SUSTAINABLE DEVELOPMENT GOALS OF MRF TYERS.

Madras Rubber Factory was started by K. M. Mammen Mappillai as a toy balloon
manufacturing unit in 1946 at Tiruvottiyur, Madras (now Chennai). In 1952, the company
ventured into the manufacture of tread rubber. Madras Rubber Factory limited was
incorporated as a private company in November 1960 and ventured into manufacture of tyres
in partnership with Mansfield Tire & Rubber company based in Ohio, United States. The
company went public on 1 April 1961 and an office was established in Beirut, Lebanon to
develop the export market in 1964 and its current logo of the muscleman was born. In 1967,
it became the first Indian company to export tyres to USA.

In 1973, MRF started manufacturing Nylon tyres for the first time. The Company entered into
with a technical know-how collaboration with B.FGoodrich in 1978. The Mansfield Tire &
Rubber Co sold out its share in 1979 and the name of the company was changed to MRF Ltd
in the year. The company finalized a technical collaboration agreement with Marangoni TRS
SPA, Italy for the manufacture of pre-cured tread rubber for retreading industry. MRF tyres
supplied tyres to Maruti 800, India's first modern small car. In 1989, the company
collaborated with Hasbro International United States, the world's largest toy maker and
launched Funskool India. Also, they entered into a pact with Vapocure of Australia to
manufacture polyurethane paint formulations and with Italian tyre manufacturer Pirelli for
conveyor and elevator belt manufacture. During the year 2004-05, the product range of the
company expanded with Go-kart & rally tyres and tyres for two/three wheelers.
The MRF story is a truly remarkable one. What started as a rubber balloon factory with a
funding of Rs.14, 000 way back in the 40’s is now a multibillion legacy that produces quality
tyres used all around India & internationally along with a presence in paints & coats, toys,
motorsports and cricket training. MRF’s origin traces back to the humble shack in Madras
that housed its first makeshift toy balloon manufacturing unit set up by KM Mammen
Mappillai in 1946. It was not until 1952 when it changed course and turned to tread rubber
manufacturing. Thus began its glorious reign as the undisputed leader in the tyre making
industry. By the early 60’s, MRF was exporting its quality tyres to offices overseas in the
U.S. & Beirut and soon made its presence known globally across 65 different countries - with
tyres rolling out of 6 interdependent facilities built across 450 acres, 3000 strong dealer
networks and 180 different offices. MRF shares a passion for quality tyres and fast cars just
as it does for quality cricket and fast bowlers. It has chosen to associate itself with some of
the world’s best fast bowlers through ‘Pace Foundation’ - An academy that has trained
legends such as Irfan Pathan, Munaf Patel, RP Singh, Bret Lee, Shoaib Akhtar, Glenn
McGrath and many more.

SUSTAINABILITY DEVELOPMENT GOALS

On 1 January 2016, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for
Sustainable Development — adopted by world leaders in September 2015 at an historic UN
Summit — officially came into force.  Over the next fifteen years, with these new Goals that
universally apply to all, countries will mobilize efforts to end all forms of poverty, fight
inequalities and tackle climate change, while ensuring that no one is left behind
The SDGs build on the success of the Millennium Development Goals (MDGs) and aim to go
further to end all forms of poverty. The new Goals are unique in that they call for action by
all countries, poor, rich and middle-income to promote prosperity while protecting the planet.
They recognize that ending poverty must go hand-in-hand with strategies that build economic
growth and addresses a range of social needs including education, health, social protection,
and job opportunities, while tackling climate change and environmental protection.

WHAT IS SUSTAINABILITY DEVEVOPMENT GOALS

  Sustainable development has been defined as development that meets the needs of the
present without compromising the ability of future generations to meet their own
needs.

 Sustainable development calls for concerted efforts towards building an inclusive,

sustainable and resilient future for people and planet.

 For sustainable development to be achieved, it is crucial to harmonize three core

elements: economic growth, social inclusion and environmental protection. These
elements are interconnected and all are crucial for the well-being of individuals and
societies.

 Eradicating poverty in all its forms and dimensions is an indispensable requirement

for sustainable development. To this end, there must be promotion of sustainable,
inclusive and equitable economic growth, creating greater opportunities for all,
reducing inequalities, raising basic standards of living, fostering equitable social
development and inclusion, and promoting integrated and sustainable management of
natural resources and ecosystems.

SUSTAINABLE DEVELOPMENT GOALS ARE:

The sustainable development goals (SDGS) are a universal plan for all countries to end
poverty, project the planet and ensure prosperity for all. They are set of 17 goals which
includes 169 targets.
They provide a focus for the international community’s development efforts until 2030 and
are yardstick by which progress will be measured. They are intended to be tackled as a group
rather than individually- the 17 goals are interlinked.

The sustainable development goals (SDGs) are a collection of 17 global goals set by United
Nations General Assembly in 2015 for the year 2030. The (SDGs) are part of resolution 70/1
of the United Nations General Assembly, the 2030 Agenda.

 No Poverty
 zero hungry
 good health and well being
 quality education
 gender equality
 clean water and sanitation
  affordable and clean energy
 decent work and economic growth
 industry , innovation and infrastructure
 reducing inequality
 sustainable cities and communities
 responsible consumption and production
 climate action
 life below water
 life on land
 peace, justice and strong institutions
 partnership for the goals

The goals are broad based and interdependent. The 17 sustainable development goals each
have a list of targets that are measured with indicators.

SUSTAINABILITY ACTIVITIES OF MRF TYER LTD.

