AMITY SCHOOL OF BUSINESS

WEEKLY PROGRESS REPORT-4

For the week commencing: 6th February, 2017

Project Title: CRM of Starbucks

Targets for the week:

Findings and analysis of CRM: -
 Gender and Age Group as Core Target of CRM Strategy
 Frequency of Shopping as a Goal of CRM
 Shopping at other Retailers as an Indicator of Ineffective form of CRM
implementation by Starbucks
 Key influential aspects of CRM:
 Store Selection as a Sign of Recent Trend of CRM by Starbucks
 Recent Trends of CRM
 Conclusions and implications
 References

Submitted to: Submitted by:

Mrs. Aditi Bhateja Ma’am Kanishka Mittal
C-71
A3906415578
BBA-G