Cake-a-bite

ENTREPRENEURSHIP-12
Executive summary
Mission
Cake-a-Bite provides delicious
and attractive cakes in a cup;
thus, the menu names are
relatable to the target market.
The enterprise offers variety of
flavored cake in a cup that surely
 Cake-a-bite also serves
coffee, juice and tea and
opens from 8 am to 5 pm
and welcomes guests from
Thursdays to Sundays.
They as well cater other
services: indoor and
Business history

Once upon a story, there was a man

who met a girl, who was an
acquaintance of his friend. They
started exchanging numbers and
added each other in Facebook then
eventually they became best
friends. They used to go out during
their free time that they often spent
The stage of their friendship got deeper
and deeper, until one day their sweet
nothings, the cause of their smiles, the
lots of laughter and longings with one
another surceased by some reasons. And
the man decided to put up the business
as reminiscence and yearning to the
lady of his past and so this is how the
business started and the products were
named and branded.
Product

CAKE BIGAT
NAMAN:
#Cake-me-home
(Banana)
#Cake-langan kita
(Strawberry)
#O! Cake-na-tayo
#I-Cake-4 U (Chocolate)
#Oh-Cake-linamnam (Caramel)
#Oh-Cake-hirap mag-move on
(Carrots)
#Oh-Cake-hirap mong mahalin
(Mango)
#Cake-you be mine again (Leche
flan)
#Oh-Cake-ganda mo(Red velvet)
COOL-ANG PAG WALA KA
JUICE-LOVE-ME
#Pinya-asa ka lang
#Mango-gulat ka na lang
#Melon parin akong feelings
#Buko’d sa akin, sino pa?
#You Orange my life
COOL-ANG PAG WALA KA
TEA-WALA LANG
#Tea-namaan ako (Milk tea)
#I-tea-nakda ka sa akin (Ice tea)
#I-tea-nadhana ka sa kanya (Red
tea)
#I-tea-napat mo siya sa akin
(Green tea)
COOL-ANG PAG WALA KA
KAPE-LING MO AKO
#Mocha-ng sarap
#Creme-sawa na
#Capuccino-sino nalang
#D’ Original
#D’ Another Half
#3-in-1 na, tama na
Price of cakes
Per Piece: Regular – P15.00
Medium – P20.00
Large – P25.00

Per Pack: 1 box = 12 pcs.

(P5.00 Discount)
Prices of Drinks

JUICE-LOVE ME

Regular – P10.00
Medium – P15.00
Large – P20.00
TEA-WALA LANG

Regular – P30.00
Medium – P40.00
Large – P50.00
KAPE-LING MO AKO

Regular – 15.00
Medium – 20.00
Large – 25.00
Place

The business enterprise is

located along university belt,
near St. Paul University
Philippines beside Ermita de
San Jacinto Church,
Tuguegarao City.
Promotion
The business enterprise promotes
through social media and leaflet; the
business name plate is posted within
the establishment and the
advertisement used is through word
of mouth to entice customers to its
products.
People

Our target market are youngsters

and passers by, and the likes.
Packaging

Designed box covered according to

the state of the feeling/emotion of
the buyer and base on the occasion.
Disposable paper cups (same
Positioning
STRENGTHS: affordable prices,
friendly/approachable staff, quality products.
WEAKNESSES: new business, familiarity
of the business to the target market.
OPPORTUNITIES: catering services
(desserts e.g. cakes and cupcakes and other
pastries), and can be also a partner of
schools offering bread and pastry production
as their On-the-Job Training Center.
THREATS: Competition with other
Income

Projected Income: P5,000.00

Financial Forecast: P12,000.00
(monthly) net profit
Time Table: 4 days set up
(interval duration)
Finances and Expenses

Starting Capital: Fruits – P500.00

Cups & Straws – P500.00
Ice cubes – P100.00
others – P500.00
Total: P1600.00
At the end…

Life is full of choices… we

choose to stay happy and sad…
we make our own stories…we
are all responsible to our sweets-
and-sour.
 Thank you! Come
again and share your
stories, and together-
we make memories