Bahria University

Islamabad Campus
Mid-Term Examination (Spring 2020)
Department of Business Studies

Instructor Name: Ms. Salma Atif Shaikh

Program: BBA 3 Course: Marketing Management
Date: 16th May 2020 Time Allowed: 24th May, 2020
Max Marks: 15 Session: N/A
Instructions:
1. Attempt all parts
2. All solutions having plagiarism greater than 17% will be marked 0.
3. Proofread your work before sending.
4. Clearly mention your full name, enrollment number, class and section on the first
page of the solution.
5. Rename the word file with your enrollment number and name.
Mid-Term Assignment Question:
Q. Read the short case Toyota (attached) and research Toyota: (The answers of questions 1
and 2 have to be research online)

1. Consider the three key forces driving the new marketing realities viz Technology,
Globalization, and Social Responsibility. Critically analyze their impact on Toyota
with respect to its role to its target audience.

2. Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are
these tools practical for Toyota? Discuss.

3. From the given case:

“Toyota has built a huge manufacturing capacity that can produce millions of cars
each year for a wide variety of consumers.”
Why was it able to become so much bigger than any other auto manufacturer?

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