1.

IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-
7668. Volume 18, Issue 2 .Ver. I (Feb. 2016), PP 65-69

Retail Entrepreneurship Development In India: A Case Study Of Big Bazaar by Aehsan-Ul-Haq ,

Mohammed Saeem Khan

In this paper we can find the SWOT , PEST analysis and five force model carried out on Big
Bazaar.It also talks about the importance of entrepreneurship in India.

Khan Mohammed Saeem,Haq Aehsan-ul

2.

ISSN:2347-3215,Volume 2 Number 3(March 2014) pp.174-177

International Journal of Current Research and Academic Review

Customer service with reference to Big Bazaar by Sushma Sharma

This paper also carries out the SWOT analysis and customer segmentation in Big Bazaar

3.

International Journal of Research in IT, Management and Engineering, ISSN 2249-1619, Impact
Factor: 6.123, Volume 06 Issue 07, July2016, Page 55-60

Customer Perception and its Implications in Modern Retail Sector: A Case Study of Big Bazaar
by Dr. Muzzafar Ahmad Bhat and Amit Kumar

This paper talks about the importance of retail sector in development of nation.

4. IRJC,Asia Pacific Journal of Marketing & Management Review,Vol.1 No. 2, October 2012,
ISSN 2319-2836
Organized Retailing In India – Challenges And Opportunities by Dr. K. Ratna Manikyam
This paper talks about the challenges and opportunitites for organized retailing in India and also
about the potential for orgnised retailing in India
5.

Organised Retailing- A SWOC Analysis by Tina P. Singh

This paper talks about the strength ,weakness ,opportunities and threats for organized retailing in
India.It also compares and differenciates between organized and unorganized retailing in India

6. Asia Pacific Journal of Marketing & Management Review, ISSN 2319-2836 APJMMR, Vol.4,
July (2015), pp. 18-26

Hypermarkets: Growth And Challenges Perspective In India by Dr Alka Sharma , Palvi

Bhardwaj

It analyses the scenario of Hypermarket and the challenges faced by it in India

7.

A Study On Marketing Strategy In Big Bazzer At Madurai Dr.M. Jeyakumaran , N. Priyakumari

, M.Uma devi

It talks about marketing strategies adopted by Big Bazaar

8.

International Journal of Pure and Applied Mathematics,Volume 118 No. 15 2018, 151-
156,ISSN: 1311-8080 (printed version); ISSN: 1314-3395
Innovative Marketing Strategies In Retailing Giants:Big Bazar &D-Mart by Mr. Mohammad
Sirajuddin, Mr. P. Satish Kumar
This paper talks about the 4P’s adopted by Big Bazaar

9.

International Journal of Research in IT, Management and Engineering ISSN 2249-1619, Impact
Factor: 6.123, Volume 6 Issue 04, April 2016 www.indusedu.org 30 editorindus@gmail.com
Emerging Trends in Marketing: A Study on Offline and Online Retailers in India by Shivali
Jindal , Jatin Kamboj

This paper talks about the impact on organized retailer due to online retailers