Agritech In India:

Emerging Trends in 2019

July 2019
 Topic Page No.

01 Executive Summary 04

Table of
Content 02 Agritech Industry Summary 2018-19 06

03 Key 2019 Agritech Trends in India 08

04 2020 Agritech Outlook for India 24

05 Case Studies 25

2
Research Methodology Start-Up
Case Studies

Investors
NASSCOM Public Sources
Media Articles

Analysis Global Reports

Public Websites

Expert Interviews
+
Online Survey

3
 Executive Summary
Farmers and Agritech start-ups
have evolved rapidly over the
past few years due to digital
penetration and funding,
majorly driving the growth of
this sector.
Solutions focused around
developing a strong supply
chain remain a key priority for
all stakeholders.
B2B is considered to be the
biggest revenue generating
stakeholder due to long term
business sustainability.
2020 outlook should be towards
driving innovation, data
collaboration, easy working capital
and providing digital
infrastructure.
New emerging Areas in Agritech
like market linkage, digital
agriculture, better access to
inputs, FaaS and financing are
attracting large traction.
Agritech companies are going
global with focus on regions like
South East Asia, Europe, Africa
and South America.
4
Foreword

The NASSCOM Research report titled “Agritech

in India – Emerging Trends in 2019” aims to
capture the evolving trends in the field of NASSCOM NASSCOM
Agritech and associated business Om Routray Ashish Gupta
opportunities. Community Lead Manager - Research

Backed by the 2019 NASSCOM Agritech CEO

survey, we have highlighted the changing
Acknowledgement
ecosystem, key stakeholders, policies, This report has been developed by NASSCOM through a comprehensive research process to identify
opportunities, and upcoming business areas. the latest Agritech trends in India.

We hope you find this study useful, and we
welcome your feedback and comments.
Debjani Ghosh
President, NASSCOM
The preparation of this report has been made possible with information from various sources and
assistance from institutions, enterprises, and start-ups in India who have given their time and
insights to the research team. We wish to sincerely thank all of them for their valuable contributions
without which this report would not have been possible.

5
 Agritech India Industry Summary (2018)
Top 5 Funded Start-ups (2018)
~35 start-ups
established in 2018 35 27 14 9 8
USD Mn USD Mn USD Mn USD Mn USD Mn

USD ~73mn funding

received in 2018

Top 5 Investors

>70% of funding at
>60% funding to
Seed stage
market linkage
sector

Source : Tracxn, News Articles, NASSCOM Analysis # Tracxn data

 Agritech India Industry Summary (2019 YTD): A Delightful Year
 Tiger Global invested USD 89 mn in Ninjacart for a 26.5% stake
 Samunnati Financial Intermediation specializing in loans to farmers raised USD 55 million
Key Deals
 AgroStar raised USD 27mn in Series C funding led by Bertelsmann India
 Fresh produce distribution startup WayCool has raised USD 17 mn from LGT Impact,
USD ~248 mn funding Caspian, Northern Arc.
received till June  Jumbotail raised USD 9 mn from Heron Rock, Kalaari Capital and Nexus Venture Partner
2019

Top 5 Investors

Global Interest- Agritech focused Indian Investor fund-

Omnivore Partners, raised USD 97 Mn fund from
companies in UK, Switzerland, Netherland, Belgium and
Japan

Source : Tracxn, News Articles, NASSCOM Analysis # Tracxn data

Key 2019 Agritech trends in India
Unlike other sectors, Agritech is
B2B emerging as key revenue make in India for the world
generating segment

There are new emerging

Untapped Agritech opportunity – business opportunities in
Scalable Interventions Agritech

Agritech policy framework

needs lot of thought
Agritech Stakeholder Ecosystem
Is Rapidly Maturing

Indian companies increasingly

looking at global markets to
Raising funds a challenge for expand
new start-ups

Supply chain efficiency is key Public Private Partnerships

focus area for Indian Agritech are slowly coming
startups together

8
 Untapped Agritech opportunity – Scalable Interventions

Employment Rationalization Processing and Exports

Example: EM3, Goldfarm Example: Our Food, Jivabhumi

Agriculture sector employs 50% of India’s workforce but India ranks among top 5 countries in food processing. By 2024, the
contributes only 18% of the GDP. Solutions that enable farm sector will employ 9 mn. Organised sector has only 60% share.
automation and aggregation will rationalize and gainfully Streamlining and traceability can improve farmer income and exports.
redistribute the workforce.

