Professional Documents
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Sales Intervention
For
Quality Kiosk
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Sales Intervention
Proposal No ACU-TRN-QKL-CSS-001
Acumen Business Processes (India) Pvt. Ltd. has taken all reasonable care to ensure that the information contained in
this proposal is accurate at the time of preparation & publishing. It is not intended that this document forms part or all
of a legally binding contract. The information contained within this document is commercial in confidence & should not
be disclosed to a third party without written authority of authorized personnel from Acumen.
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BACKGROUND
When it comes to selling, the primary difference between products and services
is that the former is more often than not something the customer can see, a
tangible item with defined qualities and limitations. Services, on the other hand,
can be more difficult to showcase as there is nothing physical to present. For
this reason, services require a demystifying explanation of how they work and
how they will add value. However, they often also allow a sales person to be
more flexible, adapting the parameters to meet the specific needs of the
customer.
Research shows that while sales reps seem to know what buyers want, there’s
a huge disparity between this, and what they actually deliver.
▪ 50% of sales reps’ state that they avoid being pushy; 84% of buyers think
they don’t.
▪ 83% of sales reps think they listen to their prospect’s needs; just 62% of
buyers agreed.
▪ 74% of sales reps said they research prospects before calls (so they can
provide relevant information); only 45% of buyers felt that this was the
case.
The problem lies primarily with reps’ focus on closing a sale instead of the
journey required to get there.
They are still – in many cases – practicing transactional selling, instead of
consultative selling
This Acumen workshop shifts the approach from Transactional Selling to
Consultative Selling. Consultative selling is a sales approach based on
understanding each customer’s unique needs and how the product or service
being sold can address them.
Reps act more like consultants than “traditional” salespeople. They build
relationships with prospects and work to find a solution that fits each prospect’s
needs, instead of pushing the solution that’s most profitable, or the easiest to
sell.
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STEP 4
STEP 1 STEP 2 STEP 3
SUSTAIN
DEDUCE DESIGN DELIVER
(OPTIONAL)
STEP 1: DEDUCE
Interaction with Sales Reps (a sample size)
We will do depth interviews with the target audience and understand:
▪ The role being currently performed
▪ The sales process currently used
▪ Customer segments
▪ Challenges in dealing with decision-makers and influencers
▪ How they plan their Day/Week/Month/Quarter
▪ The details of the sales data maintained by them
▪ The challenges faced by them is closing deals
▪ The knowledge of the job, company, products, customers, competition, etc. &
their challenges
▪ The sales planning, customer interaction, collaterals used, relationship
management
▪ Need gathering and solutioning process
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The facilitator from the Acumen team would deliver the training workshop(s) based
on the content finalized. The facilitator for the workshop would be chosen based on
his/her relevant experience & expertise in conducting similar engagements. The
training workshop(s) will be rolled out as per mutually agreed dates.
Timelines:
1. Online (Zoom) – Four session 2.5 hours each
Please note: If this needs to be delivered in a classroom setup the training duration
would be – 3 days
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Given below are the list of topics we wish to cover in this intervention for the
entire sales team. This however will be fine-tuned based on the pre-work
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SELF Difference Facilitation There are two types of Sales Selling and
between a People. Each of them has Consulting
Sales certain strengths.
person The Best of both the worlds for
and our role
Consultant Introspection Where do I stand on the two
Exercise types
The worth Facilitation The importance of Packaging
I Sell. The towards perceived value.
worth I Grooming as an important
come factor in sales.
across
NLP How to stay positive Physiology
throughout and not let the and
external environment impact Psychology
you.
Anchoring Sales is about Sales Person's
NLP state of mind. Resourceful
states and getting into one by
choice.
Substance Facilitation Mental State and Grooming Substance
and Form can take you till one stage. and Form
Beyond that it’s the substance
that you bring to the table.
My Knowledge coefficient.
What I ought to know to crack
a deal?
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BARRIERS TO What Facilitation Fears and hurdles that stop Path of Least
SUCCESS Stops me me from going all out. Resistance
Why we let fear rule us? How
to overcome the hurdles and
move beyond fear?
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Customer'
s
Language
Features Facilitation The concept…What is Value Value =
Vs Selling. Benefits –
Benefits Features tell…Benefits Sell Risks-Efforts-
Various examples from Cost
different products and brands.
Group Features and Benefits of your
Activity services
OBTAINING Stated Facilitation What are stated motives and One needs to
COMMITMENT Motives what are hidden motives unveil the
Vs Hidden Motives play an important role Hidden
Motives and if not handled, conflicts Motives to
could arise. resolve
objections
AV AV to show how hidden and
stated motives are different
and when handled, how
conflicts are resolved.