MRF Pace Foundation

The MRF Pace Foundation conducted its first selection camp in 1987, in which aspirants
from all over the country turned up for selections. One of the aspirants to attend this selection
camp was Sachin Tendulkar. Within a short span of two years, the first trainee from MRF
Pace Foundation - Vivek Razdan - was selected for the Indian cricket team’s tour of Pakistan
in 1989. The MRF Pace Foundation continues its illustrious journey, with single-minded
focus on its mission of producing world-class pace bowlers for India.

MRF Institute of Driver Development

MRF has instituted a non-profit organisation known as the MRF Institute of Driver
Development (MIDD), which imparts training to unemployed young men in light and heavy
commercial vehicle (LCV and HCV) driving. The objective of the institute is to produce
proficient HCV drivers in the larger interest of the road transport industry. Over two decades,
the institute has turned out over 2000 LCV and 700 HCV drivers since its humble beginnings
in 1988.
 Headquarter and Plant/Office Locations:

Headquarter: Chennai-Tamil Nadu.
 
Plant/Office Locations: Medak-Telangana, Goa, Vellore-Tamil Nadu, Chennai-Tamil Nadu,
Puducherry, Kottayam-Kerala, Perambalur-Tamil Nadu.

SUSTAINABILITY Projects of the Company:

1. Promoting Sports Activities:

Project Sector Promoting national and rural sports, Paralympic, Olympic sports.

Implementing Partners:  MRF pace foundation, Mylapore Sports Trust. The Company has
spent some amount of money for providing training for development of pace bowlers through
MRF Pace Foundation & contributed some amount of money to train young children in tennis
and table tennis. Project Locations Chennai-Tamil Nadu.

2. Tree plantation & Support to International Antarctica Expedition:

P
roject Sector Eradication Hunger, Poverty, Malnutrition. Implementing Partners Sutru
Soozhal Kalvi Kazhagam. Company has contributed some amount of money for Tree
plantation in nearby schools under “Massive Tree Plantation Campaign” in Puducherry &
providing support to International Antartica Expedition -2041 and spreading environmental
awareness.Project Locations   Puducherry, Chennai-Tamil Nadu.

3. Educational Activities & Vocational Skills for Youth:

Project Sector Education, Employability and Livelihoods Enhancement. Implementing

Partners:  MRF Institute of Driver Development, Madras Medical Mission. The Company has
spent some amount of money in various Educational Projects. The Company has spent some
amount of money for providing Training for under privileged youngsters to become
commercial vehicle drivers through MRF Institute of Driver Development. The Company has
spent some amount of money for Construction of additional floor in the undergraduate girls’
hostel at Pondicherry Institute of Medical Sciences [PIMS].The Company has contributed
some amount of money for construction of Mahila Mandal for Dhatwada Village / Pre-
primary school/ Community Hall for Usgao Village etc.The Company has contributed some
amount of money for purchase of an Ambulance vehicle, R.O Water treatment plant for
drinking water, steel benches with desktop for school, CC TVs for national highway etc.
Project Locations   Chennai-Tamil Nadu, Puducherry, Goa, Telangana.

4. Rural Development Projects:

Project Sector Rural Development. Implementing Partners:  District Collector. The Company
has spent some amount of money in various Rural Development Projects. The Company has
contributed some amount of money for desalting of Arkonam Big Tank channels project. The
Company has contributed some amount of money for providing walkers’ track in
Government Boys Higher Secondary School at Arkonam in Vellore District. The Company
has contributed some amount of money for completion of Panchayat building of Usgao
Panchayat near Goa Factory.
 

5. Promoti ng Healthcare & Preventi ve Healthcare:  

The Company has spent some amount of money to promote health care activities including
health care for children and also organize preventive health care programmes such as free
medical consultation camps and conduct health check-ups for various categories of people.
Company Organized preventive health care programmes such as conducting medical camps
and conduct of health check-ups. Construction of hostel building for health care students etc.
Company supported Complicated Major Eye Surgeries (Both pre-operative and post-
operative care) to be performed on poor and indigent persons & reconstructive Surgery which
includes Pre and post-operative care for people affected by leprosy. Company has donated
ambulance vehicle to Government Area Hospital near factory at Medak, Telengana.

6. Promotion of Education & Vocational Skills:  

 The Company has spent some amount of money for providing training for under priveleged
youngsters to become commercial vehicle drivers & renovation of pre-school class rooms in
the existing school building at Sishya School, Chennai. The Company has also spent some
amount of money for the construction of new school building near Goa Factory.

7. Training to Fast Bowlers:  

Project Sector Promoting national and rural sports, Paralympic, Olympic sports.

Implementing Partners MRF pace foundation. The Company has donated some amount to
MRF Pace Foundation (which provides training for promising youngsters to become pace
bowlers of a national and international standard).Project Location:   Chennai-Tamil Nadu.

SUGGESTIONS TO THE COMPANY:

 The company can also support the paraplegic rehabilitation centre (PRC). Which
meant for the after care and rehabilitation of personnel from India’s Defence force’s.
 The company may also involve in nature saving, campaign’s and may also empower
people by conducting lectures and workshops.

CONCLUSION:
Madras Rubber Factory mobilized itself as the market leader. The strong performance of
MRF is because of combined efforts of management and employees. MRF provides high
quality and technologically superior products to its customers. The company has the
provision to find out which tyre is manufactured by which worker. The effective management
along with successful workers is very dedicated and is aware of new developments taking
place in the industry. There is “no compromise on the quality policy” makes them King of
Kings in tyre industry. If they implement the suggestion put forward, will help them to
improve profit and helpful for the workers. So the company can attain global standard
through continuous improvement in the quality products and service in order to maintain
market leadership and can be the king in tyre industry for many years.