Stakeholder Empowerment Resource Maximization

Example: Samudra Network, Farmsurge Example: Kisanraja

Mandis and FPOs need digitization to bring more 80% of India’s fresh water is used in agriculture. Similar figures for
transparency into transactions. Farmers need more sales China are 65% and 70% globally. Reduction in usage of water and
channels. Data and market connects can empower each pesticides is a significant business opportunity.
stakeholder.
The Digital Infrastructure
Streamlining Supply Chain Example: farMART, Gramcover
Example: Yuktix, Agrostar
There is an acute lack of data and insights at ground and farmer level.
Along with laying the digital work, solutions that build a layer of data
Post harvest loss in India amounts to USD 13 billion. Demand
will transform DBT schemes, insurance and loan disbursal.
driven cold chains, warehouse monitoring solutions and market
linkage can significantly increase farmer incomes.

Source : NASSCOM Analysis

9
 Agritech Stakeholder Ecosystem Is Rapidly Maturing
Agritech Start-ups

Farmers Agritech Start-ups

• Deepening digital • ~450 startups
penetration with Agritech startups in
200+ mn active India, growing at
users helping 25% YoY
farmers access to Farmers Industry Consumer
technology • Agritech start-ups
Input Harvest Processing Market Linkage
received USD 248
• 1.7X increase in mn in first 6 months
average farmer of 2019, ~300%
income in last more than total
decade enabling 2018 funding
farmers to trying
Government
new tech solutions

Farmers accepting innovative Agritech start-up solutions

10
Source : Niti Aayog, NASSCOM Analysis
 B2B emerging as key revenue generating segment
Agritech Startups that have made the shift
from B2C to B2B Pro’s
Better access to market
Faster adoption of tech
Farm equipment rental Long term business sustainability
~54% Domain specific product development support

Selling farm produce Cons

Business Longer payment cycles
~ USD 200 mn investment in B2B Slower sales cycle
based start-ups in past 18 months Arnette Less margin
Technologies Crop diagnostics

Government offers limited spend towards

B2C segment has higher margins but
~25% is operationally intensive ~21% tech adoption. Schemes and PoC based
adoptions have issues of business continuity

Consumer/Farmer Government
NASSCOM Agritech CEO Survey 2019
Source : NASSCOM Agritech CEO Survey 11
 Unlike other sectors, Agritech is make in India for the world
Global India
Every 9th Agritech startup in the
world is from India.
Start-ups 3103 450

With recent rise in funding, 48%

Agritech CEOs believe to have next
Technology Unicorn 1 0 Agritech unicorn in coming 3 years

Global funds have directly invested in

Agritech startups and sector focused
funds. Multilaterals, such as, WEF
Funding Growth 2X* 10X* and ADB have shown interest too.

<5 global Agritech companies

ventured in India, as compared to >25
<5 ~25 Indian Agritech companies with
Market exploration global presence

* from 2013-14 to 2017-18

Source : Tracxn, News Articles, NASSCOM Analysis
12
New emerging business opportunities in Agritech
Improving Supply Chain and taking farmers product directly
Market Linkage to consumers
Driving transparency, traceability and real time access
Digital Agriculture to information
Taking quality inputs to the farmers for better
Better Access to Inputs productivity

