Advertising Design

Advertising Design
Lesson 3.
Packaging. Fundamentals
of Forming and Modeling
History of packaging
Fundamentals of forming and modeling
Design and packaging construction
Classification of paper package and packaging
Types of fibreboard boxes according to the FEFCO catalogue
Development drawing
Attention
THIS LESSON USES
INTERACTIVE ILLUSTRATIONS
This electronic lesson uses advanced capabilities
Each time you see the switch next to the il
of Adobe PDF, which allow to create interactive il- lustration, you can use it to view different
lustrations, and to play audio and video files on the images or different variants.
lesson’s page.
Many third-party applications for viewing these
PDF files, built-in programs of operating systems,
and viewing programs on the mobile devices may
not be able to display this content.
If you are having trouble with viewing this les-
son, or some of its elements are not working prop-
erly or not displayed, you can download and install
the latest version of Adobe Reader from this link THIS LESSON USES IMAGE SCALING
and use it to view the e-lessons. Every time you see an image with a button
, you can enlarge the image by clicking
on it. If you click again, it will resize to its
original size.
Page 3
Chapter. Advertising Design
Lesson 3. Packaging. Fundamentals of Forming and Modeling
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Classification of Paper Package and Packaging . . . . . . . 25
History of Packaging . . . . . . . . . . . . . . . . . . . . . . . 6 Types of Fibreboard Case According to FEFCO Catalogue . . . 29
Fundamentals of Forming and Modeling . . . . . . . . . . . 14 Development Drawing . . . . . . . . . . . . . . . . . . . . . . 37
Design and Packaging Construction . . . . . . . . . . . . . . 22 Homework . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Page 4
Introduction
Continuing the topic of visual image of a prod-

uct, one can not but pay attention to such an impor-
tant advertising medium as packaging. It is impor-
tant not only for its unique design and aesthetics.
Packaging has an equally important function of
protecting, storing, and transporting products of
various manufacturing sectors. Every day we pay
attention to eye-catching, functional, reliable, com-
fortable packaging when we buy food, household
items, electronics, and stuff.
The process of designing and modeling pack-
ing case construction is not limited to creating an
aesthetically attractive design. This is a kind of en-
gineering system that needs the precision of a de- principles of package design, requirements for de-
velopment drawing, which dimensions are rational, velopment of a drawing, detailed classification of
data are real and permissible for manufacturing packaging types, including international Europe-
and serial production. This lesson discusses main an standards.
Page 5
History of Packaging
The appearance of packaging can be related to

the need for moving, storing, and exchanging prod-
ucts and attributed to the most ancient times, when
natural materials were used for this purpose: un-
baked clay, leaves, bark, reeds, animal skins. The first
packaging for wine, koumiss, and other liquids can
be considered gourd, a bag made of animal skin.
In the VI millennium BC one begins to use clay

