Cupcake Avenue

H ere To Make your Life 10x Sweeter!

Kayla Manio
Sole Ownership
I chose to do a sole ownership because I could work on my own and not
have to report to anybody and have complete control. I could work and
do things by own rules and have freedom to be creative and won’t feel
limited to express myself. I will be able to do my hobby on my own
without opinions of others. Advantages of a sole ownership is that it is
100% profit and easy to start. A disadvantage is 100% liability, risk,
and long hours. Since I am doing a sole ownership, this means I will
take credit and responsibility for all the success and failure.

https://www.irs.gov/businesses/small-businesses-self-employed/forms
-for-sole-proprietorship
 Map

The location of my business is the corner of Bethany Dr and Malone Rd (1749 E Bethany Dr). This is a great empty spot to do my business
and there won’t be competition and it will stand out. Emma’s day Spalon will be right next to the cupcake shop so after having a relaxing day they
can come to the shop and get a treat, or they can get a treat before they go to the spa!
 Product description Service description
I will be selling yummy cupcakes with different flavors and decorations! We We will be greeting all customers and
also offer different flavors of icing and cupcakes for different occasions, such
as holidays and birthdays! providing little tables, so the customers and
friends and family can enjoy the cupcakes
Standard Cupcakes:Red Velvet $3.25 Vanilla $3.25 Chocolate $3.25 inside our bakery! We will also offer F REE
Cookies n Cream $3.25 Funfetti $3.25
samples of cupcakes we are featuring that
Special Occasion Cupcakes ALL $4.25: January: New Years cupcakes
month or cupcakes that are a new addition to
(Cookies n Cream with chocolate or vanilla icing with sparkly sprinkles), the menu. For example, around Christmas time
February: Valentines cupcakes (Red velvet with chocolate icing and heart we would offer free mini samples of our
sprinkles) March: Good Luck Cupcakes (Vanilla (dyed green) and four leaf
clover sprinkles. April and May: Spring cupcakes (Funfetti with flower
Christmas cupcakes!
designed icing) June and August: Summer Cupcakes: (Vanilla with summer
designs on icing, such as beach waves, sunshine, etc. July: 4th of July
cupcakes (Red velvet, vanilla, or chocolate with firework designs or the flag
icing) September: Fall Pumpkin Spice cupcakes: Special pumpkin recipe with
vanilla icing and pumpkin spice. October: Spooky Cupcakes (Chocolate
cupcakes with orange or spooky designed icing, such as ghosts, witch hat, cat,
etc.) November: Thanksgiving Cupcakes (Vanilla with turkey designed icing)
December: Christmas Cupcakes (Vanilla, chocolate, or red velvet designed
with christmas decorations, such as ornaments, christmas tree, Santa Claus,
etc.
Items Needed to Run the Business
Selling Needs (Advertising) :
We will hang up flyers and try to
get the word out by newspapers,
such as putting it in the Allen
High School newspaper to get the
word out to many students who
will hopefully tell their friends and
family. We will also spread the
word out through social media,
using instagram, twitter, and
facebook.
Building Needs (Capital/Physical Miscellaneous Needs: Other needs
Assets- Equipment): We will have would include decorations, such as
baking equipment such as bowls, lights, flowers (just to make the
mixing tools, oven, icing tubes, etc. store more unique and fun).
We would also need packages in
case the customers want the
cupcakes to go and refrigerated,
closed off display cases. Along with
this, we will have small tables so
the customers can enjoy their
cupcakes in store and bathrooms.
Capital: Average of $50,000
because I just want to start with a
small business and have it grow
once it becomes more and more
successful.
Advertisement

Cupcake Avenue’s Grand Opening!

HOURS:
Monday-Sunday
11:00 AM-9:00 PM

Come to 1749 E Bethany DR near Emma’s Day Spalon to enjoy some delicious cupcakes!

EVERYONE is welcome! We offer a friendly community and offer yummy, creative cupcakes for
AMAZING prices! You don’t want to miss out!

We offer the classic cupcake flavors, such as vanilla, chocolate, and red velvet, but also have fun,
different flavors for each season and holiday, as well as fun variety cupcake icing and decorations!

Grand Opening Today ONLY 25% off your order!

Floor Plan Restro
om

Register

Kitchen Disp Table

lay Table
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akes Table

Table

Table

Table Entrance
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Employees H ELP WAN T ED
We need YOU R help!
I would hire 10 people. 2 to work the counter every Monday, In need of EM P LO YEES to work at
Wednesday, Friday, and Sunday. Another 2 to work the counter CU PCAK E AV EN U E!!!
Tuesday, Thursday, and Saturday. 3 to help with designing and
baking the cupcakes Monday, Wednesday, Friday, and Sunday. Requirements:
Another 3 to help designing and baking Tuesday, Thursday, and ● Have a flexible schedule
● 16 years old or older
Saturday. I will be looking for people who work well with others, care
● Have fun, be creative, and kind :)
about the customers, and have good artistic ability. For example, they
could add their own creativity to the designs of the cupcakes and help For an application visit (fill in later)
me make new ideas of themes for each holiday and month. Or call 1-800-675-0035
Social Responsibility
Our social responsibility to our customers and community is to provide a safe, friendly, and
fun environment where you can come with your family, friends, or anyone and have delicious
cupcakes! Our goal is to provide a place where everyone feels welcome and to build a close
relationship with our customers.

We will be selling our Spooky Halloween Cupcakes to raise money for the American
Foundation For Suicide Prevention. The cupcakes will be sold for $4.25 and all the money
will be going to the American Foundation For Suicide Prevention. Our goal is to help spread
awareness of suicide since it is an awful thing people of all ages go through. We want to
support a foundation who will prevent tragedy in our community and bring more joy and
support instead.

To spread the word I will hang flyers all over town and put it in the Allen School news as
well as on morning announcements. I would also have my employees and I post about it on
Social Media.
Cost/Budget
Building-$350,000.00

Land- $5,000,000.00

Baking supplies/ Equipment-$43,000.00

Staff-$325,000.00

Furniture-$30,000.00

Miscellaneous-$500.00

Total Startup Cost: $11,497,000.00

Target Audience
Our target audience is people of all ages! Anyone can buy our cupcakes, but specifically people that are under 12 years old
because they are intrigued by the fun designs in the cupcakes and have a sweet tooth. Most adults and some teens play closer
attention to what they eat and try and stay healthy and avoid dessert shops, but kids don’t. Our target audience would also
be families, since families love to stop by at dessert shops and get a treat with their families!

Our customers will have characteristics that are friendly and respectful because in our shop we are trying to make it a
welcoming place where all people feel excited about coming to our shop!

The message we are trying to convey is positivity, so we would have decorations that are colorful and we will hang up pictures
of customers and other teams or activities going around in the community. For example, we would hang up posters from the
Allen sports team, so customers know we are involved and care about the community. We would also often have fundraisers
to support our community and making our community a better place.
Advertisement Plan & Slogan
The plan for advertisement is to spread the word through social media, such as twitter and
instagram, which often reaches teens and sometimes adults and facebook, which reaches adults.

We would also put up flyers across town, especially really busy and well known places and we
would get the word out to students through local schools. Hopefully we could put up flyers at
schools as well as have it in the school newspaper and announcements.

Our Slogan is: “Here To Make Your Life 10x Sweeter!”

H ere To Make Your Life 10x Sweeter!