Presented By:

DL Vishnu Kumar
B. Tech || MBA || PGDMM
a) Facings: The front view of a product when kept on the shelf is a
facing.

b) Horizontal Facings: The number of facings of a SKU placed

horizontally on a shelf.

c) Vertical Facings: The number of facings of a SKU placed vertically

one on top of the other.

d) Depth Facings: The number of facings of a SKU (one behind the

other) placed to fill the depth of the shelf.

e) Orientation: The position in which the SKU is kept on the shelf, in

relation to the product packaging is called orientation.
f) Front orientation: If the SKU is kept with the front of its
packaging facing the front of the bay it is front orientation.

g) Base orientation: When the SKU is kept on its back with front of
its packaging facing the top, it is base orientation.

h) Side orientation: When the side of the packaging is visible from

the aisle it is referred to as side orientation.

i) Category Flow: All products belonging to a category are placed

together to increase ease of shopping.

j) Pack size/ Package Flow: Within the category one needs to

maintain a pack size flow.
k) Days of Supply: Days of supply could be defined as the number
of days ‘stock on shelf’ would last. This is a major parameter on
the basis of which the number of facings for each SKU is decided.
Ideally a targeted DOS is specified by the client and this is used as
one of the criteria while creating the Planogram.

l) Core/ Non Core SKUs: Core Sku’s are classified as extremely

essential to a planogram and should be present across all stores,
these Sku’s need to be specified by the client.

m) Ribbonization/ Brand Blocking: Ribbonization is the process of

arranging Sku’s on shelves vertically by brand and horizontally
by package size. It is very eye appealing and is easy for the
consumers to find brands more quickly.
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