ASSIGNMENT INSTRUCTIONS

Assessment Written Assessment

Assessment code: 011
Academic Year: 2019/2020
Trimester: 2
Module Title: Hospitality, Tourism, Events Environment
Module Code: MOD004056
Level: Level 4
Module Leader: Lindsay Telha
Weighting: 50%
Time Limit: 1,000 words
Assessed Learning 3,4,5
Outcomes
Assessment date: Friday, 22 May 2020

WRITING YOUR ASSIGNMENT:

• This assignment must be completed individually.

• You must use the Harvard referencing system.
• Your work must indicate the number of words you have used. Written assignments must
not exceed the specified maximum number of words. When a written assignment is
marked, the excessive use of words beyond the word limit is reflected in the academic
judgement of the piece of work which results in a lower mark being awarded for the piece
of work (regulation 6.74).
• Assignment submissions are to be made anonymously. Do not write your name anywhere on
your work.
• Write your student ID number at the top of every page.
• Where the assignment comprises more than one task, all tasks must be submitted in a
single document.
• You must number all pages.

SUBMITTING YOUR ASSIGNMENT:

In order to achieve full marks, you must submit your work before the deadline. Work that is
submitted late – up to five working days after the published submission deadline - will be
accepted and marked. However, the element of the module’s assessment to which the
work contributes will be capped with a maximum mark of 40%.

Work cannot be submitted if the period of 5 working days after the deadline has passed
(unless there is an approved extension). Failure to submit within the relevant period will
mean that you have failed the assessment.

Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the iCentre Adviser. Please contact iCentre@lca.anglia.ac.uk. A
request must normally be received and agreed by the iCentre Adviser in writing at
least 24 hours prior to the deadline. See rules 6.56-
6.65: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Mitigation: The deadline for submission of mitigation in relation to this assignment is no

later than five working days after submission date of this work. Please contact
iCentre@lca.ac.uk see rule 6.103
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
ASSIGNMENT CASE STUDY

While automation was once a term associated exclusively with manufacturing, today,
after three decades of advances in digital technology, there are few fields of
organisational activity left untouched by it (Economist, 2019).

A working paper by the OECD assessed the automatability of each task within a given
job, based on a survey of skills. Overall, the study finds that 14% of jobs across 32
countries are highly vulnerable, defined as having at least a 70% chance of
automation. A further 32% were slightly less imperilled, with a probability between 50%
and 70%. At current employment rates, that puts 210m jobs at risk across the 32
countries in the study (Economist, 2018).

When it comes to transportation, the word for this decade and the next is autonomous.
But while we are likely to see autonomous cars in mass production by 2030 and almost
certain to see self-driving trucks within five years, we will probably not see any
autonomous passenger jets for one simple reason – passengers don’t trust them. The
technology exists – all kinds of aircraft that don’t involve passengers are using it,
mostly in the military – but many consumers have said they would refuse to fly in one.
Aviation is no doubt disappointed because of the hundreds of billions that could be cut
from operational expenses. But tens of billions can still be saved by implementing the
step before complete autonomy – single-pilot operations
(Bouchard and Baggioni, 2017).
ASSIGNMENT TASK

Write a briefing document that either:

• argues for increasing the use of automation in the aviation sector.

• argues against increasing the use of automation in the aviation sector.

Select one factor from the PESTLE framework and provide three relevant and valid
arguments for or against automation. Identify and argue the perspective of a specific
stakeholder that will be impacted e.g. customers, employees, shareholders, CEOs.

Your report should include the briefing document features:

• Demonstrate an understanding of the PESTLE framework

• Three valid and relevant arguments supported by evidence and data
• Conclusion
• Bibliography

Your briefing document must be fully referenced using the Harvard referencing
system and include an appropriate Bibliography listing the sources that you have
used.

ASSESSMENT CRITERIA

Understanding of the PESTLE framework Up to 20 marks

Arguments are relevant and valid to the PESTLE factor Up to 30 marks

Arguments are supported with evidence and data Up to 30 marks

Spelling, grammar and Harvard Referencing Up to 20 marks

Points to consider in answering the set question:

• Understanding of a PESTLE analysis should be demonstrated.

• At least three arguments for or against automation need to be addressed with
an insightful assessment of the impact.
Reading List

Economist, 2018. A study finds nearly half of jobs are vulnerable to automation. The
Economist, [online] 24 April. Available at: https://www.economist.com/graphic-
detail/2018/04/24/a-study-finds-nearly-half-of-jobs-are-vulnerable-to-automation
[Accessed 26 July 2019].

Bouchard, J. and Baggioni, N., 2017. As Airlines Aim For Autonomous Flight, Near-
Term Revolution Will Be Going Single Pilot. Forbes, [online] 25 October. Available
at: https://www.forbes.com/sites/oliverwyman/2017/10/25/single-pilot-commercial-
flights-are-not-far-off-even-if-fully-autonomous-flight-is/#49c336d33b17 [Accessed 26
July 2019].

Wetherley, P. and Otter, D., 2018. The Business Environment. Themes and issues in
a globalizing world. 4th ed. Oxford: Oxford University Press.