Good CEO’s help build good employee customer relationships.

Because customers are

the most important assets of a company, companies aim to instill the importance of
customer service early in employees' careers. And some employees are in positions
that directly affect the service of customers. Good or productive employees can
demonstrate customer-relationship building in several ways. The best-performing
employees put customers first. They immediately drop what they are doing to help
answer customers' questions or resolve the problems or concerns of customers. Good
employees also demonstrate various hospitality skills when working with customers,
such as smiling, addressing customers by name and informing them of new products or
services that they might be interested in. Good employees take on a consultant role with
regular customers, learning what they like and helping them find it. Some employees
are forced to build customer relationships because of the nature of their jobs. Sales reps
must build customer relationships to obtain repeat sales. Those who don't focus on
relationship building are soon replaced by other salespeople. Customer service
employees must also be effective at building customer relationships. Small technical
companies, for example, need customer service employees to be adept at helping
people install products such as computer software. Subsequently, relationships are built
by helping customers resolve technical issues or update outmoded software. Small
business owners in the service industry need employees who can inform customers
when certain products are scheduled to be serviced. Examples include automobile
service establishments such as those that do repairs, oil changes or install mufflers. The
CEO bases his operations on meeting the needs of customers. Hence, they need
employees who continually stay attuned to customers' changing tastes. For example,
marketing experts conduct research to determine customers' needs, such as the
features, styles, flavors, fragrances or sizes they desire. Database managers keep track
of customer purchases so they can continue offering products customers want. Small
businesses would lose out to competitors if they didn't have good employees constantly
meeting the needs of customers. The CEO can ensure that their best employees
continue building customer relationships by offering them incentives to do so. One way
to accomplish this is by tying bonuses to customer service and relationship building. For
example, a sales manager might tie sales reps' bonuses to the amount of repeat
business they generate. Business owners can also implement loyalty programs to keep
all employees focused on building customer relationships. A loyalty program rewards
customers for the frequency and dollar volume of the purchases. Customers can earn
free products or discounts the more they visit the business. Employees are then forced
to deal with repeat customers and build a rapport with them. Small business owners
may also consider using a customer-focused organizational structure to keep good
employees focused on building customer relationships. For example, a company that
services many products can create various departments around specific customers.