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19/2/2020 Global Gambling Statistics 2020 - A List of the World's Gambling Capitals


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Global Gambling Industry in Recent Years

From the financial might of the industry, to player specific tendencies, we've broken down all the
important numbers and arranged them into bite sized chunks so you can digest them at your
leisure.

Whether it's a poker player calculating their pot equity, a roulette spinner running through their odds of
victory or an operator releasing their latest revenue report, numerical data permeates every inch of
gambling. Get a handle on the figures to make the most of your game!

Table of Contents (click to skip to section)

 The Big Picture

 Who’s Doing Worst

 Global Industry

 Greatest Nations

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Gambling Around The World: The Big Picture


Before we drill down into the minute details, let's first take a broad brush and paint-by-(the large)-numbers. The
gambling industry is a varied and sometimes complex beast, but when you look beneath the hood you'll see that
its numbers make for positive reading.

Starting from the top, the most important stat for gamblers as it stands today is the value of the industry as a
whole. Split into two main verticals, live and online, the gambling world has experienced impressive growth over
the last five years.

Online Gambling (Billion) Gambling Overall (Billion)

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Breaking it down country-by-country for gambling profits, we see China and the US topping the list. (2015 figures)




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Online Gambling Statistics


World gambling statistics show that around 26% of the population gamble. That means around 1.6 billion people
worldwide gamble and 4.2 billion gamble at least once every year. When it comes to online gambling and
demographic statistics, a UK study concludes that 17% of the population gamble online, resulting in £5.3 billion
revenue for the online market alone.

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19/2/2020 Global Gambling Statistics 2020 - A List of the World's Gambling Capitals

In the US the numbers are quite different, in 2016 only 3% out of the 4.2 billion who said they gamble regularly
said they played online. This number must have gone up in the following years however, as the revenue in 2018 
landed on $306.5 billion for the US online gambling market. LOG IN MENU

Who's Doing Worst?


When it comes to gambling on an individual scale, Aussies' currently lead the way. In 2014, Australians gambled
over $916 per person, with Singaporeans coming a close second on $891.16. Singapore only recently legalized
casino gambling, and the per-head spend isn't a surprise.

Despite being the home of Las Vegas, Americans are a distant third on $505.44 per capita, with Ireland and its
liberal approach to gambling next on $490.39. The UK, with legal land-based and online gambling, and boasting
one of the world's premier licensing jurisdictions, sits way back on $377.83.

“ The gambling industry continues to prove that it's one of the most vibrant entertainment
economies in the world

Another interesting top 10 member is Malta. The small Mediterranean island boasts a small population but one of

the largest per-capita losses anywhere in the world. Malta is a leading gaming jurisdiction that is home to many of
the world's biggest online gambling sites and affiliates.

Gambling Losses Per Adult (2014)


(All in US dollars)

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Gambling Losses per Country 2016 (USD, Billions) 


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Global Gambling Industry: The House Always Wins


As always, stats are a matter of perspective, so when you look through the list of global gambling losses, you're
also looking at the gambling wins for operators. With that in mind, here's a breakdown of the top 10 places for
gambling revenue based on visitors.

It's interesting that Macau tops the list of per-head revenue. But Chinese nationals don't register on our top list of
gambling losses. Macau's tourist business has struggled recently, but visitors still ensure that the former
Portuguese colony keeps Macau way on top.

Australia seems to rank highly in terms of losses and revenue. The country boasts more "pokies" (slot machines)
than most countries, and that's in a country that only has 22 million people.

Top Gambling Centres

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When it comes to gambling, we're all equal. Regardless of where you live, the games you play or the amount you
wager, we're all battling against the odds when we ante-up live or online. However, like a stack of casino chips, 
some countries have risen up higher than others over the last few years. LOG IN MENU
So which country gambles the most? Through a combination of regulation, innovation and effective promotion, the
US, UK, Australia, Canada, and Macau have emerged as gambling gurus since the turn of the millennium.

Let's take a look at the major players in 2020, and how they're using their industries to turn them into world gaming
leaders. Click the “Stats for” to jump down to each country section.

Although gambling is illegal in mainland China, Macau is a gambling haven. 50% of Macau’s
1. Macau revenue is made up from gambling alone. In 2018 the city made almost $38 billion.

Stats for Macau

The gambling industry in the US is worth $261 billion and holds 1.8 million jobs. Most of these
2. USA are in Nevada as gambling is actually banned in most states.