to plaster basket wicker made from vine with it. Pot-
ter's wheel and kiln for deep baking appeared about
IV-III thousand years BC and allowed creating com-
pletely sealed containers.
Leather utensils: 1, 2, 3 — flasks; 4 — tub; 5 — milk bucket; 6, 7 — high jugs; 8, 9 — gourds; 10 —
saba
Page 6
The appearance of glass is associated with the cul
ture of Ancient Egypt, where glassy mass was used
to make vials for medicines, fragrances, and balms.
The production process was based on the method
of forming quartz paste around a metal rod in two
ways: either the glass mass was wound up, or the rod
was immersed in glass, then the workpiece was pol-
ished and decorated. The profession of a glassblow-
er will appear later in the Ist century BC in Baby-
lon, where Syrian masters invented a glass blow pipe
and thereby greatly simplified and reduced the cost
of processing glass. After the fall of the Roman Em-
pire in the XIII century, the focus of the glass busi-
ness is the island of Murano in the Venetian Repub-
lic. The technology of making Venetian glass was
strictly classified because the masters created real
works of art. Glass vessels of ancient cultures
As for modern glass packaging, it can be unique,
durable, convenient due to the introduction of a pat-
ent for glass furnace in 1611 in England. On an in-
dustrial scale, glass containers begin to be manu-
factured in parallel with the invention of pressed
glass in 1824; and in the late XIX century, Ameri-
can engineer Michael J. Owens devised a fully au-
tomatic bottle-making machine. In Scotland in the
early XIX century, Janet Keiller invented a wide-
necked glass jar for orange marmalade. Lug lids
Page 7
appeared in 1872, and crown cork in 1892 thanks to
Budweiser beer.
Although the first wooden barrels for wine stor-
age appeared in Gallia in 500 BC, it is during the Mid-
dle Ages that a new packaging craft arises — a coo-
per (or hooper) makes barrels from different types
of wood depending on the properties of the product:
oak was used for salt meat, birch and pine for dry and
loose food. Bags made of jute and natural fabrics are
also widely spread.
Bulleit Bourbon Whiskey Frontier, packaging design for Bourbon by ButterflyCannon.
Page 8
Tin packaging appeared in the XVIII–XIX cen-
turies. Its prototype was brass and copper snuffbox-
es. Its mass production begins in England. It was
used for packing sponge cakes, tea, biscuits, candies,
and other products. Peter Durand invented a tin can
in 1810, its lid was soldered to the body, and thus an
absolute tightness was achieved. The most success-
ful brand of a can is the Campbells soups designed
by American pop-artist Andy Warhol.
At the beginning of the XVIII century, the pa-
per industry developed in Europe, which preced- Andy Warhol's paintings dedicated to the Campbells trademark
ed the appearance of a paper bag that was lighter
and cheaper than sacks and leather bags. They were
used for packing grain, tobacco, loose products, gro-
ceries. The machine for paper bag production was
invented in 1852 in Pennsylvania. Such packaging
was not very practical and durable, so in 1870 Lu-
ther Crowell patented the technology of producing
a square-bottom paper bag.
Paper bag by the Greenpeace
Page 9
In 1957, a plastic bag with a lateral seam compet- A social project within the
framework of the Global
ed with a paper bag, it acquired handles in the 1970s, Action in the Interest of
and in 1982 it was transformed into a T-shirt bag. Animals (GAIA): Plastic
However, despite the practicality, durability, and Bags Kill
cheapness, plastic bags take too long to decompose
and this has set new challenges for the society: find
a way to process, refuse to use, or find alternative
environmentally friendly materials. In early 2004,
Kangaroo island in Australia implemented a ban
on plastic bags, and in the autumn of that year,
the United Kingdom launched an alternative inno-
vative biodegradable material.
The first paper machine was invented by French-
man Louis Robert in 1798. In England in 1807, a patent
was issued for a roll paper machine. In 1827, in France
a wax paper appears — a cheap paper covered with lin-
seed oil on one side. In 1853 in England, a patent is is-
sued for manufacturing techniques of parchment. Un-
til 1850, Europe and the United States produced wood
and cardboard boxes by hand only, until the first at-
tempts were made to assemble a folding cardboard
box. In 1879, the owner of the Brooklyn print house,
Robert Gair came to the conclusion that sharp blades
are suitable for cardboard cutting, and dull ones for
creasing and folding, so the first platen machine ap-
peared. But the first product — "Quaker Oats" — was Packaging
packed in a folding cardboard box 7 years later. of "Quaker Oats"
Page 10
In 1865, white wood cardboard was invented in
France, which significantly improved printing quali-
ty. Since 1871, corrugated fibreboard began to be used
for packing glass bottles. In 1874, Oliver Long, Amer-
ican, received a patent on duplex cardboard, in 1882
Robert Thompson, American, patented a double-
