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1 WEEK 2
HOMEWORK2

According to the video of Steve Jobs the Marketing Strategies to promote a


product are:

The Distribution Strategy:


Is a major key to success, defined as maximizing sales and profits.
Large company apple involved in making products will usually also put together a
detailed production distribution strategy to guide its entry into its intended market.

The manufacturing strategy:


Manufacturers must deal with complex global challenges such as increasing
customer expectations.

Also Apple uses the strategy thinking differently than their competitors, improving
day by day their products by reference to customer needs.

These strategies help to promote a product leaving customers satisfied and filling
the market with Apple products.

For example, the sale of appliances is very competitive and today all companies
must update their products and reach the customer needs, accommodating the
spaces and economy of its customers.

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