Stats for the US

With legislation changes, the UK market is steadily growing. In 2018 the British gambling
3. UK industry made £14.4 billion and it’s estimated that 32% of the population gamble weekly.

Stats for the UK

80% of the Australian population gamble. A recent study showed that they bet more than any
4.
other country, spending around $18 billion a year.
Australia

Stats for Australia

With a liberal approach to gambling, Canada makes CA$17.3 billion in revenue every year from
5.
gambling. The industry grew 4.9% in 2017 and is still growing.
Canada

Stats for Canada

1. Macau
Biggest games: Casino

China has a love-hate relationship with gambling. It has state-run lotteries that cater for its 1 billion-plus residents,
but most online and live gambling is outlawed. The big problem China has, or at least its government, is what to do
with Macau.

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The former Portuguese colony now boasts one of the world's largest gambling centers. It acts as a Special
Administrative Region in China. And while it's not completely governed from Beijing, it has had to endure immense 
pressure from the mainland to wean itself off gambling revenue. LOG IN MENU
How it's governed: The Macau Gaming Inspection and Coordination Bureau (DICJ) oversees gambling in Macau.
The DICJ also provides support to the Chief Executive of Macau in arranging economic plans for the city.

There are 38 casinos in Macau, including major projects from global players like Sands and Wynn, and Melco
Crown.

Revenue from casino games in Macau 2016 (2015):

January 2016: 18,674 million MOP (MOP 23,478)

February 2016: 19,521 million MOP (MOP19,542)

March 2016: 17,981 million MOP (MOP21,487)

April 2016: 17,341 million MOP (MOP19,167)

May 2016: 18,389 million MOP (MOP20,346)

Overall in Macau, gross gaming revenue (GGR) has been on the decline for a few years. A clampdown on cash
flowing from China to Macau has led to many casinos struggling. A new direction for casinos into 'mass market'
entertainment may see a change in Macau's fortunes. Otherwise, VIPs and high rollers will continue to find new
places to gamble like Australia, Singapore, and the Philippines.

2. United States of America


Games: Poker, casinos, sportsbetting, horseracing, lottery, Daily Fantasy Sports (DFS), bingo

With Macau, the US still leads the way in global gambling, with the heartland of Nevada helping out with its liberal
casino industry.

While most states have banned online gambling, many have legalized casinos, either on tribal reserves or run
privately. State lotteries exists in most US states too.

In 2013, Nevada, New Jersey and Delaware became the first states to regulate online gaming for the first time.
Nevada now operates online poker sites, while Delaware and New Jersey have legal online casinos and poker
sites. Sportsbetting on the web is outlawed everywhere.

According to UNLV stats, commercial casino gaming revenues in the USA have been on the rise steadily for a few
years:

Commercial casino gaming profits in the US:

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Understandably, Nevada leads the way with $11,113,830 in 2015 in terms of its share of US casino gambling. But
New Jersey has had a torrid time. The home of Atlantic City has seen casinos close as its casino revenue has
dropped from $5.2 million in 2006 to $2.5 million in 2015.

New Jersey legalized online gambling in 2013 after the relaxation of internet gambling laws. The Division of
Gaming Enforcement (DGE) oversees legal internet gaming in the Garden State.

How much does gambling bring in a year? In 2017 the overall gross revenue was $158.54 billion, in 2018 however
this reached $161.24 billion. In 2017 the largest share came from Pari-Mutuel betting. By the next year it had
shifted to Bookmaking, showing a $430 million revenue alone.

How it's governed: Lotteries, casino and sportsbooks are governed on a state-by-state basis. Sportsbetting is still
banned online across the US, but the law is being challenged with a rise in popularity of DFS (Daily Fantasy
Sports). Nevada and New Jersey have legalized land-based casinos, with some legal online gambling. California
and Florida have thriving legal live poker industries. However, both states have resisted calls to legalize online
poker. Pennsylvania recently liberalized both its land-based and online gambling markets.

3. United Kingdom
Games: Sportsbetting, poker, lottery, bingo, horseracing, casino, mobile gaming, social gaming

One of the original gambling markets and a leader when it comes to regulation courtesy of the UK Gambling
Commission, the UK has posted some impressive numbers in recent years. From the number of betting outlets to
the overall size of the market, the UK is undoubtedly a great gambling nation.

