Environmental Evaluatio

Strategy Formulation Strategy Implementation

Scanning n and
Mission
Strengths Control
Starbucks
• Strong brand Purpose
aims to
image Starbuck
create and SO
• Strong financial s is
improve Strategy
performance prepared Policies
its own Starbuck
• Extensive to direct • Salary, Programs
standardiz s is well overtime
international its • Highest
ed and known Budgets
supply chain attention pay and quality
diversifie • $3 Billion
• Acquisitions on the for its rewards Procedures
d high coffee
for high
• Moderate enhancing name. To should be • High quality
quality beans quality
diversification products,
of their attract given on coffee Performance
time. should only
• Quality, taste employee’ coffee • Following the
innovative new beans
s • Insurance be bought beans
and merchandi customer should only strategy
standardization productivi coverage directly • $5 Billion
ses and s and be bought implementati
• Efficiency, ty, and high from the
services in for on, it is
capabiliti increase wages of in Latin-
strategic every part small
reusable expected
planning and es, its annual employees America,
of the farmers. cups,
reinvestment responsib revenue, . Africa, and that monthly
globe. • Acquire the
strategy ility and • Proper straws, and RoR is equal
the Asia-
happiness training latest other
• Employee company Pacific. to 107.7%
to better and technologic
treatment merchandis • Competent,
can • Employee
• Gender Neutral service recognitio al
e. skilled and
their frequentl n of minimum
Restrooms advancemen • $1 Billion
customer’ y create employees wage of motivated
t to
s every . for new and old
Weaknesses a $8.50 per
monitor the technologic
• High prices of wants and seasonal • Seasonal hour employees
addition company’s al
products needs. product • Growing
• Mandatory
Starbuck of inventory, advanceme
• Imitability of or employee drink
s will products. sales and
products nts. combinations
tribute • Supportin trainings
• Generalized continue for the • $12 Billion and menu
to meet merchan g third and
standards for making of
for the • Increase of
most products its high dise that world seminars
the crew’s
quality is timely. farmers • Mandatory happy and
• European tax products.
product while monthly contented
avoidance For health care
• Procurement standards acquiring • Employees salary and customers
example, for every
and the are
practices insurance • Increase in
mango employee
• Recall of increase highest required to coverage.
smoothie quality • Standard market
products its undergo • $6 Million shares and
number s topped products. making of
behavioural for the
of stores, with • Continuou improved decrease in
Opportunities improvemen
customer s monthly capital cost
• Expansion in purple and
t seminar first line
developing s and yam to improvem seasonal by 2023
markets annual ent of the and to middle • Growing
pay products.
revenue. company’s trainings managerial
• Business tribute product • 2% salary coffeehouse
diversification with
positions. chain and
Lebron’s standards increase
and products professiona • $6 Billion
death. . for every globally
specifications ls as well as for
With 20% operating by
• Introducing new with their monthly 2030.
products this, the increase in
future co-
• Partnership or salaries of
company monthly
workers 2 executive
alliances with can revenue.
months
other firms officers.
generate
• Gender neutral before the • $5 Billion
more
restrooms actual for taxes
profits,
work. and store
Threats expand
• Additional