OOH Campaign Idea

1) Client Category: Any Retail Brand

2) Idea: Since after long lockdown people will finally be out on streets, to stand out from the
clutter the brand should opt for a minimalistic creative / copy to communicate with the
consumers and grab their attention.
3) Messaging: Highlighting different key words which were used the most during COVID
outbreak in a quirky manner (sanitizer, facemasks, social distancing, isolation, quarantine,
pandemic), also what safety measures the brand is observing in their stores can be
highlighted in a creative way which can be further highlighted via innovation ( light and
motion )
4) Amplification: This can be amplified by have a mobile / mini store setup at 2-3 iconic city
locations where people can have a new shopping experience with various safety and hygiene
precautions which were usually ignored before the Corona outbreak.
5) Creative / Copy Reference: Zomato’s OOH campaign (pics attached)