The UK has land-based casinos and poker rooms, bingo and a regulated national lottery. Brits are also allowed to
gamble for real money on mobile and online gambling websites.

Number of virtual gambling machines = 171,134 (2014-15)


http://www.gamblingcommission.gov.uk/news-action-and-statistics/news/2017/Latest-industr…

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Gambling Participation in the UK by Age

How it's governed: Gambling in the United Kingdom is overseen by the UK Gambling Commission, a regulatory
body set up in 2005 after the then-Labour government decided to open up the laws surrounding gambling.

The UKGC is responsible for monitoring casinos and issuing online licenses to gambling websites. As of 2014,
when the Gambling (Licensing and Advertising) Act was introduced, all offshore betting sites wanting to supply UK
customers must pay "Point of Consumption" tax and acquire a UK Gambling Commission license.

“ In the UK, online and mobile betting accounted for Gross Gaming Yield (GGY) of
£710.19 million in 2011-12.

Online gambling in the UK: Remote betting has grown hugely in the UK. Online and mobile betting accounted for

Gross Gaming Yield (GGY) of £710.19 million in 2011-12. Under new legislation, that rose to £3.6 billion for the
period 2014-15. Brits over 18 are allowed to gamble at land-based casinos, online and via mobile.

There has been controversy surrounding so-called FOBTs (Fixed Odds Betting Terminals) in land-based
bookmakers. These gaming terminals offer casino-style slots and roulette to punters walking in off the high street.
Despite campaigns to limit bets and the pace of players' losses, FOBTs continue to bolster a huge homegrown
betting industry.

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Online Gambling Participation In the 


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4. Australia

Always an innovator with regards to connecting the industry and the wider community, Australia has maintained its
gaming dominance for more than a decade. Through a combination of pokies helping to fund local sports, Asian
tourists visiting live casinos and a flourishing online economy, Australia has posted some impressive gambling
stats in recent years.

Distribution of Aussie gamblers by age Distribution of Aussie gamblers by gender


(from 2011) (from 2011)

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Total gaming turnover (2013-2014)

Distribution of Aussie gamblers by age Distribution of Aussie gamblers by


(from 2015) gender (from 2015)

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Total value of the Australian gambling industry 2013-2014 = A

Controversial "pokies" (poker machines) dominate the homegrown industry Down Under. These are the local name
for slots or fruit machines. As well as land-based casinos in Melbourne and Sydney, pokies can be found in pubs
and clubs across most states. In Western Australia, pokies are currently restricted to casinos. However, that could
change.

Latest figures show that 2.9 million Aussies over 18 played pokie machines, around 16 percent of the country's
adult population. 42 percent played once a week.

However, sportsbetting is on the rise. State-run TAB outlets allow Australians to bet on a range of sports.

How it's governed: Individual states have the power to allow local operators to house poker machines. In Victoria,
Tabcorp and Tatts run a duopoly on live sportsbetting and lottery.

The Interactive Gambling Act (IGA) 2001 was recently updated to outlaw so-called 'in-play' betting on sports in
Australia. Some online sportsbetting sites do operate in Australia, mainly licensed in Northern Territory, but online
casinos are banned. Many offshore online casinos based overseas continue to allow Aussies to register.

5. Canada

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19/2/2020 Global Gambling Statistics 2020 - A List of the World's Gambling Capitals

A hub for a number of online gambling operators and software providers, Canada has benefited from its liberal
approach to gambling (unlike its North American neighbor). Thanks to this blend of innovation and regulation, the 
Canadian industry is now one of the leading gambling regions in the world. LOG IN MENU
As well as major land-based casinos in British Columbia and Ontario, Canada also boasts one of the world's key
online gambling jurisdictions. Kahnawake outside Montreal hosts the KGC (Kahnawake Gaming Commission)
which licenses online casinos and poker sites.

Number of gaming areas in the Canadian gambling industry (2014) = 34,955

Number of times millennials visited casinos as of Jan 2014:


- Once or twice per year = 53%
- Once every three to five months = 17%
- At least once per month = 19%

Average spend per player per casino visit:


- Play card games like Poker = CA$53 ($40)
- Play table games like Roulette/Craps = CA$50 ($38)
- Play card games like Blackjack = CA$50 ($38)
- Play slots = CA$50 ($38)
- Visit a casino bar = CA$25 ($19)

Number of gaming areas Number of times millennials visi


in the Canadian gambling industry casinos as of Jan 2014

Average spend per player per casino visit (CAD)

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Number of venues and designated gaming areas in the Canadian gambling industry (2015-
2016)

Activity Participation – Casino Visitors – Mean Spend (2015-2016)

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It is estimated that at least 76% of adult Canadians engage in some form of gambling. As of 2017, that percentage
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represents almost 30 million Canadians. (Exact number: 29,650,033). Canada`s betting industry is estimated to
generate over $15.5B per year.