faced cardboard, in 1916 a double-double cardboard
is invented, and triple cardboard in 1953.
The history of tube packaging begins in 1841,
when an American artist John Rand invented tin
tubes for storing paints. In 1850, the English dentist
Concept of a spiral cylindrical tube for the Colgate company which becomes completely empty.
Washington W. Sheffield developed a toothpaste and Design by Nicholas Cannuzzo
packed it in a metal tube. His invention was not pat-
ented, his mistake was corrected by the American
chemist Colgate, who received a patent for tooth-
paste as his own invention. Colgate-Palmolive be-
gan manufacturing toothpaste in modern tubes in
1890, eventually replacing tin and lead with alumi-
num and plastic.
Cosmic food in tubes is popular not only in Space, but also on Earth
Page 11
In the years 1908-1911, Swiss Jacques Edwin Bran-
denberger invented a transparent moisture-resistant
viscose-based material called "cellophane". He also
designed a film making machine. In 1923, the Du
Pont company patented the film production tech-
nology under the trademark Cellophan, and in 1927
it finalized the formula to use this material in the
food industry. In the 1950s, new cheaper materi-
als appeared, such as polyethylene, polypropylene,
lavsan, but nowadays they lose their positions due to
the complex process of biodegradation and high con-
tent of plasticizers.
In 1907, one of the most popular today’s materi-
als appears — plastic. It was based on two inventions:
first, Frederick Kipping developed silicone in Germa-
ny, then Belgian Leo Hendrik Baekeland made phe-
nol-formaldehyde resin. Before the Second World
War, plastic was widely used for production of house-
hold items, figurable and elegant in shape, which met
the requirements of Art Nouveau. Plastic packaging
appeared exactly in wartime in the form of ethyl cel-
lulose jars, plastic containers for transporting weap-
ons, medicines, and products. In 1941, the first ther-
moformed blister packs for pills and polyethylene
terephthalate (PET) appeared. The use of PET ma-
2L Pepsi bottle-dumbbell. For sports fans
Page 12
terials in the packaging industry begins in the 1960s
with the production of bags and soft containers, duct
and stretchable tape, a variety of films. In the 1970s,
experts from Du Pont Company (USA) produced the
first PET bottle for soda water.
Cardboard + Plastic + Aluminum = Perfect pack-
aging Tetra Pak. The history of Tetra Pak begins in
1943 when the first hygienic packaging for milk was
invented. Over the next few years, Swedish scien-
tists developed new packaging materials, methods
Tetra Wedge® Aseptic packaging Tetra Fino® Aseptic 100 Ultra MiM packaging
for coating polymers and sealing. In 1946, Dr. Ru-
ben Rausing demonstrated the first model of hygien-
ic packaging, and in 1951 he founded AB Tetra Pak
in Lund, Sweden, as part of the Akerlund and Raus-
ing company. To date, about one billion of Tetra Pak
packages of various shapes and volumes for dairy
products, juices, wine, sauces, etc. are sold week-
ly. Today the Tetra Laval company provides hygien-
ic hermetic packaging almost over the whole world.
Tetra Top® carton bottles Tetra Evero® Aseptic packaging
Page 13
Fundamentals of Forming
and Modeling
The most popular material for packaging in var- man type. To do this, you need to perform the fol-
ious areas of production and delivery of food, per- lowing exercises step-by-step:
fumes, household chemicals, household, and elec- basics of working with paper: prepare tools and
tronic equipment, etc. is cardboard. That is why, material, bends, slit-score lines
before taking on the design of unique forms of pack- types of reliefs
aging, the designer needs to educate their imagi- construct the simplest geometric shapes
native-spatial thinking when interacting with this model a complex figure within the simplest geo-
material. In order to develop the form of a pack- metric shape
age attractive for the consumer, to choose the right design a unique shape of a three-dimensional ob-
material and method of production, it is necessary ject
to develop skills of working with relief, conscious- construct a three-dimensional structure based on
ly implement the methods of composition and pro- the orthogonal projection
portional construction. The easiest way to devel- construct an integral three-dimensional shape
op volumetric thinking is to begin with simulating consisting of flat geometric shapes, different in
the simplest forms of cardboard or paper of the Wat- form and size.
Page 14
Exercise 1. Basics of working with paper
Required tools: letter opener with replaceable
blades, steel ruler, triangle with a right angle, pen-
cil, eraser, compass, cardboard, PVA glue. The ideal
way to do the exercises is to create a drawing inde-
pendently, without using graphic editors, thus, fos-
tering a culture of working with the material and
a subtle sense of volume.
Legend:
Thin green line — outward bend cut
Thin blue line — inward bend cut
Thick red line — outward tear line and stripped
internal elements.
If it is a question of processing the fold line,