Farming as a Service Making services affordable to small and marginal

farmers

Financing Innovations taking roots in farmer financing

13
 Market Linkage: Improving Supply Chain Illustrative

Landscape
Market Linkage provides a digital platform
which connect farm output with the customer,
it is one of the most easy way to take farmers
products directly to the end customer

App based platform, image sensing for quality grading,

Tech Intervention IoT based storage monitoring Value Proposition Efficient Supply Chain
Business Attractiveness
Directly taking farm output to Huge customer traction can Received highest funding among Helps in reducing post harvest losses
consumer be seen in this business area all other business areas with stand at 4% to 16% of total output

Funding End Customer Funding (2018-19) End Customer

USD 165 mn B2B USD 509K B2B
Business Strategy
Business Strategy
Offers efficient supply chain between farmers and businesses
Strong 4,500 farmer – 9,500 retailer connect (online and offline retailers)
Impact
Impact
Crofarm supplies fruits and vegetable to over 300 plus retailers
Received biggest funding in any Indian start-up till date including small and medium retailers through its multiple
from the US investment firm distribution centers.

Source : Tracxn, News Articles, NASSCOM Analysis

14
 Digital Agriculture: Driving transparency, traceability and real
time access to information Landscape
Illustrative

Digital / Precision Agriculture based

businesses offers innovative technology
solutions for increasing crop productivity and
farming process efficiency

Drones, IoT Sensors, blockchain, image

Tech Intervention sensing, analytics, machine learning
Value Proposition Traceability and Crop Scanning
Business Attractiveness
Improve yield and increases Leads to data generation which can be Cost saving by offering better
productivity used for forecasting prediction techniques

Funding (2018-19) End Customer Funding (2018-19) End Customer

USD 8 mn Corporate / Government USD 2 mn Large Enterprise
Business Strategy Business Strategy
Use Big Data analytics, artificial intelligence and remote
Offers cost effective and unique technology that can help
sensing to analyze data for 265 crops for agriculture
farmers save money during the crop pre and post harvest
processors, distributors, inputs providers, lenders and insurers
stage
through its APIs

Impact Impact
Engaged with nearly 2 mn farmers holding 3 mn acres of land AgNext has raised around USD 4 mn in funding in the
in farm management, crop cycle monitoring, harvest and last 12 months
product traceability

Source : Tracxn, News Articles, NASSCOM Analysis

15
 Better Access to Inputs Landscape
Illustrative

Providing farmers better access to agricultural

inputs at there doorsteps, it helps farmers to
understand the best input product to increase
the yield and productivity

Tech Intervention Mobile apps, Analytics, ecommerce Value Proposition Quality Product Supply

Business Attractiveness

Access to Quality seeds: Quality of Quality Fertilizers: 70% agriculture growth Offer door to door delivery, makes farmers
seed accounts for 20%-25% of productivity depends on fertilizer quality more interested in this business area

Funding End Customer Latest Funding End Customer

USD 27 mn Farmers USD 2 mn (2019) Farmers
Business Strategy Business Strategy
Offers “one stop solution” for farmer needs like increase Allows farmers buy genuine crop inputs. They Offer toll-free
crop production, manage orders and buy supplies online number, where the farmer can give a missed call and receive
a call-back from a Gramophone Agriculture expert
Impact
Impact
Engaged with more than mn farmers Received more than 60,000 calls from farmers
400,000 active users at present Improved productivity by 20 percent to 30 percent, going up to
50 percent improvement in many cases.