Total value of the Canadian gambling industry in 2010 = CA$

How the Best of the Rest Stack Up


While the UK, Australia and Canada might hold the largest stacks in the industry, that doesn't mean the rest of the
world is sitting without any chips.

Before we conclude our gambling stat attack, let's take a quick look at some of the most impressive figures from
some of the world's emerging talents.

Despite being a relatively new market in terms of gambling, 44% of Singaporeans aged 18 and over
participated in some form of gambling in 2014.

Germans win, on average, $115 each and every year; a figure that makes it the 9th ranked country in terms of
per capita wins.

Russia's annual gambling losses in 2013 totaled $2.7 billion.

Now seen as the largest live casino hub in the world, Macau managed to attract 31.5 million visitors in 2014.

In 2014, a total of 3.9 million players registered with online gambling sites in Spain.

With a population of 127 million, Japan has plenty of people to bolster the country's gambling industry.
Japanese gamblers spent $31 billion in 2013, according to one report.

The Rise Of Social Gambling/Casino


In 2016, the global social casino market was estimated at $3.81 billion. The social casino market has grown at a
CAGR of +23% since 2013. By 2017, the social casino sector was expected to hit the jackpot, generating $4.4
billion. Analysts project the industry will reach $4.63 billion by CY20, implying a 4-year CAGR of 5%.

In 2015 there were an estimated 173 million gamers worldwide.

Worldwide Social Casino Publishers - Market Share

In 2016, Playtika remained the largest social casino publisher with 25.4% market share, followed by SciGames
Interactive with 8.4% market share, and Zynga at 8.1% market share. Combined, the top 3 companies accounted
for 42% of the total social casino game market, while the top 15 accounted for roughly 83%.

Top Social Casino Publishers in 2016


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Playtika
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Zynga 

SE 

igt 

Aristocrat 

GSN Games 

As of 2016, North America remained the biggest social casino market of all regions, reaching 1.7 billion U.S.
dollars, followed by Asia and Europe.

Across the U.S, U.K., and Australia, 37% of PC and mobile players play social casino games, such as slots, poker,
bingo, blackjack, roulette, and baccarat. Slots emerge as the most popular type of social casino game, played by
53% of social casino players.

The U.K. is home to the largest share of players, with 58%

Most Popular Gambling Games

1. Casino Games/Slots 

2. Sportsbetting 

3. Poker 

4. Lottery 

5. Bingo 

The Great iGaming Equation


As we can see from the statistics, the gambling industry is currently thriving. From live casinos in Canada to the
online economy in Spain, the number of players anteing up is clearly on the up.

Although the global recession and regulatory issues have caused parts of the gambling industry to develop slower
than expected over the last decade, the overall balance sheet is still in the black. In fact, as we head towards
2020, the advent of technology such as mobile casinos, live dealer games and, potentially, virtual reality, are
helping to take annual revenue to record levels.

So, whether you're an operator, a player or just someone with a penchant for numbers, the gambling industry
continues to prove that it's one of the most vibrant entertainment economies in the world.

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Predicting the Future of World Gambling



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There is arguably no industry in the world today that can match the sheer growth and drive of online gambling. A

Considering the current state of world gambling, everyone is now looking to the future. But - as most will already

Main Sources:
UK Gambling Commission: Gambling Industry Statistics

Statista: www.statista.com

Roy Morgan Gambling Research: http://www.roymorgan.com/

Global Betting and Gaming Consultants (GBGC): http://www.gbgc.com/gbgcs-global-gambling-report-


2016/

H2 Gambling Capital (H2GC):


DICJ (Macau): http://www.dicj.gov.mo/web/en/information/DadosEstat_mensal/2016/index.html

UNLV Center For Gaming Research: http://gaming.unlv.edu

New Jersey Division of Gaming Enforcement (DGE): http://www.nj.gov/oag/ge/index.htm

European Gaming & Betting Association (EGBA): http://www.egba.eu/

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