then before folding the sheet, it is recommended to
make a light cut on the paper so that no creases or
cracks appear. If you do it using Whatman paper
or not too dense flexible cardboard, and you need
to fold along a straight line, you can press the pa-
per with a ruler using a steel paper clip.
Page 15
Exercise 2. Types of reliefs
Paper reliefs are used in packaging as decorative
elements, shock absorbers, and stiffeners. Compart-
mented inserts in a box of chocolates also belong
to relief designs of packaging.
There are several types of relief, depending on
the method of construction: cutout, slit, incision,
bend, end sticker, border, twisted, weaving, com-
bining several types.
Page 16
Exercise 3. Primitive volumetric shapes.
Gluing rules
Begin working with volumetric shapes with con-
structing standard primitive geometric shapes since
the primary goal is to get skills in working with
material and tools. When doing this exercise, you
need to be very careful and accurate, it will be use-
ful in the future in solving creative problems. Af-
ter you finished the main drawing of the geomet-
ric shape, add allowances for gluing (10-15mm). It
is recommended to incise the bends slightly with
a sharp knife from the side where sharp bend will
be located. Surfaces of the cone and cylinder should
be cut with straight parallel lines with an interval
of 2-3mm.
Page 17
Exercise 4. Modeling a complex figure with-
in the simplest geometric shape
Purpose of this exercise: develop an original so-
lution of a more complex three-dimensional shapes
in the orthogonal projection within the simplest
geometric shapes. Of course, the most non-stan-
dard shape can be actually packaged in a standard
quadrangular, hexagonal, etc. packaging, but if it is
a question of developing a unique shape of packag-
ing for such product, the designer needs to develop
voluminous-spatial thinking in a creative way.
Page 18
Exercise 5. Development of drawings
and production of models of unique
three-dimensional volumes
When constructing complex three-dimension-
al shapes from paper, drafts of which were creat-
ed in the previous exercise, it is important to im-
plement the most rational way of cutting, cutting
out, and gluing. In addition to the basic drawing
of shape-cutting, several projections of the future
object should be performed applying the principles
of descriptive geometry. It is in this form that it is
preferable to demonstrate the packaging product
to the customer in the future.
Page 19
Exercise 6. Construction of a three-dimension-
al structure based on the orthogonal projection
Before you start to work on drawing and design
a complex three-dimensional structure, go through
the following stages of the detailed draft develop-
ment. At the initial stage, take the simplest geomet-
ric three-dimensional shape as a basis, analyze its
shape and gradually saturate it with the details and
possible distortions, draw all possible versions of
drafts. To create a three-dimensional paper model,
develop a drawing taking into account dimensions,
thickness of the folds, combination of the main
figures and smaller details. Cutting of the draw-
ing should show in detail all elements of the future
three-dimensional structure and take into account
the allowances for gluing and aligning the parts.
Page 20
Exercise 7. Construction of an integral three-
dimensional form consisting of flat geomet-
ric shapes that are different in shape and size
A variety of options for the resulting three-di-
mensional shape in this exercise can be achieved by
changing various parameters of the shaping figures:
size, shape, displacement, and rotations relative to
each other, deviation relative to the axis of the to-
tal volume. As in the previous exercises, first create
a draft, then a drawing, and eventually create a pa-
per model.
Page 21
Tin packaging appeared in the XVIII–XIX cen-
turies. Its prototype was brass and copper snuffbox-
es. Its mass production begins in England. It was
used for packing sponge cakes, tea, biscuits, candies,
and other products. Peter Durand invented a tin can
in 1810, its lid was soldered to the body, and thus an
absolute tightness was achieved. The most success-
ful brand of a can is the Campbells soups designed
by American pop-artist Andy Warhol.
At the beginning of the XVIII century, the pa-
per industry developed in Europe, which preced- Andy Warhol's paintings dedicated to the Campbells trademark
ed the appearance of a paper bag that was lighter
and cheaper than sacks and leather bags. They were
used for packing grain, tobacco, loose products, gro-
ceries. The machine for paper bag production was
invented in 1852 in Pennsylvania. Such packaging
was not very practical and durable, so in 1870 Lu-
ther Crowell patented the technology of producing
a square-bottom paper bag.
Paper bag by the Greenpeace
Page 9
Depending on the design features of the pack- it must be convenient for the consumer to keep,
age, assembling can be automated or manual, if it is transfer, store, use the product
a question of packaging goods at the point of sale. economy and rational consumption of packag-
In this case, it is necessary to think over the efficien- ing material
cy, economical efficiency, and the possibility to ac- economy of dimensions in transportation
celerate the process of its production. effective packaging and rational dimensions in
Requirements that can be imposed on package the sales line and in the shop window
design: the package must contain mandatory informa-
development drawing must answer the parame- tion about the goods, its location must be under-
ters and capabilities of modern production and standable and convenient
packaging equipment
reliability in warehousing and transportation Exterior design and design of the package con-
ergonomics of empty packaging during trans- tain style-forming elements and information about
portation and storage the product in different proportions depending on
automated or manual assembly of an empty the front or back. When placing a trademark, prod-
package and its parts must be convenient and uct name, volume of contents, and other informa-
simple tion, take into account perception of goods at a dis-
reasonable and convenient placement of an open- tance and in close up. A successful combination of
ing for filling with product structural design and packaging design elements
