Professional Documents
Culture Documents
Apollo Hospital NSU
Apollo Hospital NSU
Course: MGT351
Submitted to:
Shahanara Bhuiyan
Lecturer
Submitted by:
Syed Mahjad Nur
ID# 051 727 030 (BBA)
M. Mozammel Hossain
ID# 052 421 030 (BBA)
School of Business
North South University
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_______________________________________________Letter of Transmittal
Shahanara Bhuiyan
Lecturer
School of Business
North South University
Dhaka
Dear Madam,
Thank you
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________________________________________________Acknowledgement
This project has been a revelation for us and we really have numerous people to
thank regarding our work.
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_______________________________________APOLLO HOSPITALS DHAKA
Apollo Hospitals Dhaka, a joint project of Apollo Hospitals Enterprise Limited and
STS Holdings Limited, is a 450-bed super specialty facility poised to deliver
advanced tertiary care of international standards to the people of Bangladesh
The Hospital is at the forefront of medical technology and expertise and provides
a complete range of the latest diagnostic, medical and surgical facilities for the
care of its patients. The hospital is having all the characteristics of a world-class
hospital with wide range of services and specialists, equipment, & technology,
ambience and service quality.
Mission statement
"Our mission is to bring healthcare of international standards within the reach of
every individual. We are committed to the achievement and maintenance of
excellence in education, research and healthcare benefit of humanity."
Promoters
STS Holdings Limited, a dynamic and reputed business Group in Dhaka, is
engaged in education, banking, real estate, manufacturing and exports, freight
consolidation and container services etc.
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The group owns International School Dhaka (ISD); managed by Council of
International Schools (CIS), a global organization facilitating education with its
headquarters in the UK.
Rivals
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_______________________________________________Executive Summery
The term paper contains three main parts of Human Resource Management.
These are 1) Recruitment and Selection, 2) Training and Development 3)
Performance Appraisal.
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Performance appraisal motivates employees to develop their individual
performance.
_________________________________________________Table of Contents
Contents Page No
Introduction 7
Function of HR 8-9
Recruitment Methodology 10
External Recruitment 13
Conclusion 35
Refference 36-37
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_______________________________________Human Resource Department
The department works under the direction of the Head of Human Recourse
Department by the Chief Executive Officer (CEO) of Apollo Hospitals Dhaka. All
the members of the department have an excellent educational background and
they are experienced with HR activities. There are three managers under the
Head of Human Recourse Department. They are Manager-HR, Manager-Admin
and Manager-Training. Also, there are three Deputy Managers and another two
Chief Executive Officer
executives are accountable to Deputy Managers in the department.
Head of Human Recourse Department
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________________________________________Functions of HR Department
Apollo Hospitals’s people are the most important asset of their business.
HRD’s(Human Resourse Department) overall function is to support and to
develop those people, enabling them to deliver outstanding business
performance. Their main function is to perform with the combination of different
activities-
Job Analysis: A organization make a analysis about the job. Job analysis is the
process of getting detailed information about jobs. After reviewing the job’s
functions organization can determine what skills are required to accomplish the
job. Job analysis provides information what the job entails and what human
characteristics are required to perform these activities.
Job Design: Job design is a important task of the Human Resource Department.
In job design a company deals with making decisions about what tasks should be
grouped into particular job. The way that jobs are designed should have an
important tie to the strategy of an organization.
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Assess the Human Resource needs: As a organizations have many tasks so
the HR Department will assess the human resource needs, that how much
employee will require in a particular departments.
Training and Development: Training is provided for the immediate time frame.
Through training a company can be developed for the long-term frame.
They play both a tactical and a strategic role within every aspect of business
partners, talent management, recruiting, management development, training,
remuneration, communications, employee relations, and welfare. For instance,
HR department is responsible for recruiting for right kind of people for the right
kind of job.
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Those are also responsible for cultural change, leadership development,
strategic talent management, coaching and skills development or alignment of
reward with performance.
______________________________________________________Recruitment
Recruitment is the process through which the organization seeks applicants for
potential employment. (Noe, Hollenback, Gerhart, Wright; 2000)
Recruitment Methodology
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entry level jobs are filled externally but for other positions, the company’s policy
prefers internal sources. If they do not find employees who are qualified enough
to fill the vacant position, they look for external candidates.
