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  • Social Factors: - Rise in Middle Class - Demand in B Segment Cars

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    karan
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    MSIL conducted a PEST analysis which found social factors like the rising middle class and demand for B segment cars. Politically, liberalization policies required 70% local contribution and EXIM policies impacted the market. Technologically, MSIL aimed to gain first mover advantage by utilizing Indian resources when the banking sector was booming.

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    pest

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    PEST

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    MSIL conducted a PEST analysis which found social factors like the rising middle class and demand for B segment cars. Politically, liberalization policies required 70% local contribution and EXIM policies impacted the market. Technologically, MSIL aimed to gain first mover advantage by utilizing Indian resources when the banking sector was booming.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views1 page

    Social Factors: - Rise in Middle Class - Demand in B Segment Cars

    Uploaded by

    karan
    MSIL conducted a PEST analysis which found social factors like the rising middle class and demand for B segment cars. Politically, liberalization policies required 70% local contribution and EXIM policies impacted the market. Technologically, MSIL aimed to gain first mover advantage by utilizing Indian resources when the banking sector was booming.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PEST Analysis - MSIL

    Social factors
    - Rise in middle class
    - Demand in B segment cars

    - Launch of best cars with the


    top-most mechanism

    Political factors Technological factors


    - Liberalization
    - 70% of local contribution
    - EXIM policy

    - First mover advantage


    - Use of Indian resources
    - Banking sector was in boom

    Economic factors

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