convenience in opening and closing the pack- help to create an attractive image of the product. In
age for the consumer, if multiple use is provided order to achieve the desired response of the target
ergonomic dimensions for the consumer audience, it is necessary to go through 3 stages of
possibility of an external inspection of goods for packaging design.
the consumer
additional parts and structural elements that fa- THE FIRST STAGE is preparation of a techni-
cilitate pouring products with special physical cal design specification, work with information, er-
properties gonomic analysis, study of patents, catalogs, specifi-
Page 23
cations. Initial stage of designing any design project merous improvements and correction of the shape,
includes, first of all, study of the competitive land- color, and typographic design.
scape and analysis of analogues. Based on the expe- The stage of technical design based on the ap-
rience of manufacturing similar products, you can proved drafts requires the obligatory participation
determine production methods and capabilities and of engineers and designers together with the design
how manufacturer and consumer use these prod- engineer. This is when design documentation, draw-
ucts. At this stage, it is also necessary to conduct ings, templates, parts are developed, mistakes are
an artistic analysis of analogues, which will help to corrected, material and textures are selected.
form a unique image of the product, relevant, com- THE THIRD STAGE is introduction of the orig-
petitive, effective. inal layout into production. A prototype of the pack-
THE SECOND STAGE is development of age, approved by the artist-designer, is produced.
drafts, technical design, documentation. The over- The further process of mass production is carried out
all design of the package is formed on the basis of a under the control or the so-called "designer's supervi-
large number of sketchy creative solutions aimed at sion" of the designer. At this stage, it is unacceptable
not only implementation of aesthetic task, but also to adjust and change technological processes, mate-
creation of a rational, compact product shape. Anal- rials, or tools. If changes are still necessary, addition-
ysis of draft decisions is often accompanied by nu- al documentation is prepared for each specific case.
Page 24
Classification of Paper Package
and Packaging
There are several types of modern paper pack- Depending on the material strength, paper pack-
aging depending on the material used and design: aging can be divided into: soft (envelopes, bags,
corrugated cardboard boxes, pressboard boxes, pa- sacks), semi-rigid (folding packs, paper boxes density-
per wrappers, boxes, paper bags and sacks, card- wise inferior to cardboard), rigid (products made of
board trays, drums, molded-pulp containers, pallets, pressed, corrugated, or micro corrugated cardboard),
containers, shells, liners, pads, dampers, partitions, outer packaging (boxes, barrels, and other types of
and so on. external protective and transport packaging).
Page 25
Soft Packaging
Soft Packaging. About 20 types of papers are used
for production of soft paper package; they are based
on unimpregnated sack paper and special kraft pa-
per, its density is created through different number
of layers — from 2 to 6. The moisture resistance of
paper is provided by adding resins, rubber latex, im-
pregnation, varnishing, bitumen to the composition
of paper.
Soft packaging includes paper bags: open, glued,
sewn on both sides, sewn bottom, with one-way
valve; flat bags with one creasing without a bottom,
flat bottom bags, flat accordion bags with seaming on
the sides; bulk bags with a conical base, envelopes,
blister packs, capsules.
Soft paper packaging: 1 and 2 — bags; 3 — flat bags; 4 — flat bottom bags; 5 — flat accordion
bags; 6 — bulk bags; 7 — envelopes
Page 26
Semi-rigid Packaging
ECMA Code of folding carton design styles was
developed in 1992 on the basis of the European Com-
mittee for Standardization (CEN). It presents a spe-
cial classification of semi-rigid paper and cardboard
packages.
Group A includes rectangular boxes with a longi-
tudinal glue seam, the outer planes are strictly at right
angles to each other.
Group B includes rectangular bags without longi-
tudinal glue seams. In such boxes and bags, the struc-
tural elements are fixed by a special system of valves
and locks.
Group C includes nonrectangular boxes with lon-
gitudinal seams. The sides of such boxes can be locat-
ed at different angles relative to the bottom and each
other.
Group D includes non-rectangular boxes with-
out longitudinal glue seams, and with fixing valves
and locks
Group E contains boxes of various designs that
are in direct contact with the product being packed
or that form a group package for a set of goods.
Group F includes other paper and cardboard
packages, the designs of which differ from the groups
listed above.
Page 27
In the years 1908-1911, Swiss Jacques Edwin Bran-
denberger invented a transparent moisture-resistant
viscose-based material called "cellophane". He also
designed a film making machine. In 1923, the Du
Pont company patented the film production tech-
nology under the trademark Cellophan, and in 1927
it finalized the formula to use this material in the
food industry. In the 1950s, new cheaper materi-
als appeared, such as polyethylene, polypropylene,
lavsan, but nowadays they lose their positions due to
the complex process of biodegradation and high con-
tent of plasticizers.
In 1907, one of the most popular today’s materi-
als appears — plastic. It was based on two inventions:
first, Frederick Kipping developed silicone in Germa-
ny, then Belgian Leo Hendrik Baekeland made phe-
nol-formaldehyde resin. Before the Second World
War, plastic was widely used for production of house-
hold items, figurable and elegant in shape, which met
the requirements of Art Nouveau. Plastic packaging
appeared exactly in wartime in the form of ethyl cel-
lulose jars, plastic containers for transporting weap-
ons, medicines, and products. In 1941, the first ther-
moformed blister packs for pills and polyethylene
terephthalate (PET) appeared. The use of PET ma-
2L Pepsi bottle-dumbbell. For sports fans
Page 12
Types of Fibreboard Case
According to FEFCO Catalogue
02 — Slotted-type boxes

