CHAPTER-IN RESEARCH METHODOLOGY

Research & scientific and systematic verch the pertinent formation on a speiie sopi Research
Methodology may be way to systematically solve the research problem understood a science of studying
how research is done scientifically in it we study the various Seps that are generally dopted by a
researcher to know not only the research methods of techniques but also the methodology We not only
talk of the research methods also consider the log behind the methods we use in the context of our
research study and splain why we are using particular method or evaluated either by the researcher
himself or by others

3. OBJECTIVE OF THE STUDY

• To identify demographic profile of the customers • To analyze the consumer level of awareness aboun
Mobile Number Portability and its influence on subsenbers switching intentions To Study the
relationship between the brand switching factors To analyze customers perception on the brand
switching factors

32. SCOPE OF THE STUDY

Compared to those days today the number of brands related to process Mobile network service
providers are increasing There is huge competition in the market and there are

many companies who can provide the same services This study will help the company in kowing reasons
that makes a brand loyal consumer to brand switcher Predicting customer switching probability and
acting in extremely important for mobile operators Growing customer dissatisfaction in Mobile Network
service providers are attributed many reasons

rental plans, ate

insufficient network coverage poor connectivity call drops billing disputes high monthly has been always
seen that a satisfied customer look for different option

available and switch to other brands in search of fulfilment of his requirements Moreover
switching subscriber not disclose in advance their switching plan to their existing cellular

service providers Subscribers switching behaviour analysis will surely enable the Mobile Network service
operators to identify a standard pattern of each subscriber's service usage and

wll help them to detect subscribers

for switching through its varied usage of the service

in terms of calling frequency, recharge pattern average bill download pattern etc This all justify the need
of study on brand switching behaviour of subscribers or Mobile Network service

RESEARCH DESIGN

Research design

the plan strategy structure of investigation envisaged as to obtain answer to the research problem and
to control the variance. The Descriptive Research design was used for the study Descriptive li is used to
achieve a wide variety of research objective. The descriptive data become more useful for solving
problems when the process is guided by one or more specific acarch problemu. It requires of the
research problem clear specifications of what, who, where, when, why and how

SOURCES OF DATA

Primary and secondary sources are used for data collection

DATA COLLECTION METHODS

The relevant data in the subject der study has been collected from the following sources
Primary Data

The primary source of data collection is through questionnaire The questionnaire are distributed among
200 customers and the view is recorded Primary source is a term used is number of disciplines to
describe source material that is close to the person information, period, or idea being studied. In the
study of history an academic discipline, a primary source (also called original source or evidence) is an
artifact, a document, recording, or other source of information that was created at the time under study
If created by a human source, then a

source with direct personal knowledge of the events being described. It serves as an origin Source of
information about the topic Primary sources are distinguished from secondary sources, which cite
content on, or build upon primary sources, though the distinction is not

sharp in

"Primary" and "secondary" are relative terms, with sources

A Secondary data

Secondary sources include online, newspapers and templates from distribution centers in scholarship,
secondary source ia a document or recording that relates or discusses information Gri ly presented
elsewhere Secondary source contrata with a primary source, which is an original source of the
information being discussed, primary source can be a person with direct trundled of a situation of
document created by such a person Secondary sources involve encralation, analysis, synthesis,
interpretation, or evaluation of the original information Primary and secondary are relative terms, and
some sources may be classified ul primary or secondary

depending on how it is used

SAMPLING DETAILS

Period of the study the

conducted during the period three months

Sample unit The sample unit cover mobile network subscribers in Salem

Sample size The sample of 200 customers was taken s reasonable keeping in ind the time available

SAMPLING TECHNIQUE

Area Random sampling sampling technique where we select (a sample for study from a target group a
population based on different up of subjects Non South East and West Each individual s chosen entirely
by chance and each member of the population has an equal chance of being included in the sample Data
collection Technique The personal interview method with respondents was adopted for data collection.

Data collection instrument

Questionnaire has been used so get the needed information from the respondents on

the basis of information collected from the questionnaire analysis of data has been made The contents
and bnef suggestions from the customers and the extensive review through literature work in market
researches provided the basic structure of the scientific research tool. It was

valid by customers and experts in research works Tools used for the study The collected data are
scrutinized, interpreted. and analyzed using simple statistical

tools like

PERCENTAGE ANALYSIS

The percentage method is used to know the accurate percentages of the data we took it is easy to graph
or through the percentage. The following are the formula
No of Respondent

Percentage of Respondent

- 100

Total no. of Respondents From the above formula, we can get percentage of the data given by the
respondents

CHI-SQUARE ANALYSIS

The X test in the one of the simplest and most widely used non-parametric test in statistical work The
quality describes the magnitude of the discrepancy between theory

and observation

• Chuare 10 is the observed frequency is the pool Frequency

ANOVA

The use of an ANOVA is to determine the weweshencefacity significant difference among severni grand
mean ANOVA wally west determine if the anus means are equal o

To perform an ANOVA test three basic assumptions must be fulfilled

Esch group from which a sample is taken is normal

Each group a randomly selected and independent

The variables from each group come from distribution with approximately equal tanan deviation
CORRELATION ANALYSIS

Karl Pearson's coefficient of correlation most widely used method of measuring the degree of
relationship between two variables This coefficient assumes the following

That there is linear relationship between the two variable

That the two variables are causally related which means that one of the variables is independent and
the other one is dependent and

A large number of independent causes are operating in both variables so as to produce a

Normal distribution

4. LIMITATIONS OF THE STUDY

The study confines only to the city of Salem district and therefore the findings do not

relate to another area 2 Consumers have varying feeling about the same phenomenon from time to
time

3 Time was a major constraint for an exploratory study