ASSIGMENT OF ENTREPRENEURSHIP DEVELOPMENT

Ans .

CRITICAL ANALYSIS ON CASE

-BowZo was developed as the result of a meeting in 2004 between Larry Treanor and a Jim Oswald.

-Jim was a design engineer and career inventor who left Rolls Royce after serving 25 years there.

-Larry Treanor was a violinist who was expertise in its techniques.

-Both Larry and Jim were attached to Coventry University where they shared the idea about bowZo

Marketing Plan
Basis of choosing:

-In used excessively

-Half million buyers yearly

-Novice violinists face many problem in 'bowing' straight.

-It was difficult to handle and balance the bow on violin straightly so that music remains uninterrupted.

Conclusions
Stay awake for new opportunities by not always being yourself

Engineers and entrepreneurs are interchangeable when they each see the market need clearly.

BowZo Idea
Gave initial design to the students who were interested in learning violin and bowing straight.