Source : Tracxn, News Articles, NASSCOM Analysis

16
 Farming as a Service: Making services affordable to small and
marginal farmers Landscape
Farming as a Service offers affordable
technology solutions to farmers for efficient
farming by converting fixed cost to variable
cost

Tech Intervention App based platform

Value Proposition Easy Access to expensive equipment's
Business Attractiveness
Buying agricultural equipment's requires A cyclic business model, as farmers 75% of farmers own less than 1 hectare of land
huge money making it difficult for farmer need equipment's on regular basis hence making it difficult to own equipment's

Funding End Customer

Latest Funding (2017) End Customer
USD 10 mn Farmers
USD 2 mn Farmer
Business Strategy
Business Strategy
Provides farm services for the entire cultivation
Uber for farm equipment' platform to help agri equipment fleet cycle on a pay-per-use basis
owners realize better ROI on their farm equipment
Impact
Impact
10 districts covered in Madhya Pradesh
Lead to 25% improvement in ROI, 20% reduction in field
300 acres land served daily
team required, 20% in turnaround time

Source : Tracxn, News Articles, NASSCOM Analysis

17
 Financing: Innovations taking roots in farmer financing Illustrative
Landscape
Farmers in India struggle to get finance but
Agritech based financing start-ups helps such
under served community of farmers to get
loans quickly

Tech Intervention App based platforms, analytics, data science Value Proposition Easy Access to Finance
Business Attractiveness
Raising funds, the biggest A solution for millions, hence Farmers do not have good credit history which makes it
challenge of Indian farmers scalable difficult for them to raise funds through traditional channels

Latest Funding End Customer Latest Funding End Customer

USD 1.5 mn (2019) Farmer Undisclosed (2017) Farmer
Business Strategy Business Strategy
Provide low cost and timely financing for agricultural equipment Allow access to low-cost digital loans to allow
them to purchase products using virtual credit card
Impact
Established 25 channel partner locations across 12 districts in
Impact
Maharashtra and Karnataka Company's services has been availed in over 300 villages
Have over 60 vendor partners selling more than 1,500 SKUs on and by over 1,500 farmers
the platform Target to reach 1 lakh farmers by 2020

Source : Tracxn, News Articles, NASSCOM Analysis 18

 Supply chain efficiency is key focus area for Indian Agritech startups

More than 50% of Agritech Start-

ups offer supply chain solutions like
Supply Chain market linkage, better access to
inputs etc.

More than 50% of Agritech

funding goes to supply chain
Farmgate Coldchain/ Market start-ups like Ninjacart etc.
Mandi/FPOs
Warehouse Access
Support evolving business area like
farm to fork, farmer to HoReCa
(hotels, restaurants and cafes)
Delivery of inputs FPO digitization Warehouse monitoring Traceability
Sourcing produce Mandi digitization Demand driven Ecommerce
Micro-processing units coldchains Farmer empowerment, a good supply
chain connects farmer to the
consumer and help them getting
better price of their produce

Source : Tracxn, News Articles, NASSCOM Analysis

19
 Funding on rise but investor confidence on the sector needs to
improve

Key Challenges for Indian Agritech Firms ~40% of Agritech founders feel that raising funds is
the biggest challenge
• Funding in H1 2019 is more than H1 2018 funding
• Convincing investors on customer traction remains a
challenge as exits seem long drawn
• Agritech based solutions take time to scale and require a
39% 29% 20% 12% mindset change from VCs

….To an Indian Agritech Unicorn

1 years 5%
Funding Policy Lack of Digital Farmer's
Infrastructure
NASSCOM Agritech CEO Survey 2019 Mindset
3 years 43%

More than 50% Agritech CEO’s do not expect an 5 years 33%

Indian Agritech unicorn within the next 5 years

More than 5 years 19%

2019 NASSCOM Agritech CEO Survey 2019

Source : Tracxn, News Articles, NASSCOM Analysis

20
 Public Private Partnerships are slowly coming together

Sustainable Livelihoods and Adaptation to

Climate Change Project
Corporate

Jivabhumi Agri Tech | MTR Foods Private Limited |

Farm to factory traceability of Byadagi Chillies

Government Ecosystem AgNext Technologies | Tea Research Association &

various Tea companies | AI based fine leaf count
for Tea Quality estimation

Benefits KisanRaja in Collaboration with World Bank, Govt

Private Sector: Creative Public Sector: Strategic of West Bengal and IIT Kharagpur working on
financing, faster decision direction, subsidies, ensuring saving water in Paddy using IoT
making, management flexibility access to large markets
and innovation

