COMMUNICATION:

The Lifeline of Business

Objectives:
At the end of the
session, students
should be able to:
• Recognize principles
and techniques of
clear communication
 Let’s Connect LEVEL 1!
• Share one thing about yourself that you think your
colleagues/classmates do not know about you.
• Share 3 companies your dream to work in.
• Share your ultimate dream
 Communication

The lifeline of
business
WHY?
 Communication
The two way dynamic
process of transmitting
and receiving a verbal or
non-verbal message from
the source to a receiver
using a channel. When a
response/ feedback is
elicited by the receiver to
the source, the process
becomes complete.
 Communication

Communication is
the meaningful
exchange of
information
through messages.
 Workplace Communication
Communication is a
method by which
information travels
from a source such
as mouth – to a
receiver – such as an
ear – and is
understood as
intended.
Main Categories of Communication
1. External Communication
- It involves communicating outside the
organization, perhaps the customers, clients,
suppliers, competitors and other
organization.
2. Internal Communication
- Its involves communicating inside the
organization with your colleagues and
supervisors, that is the people you work with.
 Elements of the Communication process:

• Sender
• Message
S M C R
SOURCE MESSAGE CHANNEL RECEIVER
• Channel Communication Context Seeing Communication
• Receiver Skills skills
Knowledge Elements Hearing Attitudes
• Feedback
• Noise Social system Treatment Touching Knowledge
Culture Structure smelling Social system
Code tasting culture

Berlo’s Model of Communication

 encode decode

source receiver

message channel
 What is your concept of a workplace?
• W
• O
• R
• K
• P
• L
• A
• C
• E
 Workplace Communication

Effective
communication Effective business
and managers' must succeed in all
communication its aspects in order
skills are an to both correspond
extremely to the newest
important issue market trends, and
for effective satisfy customers’
organizational demands.
behavior.
 Lack of Effective
Communication results to:
• Misunderstandings
• Lack of information
• Decrease in employees’
performance
• Decrease in company’s turnover, as
a result
 Workplace Communication
• Ineffective or poor communication is frustrating
for employees, and becomes a source of a
conflict.

• Managers' inability to clearly express their

thoughts, ideas and demands leads to employees'
inability to perform work well, according to the
company’s demands.

• Such a situation may take place when an

employee is not truly aware of what is requested
of them. This decreases the satisfaction an
employee gets from the job.
 Workplace Communication
• If a manager is able to communicate
their ideas clearly, so that employees
definitely know what is asked of them,
the subordinates will, consequently,
perform their jobs correspondingly.

• In contrast, an aggressive way of

managing reports results in employees’
getting more and more frustrated, often
guessing what their real faults were.
 Workplace Communication
• A good style of
management, as well
as a positive approach
to communication,
ensures that an
employee and a
supervisor understand
each other, and are
more effective at the
workplace.
 Workplace Communication

Effective communication in the

workplace provides employees
with a clear understanding of
what is demanded from them,
with knowledge of what to do and
what to expect.
 Workplace Communication

For organizations, such a

communication style creates
effective performance of the
staff, and, consequently,
increases customer loyalty and
profit.
 Workplace Communication
• A manager should make sure one’s
communication style is positive and
effective.

• The employees, if they understand the

situation correctly, should communicate
the problem to the supervisor, or to the
higher management in order for the
company to take certain measures for
solving the problem.
 Solutions
• Any problem can and should be
communicated both among the
employees and up to supervisors.

• The atmosphere inside the company

should be encouraging for effective
communication so that employees and
their management can clearly realize
how important communication is for
each staff member personally, and to the
company in general.
 Workplace Communication
• It is very important for
communication to be ‘two way’,
as – employees should not only
listen, but always have a chance,
and be encouraged to ask
questions, discuss, express own
ideas.
 Workplace Communication

• Feedback mechanisms and sharing

best practices internally should be
an integral part of organizational
performance, and performance
management system in particular.
IMPLICATION??
A – APPLY
C – CHANGE
T- TEACH/SHARE TO OTHERS
 Let’s Connect LEVEL 1!
• Share one thing about yourself that you think your
colleagues/classmates do not know about you.
• Share 3 companies your dream to work in.
• Share your ultimate dream
Assignment:
• Form a group/company. Name it.
• Members should be no more than 5
individuals.
• Write/Present the company’s vision and
mission.
• Create and present a 3-5 minutes
INFOMERCIAL in front of the class/video.
• Ask someone to take a video and submit
output through BBL.