Role Plays Identifying Hidden Motives Managing
sales
relevant
situations for
our Business
Conflicts/ Exercise Make a list of Conflicts /
Objections Objections raised by the
customers based on your
experience.
Objections Exercise 4 types of objections: 4 types of
Capability Can, Capability objections:
Can’t, Non-Issues and Value. Capability
How to handle each category Can,
Identify the listed objections Capability
into these four categories. Can’t, Non-
Issues and
Value
Role Plays Managing Objections Managing
sales
relevant
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situations for
our Business
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This intervention would be delivered exclusively for the Nation Account Managers
(NAMs).
This will include:
• 3 online session of 2.5 hours each
• 1day gap in between the session followed by post-work
• PPTs to be used for on-line training session would be designed
• Post the session a summary of topics discussed, would be shared
Please note: If this needs to be delivered in a classroom setup the training duration
would be – 2 days
Given below are the list of topics we wish to cover in this intervention. This however
will be fine-tuned based on the pre-work
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BestSellers – KAM workshop will enable NAMs to work their way in managing key
accounts. Every Organization has a diverse set of Key Accounts. With each Key
Account being Different, it is important for the teams to understand that the same
Strategy does not apply to all.
KEY KEY
REVENUE INDUSTRY
ACCOUNT ACCOUNT
KEY KEY
LEVERAGE FUTURE
ACCOUNT ACCOUNT
The Acumen BestSellers KAM workshop equips the teams to categorize each Account
and based on their potential and strength, apply the right Strategy to maximize the
opportunity available with the Account.
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Please note: If this needs to be delivered in a classroom setup the training duration
would be – 2 days
No Theme Description
1 Being Scientific in ▪ Understanding of core concepts of KAM
managing key accounts ▪ Set your own benchmarks to the processes that
work for you in the current business
▪ If it exists already, what will happen if one does
not follow it
2 Profiling your Key ▪ Understanding how each account is different
accounts (profiling customers in various regions and
understanding the difference in account behavior)
▪ Identifying the Accounts as per the Acumen
BestSellers Key Account Identification Tool
3 Key Account Strategies ▪ Understanding the relevant business and
practices of the account
▪ Identifying the Account Drivers, what makes the
Account click
▪ Designing the Key Account Strategy Map aligning
all the above-mentioned elements
4 Mapping your Key ▪ Understanding how the customer makes a
Account team buying decision
o Who makes the buying decision?
o Who influences the decision?
o Is the decision made quickly or only after a
long analysis?
o What does the customer normally consider
when making a decision?
o Why business “Owners” make decisions
differently from “Managers”
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ACUMEN
KEY ACCOUNT STRATEGY MAP
Account Revenue Market Internal Relationship Network Share of Pie Brick Walling
Goals Share Position Depth Expanse
Choice
Account
Strategy
Result Action
Strategic M2M
Company Side | Purpose | Client Side
Marking
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INVESTMENTS
Your investments in terms of fees for designing and delivering the engagement
is as follows
s
No STEP DETAILS INVESTMENTS IN INR
The above investment does not include expenses incurred towards the following heads
of expenses:
• Travelling (local & outstation), lodging and boarding of the consultants /
facilitators involved in executing the assignment
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• Printing of handouts and any props procured and used during the
assignment
• Any out of pocket expenses incurred by the consultant in executing the
assignment
• Procurement of any copyrighted videos, case studies, articles, etc.
These would be charged at actual. Acumen, however, will inform the Client before
incurring these expenses.
Payment Schedule:
An activation fee of 50% of the total fees will be due upon acceptance of the proposal.
Acumen will commence the related work activities only upon receipt of the initial
payment along with a signed contract / work order. The balance payment will be due
post completion of the workshop.
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amount due is paid, and when the resources in the engagement team are
re-grouped from any other projects that they may be staffed in during the
intervening period.
6. In the event of a delay of any payment from the client for more than 7
working days beyond the due date, Acumen will charge an interest of 2%
per month on overdue bills. This invoice will be raised on the receipt of
payment and will be applicable from the date of dispatch of invoice from
Acumen.
7. Considering the longevity of the assignment and other exigencies some
activities as detailed in the scope may spill over to the subsequent time.
The payments terms however will remain unchanged.
8. The timelines provided in Article II (Scope of Work), are indicative in nature.
We work on an understanding that we must do what is required to be done
at the appropriate time.