Source : Tracxn, News Articles, NASSCOM Analysis

21
 While some states have established progressive Agritech policies,
there is need to do more
Maharashtra launched ‘Agri - Tech’
scheme for digitally tracking
agriculture management.
Karnataka set up an Agritech fund of •
USD 2.5 mn with an aim to target to at
least 21 startups.
NITI Aayog has started a pilot project
on precision agriculture using AI in 10
districts from seven states.
Telengana, Tamil Nadu, Maharashtra
have launched an agri open data
portals.
Karnataka partnered with IBM for
tomato price forecasting using AI, ML
technologies.
Source: NASSCOM Analysis
Financial Policy
• Financial inclusion policies should use
technology solutions
To set up catalytic or micro funds (ranging
USD 2 to 14 mn ) to spur innovation
Incubation Policy
• Government was asked to offer support
in terms of incubation, acceleration, and
catalytic funding
• Incubation centres should be opened and
curriculum changes to be made in
agricultural universities
Data Policy
• Data need not be free, data
market models can be explored
where people can access, buy,
leverage it
• Data sharing policy should include
bulk sharing of transaction /
observation data rather than MIS
reports
Other Supporting
Policies
• Licenses need to be centralized,
every state should not ask for local
office/warehouses
• Governments should engage start-
ups in larger projects
22
 Illustrative

Indian companies increasingly looking at global markets to expand

Countries
26
USA Countries
11
CEOs have managed to generate Middle East
30% revenue from global markets
Africa

70% CEOs still looking for some

Sri Lanka
South East Asia
30 Countries

opportunity

72% CEOs want to expand globally while

the other continue to be focused 4 Countries

towards India market

NASSCOM Agritech CEO Survey 2019 Key Global Markets for Indian Agritech firms

Source : Tracxn, News Articles, NASSCOM Analysis

23
 2020 Outlook- Agritech to be focal point for country transformation
Deepening Innovation
Building FPO - start-up connect as
innovation can drive scaling up of FPO
model.
Data Collaboration
Formulation of national agri data strategy
and development of data usage and
collaboration models.
Source : NASSOCOM Analysis
Working Capital
Catalytic funding by the Government
for early stage startups.
Start-up India
More benefits expected from start-up
India, special support for start-ups
showing good growth.
Ease of doing business
Simpler licensing regime, modification of
APMC Act, enablement of land leasing
Digital Infrastructure
Creating Agristack (digital
infrastructure) including real-time
information on farm, farmer and crop
- for enabling access to farmers
24
AgritechIndia Case
Studies

25
 Solution
Fasal is an AI-powered IoT platform that uses artificial intelligence and data science to make on-farm
predictions and delivers actionable insights and recommendations to farmers to grow more and grow
better. FASAL helps in,
* Irrigation management, pest and disease management, fertiliser, fungicide and pesticide application
management.
* Getting real-time alerts about crop, soil and weather conditions to make adjustments to reach optimal
growth conditions.
* Planning specific strategies and predicting disease and virus outbreak.

Projects
Fasal works in pre-harvest value chain of food production with aim to reduce the input cost in terms of Water, Chemical usage
Improve crop quality and crop yield. Farmers were able to:

• Increase their crop yield by 10%-15%.

• Save water by upto 20-25%
• Reduce number of chemical sprays by upto 40%.

Active Regions
Karnataka, Chhattisgarh, M.P., Maharashtra, Andhra Pradesh.

Product Name Fasal

Technology Used IoT & AI

26
 Solution
BharatRohan helps farmers attain their greatest potential using Hyperspectral remote sensing- based Decision
Support System (DSS). The BharatRohan CropAssureTM is a subscription-based service package that provides
support to the farmers from sowing to post-harvest, with periodic alerts on early diagnosis of pests infestation,
disease outbreaks and supports in cultivation through IPM practices. This service also helps food companies
procure pesticide residue free or IPM agriculture-produce for which they pay good incentives to the farmers.

