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School of Business and Economics

Course: Strategic Management
Final Assignment for MGT489.2 (Spring 2020)

 Numbers within brackets shown in the right indicate points assigned for each question.
 Consecutive solving of different parts is required.

1. Figure 2.2 in the textbook that shows different strategic groups of airline industry in global market. Draw a
similar figure that shows two strategic groups of a chosen industry (an industry that will be chosen by you) in
Bangladesh market. Comment on the type of mobility barriers that exists between two strategic groups. You
must use proper references for different information used in your answer. (10+5=15)

2. Refer to the Figure 10.5 in the textbook that shows Sony’s Web of Corporate-Level Strategy. Draw a similar
figure that shows the web of corporate-level strategy of a local conglomerate. You must use proper references
for different information used in your answer. You may accompany a discussion on the newly created figure if
deemed necessary to clarify the figure, but it is not mandatory. (20)

3. Pick a local company; show their business model canvas that existed prior to the COVID-19 pandemic (that is
influencing businesses around the world at a great length). Now, with a modified business model canvas, show
how well the local company is responding to the opportunities and threats arising from the pandemic. (5+10=15)
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1. Short, J. C., Ketchen, D. J., Palmer, T., & Hult, G. T. (2007). Firm, strategic group, and
industry influences on performance. Strategic Management Journal, 28, 147–167.

2. Amit,R.,&Schoemaker,P.J.H. 1993. Strategic assets and organizational rent. Strategic

Management Journal, 14:33-46.

3. McGee，J., & Thomas，H. 1992. Strategic groups and intra-industry competition. International
Review of Strategic Management, 3:77-98.
4. Pathao. (2017). Pathao. [Online] Available: https://pathao.com/
5.