questionnaire helps the organization to sample extremely mishandled by the association, they
consistently rather than depending on the are frequently moved to be sincere in spite of the
evidence produced by an individual employee possible repercussions of their report [27].
[31]. The reactions to exit interview survey Similarly, the technique for exit interview survey
questions must be full scale and consistent from can influence answers. While the most as
time to time so they can be translated suitably or frequently as possible utilized method is face-to-
factually dissected [32]. This represents an issue face questionnaire [35]. A few associations have
for up close and personal meetings that ask started the utilization of online exit employment
unstructured and open-finished inquiries. This surveys. Since, Fifth Third Bank got Web exist
kind of meeting brings out information that is from Nobscot Corp (a web-based exit interview
exceptional, and along these lines, it can't be tool), the organization reports getting higher
organized to differentiate it from other existing quality data in a productive house from exit
representatives .Inquire about recommends that interview survey. Vice-president of Human
the data that is picked up from the post resource, Teresa tanner commented, “Because
employment surveys is just helpful to the entire it’s from an outside vendor, workers feel that their
association for discovering patterns. Along these privacy is secured” [32]. Face-to-face interview
lines the suitable reactions ought to be takes more times than any form of questionnaire
differentiated and other leaving workers [27]. The tends. Despite this their cost in time and money,
Nebraska Department of Correctional Services eye to eye gatherings are seen as the most
moved toward the Center for Applied productive to the present specialist since he or
Psychological Services to assess their present she has a chance to be "heard" [35]. For the
exit interview process. They were given a couple association, the advantages of up close and
of proposals. Firstly, they were encouraged to personal survey are more inside and out
execute their answer elective, "Other," on the appraisal of the center reasons left the affiliation.
request that have been asked to specialists to In view of the customized inquiries of an
check their motivations behind leaving since it experienced examiner, semi-composed very
would not summon enough information. Next, close meeting can locate the base of an issue
they proposed the making of different more where a structured questionnaire could not [35].
answer choices with particular illuminations Whenever possible, a blend of up close and
behind taking off.In the wake of considering 54 personal and survey might be best. The
rating-scale explanations they proposed evaluation of exit interview program is not well
including three open-finished demand with documented. There are several amounts of
respect to recommendation for the affiliation and considerable distortions in the information that
from which answers would be collected into six has been gathered through exit interviews when
classes for examination. The eventual outcomes comparing the results of the survey completed by
of the post work studies were then easily the same employees. One study concluded that
separated and measured [33]. unavoidable terminations such as, moving or
pregnancy appear as the only exit interviews that
The results of conducting the exit interview express the accurate information. This extra
results in targeting several key areas that are, organizational nature of such turnover poses a
management practices, employee replacement, little threat when it is revealed during an exit
training and development, compensation and interview [36].
benefits, health and safety, job security and
relations between supervisor and employee. In order to transform exit interview surveys into a
These preliminary findings for turnover are the successful method of authoritative change, their
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Hossain et al.; AJEBA, 2(4): 1-12, 2017; Article no.AJEBA.33095
examination must be put to utilize. Shockingly, in consultant or outsider gathering, for the best HR
America, an investigation of CEOs definite that practice and increment legitimacy. Successful
while 81% reliably lead exit interview reviews, associations plan to keep data as obscure as
only 17% constantly or to some degree as could be permitted and assurance that leaving
regularly as conceivable use the results [26]. employee will know the inspiration driving the exit
Other written work suggests that associations interview survey.
use the information of exit interview overviews on
an individual commence, seeing each meeting as 2.5 Research Objective(S)
its own particular story rather than a bit of a
turnover slant [32]. The outcomes of this audit The primary objective of this study is to
and the written work recommend that more investigate the strategic use of exit interview data
research is required as for the definitive use of for policy revision and its subsequent impact on
exit interview survey overviews. One study employee retention. Additionally this study also
determined whether exit interviews are cost- aims at unfolding the true intentions of the
effective or not, whether savings in turnover concerned companies behind exit interview
costs exceed the cost of the interviews or not. practice. This study additionally aims at bridging
This investigation has reached three major the gap on recent study on exit interview. There
conclusions. For many organizations, the exit is not enough recent studies on exit interview,
interview is just only a symbolic gesture that has especially on Bangladesh context.
no use of information that has been obtained
from the interviews. Many organizations are 3. METHODOLOGY
securing information that is affecting the quality Case study method is a well established
of work life as thus it is used for the reduction of research method to study real life situations to
turnover. Even, a little effort is being made to understand core problems and factors and the
quantify the costs of turnover. So, this is study can be tested on “an event” or “an
impossible to determine whether exit interviews individual” or “a company” [37]. On the other
are cost- effective or not [23]. hand, multiple case study method is expected to
include two or more cases to track down
By using exit interview results, any organization replication of logic, variables and eventually
can distinguish issues on a bigger scale. Online generate more robust study results [38].