▷▷ 0200 — Half Slotted Container (without one set of
flaps)
▷▷ 0201 — Regular Slotted Container (the outer flaps
meet at the center of the box when folded)
▷▷ 0202 — Overlap Slotted Container (the outer flaps
overlap by one inch or more)
▷▷ 0203 — Full Overlap Slotted Container (the out-
er flaps come within one inch of complete overlap)
▷▷ 0204 — Center Special Slotted Container (the inner
and outer flaps meet at the center of the box)
▷▷ 0205 — Center Special Overlap Slotted Contain-
er (the inner flaps meet at the center of the box,
the outer flaps overlap at random, up to full overlap)
▷▷ 0206 — Center Special Full Overlap Slotted Con-
tainer (the inner flaps meet at the center of the box,
and outer flaps fully overlap)
▷▷ 0207 — Slotted Container with (three inner) Di-
viders
▷▷ 0208 — Slotted Containers with Holders
Page 29
▷▷ 0209 — Flange Top, Regular Slotted Base (the out-
er flaps overlap at the bottom, and top has short-
cut flaps)
▷▷ 0210 — Tuck to Front Container (base and font are
symmetric)
▷▷ 0211 — Tuck to Front Top, Tuck to Back Base
▷▷ 0212 — Tuck to Front Top, Regular Slotted Base
▷▷ 0214 — Roll Over Top Slotted Container
▷▷ 0215 — Tuck to Front Top, Envelope Base
▷▷ 0216 — Regular Slotted Top, Envelope Base
▷▷ 0217 — Carry Handle Top, Envelope Base
▷▷ 0218 — Recloseable Top, Full Overlapping Slotted
Base
▷▷ 0225 — File Base Slotted Container
▷▷ 0226 — Bellows Style Container
▷▷ 0227 — Slotted Tuck Top and Base
▷▷ 0228 — Full Overlapping Container, Centre Seam,
Centre Divider
▷▷ 0229 — All Flaps Meet, Centre Partition
▷▷ 0230 — Full Overlapping Container, Centre Seam
on Sides
▷▷ 0231 — Full Overlapping Container, Centre Seam
on Ends.
Page 30
Fundamentals of Forming
and Modeling
The most popular material for packaging in var- man type. To do this, you need to perform the fol-
ious areas of production and delivery of food, per- lowing exercises step-by-step:
fumes, household chemicals, household, and elec- basics of working with paper: prepare tools and
tronic equipment, etc. is cardboard. That is why, material, bends, slit-score lines
before taking on the design of unique forms of pack- types of reliefs
aging, the designer needs to educate their imagi- construct the simplest geometric shapes
native-spatial thinking when interacting with this model a complex figure within the simplest geo-
material. In order to develop the form of a pack- metric shape
age attractive for the consumer, to choose the right design a unique shape of a three-dimensional ob-
material and method of production, it is necessary ject
to develop skills of working with relief, conscious- construct a three-dimensional structure based on
ly implement the methods of composition and pro- the orthogonal projection
portional construction. The easiest way to devel- construct an integral three-dimensional shape
op volumetric thinking is to begin with simulating consisting of flat geometric shapes, different in
the simplest forms of cardboard or paper of the Wat- form and size.
Page 14
04 — Folder-type boxes
▷▷0400 — One Piece Folder, Wrap Around
▷▷0401 — One Piece Folder, Widths Meet
▷▷0402 — One Piece Folder, All Panels Meet
▷▷0403 — One Piece Folder Buffer Ends — Air
Cell
▷▷0404 — 2 Piece Folder
▷▷0405 — Five Panel Wrap with End Caps
