ASSIGNMENT OF E-BUSINESS MANAGEMENT

ON DETAILED BUSINESS PLAN FOR A START UP E- BUSINESS

Submitted By: Submitted to: Dr.Sapan Kumar Gupta

Name :Ayush Kumar
Enrollment no. : A36106418076
Course/Sem. : BBA ‘4B’
Batch: 2018-21

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 TABLE OF CONTENT

SR.NO. TOPIC PAGE NO.

1 INTRODUCTION 3-4

2 INTRODUCTION TO 4
E- BUSINESS PLAN

3 WHAT IS A BUSINESS 5-6

PLAN?

4 CREATE A 7-9
BUSINESS PLAN
OUTLINE

Introduction
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Online shopping has become increasingly popular over the last decade. Online
shopping describes the process of consumers purchasing goods and services over
the Internet (Business Dictionary 2012). With the emergence of e-business,
millions of web stores are born and it becomes trendy. In the USA, e-commerce
sales grew from 72 billion U.S. dollars in 2002 to 256 billion U.S. dollars in 2011
(The statistics portal 2012). In fact, many people prefer online shopping to actual
shopping, as it saves time and the selections are considerably broader. For the
author, e-commerce is an exciting area to study and to be involved with because of
its relentless evolution and potentials.

The business idea was formed during the author’s visit to her home country,
Vietnam in summer 2012. Vietnam is considered to be one of the fastest
developing countries in the world. In addition to the growth of the economy, the
living standard has also improved significantly. Having been living abroad for
several years, each visit is a surprise for the author about how fast the country is
developing and modernizing. As a matter of fact, people also have higher demands
for their fashion and beauty needs. A month before the author’s trip, a few friends
of hers in Vietnam asked her to help them buy some products from European
brands such as Zara, H&M, Mango. Friends’ feedbacks were very positive and
many people also wanted to buy the same products. The prices are slightly higher
than domestic products. However the quality is superior and the style is trendy and
exotic and so received attention from people around. Being aware of this potential
demand and having a natural passion for fashion, the author formed the idea of
creating an online business, which distributes fashion products from average
European brands to the Vietnamese market.

This business idea is not new. Indeed, there are a number of existing shops in
Vietnam that sell fashion products imported from Europe and America. However,

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the prices in these shops are considerably too high for normal consumers since they
have to cover numerous costs to maintain physical stores, such as rent, wages,
utility bills, and stock. Therefore, an online store would have an advantage of low
start-up costs. Moreover, the online fashion market in Vietnam is very young and
hence promises great potential. The aim of the business is to locate a niche market
and focus to become the leader in that market. Majority of Vietnamese consumers
might think foreign imported clothes would be too expensive and fancy. However,
there is a hierarchy existing in fashion market that divides brands into different
classes. The business will concentrate on distributing brands that are trendy,
affordable but still expose the exotic and classy appearance for consumers.

Introduction to e-business

“Business” is a complex meaning word, which can be defined in many different

ways, depends on different scopes. In a broad sense, business is understood as all
activities related to the trade of goods or services between organizations or
between organizations and consumers (O’Sullivan & Sheffrin 2003, 29). E-
business, short form for electronic business then can be defined as business
activities that are managed through the facilities available on the Internet. IBM,
one of the first suppliers to use the term in 1997 to promote its services, defines the
concept: “e-business is the transformation of key business processes through the
use of Internet technologies”.

What is a business plan?

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A business plan is a document describing a business, its products or services, how
it earns (or will earn) money, its leadership and staffing, its financing, its
operations model, and many other details essential to its success.

 Planning. Writing out your plan is an invaluable exercise for clarifying your

ideas and can help you understand the scope of your business, as well as the
amount of time, money, and resources you’ll need to get started.

 Evaluating ideas. If you’ve got multiple ideas in mind, a rough business

plan for each can help you focus your time and energy on the ones with the
highest chance of success.

 Research. To write a business plan, you’ll need to research your ideal

customer and your competitors—information that will help you make more
strategic decisions.

 Recruiting. Your business plan is one of the easiest ways to communicate

your vision to potential new hires and can help build their confidence in the
venture, especially if you’re in the early stages of growth.

