DEPARTMENT OF ACCOUNTS AND BUSINESS

ELECTRONIC COMMERCE
LONG QUIZ 1

Name Student Number

Professor Name Date of Examination
Section Schedule (Time/Day)

ESSAY. PLEASE ANSWER THE FOLLOWING QUESTIONS . USE PROPER TERMS AND FACTS THAT WILL
SUPPORT YOUR STATEMENT.

GRADING RUBRIC
10 - Very well explained based on facts
8-9 - Complete thought with few fatcs
6-7 - Cluttered though with few facts
2-5 - Irrelevant data
0 - Non-Sense

1. In about 100 words, described at least two different online communication tools that a company could use to promote its products or
services.

2. Some online stores use a product-based marketing strategy as the basis for their Web site design. Others use a customer-based
strategy. Then find two specific Web sites, one that uses each strategy. Write an additional paragraph for each Web Site in which you
evaluate whether the strategy each has chosen is effective for a particular product or service they are selling.

3. In about 100 words, explain how the level of complexity of a product can affect a company’s choice of communication modes it
might use to disseminate information that product.

4. In about 200 words, explain how the achieved trust level of a company’s communications using blogs and social media compare
with similar communication efforts conducted using mass media and personal contact.

5. In about 300 words explain the 1st, 2nd and 3rd wave of e-commerce

End of Exam
05/10/2019