▷▷0406 — Wrap Around Blank
▷▷0409, 0410 — Five Panel Folder
▷▷0411 — Five Panel Folder, Centre Seam
▷▷0412 — Courier Pack, Diecut Centre Taped
▷▷0413 — Courier Pack, Diecut Side Taped
▷▷0415 — One Piece Taped Folder with Dust Flaps
▷▷0416 — One Piece Folder, Centre Tuck
▷▷0420 — Flanged Tuck Tray
▷▷0421 — Rolled End Tuck Tray
▷▷0422 — Rolled End Tray
▷▷0423 — Rolled Side Tray
▷▷0424 — Rolled Side Tray, Reinforced Ends
▷▷0425 — Rolled 4 Sides Tray
▷▷0426, 0428 — Rolled Side Tuck Tray with Dust
Flaps
▷▷0427 — Rolled End Tuck Tray, Dust Flaps and
Cherry Locks
▷▷0429 — Rolled End Tuck Tray with Dust Flaps
▷▷0430 — Roll Over Top Tray
Page 32
▷▷0431 — Reinforced Flanged Tray
▷▷0432 — Locking Flanged Tray
▷▷0433 — Buffered Flanged Tray
▷▷0434 — Flanged Produce Tray
▷▷0435 — Rolled End Stacking Tray
▷▷0436 — Flanged Stacking Tray
▷▷0437 — End Lock Tray, Centre Joined
▷▷0440 — Slitted Tray Full Depth Lid
▷▷0441 — Slitted Tray and Lid
▷▷0442, 0443, 0444 — Unglued Tuck Tray
▷▷0446 — Product Tray Stand Off Corners
▷▷0447 — Unglued End Tuck
▷▷0448, 0449, 0450, 0451, 0452, 0453 — Side Slot-
ted/Infold Tray
▷▷0454 — Tray Folded Ends
▷▷0455, 0456 — Reinforced Tray Folded Sides
▷▷0459 — Can Tray
▷▷0460 — High Wall Tray — Display Tray
▷▷0470 — Economy Tray RE Tuck Top
▷▷0471 — Economy Tray RE Tuck Top CL
▷▷0472 — Economy Tray RE Double Tuck Top CL
▷▷0473 — Twist Folder.
Page 33
05 — Slide-type boxes
▷▷0501, 0502, 0503 — Sleeve — Top, Base, and Ends
▷▷0504, 0505, 0507, 0509 — Interlocking Sleeves
▷▷0510, 0511 — Interlocking Sleeves Inner Tuck
▷▷0512 — Interlocking Sleeves Side Glued.
06 —Rigid-type boxes
▷▷0601, 0602 — Bliss Box
▷▷0605 — Wrap with Part External End Caps
▷▷0606 — Bliss Box Centre Seam
▷▷0607, 0608, 0610, 0615, 0616 — Wrap with End
Caps
▷▷0620 — Wrap with Internal Side Caps
▷▷0621 — 2 Piece Buffer Ends.
Page 34
Exercise 2. Types of reliefs
Paper reliefs are used in packaging as decorative
elements, shock absorbers, and stiffeners. Compart-
mented inserts in a box of chocolates also belong
to relief designs of packaging.
There are several types of relief, depending on
the method of construction: cutout, slit, incision,
bend, end sticker, border, twisted, weaving, com-
bining several types.
Page 16
09 — Interior fitments
▷▷0900 — Bottom and Top Pads
▷▷0901 — Pad — Horizontal
▷▷0902 — Pad — End to End
▷▷0903 — Pad — Side to Side
▷▷0904, 0908 — Tube — Side Band
▷▷0905, 0906, 0907, 0909, 0910, 0914 — Tube —
Over Side
▷▷0911 — Side Slotted Tray
▷▷0913 — Fold Over Centre Seam Insert
▷▷0920, 0921 — Interior Buffer
▷▷0929 — Interior Wraps
▷▷0930 — Interior X Support
▷▷0931 — Interior Compartment with Side Buffers
▷▷0932 — Interior Compartment with Reinforced
Buffers
▷▷0933, 0935 — Dividers, Partition, Equal Cell (5)
▷▷0934 — Dividers, Partition, Equal Cell (10) ▷▷0950 — Protector
▷▷0940, 0941, 0942 — Rolled Double Tube ▷▷0965,0966 — Multifold Protector
▷▷0943 — Regular Protector ▷▷0967 — Folded Edge Protector
▷▷0944 — Collapsible Protector ▷▷0970 — Regular Edge Protector
▷▷0945 — Reinforced Side Protector ▷▷0971, 0972, 0976 — Reinforced Edge Protector
▷▷0946, 0947 — Side Protector — Tube ▷▷0973, 0974 — Edge Tube
▷▷0948, 0949, 0951 — Side Protector ▷▷0975 — Reinforced Edge Tube.
Page 36
Development Drawing
All the elements of development drawing of a box