Project
Peppermint Cropping System in Barabanki

BharatRohan is working on Mentha cropping system which is a very significant revenue source for the farmers
in Uttar Pradesh where 90% of India’s Mentha is cultivated and exported. The cropping system involves
Mentha, paddy and potato crop. BharatRohan is building spectral libraries in association with CSIR-Central
institute of Medicinal and Aromatic Plants, Lucknow. CSIR-CIMAP handles the microscopic inoculation of
pathogens in controlled conditions. The phenological/biochemical changes are then used to generate a
comprehensive spectral library which are then correlated with and applied on Drone/UAV based
Hyperspectral Data acquired from farmers field using various proprietary unmixing models.

Product Name BharatRohan CropAssureTM & Active Regions

BharatRohan SeedAssureTM
Uttar Pradesh, Andhra Pradesh, Telangana, Karnataka and Maharashtra
Technology Used UAV/Drone based Hyperspectral
Remote Sensing

27
 Solution
FOODPRINT™ is a produce aggregation and food traceability solution which aggregates the farm produce and
implements food traceability using technology such as blockchain to capture the information of the produce at
various points in the supply chain such as production, processing and distribution. Our farmers use our mobility
enabled technology on the field to track the produce from sowing until harvesting and our co-ops/FPOs track the
post-harvest process until sales and buyers eventually get complete traceability and journey of the food on the
blockchain via a simple QR code.

Project
Aflatoxin Free Maize

They are technology partners for a PPP-IAD (Public Private Partnership for Integrated Agriculture Development) project
in Belgaum dist. of Karnataka . The project is led by an NGO which works with the FPO (Over 1000 farmers) for aflatoxin
free production of Maize. One of world’s largest maize company is the Maize buyer in the PPP consortium.

Traceable Byadagi Chillies

They are working with India’s leading consumer brand for spices and readyto- eat food company in sustainable
production and procurement of authentic, traceable Byadagi Chillies on our platform. They are the technology partner
in the project where we work alongside them with an FPO in Dharwad dist. of Karnataka.

Active Regions
Product Name FOODPRINT™ By Jivabhumi
Karnataka

Technology Used Blockchain, Cloud, Mobility.

28

Product Name APMC Manchar App by Krushiking
Agrotech
Technology Used Android app, Dashboard (web
view), SMS gateway integration,
Bluetooth operated portable
printer.
Solution
‘APMC Manchar’ is an application and complete digital solution made for APMC Manchar, Pune, Maharashtra.
The objective was to design complete end to end process digitally and by-pass handwritten receipts. Creating a
transparent institutional ledger that updates real-time and the information is updated every stake holder of
APMC.
Beneficiaries- Farmers, APMC institution, Labourers, Traders, Agmarknet (Database at Govt. of India), Agriculture
analysts
Project
Objectives-
• Digitization of auctioning process of agri commodities.
• Real-time data entries without impacting speed of operational processes such as handling, weighing,
pricing, digital receipt print etc.
• To save cost of stationary used for receipts and avoid manipulation due to hand written entries
• To have an easy and automated accountancy and know each details of every auction
• To increase revenue through transparency in trade accountancy.
• To deliver SMS alerts to each farmer participating in auction, real-time, through system.
• To communicate trade entries, auction prices (Min, Max, Average) for each crop auctioned, to, MSAMB/
Agmarknet, without any flaw.
Achievements- (In 2 Months)
• Launched in 14th January 2019
• Playstore Downloads of ‘APMC Manchar’ App- 10K+
• Total farmers visited APMC and participated in auction- 24,520
• Total receipts- 1,34,279
• Total trade volume in Qt- 5 Lakh Qt.
• Total auction trade in Rs.- 90 Cr.
• Market Cess collected by APMC- 74 Lakh Rs. (@1.05 % on Trade)
Active Regions
Pune, Maharashtra
29
 Solution
SourceTrace is a SaaS (Software As A Service) company that focuses on sustainable agriculture and
empowerment of smallholder farmers. SourceTrace’s mobile application provides complete visibility from field to
market and tracks the value chain at the source – even in remote, low bandwidth environments. Their platform
eservices Everywhere (ESE™) helps to capture all interactions at the touchpoints of the smallholder farmers at
the field level for enhanced traceability and improved accountability of the value chain. The platform is
successfully deployed in three continents.