Depending on the position, Apollo Hospitals uses both Make and Buy
approach for recruiting people. In maximum time they prefer the Buying
approach. Though they have vast training plan but they want to recruit efficient
employees. On the other side, they also follow making approach that employees
can be high aimed and loyal to the company. Entry level employees usually
require guidelines and training programs. So they use Make approach for entry
level recruitment. But executive level jobs require skilled people and
professionals. Therefore they use the Buy approach for recruiting people for
executive level. Most career areas are open to graduates of any discipline,
although there are some exceptions.
Sources of applicants
Sources of candidates
Internal Recruiting: Internal Recruiting is the approach of collecting
employees from the existing employees of the organization. If posts will vacant or
new post create then HR Department recruit employees from the organization. It
is so attractive to the existing employees. After getting the new post in the same
organization employees turn to be more motivated and confident to their work. If
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the get efficient employees from own culture’s employee then they do not have to
expense much time for socialization and orientation activities. There are four type
of internal recruiting system in Apollo Hospital:
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Potential Employees: Though a junior employee there is some employees,
have much potentiality in any practical task. Sometimes they get a lift in any
responsible post. They get the important post on a temporary basis. After
External Recruitment:
Interns: Till now they are processing to take intern doctors in Apollo. From
middle of this year they will recruit the intern doctors.
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Web page Advertisements: BD jobs.com, jobsbd.com, jobsa1.com,
chakri.com.bd,
________________________________________________________Selection
With a pool of candidates, the next step is to select the best candidates for the
job. Personnel selection is a process of measurement decision making and
evaluation.
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It is costly to recruit and hire employees.
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procedure. This board includes mainly the department director, HR
manager and direct supervisor.
Following is the process through which the company recruits and selects
candidates-
Step 1: If the recruiting is being done for a new post then it requires an approval
of the CEO and the departmental head looks into it. But for vacant posts the
approval is not required.
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Step 3: Then this need is consulted with the Human resource department so that
they can carry out the recruitment.
Step 4: The Human Resource Department then advertises on the web, news
papers, and magazines available posts.
Step 5: Then HR Department then collects all the applications from CV Bank,
and other sources are reviewed and analyzed according to job description and
competency requirements.
Step 6: The resumes are collected and sent to Medical Secretary who handles
all the departments from different departments and chooses the best resume
based on qualifications. The General Manager-Human Resource Department
and concerned departmental head then confirms the resumes chosen.
Step 7: Then chosen applicants are called by the Human Resource Department
for written test and then elected applicants are called for the selection test.
Step 8: Dates are issued for the examined candidates and are then called upon.
Step 9: Individual reports are made for every elected candidate individual assess
and review is summarized.
Step 10: An offer is made to the selected candidate for a particular job.
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Problems and Recommendations of Recruitment and Selection:
Problem 1: As they are India based multinational so they are more interested to
overseas recruitment.
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Recommendations: They should recruit fresher as a result fresher will be more
motivated and inspired to get job in Apollo Hospital. If fresher do not learn
properly in workplace they can not be good employees.
Recommendations: They should fill the vacant posts permanently that they can
make their plan properly and go for profit maximization.
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Recognize the need for change: The training process begins by recognizing
commercial changes caused by internal or external environment. One of the
most prominent changes in Apollo Hospitals is the expansions of any particular
department where the company may need to promote or recruit some employees
for those new positions. These employees may need training. If the company
introduces new technology, for example, a new medical equipment within the
hospital the employees also need training of how to maintain and use it. There
are also some other basic reasons for which Apollo Hospitals has training
programs. These are-
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Performance Analysis: There is an annual performance appraisal at
Apollo Hospitals. Immediate supervisor with the support of an HR
specialist go through this process. Based on it, they decide what type of
training is needed.
Select Training Methods: With the proper training objectives the trainer
chooses an appropriate training method. Apollo Hospitals mainly prefer
interactive methods of training. The specific skills that Apollo Hospitals wants to
develop in their employees’ are efficiency, team building, inter personal
communication etc. According to these basics different methods are applied.
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transmitted live through the web and can be viewed on a big screen in
Bangladesh by local surgeons and doctors.
Web based learning– doctors have online communities and chat sessions
where they can discuss about medical related problems, doubts, discoveries, etc.
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Diversity Training—Since Apollo Hospitals has doctors, nurses and staff from
a variety of countries diversity training diversity training is carried out by the HR
department by processes like including topics of cultural differences in seminars.