are divided into main and auxiliary.
Main contain information and the main design:
▷▷1 — front
▷▷3 — back
▷▷2 and 4 — sides
▷▷8 — upper side
▷▷18 and 20 — downsides.
Auxiliary elements perform the function of fix-

ing main elements of the box and the product itself:
▷▷5 — glued flap
▷▷9 and 10 — upper flaps
▷▷11 — top face flap
▷▷19 and 21 — lower side flaps.
Bottom of the box is formed by a system of lower

side valves and lower sides. Downside 20 has a slit of
the profile 23 into which the locking tabs of the un-
derside 22 are inserted.
Page 37
The lid of the box consists of the upper side Flap arms 15 strengthen reliability of the lock.
flaps 9 and 10, the upper side 8 and the upper Upper flaps have a conical lead-in 14 and compen-
face flap 11. sators 16 to facilitate assembly of the cover taking
The cover can be glued or reused thanks to a spe- into account thickness of the cardboard.
cial locking system. Locks are a system of slits 12 and Folding of the main part of the box is done along
13, flaps 9-11, and tabs 17. the creasing lines 7.
Page 38
Homework
Come up with a design and develop a series of

packages for the product in its different states. For
example: dried apricots, apricot jam, apricot juice,
apricot marmalade.
Page 39
Advertising Design
All the copyrighted photos, audio and video works, fragments of which are used © Anna Dudko
in the material, are the property of their respective owners. Fragments of the
works are used for illustrative purposes to the extent justified by the objective, © STEP Computer Academy
within the educational process and for educational purposes, in accordance www.itstep.org
with Article 1274 Part 4 of Civil Code of the Russian Federation and Articles
21 and 23 of Act of Ukraine “On Copyright and Related Rights”. The scope and
method of the cited works are in accordance with the adopted norms, without
prejudice to the normal exploitation of copyright and does not prejudice
the legitimate interests of authors and right holders. At the time of use the
cited works fragments cannot be replaced by alternative, non-copyrighted
counterparts, and as such, meet the criteria for fair use.
All rights reserved. Any reproduction of the materials or its part is prohibited.
Use of the works or their fragments must be agreed with authors and rights
holders. Agreed material use is only possible with reference to the source.
Responsibility for unauthorized copying and commercial use of the material
is determined by the current legislation of Ukraine

Advertising Design

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Advertising Design

Uploaded by

Copyright:

Available Formats

Advertising Design

Continuing the topic of visual image of a prod-

The appearance of packaging can be related to

In the VI millennium BC one begins to use clay

Bulleit Bourbon Whiskey Frontier, packaging design for Bourbon by ButterflyCannon.

Paper bag by the Greenpeace

2L Pepsi bottle-dumbbell. For sports fans

Tetra Top® carton bottles Tetra Evero® Aseptic packaging

If it is a question of processing the fold line,

Paper bag by the Greenpeace

2L Pepsi bottle-dumbbell. For sports fans

02 — Slotted-type boxes

All the elements of development drawing of a box

Auxiliary elements perform the function of fix-

Bottom of the box is formed by a system of lower

Come up with a design and develop a series of

You might also like

Advertising Design

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Advertising Design

Uploaded by

Copyright:

Available Formats

Advertising Design

Continuing the topic of visual image of a prod-

The appearance of packaging can be related to

In the VI millennium BC one begins to use clay

Bulleit Bourbon Whiskey Frontier, packaging design for Bourbon by ButterflyCannon.

Paper bag by the Greenpeace

2L Pepsi bottle-dumbbell. For sports fans

Tetra Top® carton bottles Tetra Evero® Aseptic packaging

If it is a question of processing the fold line,

Paper bag by the Greenpeace

2L Pepsi bottle-dumbbell. For sports fans

 02 — Slotted-type boxes

All the elements of development drawing of a box

Auxiliary elements perform the function of fix-

Bottom of the box is formed by a system of lower

Come up with a design and develop a series of

You might also like

02 — Slotted-type boxes