exit meeting has made understanding
association turnover glides simple. Presently, Where one case study is a good source of data,
that Fifth Third Bank utilizes online post three case studies were used in this paper for
employment surveys, its Human Resources generating more robust findings. For data
division go through reports every month on every collection under the multiple case study method,
office to discover the top reasons why individuals audio taped in-depth interviews were conducted
are leaving job [32]. Companies use this data on the HR personnel from the sample
analysis from the appropriate response to find organizations. The main analysis was carried out
the examples of turnover. After the Nebraska under ‘thematic coding technique’, a well
Department of Correctional Services glorified established qualitative research tool. For that
their exit interview, they could distinguish a audio taped interviews were converted into
turnover example, why workers were leaving, all detailed transcripts. Primarily, the study was
things considered, in light of the way that their carried out under two broad themes to
stresses were not dealt with the organization. understand the strategic interplay among exit
The organization took the data for making a interview practice, policy revision, policy
continuous Leadership Development Program for introduction, and eventually employee retention
its managers. In this way, the association has in near future. The sub-themes (actual study
altogether enhanced maintenance of its workers findings) emerged from the interviews and
[33]. Organizations can use turnover survey to were reported accordingly in the findings
improve it if employee retention is done in right part under the broad two themes. Sub-
process. Dependent upon its available time, themes were extracted from interview transcripts
money and size, an association can use through “Interpretive Reading” as proposed by
composed eye to eye interviews with answers [39].
that are outright or polls in electronic casing with
especially assessing request to inspire authentic For validation purpose selected quotes of the
information in the midst of exit interview reviews. participating HR personnel were furnished under
exit interview surveys may be led by an outside each sub-theme (study findings). Company
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attachment of the participants was intentionally appeal that will, over time, be recognized by
kept anonymous for findings generalizability. scientific and regulatory authorities as posing
substantially reduced risks to health. BAT
3.1 Theme A: Intentions behind Exit Bangladesh has a vision of commercializing a
Interview Practice range of products. Among their popular products
are Benson and Hedges, John Player, Gold Leaf
This broad theme explored the reasons and etc. [40].
purposes of the concerned companies behind
exit interview practice primarily. This section also 4.2 Bkash Limited (BKL)
aims at reporting the exit interview practice from
different angles, i.e., department wise practice, BKash Limited, a subsidiary of BRAC Bank,
organizational level (root level, mid level, top started as a joint venture between BRAC Bank
level) etc. Limited, Bangladesh and Money in Motion LLC,
USA. In April 2013, International Finance
3.2 Theme B: Strategic Use of Exit Corporation (IFC), a member of the World Bank
Interview Information Group, became an equity partner and in April
2014, Bill & Melinda Gates Foundation became
This broad theme explored the strategic use of the investor of the company. With a view to
exit interview findings. In other words, this widen the net of financial inclusion, BKash
section explored how exit interview findings focuses on providing financial services that are
triggered policy revision, policy introduction, and convenient, affordable and reliable. Bkash works
other changes for ensuring better employee to become a reliable source to Mobile Financial
retention in near future. Services, allowing the people of Bangladesh to
safely send and receive money via mobile.
3.3 Sample BKash has a vision to utilize mobile devices and
the telecom networks to extend financial services
The study has been carried out on three in a secure manner to the under-served remote
renowned companies, local Bangladeshi population of Bangladesh [41].
companies and the other being a multinational
company which is operating in Bangladesh too. 4.3 Panjeree Publication Limited (PPL)
The sample companies have been selected
Panjeree publication ltd. is one of the leading
purposively to incorporate the practices of well
publication companies in Bangladesh.
performing local companies and a well
Incorporated in the year of 2000 as a private
established foreign company.
limited company, this organization started
publishing text books firstly. Letter on, they
4. OVERVIEW OF THE COMPANIES started publishing other books like suggestions,
reference books, creative books, computer books
4.1 British American Tobacco and so on. This organization has established the
Bangladesh (BATB) largest retail bookshop in Bangladesh named
“PBS (Panjeree Book Shop)” which has got all
Founded in 1902, British American Tobacco is the modern facilities including a theater.
the leading tobacco company worldwide. With Panjeree Publications is committed to publish
the name Pakistan Tobacco Company, British quality books. After enjoying tremendous
American Tobacco’s first factory in Bangladesh success in within the country, the organization is
was situated in Fauzdarhat, Chittagong in 1949. now exporting books to India and United
During 1965 the second factory was set up in Kingdom currently. The organization is planning
Mohakhali, Dhaka. After the Independence in to increase the volume of book export as well as
1972 it became Bangladesh Tobacco Company to increase the number of countries where the
limited. In 1998 the company changed its identity books will be exported. With the aim of helping
to British American Tobacco Bangladesh. With a the government with the “Education for All”
view to meet consumer demand for a legal programmer this organization is working too hard
product that causes many serious diseases BAT to ensure that the company will provide guide for
Bangladesh’s key role is to conduct their each and every one. The organization is also
business responsibly. BAT Bangladesh aspire to focusing on publishing books for all ages along
develop tobacco products with critical mass with the CD/ electronic publications [42].
