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5 OFFER
The first essential element in the formation of a binding contract is agreement.
This is usually evidenced by offer and acceptance. An offer is a definite
promise to be bound on specific terms, and must be distinguished from the mere
supply of information and from an invitation to treat.
Key term:
An offer is a definite promise to be bound on specific terms and may be
defined as follows.
'An express or implied statement of the terms on which the maker is prepared
to be contractually bound if it is accepted unconditionally. The offer may be
made to one person, to a class of persons or to the world at large, and only the
person or one of the persons to whom it is made may accept it.'
A definite offer does not have to be made to a particular person. It may be made
to a class of persons or to the world at large. However, it must be distinguished
from a statement which supplies information, from a statement of intention and
from an invitation to treat.
Carlill v Carbolic Smoke Ball Co 1893
The facts: The manufacturers of a patent medicine published an advertisement
by which they undertook to pay “£100 reward ... to any person who
contracts ... influenza ... after having used the smoke ball three times daily for
two weeks'. The advertisement added that £1,000 had been deposited at a bank
'showing our sincerity in this matter”. The claimant read the advertisement,
purchased the smoke ball and used it as directed. She contracted influenza and
claimed her £100 reward. In their defence the manufacturers argued against
this, saying:
(a) The offer was so vague that it could not form the basis of a contract, as no
time limit was specified.
(b) It was not an offer which could be accepted since it was offered to the
whole world.
Decision: The court disagreed.
(a) The smoke ball must protect the user during the period of use – the offer
was not vague.
(b) Such an offer was possible, as it could be compared to reward cases.
You should note that Carlill is an unusual case in that advertisements are not
usually regarded as offers. A statement which is vague cannot be an offer but an
apparently vague offer can be made certain by reference to previous dealing or
customs.
Gunthing v Lynn 1831
The facts: The offeror offered to pay a further sum for a horse if it was 'lucky'.
Decision: The offer was too vague and no contract could be formed.
5.1 Supply of information
Only an offer in the proper sense may be accepted so as to form a binding
contract. A statement which sets out possible terms of a contract is not an offer
unless this is clearly indicated.
Harvey v Facey 1893
The facts: The claimant telegraphed to the defendant 'Will you sell us Bumper
Hall Pen? Telegraph lowest cash price'. The defendant telegraphed in reply
'Lowest price for Bumper Hall Pen, £900'. The claimant telegraphed to accept
what he regarded as an offer; the defendant made no further reply.
Decision: The defendant's telegram was merely a statement of his minimum
price if a sale were to be agreed. It was not an offer which the claimant could
accept.
If in the course of negotiations for a sale, the vendor states the price at which
they will sell, that statement may be an offer which can be accepted.
Bigg v Boyd Gibbons 1971
The facts: In the course of correspondence the defendant rejected an offer of
£20,000 by the claimant and added 'for a quick sale I would accept £26,000 ...
if you are not interested in this price would you please let me know
immediately'. The claimant accepted this price of £26,000 and the defendant
acknowledged his acceptance.
Decision: In this context the defendant must be treated as making an offer
which the claimant had accepted.
5.2 A statement of intention
Advertising that an event such as an auction will take place is not an offer to sell.
Potential buyers may not sue the auctioneer if the auction does not take place.
This is an example of a statement of intention which is not actionable.
5.3 An invitation to treat
Where a party is initiating negotiations they are said to have made an invitation
to treat. An invitation to treat cannot be accepted to form a binding contract.
Examples of invitations to treat include.
Auction sales
Advertisements (for example, price lists or newspaper advertisements)
Exhibition of goods for sale
An invitation for tenders
An invitation to treat can be defined as follows.
'An indication that a person is prepared to receive offers with a view to
entering into a binding contract, for example, an advertisement of goods for
sale or a company prospectus inviting offers for shares. It must be
distinguished from an offer which requires only acceptance to conclude the
contract.'
(Note that on the facts of a particular case, advertisements etc may be
construed as an offer: theCarlill case is an example. However, in most exam
questions, advertisements are invitations to treat: read the facts of the question
carefully.)
5.3.1 Auction sales
The bid itself is the offer, which the auctioneer is free to accept or reject. An
auction is defined as a contract for the sale of property under which offers are
made by bidders stating the price at which they are prepared to buy and
acceptance takes place by the fall of the auctioneer's hammer. Where an auction
is stated to be 'without reserve' the auctioneer is offering goods for sale and the
bid is the acceptance. A reserve is a specified minimum price.
5.3.2 Advertisements
An advertisement of goods for sale is usually an attempt to induce offers.
Partridge v Crittenden 1968
The facts:Mr Partridge placed an advertisement for 'Bramblefinch cocks,
bramblefinch hens, 25s each'. The RSPCA brought a prosecution against him
for offering for sale a brambling in contravention of the Protection of Birds
Act 1954. The justices convicted Partridge and he appealed.
Decision: The conviction was quashed. Although there had been a sale in
contravention of the Act, the prosecution could not rely on the offence of
'offering for sale', as the advertisement only constituted an invitation to treat.
The circulation of a price list is also an invitation to treat.
5.3.3 Exhibition of goods for sale
Displaying goods in a shop window, or on the open shelves of a self-service
shop, or advertising goods for sale, are normally invitations to treat.
Reference to a more detailed document will not necessarily prevent a statement
from being an offer – for example, where a consumer is directed to a booklet of
terms and conditions.
Fisher v Bell 1961
The facts: A shopkeeper was prosecuted for offering for sale an offensive
weapon by exhibiting a flick knife in his shop window.
Decision: The display of an article with a price on it in a shop window is
merely an invitation to treat.