Pull Strategy

1. Introduction
https://corporatefinanceinstitute.com/resources/knowledge/strategy/pull-marketing-
strategy/#:~:text=Examples%20of%20Using%20a%20Pull%20Marketing
%20Strategy&text=Social%20media%20networks,Sales%20promotions%20and%20discounts
2. Examples

i) Apple
Apple uses pull strategy to attract its target market; it relies heavily on placement
of products, Public Relations efforts and advertisements that are innovative and
attractive which will help in creating more demand for its products. The
company’s advertisements about its computers end with quotes like “available at
specific places” or “Buy now”. Almost all the advertisements of the company
have message that pulls consumers towards it as information about product with
complete details are provided.
ii) Red Bull
Red Bull also focuses on pull strategy as it sponsors various events round the
year such as Formula 1, soap box derby and concerts. With all these
communication mediums in place, Red Bull has created its image of being
relatable to its target market which is young people who are energetic,
adventurous, fun loving and enthusiastic all the time.

Slides to be added

 Introduction (Pull and Push Strategy)

 Difference
 Pictorial Description
 Importance (Both)
 Advantages and Disadvantages (Both)
 Examples