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Hossain et al.; AJEBA, 2(4): 1-12, 2017; Article no.AJEBA.33095
Discovering the core reasons behind voluntary “We changed our salary policy on 2014.
resignation is a prime motive behind practicing Input from exit interviews was quite helpful.”
exit interviews in BATB, PPL, and BKL. The (HR Manager)
companies intend to know why and for what
specific reasons employees are leaving. Some “Findings from the pool of exit interviews do
relevant quotes are given below: form a strong basis for thinking differently
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Hossain et al.; AJEBA, 2(4): 1-12, 2017; Article no.AJEBA.33095
and introduce required policies as per the company policies and other practices. Some
situational demand.” quotes are given below:
(HR Manager)
“Some action plans must be taken so that we
5.2.2 Change in job profile don’t face that trap of turnover again”
(Senior HR partner of HR department)
Another intriguing finding under this section was
that even the job profile is subject to change “We intend to indentify the core reasons of
based on exit interview information. Though it resignations and try to solve them so that in
was not echoed by all three companies but it was future we can retain our important
evident that it is also a possible use of exit employees.”
interview information. Some relevant quotes are (HR Manager)
given below:
6. RESULTS, DISCUSSION AND
“We use exit interview data widely to change IMPLICATIONS
or update job profiles”
(Assistant manager of HR department) This study generated fairly consistent results in
line with literature review and additionally
“If some work responsibilities are inappropriately advocated some details on the use of exit
assigned and employees resign for that then it is interview information. What makes this study
perhaps required to change the job profile. Exit unique is that the findings are generated on
interview can be a handy source for such Bangladesh context, fundamental contribution to
information.” the body of exit interview literature.
(HR Manager)
This study established the fact that exit interview
5.2.3 Cultural development is used as a HRM tool to unmask hidden
problems and critical issues which may trigger
Organization culture is an important element. It turnover. The need for discovering the hidden
determines the values and believes and reasons of employee dissatisfaction and
how people behave. Exit interview is the most subsequent turnover was reasoned by
reliable source in terms of knowing the [14,4,21,15,5]. Hence, findings of this study
organizational culture. Only by taking exit advocate the consensus among studies
interview we can get close to perfect insight of an conducted on different contexts in light of true
organizational culture its effectiveness and intentions behind exit interview practice.
drawbacks. BAT significantly emphasizes on this
element. Discovering hidden problems and critical issues
is one side of the coin while using the findings
“We strongly maintain our organizational strategically is quite the other. While [20] argued
culture and through exit interview we mostly to use the ‘constructive feedback’ from exit
seek if our culture is triggering the turnover” interview to ‘move’ the company forward, [12]
argued that many separations (resignations) can
“Organizational culture is not something that be avoided if organizations take effective
we teach, If an employee is unhappy with the measures, and [17] argued about the gravity of
culture through exit interview we discuss the exit interview information which is thought to be
matter and make him understand why we linked with company culture, career planning and
have that element, so he might have a clear other factors of an organization. But ‘how’ these
idea.” works can be integrated and implemented
remains a bit unclear. This study generated
5.2.4 Employee retention: The ultimate target details on the strategic use of exit interview
information on Bangladesh context in a lot
It was quite clear from the discussion that clearer manner. Such strategic use includes
eventually companies want to retain their key ‘policy revision and policy introduction’, ‘job
employees or skilled employees. Based on exit profile change’, and ‘cultural development’, as
interview companies revise policies, introduce listed under ‘Theme B’ findings. The findings also
new policies or even change job profile to make advocated that such uses are linked to one
sure that skilled employees are happy with obvious motive-employee retention.
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37. Yin RK. Case study research: Design and Available: http://www.batbangladesh.com
methods. California, Sage Publication; (Accessed 2nd March 2017)
1984. 41. BKash Limited; 2017.
38. Yin RK. Application of case study
Available:https://www.bkash.com
research. California, Sage Publication;
1993. (Accessed 8th February 2017)
39. Mason J. Qualitative researching. Sage. 42. Panjeree Publication Limited; 2017.
2002;148-150. Available: http://panjeree.com
40. British American Tobacco Bangladesh; th
(Accessed 4 February 2017)
2017.
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Peer-review history:
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