Project
Coffee Board Of India: Integrated Development Programme for Coffee and Black Pepper Produced By Soliga Tribal
community– Chamarajanagar District, Karnataka

This project is being taken up by Coffee Board in collaboration with the Department of Tribal Welfare, Government of
Karnataka. Soliga farmers were earlier selling their produce to open markets through agents and were not able to
obtain premium prices for the chemical-free coffee beans. ESE Agri solution was used to capture the socio-economic
details of the farmers, geo tag their plantations, capture inputs used for growing coffee, capture farmer trainings,
Internal Control Systems for NPOP & UTZ certifications, crop stage interventions and providing necessary advisory
services to the farmers, along with solutions like traceability, procurement, etc.

Active Regions
26 countries

Product Name ESE™ Agri Value Chain Solution

by SourceTrace

Technology Used Java, MySQL,Cordova, SQLite,

REST API and Json web services

30
 Solution
Mobile based Coffee White Stem Borer identification app

Project
Objectives:
• Identification and early detection of the WSB infested coffee plants for taking timely corrective measures.

Achievements:

10 Scientists / Extension Officers tested the application for 8 months during the pilot. The pilot study results indicated
around 90% accuracy level in identification of the pest

Active Regions
Karnataka
Product Name Pest Identification app

Technology Used Artificial Intelligence

31
 Solution
Government of Kenya & Ethiopia, through the World Bank, decided to implement an ICT based agro-weather
advisory system. The overall objective of this study was to develop web and mobile-phone based agro-weather
tools that incorporate climate-information and best-bet agronomic management recommendations for the
farmers. These tools will help farmers to plan and manage weather risks, maximize productivity, and minimize
the environmental impacts of farming practices.

The entire agro-weather platform was built using three key-components:

A. A Web based Weather Based Advisory System
B. Implementation of an SMS Based Alert System for Farmers
C. Development of a Mobile Application for Agro-weather Advisory

Project
A web-based application of agro-weather Decision Support System (DSS) was created with an aim to develop and
disseminate information on farming practices and alerts focusing on decisions linked to weather forecasts during
cropping seasons for local application. Once a farmer registers on the system, the farmer automatically receives alerts
throughout the cropping season.

Once the advisory is generated on the web platform, it is automatically sent to the mobile numbers of all farmers after
translation into local languages. Additionally, a mobile app also helps to disseminate the advisory with the only
limitation that incase of this mobile application, the user needs to have access to mobile data. In addition to the
advisory, the user also receives weather maps. 4000 farmers enrolled in the very first season of the implementation.
Product Name RMSI Pvt. Ltd.
Active Regions
Technology Used Rendering: Mobile & Web based Kenya and Ethiopia – Embu district of Kenya and Ada’a district of Ethiopia
Back-end development: asp .net
Relational Databases: PostgreSQL
Front-end development: : .net,
JSON Graphic Design: CSS, Adobe
Illustrator and Adobe Photoshop

32
 Solution
Samudra Network has two solutions. The first solution is a FPO Digitization solution which includes mobile
applications and dashboards for the FPO / Federation / Co-Operative staff and directors to manage daily
operations like Shareholder/Member tracking, Farm Input Sales, Stock & Inventory management, Farm Output
sales and demands from buyers. The second solution we are developing is an Agri Market Network to connect
the FPOs to the wider ecosystem of wholesale buyers, agri finance companies, inputs suppliers, logistics via
market linkages and key partner relationships.