 Partnerships. If you plan to approach other companies to collaborate,

having a clear overview of your vision, your audience, and your growth
strategy will make it much easier for them to identify whether your business
is a good fit for theirs—especially if they’re further along than you in their
growth trajectory.

 Competitions. There are many business plan competitions offering prizes

such as mentorships, grants, or investment capital. To find relevant
competitions in your industry and area, try Googling “business plan
competition and “business plan competition.

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  Know your audience. When you know who will be reading your plan—
even if you’re just writing it for yourself, to clarify your ideas—you can
tailor the language and level of detail to them. This can also help you make
sure you’re including the most relevant information and figure out when to
omit sections that aren’t as impactful.

 Have a clear goal. You’ll need to put in more work, and deliver a more
thorough plan, if your goal is to secure funding for your business versus
working through a plan for yourself or even your team.

 Invest time in research. Sections of your business plan will primarily be

informed by your ideas and vision, but some of the most crucial information
you’ll need to include relies on research from independent sources. This is
where you can invest time in understanding who you’re selling to, whether
there’s demand for your products, and who else is selling similar products or
services.

 Keep it short and to the point. No matter who you’re writing for, your
business plan should be short and readable—generally, no longer than 15 to
20 pages. If you do have additional documents you think may be valuable to
your audience and your goals, consider adding them as appendices.

 Keep the tone, style, and voice consistent. This is best managed by having
a single person write the plan or allowing time for the plan to be properly
edited before distributing it.

create a business plan outline

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Few things are more intimidating than a blank page. Starting your business plan
with a structured outline and key details about what you’ll include in each section
is the best first step you can take. Since an outline is such an important step in the
process of writing a business plan, we’ve put together a high-level overview you
can copy into your blank document to get you started Here’s a sample business
plan outline:

1. Executive summary

The executive summary’s purpose is to distill everything that follows and

give time-crunched reviewers (e.g., potential investors) a high-level
overview of your business that persuades them to read further. Again, it’s
a summary, so highlight the key points you’ve uncovered while writing
your plan. If you’re writing for your own planning purposes, you can skip
the summary altogether—although you might want to give it a try
anyways, just for practice.

2. Company overview

This section of your business plan should answer two fundamental

questions: Who are you, and what do you plan to do? Answering these
questions provides an introduction to why you’re in business, why you’re
different, what you have going for you, and why you’re a good investment
bet.

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3. Market analysis

It’s no exaggeration to say your market can make or break your business.
Choose the right market for your products—one with plenty of customers
who understand and need your product—and you’ll have a head start on
success. If you choose the wrong market, or the right market at the wrong
time, you may find yourself struggling for each sale.

4. Products and services

Your products or services will feature prominently in most areas of your

business plan, but it’s important to provide a section that outlines key details
about them for interested readers. If you sell many items, you can include
more general information on each of your product lines; if you only sell a
few, provide more detailed information on each. It's also important to note
where products are coming from—handmade crafts are sourced differently
than merchandise for a dropshipping business, for instance.

5. Marketing plan

Your marketing efforts are directly informed by your ideal customer. Your
plan should outline your current decisions and your future strategy, with a
focus on how your ideas are a fit for that ideal customer. If you’re planning
to invest heavily in ads on Instagram, for example, it might make sense to
include whether Instagram is a leading platform for your audience—if it’s
not, it might be a sign to rethink your marketing plan.

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6. Logistics and operations plan

Logistics and operations are the workflows you’ll implement to make your
ideas a reality. If you’re writing a business plan for your own planning
purposes, this is still an important section to consider, even though you
might not need to include the same level of detail as if you were seeking
investment.

7. Financial plan

No matter how great your idea is, and regardless of the effort, time, and
money you invest, a business lives or dies based on its financial feasibility.
At the end of the day, people want to work with a business they expect to be
viable for the foreseeable. The level of detail required in your financial plan
will depend on your audience and goals, but typically you’ll want to include
three major views of your financials: an income statement, a balance sheet,
and a cash-flow statement. It also may be appropriate to include financial
projections.