Socialization
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other organization, Apollo Hospital’s own unique culture includes some
longstanding and often unwritten, rules and regulations, a special language that
facilitates communication among members, established customs for how
members should reflect to peers, subordinates, supervisors and outsiders. It also
clarifies members what is appropriate and smart behavior within the organization
and what is not. A proper socialization process makes the new employee aware
of these values and norms.
Orientation Process
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In orientation program employees receive company policies, regulations,
working hours, performance review, vacations, and benefits.
The new employees get the opportunity to observe the functional activities of
the company. They acquire information about the functions of the departments
and Apollo Hospital’s Management Development Philosophy, Policy and Practice.
New employees work under close supervision during probation period of 6
months. Department head evaluates the performance of the new employees after
the probation period.
Problem 1: Though Apollo Hospital has a yearly training schedule. but they do
not follow it properly.
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Recommendations: They should follow the training schedule as much as
possible that the training activities can not be late.
Recommendations: Generally, higher officials have the long distant from the
employees. If training classes will take the higher officials then it is general that
the acceptability of the training will not be clear. Apollo should invite specialists to
attend in training class that employees can get mood to learn.
_____________________________________________Performance appraisal
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Formal performance appraisals are generally conducted annually for all staff in
the organization or when the administrator feels that the gap between actual
standard and target standard is.
Each staff member is appraised by their line managers and their respective
departmental heads.
The most common and widely used performance appraisal technique used by
Apollo is the “graphic rating scale” system.
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Giving feedback to employees by assessing their strengths and
weaknesses, past performance and future potential to improve
subsequent performance.
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1. Well designed,
2. With clear guidelines and goals,
3. Administered by trained supervisors
4. Supported by upper management.
Apollo believes that performance appraisals provide these key benefits for
employees and managers:
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Colleague Reviews: Employees are known about his/ her coworkers’
regular performances. So colleagues asses his/her coworker’s
performance.
Self Reviews: Self-reviews are based on the idea that employees are
most familiar with their work, and that their involvement is essential.
Employees rate themselves, usually with a formal survey form.
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Checklist: It is used by the appraisers to rate nurses, doctors and other staff
of their behavior towards patients and customers. There are opinion boxes
situated at different locations of the hospital where the patients and customers
can give their feedback about the quality of services of the doctors, nurses and
staff.
360° Evaluation:
Performance Test: Work sampling. When Doctors and Nurses are working,
evaluators appraise them on the observation of how they really work.
Testing the Emergency Unit: The emergency unit of Apollo is also rated
based on how fast the team can work efficiently. For example: if an emergency
patient is brought in then how much time it requires to take him/her to the ICU
(Intensive care unit) and how efficiently he/she is treated.
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360° degree feedback is the most comprehensive and costly type of appraisal. It
includes self ratings, peer review, and upward assessments; feedback is sought
from everyone. It gives people a chance to know how they are seen by others; to
see their skills and style; and may improve communications between people.
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Problems and Recommendations of Performance Appraisal:
Problem 1: There can be biased ness or jealousy due to the usual appraisal
problems like: Halo error, Central tendency, Personal Bias, Similarity error, and
Leniency/Severity error and Judgmental role of the Evaluator
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SWOT Analysis:
• Strengths:
Specialized doctors
The skilled doctors, nurses, technologists and administrators at Apollo Hospital
Dhaka, aided by state-of-the-art equipment provides a congenial infrastructure
for the medical professional in providing healthcare of international standards.
• Weaknesses:
High cost
The cost of Apollo Hospitals is the highest in Bangladesh and so not all the
people in Bangladesh can afford its services.
Location
Another factor which may be a disadvantage is that it is situated in a secluded
area (inside Bashundhara residential area) so transportation of patients to the
hospital will take a long time.
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Website not developed
The web-site for Apollo Hospitals Bngladesh is not so much informative
compared to the other subsidearies of Apollo Hospitals. So sometimes it
becomes difficult for general people to know information about Apollo Hospitals.
• Opportunities:
• Threats:
Strong competitors
Apollo has many strong competitors like United Hospitals, Labaid Specialist
and cardiac hospital, Square hospital.
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Conclusion
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References
1. Human Resource Management
By Monday, R.A. Noe, S.R. Premeaux
5th Edition
5. Lecture Sheet
6. Interview:
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