Project
FPO Digitization solution is deployed with 15 Farmer Producer companies in Karnataka active in Kunigal, Gubbi,
Tumkuru & Nagamangala taluks . These FPOs are using the solution to manage their shareholder member information,
daily Input Sales, keep track of their Stock , Inventory and Purchase Indents and also start tracking harvest and produce
which their shareholder farmers are growing to be able to initiate discussions with buyers.

FPOs are able to make operations better by looking into real time insight dashboards & reports around Sales (most
popular products, cash vs credit, monthly trends etc) Outstanding Credit Balance, Cash Collection details and Stock
Inventory status, Available Stock & Outport crop forecasts, sales trends etc.

Active Regions
Product Name Samudra Network Kunigal, Gubbi, Tumkuru & Nagamangala taluks in Karnataka.

Technology Used Android Mobile & Internet front

end, backend database
technologies. Exploring
Blockchain for traceability &
provenance.

33
 Solution
Blockchain based market place for Indian Coffee

Project
Objectives:

1. Creating a brand image for Indian Coffee through traceability,

2. Reducing growers dependency on intermediaries by having a direct access to buyers for a fair price for their
produce,
3. Finding right coffee suppliers for exporters and within the stipulated time to meet the growing demands and
4. Building a better trust & long term relationship due to increased visibility towards the traceability and
transparency of the produce.

Achievements:
100 coffee farmers, 15 Exporters / Roasters are using the platform

Active Regions
Farmer Connect Blockchain
Product Name Karnataka, Kerala & Tamil Nadu
App
Technology Used Ethyrium Blockchain

34
 Solution
FarmMOJO monitors the real-time production data gathered from the farms through the mobile application
interface. Based on the pond level production data, their prediction model uses the deep learning algorithm to
provide context sensitive suggestions and alerts to improve the water quality parameters, feed consumption
pattern and health management. Thus it simplifies the farm operations for the farmer and improves the
efficiency, predictability and transparency. Their Farm care ML algorithm analyses the performance of
competitive farm care products (Feed, Probiotics , Minerals) based on their past performance and provides
recommendation to the farmers.

Project
FarmMojo is location-aware, context-aware which shall help us offer relevant products at the right intervention.
FarmMojo also effectively connects them with up-streams (Processors, Certifying bodies) and down streams( Feed and
healthcare producers) of the shrimp supply chain.

With FarmMOJO data intelligence, we aim to connect farmers with formal financial institutions to enable financial
products and crop insurance. Processors and Certifying bodies could leverage our data intelligence for sustainable
procurement with traceability information.

They have entered an agreement with Solidaridad’s Sustainable Aquaculture Initiative in Orissa to provide data-driven
shrimp farming advisory services to 2000 hectares.

Product Name FarmMOJO by Aquaconnect Active Regions

FarmMOJO works with 3000 farmers in the major shrimp producing states like Andhra Pradesh, Gujarat and
Technology Used Machine Learning
Tamilnadu.

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Key Contributors

Ramakrishnan M Jatin Singh Shankar Bharadwaj Taranjeet Singh Bhamra

Vice President Sales & Marketing Founder and Managing Director CEO CEO
Intello Labs Skymet Farmsurge AgNext Technologies

Sachin Nandwana Shashank Kumar Vishwanath Nandagudi Abhilash Thirupathy

Co-Founder and Director Founder, CEO Director Co- Founder
Big Haat Dehaat Arnetta Technologies Goldfarm

Srivatsa Sreenivasarao Hemendra Mathur

Co- Founder Venture Partner
JivaBhumi Bharat Innovation Fund

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About
The National Association of Software and Services Companies (NASSCOM®) is the premier trade body and chamber of commerce of the Tech industry
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Thank you
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