Payment Mode
NEFT / RTGS TRANSFER DETAILS (BANK DETAILS)
Legal Name Acumen Business Processes India
Private Limited
CIN U72900MH2000PTC126670
Bank Account No. 006727100040033
Bank Branch Name Bank Of India, Chakala Branch
Bank Branch Address Sir M V Road, Andheri (East), Mumbai -
400093
Bank IFSC Code – RTGS BKID 0000067
9 digit MICR Code 400013012
PAN AADCA0593Q
GSTIN 27AADCA0593Q1Z8
Validity: The prices and other terms mentioned in this proposal are valid till 20th June
2020
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The terms and conditions governing this agreement and the deliverables of the
engagement are set out below:
• Acumen will work on the assignment, as detailed in the scope of this proposal.
If required, the Client will provide a decent workplace for the consultant(s) and
make available all documents, reports, office facilities, personnel & other
resources required to execute the project.
• It is agreed between the parties hereto that either party, by providing 30 days
written notice, may terminate this agreement at any time without assigning any
reason whatsoever. In the event the Client decides to terminate the
engagement, for any reason whatsoever, during the period of the engagement,
all fees due to Acumen, as set out in this agreement, up to 20 days after the
termination date, will need to be paid to Acumen within 7 days of the termination
date.
• The Client acknowledges that all materials, documents and information
provided to it or its employees or agents, by Acumen and all information
developed by Acumen pursuant to this agreement shall at all times be
considered as confidential information and as proprietary information, unless
such information is to be delivered to the Client in the form of documentation.
The Client agrees and undertakes to hold such confidential information in strict
confidence at all times and it shall disclose the confidential information only to
its directors, employees, officers, agents, consultants and representatives on a
need-to-know basis only if the forgoing parties are bound and obligated by the
provisions set out hereunder.
The Client acknowledges that the confidential information provided to it by
Acumen is for its internal use only, no portion of the confidential information
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may be reproduced in full or part or in any manner whatsoever except with prior
written permission of Acumen.
In the same tone, Acumen will hold all the information received from the Client
during the execution of this assignment as being confidential in nature. Acumen
further agrees that it will not disclose to any third party without prior written
consent of the Client any proprietary data, trade secrets, business plans and
confidential or other information related to the business of the Client and which
may be proprietary to the Client. All the confidential information pertaining to
the business of the Client which may be acquired during the execution of this
agreement by Acumen shall be subject to this clause and Acumen’s obligations
under this clause shall survive expiration or termination of this agreement and
any amendments thereto.
It is specifically agreed between the parties hereto that obligations contained in
this confidentiality clause shall not apply to the information which was part of
the public domain at the time of disclosure or properly became the part of the
public domain by publication or otherwise, was rightfully acquired by either
party prior to disclosure by the Client, was independently developed by either
party or its representative without reference to the confidential information, or
is required to be disclosed by government agency or by proper court of
competent jurisdiction.
• The Client agrees that all information developed by Acumen pursuant to this
agreement shall at all times vest solely with Acumen, unless such information
is to be delivered to the Client in the form of documentation. All title rights and
interest in and to all inventions, trade secrets and other proprietary data and all
other materials, deliverables, work of authorship, whether in the form of
programs, listings, print-outs, documentation, notes, flow-charts or in any other
form, which are conceived or developed by Acumen, either solely or jointly with
the representative of the Client, in connection with the performance of services
under this agreement, shall be the property of Acumen and the Client shall have
no right to disclose or use any such trade secrets, proprietary data or other
material, etc. for any purpose whatsoever. The Client shall not communicate to
any third party the nature of or the details
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• The Client shall defend, indemnify and hold harmless Acumen and its Directors
and employees and associated Acumen companies and partnerships from and
against any and all claims made by third parties for damages, losses, expenses
or costs (including legal fees and expenses) arising out of or in connection
directly or indirectly with Acumen services under this contract.
In no event shall Acumen be liable (whether in contract, tort - including
negligence - or otherwise) for any loss of production, loss of or corruption to
software or data, loss of profits or of contracts, loss of business or of revenues,
loss of operation time, loss of goodwill or reputation, whether caused directly
or indirectly, or for any indirect, incidental, punitive or consequential loss,
damage, cost or expense whatsoever.
• Arbitration would be used as a means of dispute resolution. Any dispute or
difference arising out of or in connection with the Agreement, the Engagement
or the Deliverables shall (regardless of the nature of the dispute or difference)
be referred by Acumen and the Client to arbitration under the Arbitration and
Conciliation Act, 1996 ('Act').
Any Dispute submitted to arbitration shall be considered by a single arbitrator
appointed in accordance with the Act. Both Acumen and the Client undertake
to comply with and the terms of the award passed by the arbitrator. The
arbitrators shall give reasoned decision or award. The language of any
arbitration under this clause shall be English. The place of arbitration shall be
Mumbai, India.
The provisions of this clause shall survive termination of the contractual
arrangement between the parties.
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Signatories:
Tel:91 22 65076124
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